Cloth Drying Products Market Forecast to 2028 by Size & Share

Cloth Drying Products Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Rotary Dryer, Wall-Mounted Dryer, and Drying Rack) and Distribution Channel (Supermarket and Hypermarkets, Specialty Stores, Online Retail, and Others)

Publication Month : Jul 2022

  • Report Code : TIPRE00029527
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 140
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The cloth drying products market is projected to reach US$ 4,910.54 million by 2028 from US$ 3,697.85 million in 2022. It is expected to grow at a CAGR of 4.8% during 2022-2028.

The demand for cloth drying products has increased due to unpredictable weather conditions. Most people rely on them rather than the sun to dry their clothes after washing because the weather is usually gloomy, forcing them to hang their clothes inside to dry. Additionally, as products with drying products are less expensive and take up less space, consumers benefit from the movement in consumer preferences away from energy-consuming dryers. All these factors are projected to drive the growth of the cloth drying products market  during the forecast period.

The cloth drying products market size is projected to witness significant growth in the coming years due to the strong presence of prominent players, such as Inter IKEA Systems B.V., RACKBUDDY, and Addis Housewares Ltd., operating actively across the world. The eco-friendly products have gained significant traction among environment-conscious consumers. There has been a growing trend among consumers toward using eco-friendly products, leading to the cloth drying products market growth. This factor is projected to offer new opportunities to cloth drying product manufacturers during the forecast period.

In 2021, North America held the key share of the global cloth drying products market. However, Asia Pacific is estimated to register the highest CAGR in the market during the forecast period. The Asia Pacific cloth drying product market is segmented into China, India, Australia, Japan, South Korea, and the Rest of Asia Pacific. The laundry industry is one of the booming industries in Asia Pacific due to the construction of small housing units, brought in by rapid urbanization and the increase in demand for small, portable residential goods. Consumers in developing countries are experiencing a sharp increase in their disposable income, raising their purchasing power. Various home products, including cloth drying products, are witnessing a surge in demand. The rising disposable income levels of consumers and the growth of the middle-class population are among the key factors driving the demand for laundry products in the region. Furthermore, this region has a significant demand for eco-friendly cloth drying products.

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Cloth Drying Products Market: Strategic Insights

cloth-drying-products-market
Market Size Value inUS$ 3,697.85 Million in 2022
Market Size Value byUS$ 4,910.54 Million by 2028
Growth rateCAGR of 4.8% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on Cloth Drying Products Market

Before the COVID-19 pandemic, the cloth drying products market growth was primarily driven by the rising demand for affordable and durable laundry dryers. Before the COVID-19 pandemic, the demand for cloth drying products was also driven by their flexibility, modern designs, and easy installation. However, the cloth drying products market faced negative impacts of the pandemic during the first quarter of 2020 due to business shutdown and raw material and labor shortages. The COVID-19 pandemic also led to economic recession in the initial months of 2020, which created financial difficulties for low-income and mid-income consumers. Consumers only preferred essential goods, such as groceries and medical products, due to the financial crisis. Thus, with depressed incomes, the demand for nonessential goods decreased, which reduced the profits of many small-scale and large-scale laundry dryer manufacturers.

Moreover, the retailers of nonessential goods were mandated to keep their stores shut during the first few months of the outbreak, negatively impacting the sales of cloth drying products. However, as consumers were stuck inside their homes, they spent time on housework, such as cleaning, cooking, washing clothes and sheets, and gardening. Some consumers also found washing and drying laundry in open air pleasurable as they could spend some time in the garden and open spaces, which positively impacted the sales of laundry drying products.

Cloth Drying Products Market Breakdown: by Region, 2021

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Market Insights

Benefits of Line Drying Over Machine/Tumble Drying

Line drying of clothes is quite beneficial, especially when compared to machine drying or tumble drying. Tumble dryers use excessive heat to dry out the laundry, which reduces their shine and causes wear and tear to fabrics. Some delicate fabrics get damaged due to excessive heat used by tumble dryers, and the damage caused is sometimes irreversible.

Line drying is gentle on clothes, increasing their life and providing natural shine to the fabrics. It is also helpful in preventing wrinkles and creases on clothes, eventually eliminating the need for ironing. Line dryers or drying racks are much more affordable than machine dryers. Moreover, they require less cost of maintenance than machine dryers.

The use of bleaches and harsh fabric cleaners can be avoided by line drying clothes in sunlight as the sun's ultraviolet (UV) rays act as a natural bleaching agent and kill bacteria and pathogens in the fabrics. Thus, cloth drying products are increasingly being utilized due to factors mentioned above.

Category Insights

Based on product type, the global cloth drying products market is segmented into rotary dryer , wall-mounted dryer, and drying rack. In 2021, the drying rack segment accounted for the largest revenue share, while the wall-mounted dryer segment is expected to account for the highest growth rate over the forecast period. Drying racks are portable, compact, and suitable for small settings. They are suitable for use both indoors and outdoors. Some manufacturers provide wheels to the drying racks to move them easily from one place to another. Drying racks may have one single drying clothesline with foldable legs or foldable wings and legs that provide additional drying space. Drying racks require very small space for storage, making them ideal for small apartments.

Moreover, drying racks are made of durable and sturdy materials that can hold the entire laundry load of a family. Manufacturers of drying racks offer products with contemporary designs that are suitable for modern apartments. The rising urban population and demand for compact and durable laundry drying products are the key factors driving the segment’s growth.

Cloth Drying Products Market, by Product Type – 2021 and 2028

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Addis Housewares Ltd.; Brabantia Branding B.V.; Honey-Can-Do International LLC; Freudenberg Home and Cleaning Solutions GmbH; INTER IKEA SYSTEMS B.V.; JOMOO KITCHEN & BATH CO., LTD.; Julu Ltd.; RACKBUDDY; Vale Mill (Rochdale) Ltd.; Juwel; and Leifheit AG are the players operating in the cloth drying products market. These companies provide a wide range of product portfolios for the market. The companies have their presence in developing regions, providing lucrative market opportunities. Market players are developing high-quality, innovative products to meet customer requirements.

Report Spotlights

  • Progressive industry trends in the cloth drying products market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the cloth drying products market size from 2020 to 2028
  • Estimation of global demand for cloth drying products
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook and factors driving and restraining the growth of the cloth drying products market
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the cloth drying products market size at various nodes
  • Detailed overview and segmentation of the market, as well as the cloth drying products industry dynamics
  • Cloth drying products market size in various regions with promising growth opportunities

The "Global Cloth Drying Products Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the global cloth drying products market trend analysis. The report aims to provide an overview of the market with detailed market segmentation.

The cloth drying products market is analyzed based on product type, distribution channel, and geography. Based on product type, the global cloth drying products market is segmented into rotary dryer, wall-mounted dryer, and drying rack. Based on distribution channel, the global cloth drying products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America.

Company Profiles

Addis Housewares Ltd.; Brabantia Branding B.V.; Honey-Can-Do International LLC; Freudenberg Home and Cleaning Solutions GmbH; INTER IKEA SYSTEMS BV; JOMOO KITCHEN & BATH CO., LTD.; Julu Ltd.; RACKBUDDY; Vale Mill (Rochdale) Ltd.; Juwel; and Leifheit AG are the prominent players operating in the global cloth drying products market.

Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, UAE, UK, US

Frequently Asked Questions


Can you list some major players operating in the global cloth drying products market?

The major players operating in the global cloth drying products market are Addis Housewares Ltd.; Brabantia Branding B.V.; Freudenberg Home and Cleaning Solutions GmbH.; Honey-Can-Do; Inter IKEA Systems B.V.; JOMOO KITCHEN and BATH CO., LTD.; Julu; Juwel; RACKBUDDY; and Vale Mill (Rochdale) Ltd.

In 2021, which region held the largest share of the global cloth drying products market?

In 2021, North America accounted for the largest share of the global cloth drying products market. The growth of the cloth drying products industry is also attributed to the rising number of dual-income households and nuclear families. People are trying to save time and effort and prefer to dry their clothes on indoor drying racks instead of hanging their clothes outside their balconies, which is driving the growth of the laundry products sector in the region.

What are the drivers for the growth of the global cloth drying products market?

Benefits of line drying over machine/tumble drying and growing awareness regarding environmental sustainability are drivers of cloth drying products. Line drying of clothes is quite beneficial, especially when compared to machine drying or tumble drying. Using a clothesline dryer, consumers can reduce their carbon footprints and save on electricity bills.

Which type segment is the fastest growing in the cloth drying products globally?

Based on the segment product type, wall-mounted dryer is expected to be the fastest-growing segment during the forecast period. Wall-mounted dryers are ideal for small spaces such as balconies, small garden areas, or indoor rooms. They are compact and have foldable arms that can be easily closed when not in use.

Based on the distribution channel, which segment led the global cloth drying products market in 2021?

Based on the distribution channel, supermarkets and hypermarkets segment accounted for the highest share of the global market in 2021. The manufacturers of cloth drying products usually prefer selling their products through supermarkets and hypermarkets because of heavy customer footfall at such stores.

What are the trends observed in the global cloth drying products market?

Rising popularity of wall-mounted dryers is a recent trend in the global cloth drying products market. Wall-mounted cloth dryers are also becoming popular among urban and mid-income consumers owing to their flexibility and affordability. Wall-mounted dryers fit in smaller spaces and can carry a wash load of an entire family. They can be easily installed indoors or on balconies. Moreover, they require less storage space as they are foldable.

The List of Companies - Cloth Drying Products Market

  1. Addis Housewares Ltd
  2. Brabantia Branding B.V
  3. Freudenberg Home and Cleaning Solutions GmbH.
  4. Honey-Can-Do
  5. Inter IKEA Systems B.V.
  6. JOMOO KITCHEN and BATH CO., LTD
  7. Julu
  8. Juwel
  9. RACKBUDDY
  10. Vale Mill (Rochdale) Ltd.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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