Publication Month: Oct 2022 | Report Code: TIPRE00029761 | No. of Pages: 155 | Category: Food and Beverages | Status: Published
Coconut is associated with a variety of health benefits. It is rich in vitamins, minerals, carbohydrates, medium-chain triglycerides, and dietary fibers, which help improve immunity, skin and hair health, and bone health. Moreover, coconut has a unique exotic nutty flavor that imparts rich creaminess to confections and chocolates. Dark chocolate is one of the majorly used chocolates as it has long been recognized for its mood-altering properties. Moreover, the blending of coconut with chocolate creates a unique taste. Therefore, chocolate-based coconut candies are gaining huge popularity among consumers of all age groups.
The coconut candy market in the Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The global confectionery market, mainly coconut candy industry, is propelled by the shift in dietary patterns and eating habits of consumers. The increase in disposable income and buying preferences has also positively impacted the coconut candy market in the developing economies of Asia Pacific. Moreover, Asia Pacific significantly contributes to the production and consumption of coconut-based products as the major plantations are found in countries such as Indonesia, the Philippines, India, Sri Lanka, and Vietnam. According to an article published by the Food and Agriculture Organization of the United Nations, 15 member countries of the Asian and Pacific Coconut Community (APCC) account for a major share of the plantation area and production of coconuts, cumulatively, accounting for 10.7 million ha (87%) and 9.2 million MT of copra equivalent (82.81%). Indonesia, the Philippines, and India are the major producers of coconut in the world. Thus, it is easy for manufacturers to procure the raw material for making coconut-based confectioneries such as coconut candy.
The companies in the coconut candy market are adopting strategies such as product innovation and creative marketing campaigns to increase their customer reach. In June 2022, Cocomels, a US-based brand of JJ Sweets, launched a low-sugar caramel candy made with coconut milk. The product contains coconut cream as the main ingredient, which gives it a rich, nutty taste and mouthfeel. It is sweetened with low-calorie sweeteners, such as allulose and monk fruit, and is free of dairy, gluten, cholesterol, and corn syrup. With such product launches, Cocomels aims to target calorie-conscious consumers that are not willing to compromise on taste.
Further, companies are launching customized gift boxes containing a mix of different candies for festivities and special occasions. In April 2022, Ferrero launched a range of products specially curated for Easter, which included treats and gift boxes. For example, the Ferrero Collection Bunny Gift Box comprised 13 pieces of premium confections including Raffaello, containing coconut and almonds; Ferrero Rocher hazelnut chocolates; and Rondnoir dark chocolates with crisp wafers. Such innovative product offerings are expected to drive the sales of coconut candies during the forecast period.
Based on product type, the coconut candy market is segmented into chocolate coconut candy and non-chocolate coconut candy. In 2021, the chocolate coconut candy segment held the largest market share. Chocolate consumption helps reduce depressive behavior as chocolate has antioxidant and anti-inflammatory properties. Various types of chocolates are used as a filling or coating in coconut candy manufacturing. Dark chocolate is one of the majorly used chocolates as it has long been recognized for its mood-altering properties. Moreover, the blend of coconut and chocolate creates a unique taste. Therefore, chocolate-based coconut candy is highly popular among people of all ages.
Get more information on this report :
Ferrero International S.A; The Hershey Company; Russell Stover Chocolates, LLC.; Mars Incorporated; Chocoladefabriken Lindt and Spruengli AG; Unreal Brands Inc.; Alfred Ritter GmbH & Co. KG; Tru Fru LLC.; Godiva; and Weetabix Food Co. are the key players in the coconut candy market. The leading players adopt strategies such as mergers and acquisitions, and product launches to expand their geographic presence and clientele.
The "Global Coconut Candy Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry, focusing on the coconut candy market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The coconut candy market is segmented on the basis of product type, category, and distribution channel. Based on product type, the market is divided into chocolate coconut candy and non-chocolate coconut candy. Based on the category, the market is bifurcated into sugar-free and conventional. Based on distribution channel, the coconut candy market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others.
The List of Companies - Coconut Candy Market
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.