Customer Analytics Market Forecast to 2028 - Covid-19 Impact and Global Analysis - by Solution, Services, Deployment Type and Industry Vertical

Report Code: TIPTE100000308 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

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MARKET INTRODUCTION

Customer analytics is a process in which data from customer behavior is used to help make business decisions via predictive analytics and market segmentation. This information is used for site selection, direct marketing, and customer relationship management. The rising need to predict customer behavior is one of the major factors that augmenting the growth of the customer analytics market. The various benefit of customer analytics, such as better decisions is made with data, which led to rising the demand for the customer analytics market.

MARKET DYNAMICS

The organization uses customer analytics solutions and tools for better understanding customer behavior for generating cross-selling, up-selling, improving customer loyalty and retention, which driving the growth of the customer analytics market. Increasing demand for improved customer satisfaction is the major factor that propelling the growth of the customer analytics market. The growing retail sector is heavily demanding a customer analytics solution to improve their business, which is expected to grow demand for the customer analytics market.

MARKET SCOPE

The "Global Customer Analytics Market Analysis To 2028" is a specialized and in-depth study of the Customer analytics industry with a special focus on the global market trend analysis. The report aims to provide an overview customer analytics market with detailed market segmentation by component, deployment type, end-user, and geography. The global customer analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Customer analytics market players and offers key trends and opportunities in the customer analytics market.

MARKET SEGMENTATION

The global customer analytics market is segmented on the basis of component, deployment type, end-user. On the basis component the market is segmented as solution, service. On the basis of deployment type the market is segmented as on-premises, cloud, hybrid. On the basis of end-user the market is segmented as BFSI, IT and telecom, media and entertainment, consumer goods and retail, others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Customer analytics market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The customer analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting customer analytics market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the customer analytics market in these regions.

MARKET PLAYERS

The reports cover key developments in the customer analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Customer analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for customer analytics in the global market. Below mentioned is the list of few companies engaged in the customer analytics market.

The report also includes the profiles of key customer analytics companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  • Adobe Inc.
  • Alteryx Inc.
  • Fair Isaac Corporation
  • IBM Corporation
  • NGDATA, Inc.
  • Open Text Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute, Inc.
  • Verint

The Insight Partners dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
1 Introduction
1.1 Scope of Study
1.2 The Insight Partners Research Report Guidance

2 Key Takeaways

3 Customer Analytics Market Landscape
3.1 Market Overview
3.2 Market Segmentation
3.2.1 Customer Analytics Market - By Type
3.2.2 Customer Analytics Market - By Solution
3.2.3 Customer Analytics Market - By Services
3.2.4 Customer Analytics Market - By Deployment Type
3.2.5 Customer Analytics Market - By Industry Vertical
3.2.6 Market - By Region
3.2.6.1 By Countries
3.3 PEST Analysis
3.3.1 North America - PEST Analysis
3.3.2 Europe - PEST Analysis
3.3.3 Asia Pacific - PEST Analysis
3.3.4 Middle East and Africa - PEST Analysis
3.3.5 South America - PEST Analysis

4 Customer Analytics Market - Key Industry Dynamics
4.1 Impact Analysis
4.2 Key Market Drivers
4.3 Key Market Restraints
4.4 Key Market Opportunities
4.5 Future Trends

5 Customer Analytics Market Analysis- Global
5.1 Global Customer Analytics Market Overview
5.2 Global Customer Analytics market forecast and analysis

6 Customer Analytics Market Revenue and Forecasts to 2028 -Type
6.1 Overview
6.2 Solution market forecast and analysis
6.3 Solution Market
6.3.1 Overview
6.3.2 Type/Component 1 market forecast and analysis
6.4 Services Market
6.4.1 Overview
6.4.2 Services market forecast and analysis

7 Customer Analytics Market Revenue and Forecasts to 2028 - Solution
7.1 Overview
7.2 Solutions market forecast and analysis
7.3 Social Media Analytical Tool Market
7.3.1 Overview
7.3.2 Social Media Analytical Tool market forecast and analysis
7.4 Web Analytical Tool Market
7.4.1 Overview
7.4.2 Web Analytical Tool market forecast and analysis
7.5 Dashboard and Reporting Tool Market
7.5.1 Overview
7.5.2 Dashboard and Reporting Tool market forecast and analysis
7.6 Others
7.6.1 Overview
7.6.2 Others market forecast and analysis

8 Customer Analytics Market Revenue and Forecasts to 2028 - Services
8.1 Overview
8.2 Services market forecast and analysis
8.3 Consulting Services Market
8.3.1 Overview
8.3.2 Consulting Services market forecast and analysis
8.4 Professional Services Market
8.4.1 Overview
8.4.2 Professional Services market forecast and analysis

9 Customer Analytics Market Revenue and Forecasts to 2028 - Deployment Type
9.1 Overview
9.2 Deployment type market forecast and analysis
9.3 On-Premise Deployment Market
9.3.1 Overview
9.3.2 On-Premise Deployment type market forecast and analysis
9.4 Cloud Deployment Market
9.4.1 Overview
9.4.2 Cloud Deployment market forecast and analysis
9.5 Hybrid Deployment type 3 Market
9.5.1 Overview
9.5.2 Hybrid Deployment market forecast and analysis

10 Customer Analytics Market Revenue and Forecasts to 2028 - Industry Vertical
10.1 Overview
10.2 Vertical market forecast and analysis
10.3 BFSI Market
10.3.1 Overview
10.3.2 BFSI market forecast and analysis
10.4 Telecom and IT Market
10.4.1 Overview
10.4.2 Telecom and IT market forecast and analysis
10.5 Media and Entertainment Market
10.5.1 Overview
10.5.2 Media and Entertainment market forecast and analysis
10.6 Retail and Consumer Goods Market
10.6.1 Overview
10.6.2 Retail and Consumer Goods market forecast and analysis
10.7 Manufacturing Market
10.7.1 Overview
10.7.2 Manufacturing market forecast and analysis
10.8 Others
10.8.1 Overview
10.8.2 Others market forecast and analysis

11 Customer Analytics Market Revenue and Forecasts to 2028 - Geographical Analysis
11.1 North America
11.1.1 North America Customer Analytics market overview
11.1.2 North America Customer Analytics market forecast and analysis
11.1.2.1 North America market forecast and analysis - By Countries
11.1.2.1.1 US market
11.1.2.1.2 Canada market
11.1.2.1.3 Mexico market
11.1.2.2 North America market forecast and analysis - By Solution
11.1.2.3 North America market forecast and analysis - By Services
11.1.2.4 North America market forecast and analysis - By Deployment Type
11.1.2.5 North America market forecast and analysis - By Vertical
11.2 Europe
11.2.1 Europe Customer Analytics market overview
11.2.2 Europe Customer Analytics market forecast and analysis
11.2.2.1 Europe market forecast and analysis - By Countries
11.2.2.1.1 France market
11.2.2.1.2 Germany market
11.2.2.1.3 Italy market
11.2.2.1.4 Spain market
11.2.2.1.5 UK market
11.2.2.2 Europe market forecast and analysis - By Solution
11.2.2.3 Europe market forecast and analysis - By Services
11.2.2.4 Europe market forecast and analysis - By Deployment Type
11.2.2.5 Europe market forecast and analysis - By Vertical
11.3 Asia pacific (APAC)
11.3.1 Asia Pacific Customer Analytics market overview
11.3.2 Asia Pacific Customer Analytics market forecast and analysis
11.3.2.1 Asia Pacific market forecast and analysis - By Countries
11.3.2.1.1 Australia market
11.3.2.1.2 China market
11.3.2.1.3 India market
11.3.2.1.4 Japan market
11.3.2.2 Asia Pacific market forecast and analysis - By Solution
11.3.2.3 Asia Pacific market forecast and analysis - By Services
11.3.2.4 Asia Pacific market forecast and analysis - By Deployment Type
11.3.2.5 Asia Pacific market forecast and analysis - By Vertical
11.4 Middle East and Africa (MEA)
11.4.1 Middle East and Africa Customer Analytics market overview
11.4.2 Middle East and Africa Customer Analytics market forecast and analysis
11.4.2.1 Middle East and Africa market forecast and analysis - By Countries
11.4.2.1.1 South Africa market
11.4.2.1.2 Saudi Arabia market
11.4.2.1.3 UAE market
11.4.2.2 Middle East and Africa market forecast and analysis - By Solution
11.4.2.3 Middle East and Africa market forecast and analysis - By Services
11.4.2.4 Middle East and Africa market forecast and analysis - By Deployment Type
11.4.2.5 Middle East and Africa market forecast and analysis - By Vertical
11.5 South America (SAM)
11.5.1 South America Customer Analytics market overview
11.5.2 South America Customer Analytics market forecast and analysis
11.5.2.1 South America market forecast and analysis - By Countries
11.5.2.1.1 Brazil market
11.5.2.2 South America market forecast and analysis - By Solution
11.5.2.3 South America market forecast and analysis - By Services
11.5.2.4 South America market forecast and analysis - By Deployment Type
11.5.2.5 South America market forecast and analysis - By Vertical

12 Industry Landscape
12.1 Mergers & acquisitions
12.2 Market Initiatives
12.3 New developments
12.4 Investment scenarios

13 Competitive Landscape
13.1 Competitive Product mapping
13.2 Market positioning/ market share

14 Customer Analytics Market, Key Company Profiles
14.1 Adobe Systems
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 AgilOne
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 Alteryx
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 Angoss Software Corporation
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 FICO (Fair, Isaac and Company)
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 International Business Machines Corporation
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 Manthan Software Services Pvt. Ltd.
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 SAP SE
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 SAS Institute
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 Teradata International
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments

15 Appendix
15.1 About The Insight Partners
15.2 Glossary of Terms
15.3 Research Methodology
The List of Companies
  1. Teradata International
  2. SAS Institute
  3. SAP SE
  4. Manthan Software Services Pvt. Ltd.
  5. International Business Machines Corporation
  6. FICO (Fair, Isaac and Company)
  7. Angoss Software Corporation
  8. Alteryx
  9. AgilOne
  10. Adobe Systems
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