New

Customer Analytics Market

2021

Customer Analytics Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Solution, Services); Deployment Type (On-premises, Cloud); Enterprise Size (Small and Medium-sized Enterprises, Large Enterprises); End-user (BFSI, IT and Telecom, Media and Entertainment, Consumer Goods and Retail, Travel and Hospitality, Others) and Geography

| Report Code: TIPTE100000308 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming

Market Insights

Customer Analytics Market 2028 By Component, Deployment Type, Enterprise Size, End-user and Geography | The Insight Partners

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MARKET INTRODUCTION



The customer analytics industry is gaining traction as many businesses migrate from on-premise to cloud-based services to improve their business growth. Client analytics is being used by insurance businesses, banks, and pension funds to better analyse customer lifetime value, increase cross-selling, and so on. Verticals such as e-commerce and retail place a strong emphasis on client purchasing behaviour, whereas telecommunications concentrates on lowering turnover rates.

MARKET DYNAMICS



The market is expanding at a quicker rate as a result of increased demand for enhanced customer satisfaction. In the retail industry, customer analytics is widely used to build targeted communications and marketing initiatives. By understanding exactly which buyers are buying which products and tailoring marketing based on shopper data, this may assist to improve customer experience and loyalty. Delivering a positive shopping experience, according to Accenture, increases customer satisfaction, repeat purchases, loyalty, referrals, revenues, and customer engagement.

MARKET SCOPE



The

"Global Customer Analytics Market Analysis to 2028"

is a specialized and in-depth study of the technology, media, and telecommunication industry with a special focus on the global market trend analysis. The customer analytics market report aims to provide an overview of the customer analytics market with detailed market segmentation by component, deployment type, enterprise size, end-user, and geography. The global customer analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading customer analytics market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION



The global customer analytics market is segmented based on component, deployment type, enterprise size, end-user. Based on component, the customer analytics market is segmented into solution, services. Based on deployment type, the customer analytics market is segmented into on-premises, cloud. Based on enterprise size, the customer analytics market is segmented into small and medium-sized enterprises, large enterprises. Based on end-user, the customer analytics market is segmented into BFSI, IT and telecom, media and entertainment, consumer goods and retail, travel and hospitality, others.

REGIONAL FRAMEWORK



The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global customer analytics market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The customer analytics market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the customer analytics market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely, North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the customer analytics market in these regions.

MARKET PLAYERS



The reports cover key developments in the customer analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from customer analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the underwriting and rating software market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the underwriting and rating software market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  • Adobe Inc.
  • Fair Isaac Corporation
  • IBM Corporation
  • Open Text Corporation
  • Oracle Corporation
  • Salesforce.com, Inc.
  • SAS Institute, Inc.
  • Verint
  • WebRadar
  • Wipro Limited
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
TABLE OF CONTENTS

1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Customer Analytics Market - By Component
1.3.2 Customer Analytics Market - By Deployment Type
1.3.3 Customer Analytics Market - By Enterprise Size
1.3.4 Customer Analytics Market - By End-user
1.3.5 Customer Analytics Market - By Region
1.3.5.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. CUSTOMER ANALYTICS MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
4.2.1 Bargaining Power of Buyers
4.2.1 Bargaining Power of Suppliers
4.2.1 Threat of Substitute
4.2.1 Threat of New Entrants
4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. CUSTOMER ANALYTICS MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. CUSTOMER ANALYTICS MARKET - GLOBAL MARKET ANALYSIS
6.1. CUSTOMER ANALYTICS - GLOBAL MARKET OVERVIEW
6.2. CUSTOMER ANALYTICS - GLOBAL MARKET AND FORECAST TO 2028
6.3. MARKET POSITIONING/MARKET SHARE

7. CUSTOMER ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - COMPONENT
7.1. OVERVIEW
7.2. COMPONENT MARKET FORECASTS AND ANALYSIS
7.3. SOLUTION
7.3.1. Overview
7.3.2. Solution Market Forecast and Analysis
7.4. SERVICES
7.4.1. Overview
7.4.2. Services Market Forecast and Analysis
8. CUSTOMER ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - DEPLOYMENT TYPE
8.1. OVERVIEW
8.2. DEPLOYMENT TYPE MARKET FORECASTS AND ANALYSIS
8.3. ON-PREMISES
8.3.1. Overview
8.3.2. On-premises Market Forecast and Analysis
8.4. CLOUD
8.4.1. Overview
8.4.2. Cloud Market Forecast and Analysis
9. CUSTOMER ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - ENTERPRISE SIZE
9.1. OVERVIEW
9.2. ENTERPRISE SIZE MARKET FORECASTS AND ANALYSIS
9.3. SMALL AND MEDIUM-SIZED ENTERPRISES
9.3.1. Overview
9.3.2. Small and Medium-sized Enterprises Market Forecast and Analysis
9.4. LARGE ENTERPRISES
9.4.1. Overview
9.4.2. Large Enterprises Market Forecast and Analysis
10. CUSTOMER ANALYTICS MARKET - REVENUE AND FORECASTS TO 2028 - END-USER
10.1. OVERVIEW
10.2. END-USER MARKET FORECASTS AND ANALYSIS
10.3. BFSI
10.3.1. Overview
10.3.2. BFSI Market Forecast and Analysis
10.4. IT AND TELECOM
10.4.1. Overview
10.4.2. IT and Telecom Market Forecast and Analysis
10.5. MEDIA AND ENTERTAINMENT
10.5.1. Overview
10.5.2. Media and Entertainment Market Forecast and Analysis
10.6. CONSUMER GOODS AND RETAIL
10.6.1. Overview
10.6.2. Consumer Goods and Retail Market Forecast and Analysis
10.7. TRAVEL AND HOSPITALITY
10.7.1. Overview
10.7.2. Travel and Hospitality Market Forecast and Analysis
10.8. OTHERS
10.8.1. Overview
10.8.2. Others Market Forecast and Analysis

11. CUSTOMER ANALYTICS MARKET REVENUE AND FORECASTS TO 2028 - GEOGRAPHICAL ANALYSIS
11.1. SOUTH AND CENTRAL AMERICA
11.1.1 South and Central America Customer Analytics Market Overview
11.1.2 South and Central America Customer Analytics Market Forecasts and Analysis
11.1.3 South and Central America Customer Analytics Market Forecasts and Analysis - By Component
11.1.4 South and Central America Customer Analytics Market Forecasts and Analysis - By Deployment Type
11.1.5 South and Central America Customer Analytics Market Forecasts and Analysis - By Enterprise Size
11.1.6 South and Central America Customer Analytics Market Forecasts and Analysis - By End-user
11.1.7 South and Central America Customer Analytics Market Forecasts and Analysis - By Countries
11.1.7.1 Brazil Customer Analytics Market
11.1.7.1.1 Brazil Customer Analytics Market by Component
11.1.7.1.2 Brazil Customer Analytics Market by Deployment Type
11.1.7.1.3 Brazil Customer Analytics Market by Enterprise Size
11.1.7.1.4 Brazil Customer Analytics Market by End-user
11.1.7.2 Argentina Customer Analytics Market
11.1.7.2.1 Argentina Customer Analytics Market by Component
11.1.7.2.2 Argentina Customer Analytics Market by Deployment Type
11.1.7.2.3 Argentina Customer Analytics Market by Enterprise Size
11.1.7.2.4 Argentina Customer Analytics Market by End-user
11.1.7.3 Rest of South and Central America Customer Analytics Market
11.1.7.3.1 Rest of South and Central America Customer Analytics Market by Component
11.1.7.3.2 Rest of South and Central America Customer Analytics Market by Deployment Type
11.1.7.3.3 Rest of South and Central America Customer Analytics Market by Enterprise Size
11.1.7.3.4 Rest of South and Central America Customer Analytics Market by End-user

12. INDUSTRY LANDSCAPE
12.1. MERGERS AND ACQUISITIONS
12.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
12.3. NEW PRODUCT LAUNCHES
12.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

13. CUSTOMER ANALYTICS MARKET, KEY COMPANY PROFILES
13.1. ADOBE INC.
13.1.1. Key Facts
13.1.2. Business Description
13.1.3. Products and Services
13.1.4. Financial Overview
13.1.5. SWOT Analysis
13.1.6. Key Developments
13.2. FAIR ISAAC CORPORATION
13.2.1. Key Facts
13.2.2. Business Description
13.2.3. Products and Services
13.2.4. Financial Overview
13.2.5. SWOT Analysis
13.2.6. Key Developments
13.3. IBM CORPORATION
13.3.1. Key Facts
13.3.2. Business Description
13.3.3. Products and Services
13.3.4. Financial Overview
13.3.5. SWOT Analysis
13.3.6. Key Developments
13.4. OPEN TEXT CORPORATION
13.4.1. Key Facts
13.4.2. Business Description
13.4.3. Products and Services
13.4.4. Financial Overview
13.4.5. SWOT Analysis
13.4.6. Key Developments
13.5. ORACLE CORPORATION
13.5.1. Key Facts
13.5.2. Business Description
13.5.3. Products and Services
13.5.4. Financial Overview
13.5.5. SWOT Analysis
13.5.6. Key Developments
13.6. SALESFORCE.COM, INC.
13.6.1. Key Facts
13.6.2. Business Description
13.6.3. Products and Services
13.6.4. Financial Overview
13.6.5. SWOT Analysis
13.6.6. Key Developments
13.7. SAS INSTITUTE, INC.
13.7.1. Key Facts
13.7.2. Business Description
13.7.3. Products and Services
13.7.4. Financial Overview
13.7.5. SWOT Analysis
13.7.6. Key Developments
13.8. VERINT
13.8.1. Key Facts
13.8.2. Business Description
13.8.3. Products and Services
13.8.4. Financial Overview
13.8.5. SWOT Analysis
13.8.6. Key Developments
13.9. WEBRADAR
13.9.1. Key Facts
13.9.2. Business Description
13.9.3. Products and Services
13.9.4. Financial Overview
13.9.5. SWOT Analysis
13.9.6. Key Developments
13.10. WIPRO LIMITED
13.10.1. Key Facts
13.10.2. Business Description
13.10.3. Products and Services
13.10.4. Financial Overview
13.10.5. SWOT Analysis
13.10.6. Key Developments

14. APPENDIX
14.1. ABOUT THE INSIGHT PARTNERS
14.2. GLOSSARY OF TERMS
The List of Companies

1. Adobe Inc.
2. Fair Isaac Corporation
3. IBM Corporation
4. Open Text Corporation
5. Oracle Corporation
6. Salesforce.com, Inc.
7. SAS Institute, Inc.
8. Verint
9. WebRadar
10. Wipro Limited
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