Customer analytics is a process in which data from customer behavior is used to help make business decisions via predictive analytics and market segmentation. This information is used for site selection, direct marketing, and customer relationship management. The rising need to predict customer behavior is one of the major factors that augmenting the growth of the customer analytics market. The various benefit of customer analytics, such as better decisions is made with data, which led to rising the demand for the customer analytics market.MARKET DYNAMICS
The organization uses customer analytics solutions and tools for better understanding customer behavior for generating cross-selling, up-selling, improving customer loyalty and retention, which driving the growth of the customer analytics market. Increasing demand for improved customer satisfaction is the major factor that propelling the growth of the customer analytics market. The growing retail sector is heavily demanding a customer analytics solution to improve their business, which is expected to grow demand for the customer analytics market.MARKET SCOPE
The "Global Customer Analytics Market Analysis To 2027" is a specialized and in-depth study of the Customer analytics industry with a special focus on the global market trend analysis. The report aims to provide an overview customer analytics market with detailed market segmentation by component, deployment type, end-user, and geography. The global customer analytics market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading Customer analytics market players and offers key trends and opportunities in the customer analytics market.MARKET SEGMENTATION
The global customer analytics market is segmented on the basis of component, deployment type, end-user. On the basis component the market is segmented as solution, service. On the basis of deployment type the market is segmented as on-premises, cloud, hybrid. On the basis of end-user the market is segmented as BFSI, IT and telecom, media and entertainment, consumer goods and retail, others. REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Customer analytics market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The customer analytics market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting customer analytics market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the customer analytics market in these regions.MARKET PLAYERS
The reports cover key developments in the customer analytics market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from Customer analytics market are anticipated to lucrative growth opportunities in the future with the rising demand for customer analytics in the global market. Below mentioned is the list of few companies engaged in the customer analytics market.
The report also includes the profiles of key customer analytics companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Adobe Inc.
- Alteryx Inc.
- Fair Isaac Corporation
- IBM Corporation
- NGDATA, Inc.
- Open Text Corporation
- Oracle Corporation
- Salesforce.com, Inc.
- SAS Institute, Inc.
The Insight Partners dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.