Cut Flowers Market Trends, Share and Growth Analysis by 2028

Cut Flowers Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), Application (Home and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores/Florists, Online Retail, and Others)

Publication Month : Apr 2021

  • Report Code : TIPRE00014592
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 142
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The cut flowers market was valued at US$ 34,347.23 million in 2019 and is projected to reach US$ 49,074.09 million by 2028; it is expected to grow at a CAGR of 4.3% from 2020 to 2028.

Cut flowers refer to flowers or flower buds cut from the plant on which they are grown. They are usually taken out from plants for use in decorative purposes. Most of the gardeners harvest their own cut flowers in their gardens; however, most countries have a floral industry dedicated for cut flowers. The plants from which the cut flowers are cut, vary in climate, culture, and the level of wealth locally.

The COVID-19 outbreak, which began in Wuhan, China, during December 2019, has spread across the globe. As of April 2021, the US, India, Brazil, Russia, the UK, France, Spain, Italy, Turkey, Germany, Colombia, and Argentina are among the worst affected countries in terms of confirmed cases and reported deaths. The outbreak has affected economies and industries due to lockdowns, travel bans, and business shutdowns imposed by governments. Consumer goods, horticulture, and floriculture are among the world’s major industries suffering serious disruptions in the form of supply chain breaks as a result of this pandemic. The transport bans in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the delivery schedules and sales of various goods.

The cut flowers market in Europe is expected to grow at the highest CAGR of 4.5% during 2020–2028. Increase in demand for cut flowers for decorative purposes is expected to boost the growth of the market.

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Cut Flowers Market: Strategic Insights

Market Size Value inUS$ 34,347.23 Million in 2019
Market Size Value byUS$ 49,074.09 Million by 2028
Growth rateCAGR of 4.3% from 2020-2028
Forecast Period2020-2028
Base Year2020
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Global Cut Flowers Market

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Market Insights

Health Benefits Associated with Cut Flowers Favor Global Market Growth

Cut Flowers are used for medicinal purpose due to the various health benefits associated with them. For instance, chrysanthemum has properties that help in reducing blood pressure and cure dizziness and insomnia. Pot marigold is used as a remedy for inflamed skin. It also prevents the spread of infection. Purple corn flower helps in stimulating the immune system, which improves the body’s resistance against viral and bacterial infection. Lavender’s aroma calms down the nervous system, reduces muscle tension, and works as an antiseptic. Moreover, various fresh flower scents are considered as a remedy in case of insomnia, disturbed sleep patterns, and drowsiness. Rose tea acts as a mild laxative. A paste or cream made from the petals does wonders to improve the condition of the skin, especially the face. Consuming a brew made from sunflowers helps greatly with ulcers and menstrual cramps. It can also be used as a wash for gargling in cases of sore throats.

Flower Type Insights

Based on flower type, the cut flowers market is segmented into rose, carnation, lilium, chrysanthemum & gerbera, and others. The rose segment accounted for the largest share of the global market in 2019; whereas the others segment is expected to grow at the highest CAGR during the forecast period. Rose plants range in size from compact, miniature roses, to climbers that can reach seven meters in height. Different species hybridize easily, and this has been used in the development of the wide range of garden roses. Cultivation of rose cut flower is a profitable crop for farmers. Selection of the right variety of flowers is an important tool in commercial floriculture.

Cut Flowers Market, by Flower Type – 2019 and 2028

Cut Flowers Market, by Flower Type – 2019 and 2028
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Application Insights

Based on application, the cut flowers market is segmented into home and commercial. The commercial segment accounted for the largest share of the market in 2019. In commercial space, cut flowers are mainly used at wedding events, birthday events, funerals, commercial offices, hotels, industrial, and institutions. Flowers are a good source of plant medicine. Cut flowers are also being used majorly for corporate events.

Distribution Channel Insights

Based on distribution channel, the cut flowers market is segmented into supermarkets and hypermarkets, specialty store/florists, online retail, and others. The online retail segment is expected to grow at a highest CAGR during the forecast period of 2020–2028. The online portals have been beneficial in the growth and expansion of the cut flowers market in Europe. Increased use of mobile phones, computers, and laptops has helped in the growth of digital channels, with respect to strength and volume.

Report Spotlights

  • Progressive industry trends in the global cut flowers market that help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the cut flowers market from 2017 to 2028
  • Estimation of global cut flowers demand across various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
  • Recent developments to understand the competitive market scenario and global cut flowers demand
  • Market trends and outlook, and factors driving and restraining the growth of the market
  • Understanding of strategies that underpin commercial interest with regard to global cut flowers market growth, which facilitates effective decision-making process
  • Cut flowers market size at various nodes of market
  • Detailed overview and segmentation of the market, as well as dynamics in the industry
  • Global cut flowers market size in various regions with promising growth opportunities in these regions

Cut Flowers Market, by Flower Type

  • Rose
  • Carnation
  • Lilium
  • Chrysanthemum & Gerbera
  • Others

Cut Flowers Market, by Application

  • Home
  • Commercial

Cut Flowers Market, by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Store/Florists
  • Online Retail
  • Others

Company Profiles

  • Afriflora Sher
  • Washington Bulb Co., Inc.
  • Oserian
  • Dümmen Orange
  • The Queen's Flowers
  • The Kariki Group
  • Selecta one
  • Karen Roses
  • MultiFlora
  • Rosebud Limited
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Flower Type , Application , and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, Denmark, France, Germany, India, Italy, Japan, Mexico, Poland, Portugal, Russian Federation, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Switzerland, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

In 2019, which region held the largest share of the global cut flowers market?

In 2019, Europe contributed to the largest share in the global cut flowers market. The growth of the cut flowers market in this region is primarily attributed to rising demand of sustainably produced cut flowers and the high number of unspecialized retail output & channels in the region. The rising per capita income, changing lifestyles and rapid increase in the use of cut flowers for decorative purposes drives the market for cut flowers. The consumers in Europe also demands huge amount of cut flowers for the purpose of gifting on special occasions. The expansion of digitization and online retail in Europe also supports the lucrative growth of cut flowers. The cut flower market in the region is experiencing huge opportunities owing to the well-developed freight and logistics network that favors the flow of cut flowers across Europe.

Based on flower type, why rose segment accounted for the largest share in the global cut flowers market?

Rose segment held the largest share in the global cut flowers market in 2019. Roses are cultivated and sold across the globe. There are 100 of rose species available and more than thousands of cultivators of rose. The cultivation of rose prove to be profitable for farmers as they get huge amounts of income in return of sale. Roses are demanded by consumers across the world for gifting purposes and also as an expression of love, which favors the market for rose as cut flowers.

Can you list some of the major players operating in the global cut flowers market?

The major players operating in the global cut flowers market are Afriflora Sher, Washington Bulb Co., Inc., Oserian, Dümmen Orange, The Queen's Flowers, The Kariki Group, Selecta one, Karen Roses Company, MultiFlora and Rosebud Limited among many others.

The List of Companies - Global Cut Flowers Market

  1. Afriflora Sher
  2. Washington Bulb Co., Inc.
  3. Oserian
  4. Dümmen Orange
  5. The Queen's Flowers
  6. The Kariki Group
  7. Selecta one
  8. Karen Roses
  9. MultiFlora
  10. Rosebud Limited

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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