Cut Flowers Market Trends, Share and Growth Analysis by 2028

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Cut Flowers Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), Application (Home and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores/Florists, Online Retail, and Others)

Publication Month: Apr 2021 | Report Code: TIPRE00014592 | No. of Pages: 142 | Category: Consumer Goods | Status: Published

The cut flowers market was valued at US$ 34,347.23 million in 2019 and is projected to reach US$ 49,074.09 million by 2028; it is expected to grow at a CAGR of 4.3% from 2020 to 2028.

Cut flowers refer to flowers or flower buds cut from the plant on which they are grown. They are usually taken out from plants for use in decorative purposes. Most of the gardeners harvest their own cut flowers in their gardens; however, most countries have a floral industry dedicated for cut flowers. The plants from which the cut flowers are cut, vary in climate, culture, and the level of wealth locally.

The COVID-19 outbreak, which began in Wuhan, China, during December 2019, has spread across the globe. As of April 2021, the US, India, Brazil, Russia, the UK, France, Spain, Italy, Turkey, Germany, Colombia, and Argentina are among the worst affected countries in terms of confirmed cases and reported deaths. The outbreak has affected economies and industries due to lockdowns, travel bans, and business shutdowns imposed by governments. Consumer goods, horticulture, and floriculture are among the world’s major industries suffering serious disruptions in the form of supply chain breaks as a result of this pandemic. The transport bans in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the delivery schedules and sales of various goods.

The cut flowers market in Europe is expected to grow at the highest CAGR of 4.5% during 2020–2028. Increase in demand for cut flowers for decorative purposes is expected to boost the growth of the market.

Global Cut Flowers Market

Global Cut Flowers Market

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Market Insights

Health Benefits Associated with Cut Flowers Favor Global Market Growth

Cut Flowers are used for medicinal purpose due to the various health benefits associated with them. For instance, chrysanthemum has properties that help in reducing blood pressure and cure dizziness and insomnia. Pot marigold is used as a remedy for inflamed skin. It also prevents the spread of infection. Purple corn flower helps in stimulating the immune system, which improves the body’s resistance against viral and bacterial infection. Lavender’s aroma calms down the nervous system, reduces muscle tension, and works as an antiseptic. Moreover, various fresh flower scents are considered as a remedy in case of insomnia, disturbed sleep patterns, and drowsiness. Rose tea acts as a mild laxative. A paste or cream made from the petals does wonders to improve the condition of the skin, especially the face. Consuming a brew made from sunflowers helps greatly with ulcers and menstrual cramps. It can also be used as a wash for gargling in cases of sore throats.

Flower Type Insights

Based on flower type, the cut flowers market is segmented into rose, carnation, lilium, chrysanthemum & gerbera, and others. The rose segment accounted for the largest share of the global market in 2019; whereas the others segment is expected to grow at the highest CAGR during the forecast period. Rose plants range in size from compact, miniature roses, to climbers that can reach seven meters in height. Different species hybridize easily, and this has been used in the development of the wide range of garden roses. Cultivation of rose cut flower is a profitable crop for farmers. Selection of the right variety of flowers is an important tool in commercial floriculture.

Cut Flowers Market, by Flower Type – 2019 and 2028

Cut Flowers Market, by Flower Type – 2019 and 2028

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Application Insights

Based on application, the cut flowers market is segmented into home and commercial. The commercial segment accounted for the largest share of the market in 2019. In commercial space, cut flowers are mainly used at wedding events, birthday events, funerals, commercial offices, hotels, industrial, and institutions. Flowers are a good source of plant medicine. Cut flowers are also being used majorly for corporate events.

Distribution Channel Insights

Based on distribution channel, the cut flowers market is segmented into supermarkets and hypermarkets, specialty store/florists, online retail, and others. The online retail segment is expected to grow at a highest CAGR during the forecast period of 2020–2028. The online portals have been beneficial in the growth and expansion of the cut flowers market in Europe. Increased use of mobile phones, computers, and laptops has helped in the growth of digital channels, with respect to strength and volume.

Report Spotlights

  • Progressive industry trends in the global cut flowers market that help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the cut flowers market from 2017 to 2028
  • Estimation of global cut flowers demand across various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
  • Recent developments to understand the competitive market scenario and global cut flowers demand
  • Market trends and outlook, and factors driving and restraining the growth of the market
  • Understanding of strategies that underpin commercial interest with regard to global cut flowers market growth, which facilitates effective decision-making process
  • Cut flowers market size at various nodes of market
  • Detailed overview and segmentation of the market, as well as dynamics in the industry
  • Global cut flowers market size in various regions with promising growth opportunities in these regions

Cut Flowers Market, by Flower Type

  • Rose
  • Carnation
  • Lilium
  • Chrysanthemum & Gerbera
  • Others


Cut Flowers Market, by Application

  • Home
  • Commercial


Cut Flowers Market, by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Store/Florists
  • Online Retail
  • Others

Company Profiles

  • Afriflora Sher
  • Washington Bulb Co., Inc.
  • Oserian
  • Dümmen Orange
  • The Queen's Flowers
  • The Kariki Group
  • Selecta one
  • Karen Roses
  • MultiFlora
  • Rosebud Limited

Frequently Asked Questions

Rose segment held the largest share in the global cut flowers market in 2019. Roses are cultivated and sold across the globe. There are 100 of rose species available and more than thousands of cultivators of rose. The cultivation of rose prove to be profitable for farmers as they get huge amounts of income in return of sale. Roses are demanded by consumers across the world for gifting purposes and also as an expression of love, which favors the market for rose as cut flowers.

The major players operating in the global cut flowers market are Afriflora Sher, Washington Bulb Co., Inc., Oserian, Dümmen Orange, The Queen's Flowers, The Kariki Group, Selecta one, Karen Roses Company, MultiFlora and Rosebud Limited among many others.
In 2019, Europe contributed to the largest share in the global cut flowers market. The growth of the cut flowers market in this region is primarily attributed to rising demand of sustainably produced cut flowers and the high number of unspecialized retail output & channels in the region. The rising per capita income, changing lifestyles and rapid increase in the use of cut flowers for decorative purposes drives the market for cut flowers. The consumers in Europe also demands huge amount of cut flowers for the purpose of gifting on special occasions. The expansion of digitization and online retail in Europe also supports the lucrative growth of cut flowers. The cut flower market in the region is experiencing huge opportunities owing to the well-developed freight and logistics network that favors the flow of cut flowers across Europe.

The List of Companies - Global Cut Flowers Market

  1. Afriflora Sher
  2. Washington Bulb Co., Inc.
  3. Oserian
  4. Dümmen Orange
  5. The Queen's Flowers
  6. The Kariki Group
  7. Selecta one
  8. Karen Roses
  9. MultiFlora
  10. Rosebud Limited
  • Highlights key business priorities to assist companies realign their business strategies.

  • Features key findings and crucial progressive industry trends in the global cut flowers market, thereby allowing players to develop effective long-term strategies.

  • Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.

  • Scrutinizes in-depth market trends as well as key market drivers and restraints.

  • Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
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