Sweet Potato Market 2021 Industry Analysis Report to 2027

Sweet Potato Market to 2027 - Global Analysis and Forecasts By Form (Whole Product, Paste and Flour); Type (Fresh, Frozen, Dried and Others); Application (Food, Beverage and Animal Feed), and Geography

  • Report Code : TIPRE00006568
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 150
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The global sweet potato market accounted for US$ 48,628.8 Mn in 2018 and is expected to grow at a CAGR of 2.1% during the forecast period 2019 - 2027, to account to US$ 58,470.0 Mn by 2027.

The Asia Pacific region held the largest market share in the global sweet potato market. The production and consumption rate of sweet potato is expanding rapidly with China and Rest of APAC being the major markets for the sweet potato industry. The Asia Pacific has evolved as the largest consumers and exporter of sweet potato. Sweet potato production has significantly contributed to national economies across the Asia-Pacific region over the past few years. The Asia Pacific market is characterized by the presence of players such as Dole Food Company INC. ,  H.J. Heinz Company Brands LLC. , Lamb Weston Holdings, INC., Nash Produce, The J. R. Simplot Company, among others.

 Global Sweet potato Markets

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.


Market Insights

Opportunities for farmers in Middle East and Africa due to shortage of sweet potatoes in North America and Europe

The consumption of sweet potato is increasing as it offers various health advantages. The food and beverage companies located in North America and Europe have developed innovative sweet potato products having a great combination of taste and nutrition. The food and beverage producers are continuously trying to bring in more innovative products with familiar ingredients to gain traction among health-conscious consumers. The primary concern for North America and Europe is the shortage in the production of sweet potato. The low pricing is one of the main reason for the small production of sweet potato in North America. Uncertain climatic conditions is another reason that has attributed to the low production of sweet potatoes in North America and Egypt. The recent hurricanes and heavy rainfalls in 2018 in the US had been a significant factor that destroyed the total sweet potatoes cultivated in that season. There has been an increasing demand for sweet potatoes in North America that has created a vast opportunity for the farmers in the Middle East and Africa to export their crop to this region.

Growing demand for plant-based products and increasing application of sweet potatoes

The manufacturers in the food and beverage industry are focusing on the key market trends and consumer requirements to develop innovative products and increase the sales of their entire product line. Therefore, in the past few years, several companies have launched innovative sweet potato products that offer healthy options to the consumers. In 2018, Starbucks Japan launched a limited edition crispy sweet potato frappuccino and latte, while the Campbell Soup Company launched a new vegan sweet potato juice drink to meet the growing demand for the plant-based products. There were several other sweet potato products such as waffles, crisps, puffs, sticks, loafs, and bars, launched in 2018. Thus, the rising inclination toward plant-based products and growing use of sweet potatoes in various products is expected to boost the sweet potato market over the forecast period.

Form Insights

On the basis of form, the global sweet potato market has been segmented into whole product, paste and flour. Under the form segment, the whole product market led the global sweet potato market. Moreover, the flour segment is anticipated to register the fastest CAGR over the projected period. As a whole product, sweet potato has been cultivated for more than 8000 years. The sweet potatoes serve to be a rich source for starch, fibers and nutrients such as vitamin A. The low fructose content of sweet potato has been implemented its application in the beverages industries and is also used as an alternative for brown sugar in various juice concentrates. The sweet potato is available in multiple colors such as brown, orange and purple. The distinct color of the sweet potato makes it a suitable option to be used in various dairy formulations such as cheese and butter. This further boost the overall sweet potato market globally.

Type Insights

The global sweet potato market by the type has been segmented into fresh, frozen, dried and others. The fresh type segment accounted for the largest share in the global sweet potato market. The fresh sweet potatoes are the ones that are picked right away from the farms. The fresh sweet potatoes are unadulterated with any kinds of preservatives or fertilizers. They are highly rich in fibers, starch and vitamin A. the organic sweet potatoes are not considered to be fresh as they are adulterated using various preservatives and fertilizers. These factors are projected to propel the growth of the sweet potato market over the forecast period.

Rest of Middle East and Africa Sweet potato Market by Application

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Sweet Potato Market: Strategic Insights

sweet-potato-market
Market Size Value inUS$ 48,628.8 Million in 2018
Market Size Value byUS$ 58,470.0 Million by 2027
Growth rateCAGR of 2.1% from 2019-2027
Forecast Period2019-2027
Base Year2019
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Mergers and acquisition were observed as the most adopted strategies in global sweet potato market. Few of the recent developments in the global sweet potato market are listed below:

2019:Jackson Farming Company has acquired and retained the Wayne Bailey Produce sales team which is expected to help the company to expand its presence in the sweet potato industry.
2019:Lamb Weston Holdings, Inc. entered into an agreement to acquire Ready Meals Pty Ltd. The latter used to sell frozen potato products under the Harvest Choice brand.
2018:Ham Farms decided to launch its prime organics brand which would be available in bulk and in 3-pound, 5-pound and 10-pound bags.

Global Sweet Potato Market – By Form


  • Whole Product
  • Paste
  • Flour  

Global Sweet Potato Market – By Type


  • Fresh
  • Frozen
  • Dried

Global Sweet potato Market – By Application


  • Food
  • Beverage  
  • Animal Feed

Global Sweet potato Market – By Geography

  • North America

    • U.S.
    • Mexico
    • Rest of North America
  • Europe

    • Greece
    • Portugal
    • Italy
    • Rest of Europe
  • Asia Pacific (APAC)

    • Indonesia
    • China
    • India
    • Japan
    • Taiwan
    • Rest of Asia Pacific
  • Middle East and Africa (MEA)

    • Africa
    • Egypt
    • Kenya
    • Rest of MEA
  • South America

    • Brazil
    • Argentina
    • Rest of South America (SAM)

Company Profiles

  • AV Thomas Produce
  • Dole Food Company Inc.
  • Ham Farms
  • Jackson Farming Company
  • Lamb Weston Holdings, Inc.
  • McCain Foods Limited
  • Nash Produce
  • Simplot Food Group
  • The Kraft Heinz Company
  • Yantai China Pet Foods Co., Ltd
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Form ; Type ; Application , and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

The List of Companies

  1. AV Thomas Produce
  2. Dole Food Company Inc.
  3. Ham Farms
  4. Jackson Farming Company
  5. Lamb Weston Holdings, Inc.
  6. McCain Foods Limited
  7. Nash Produce
  8. Simplot Food Group
  9. The Kraft Heinz Company
  10. Yantai China Pet Foods Co., Ltd

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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