Disposable Incontinence Products Market Developments, Trends, and Forecast by 2031

Historic Data: 2021-2023   |   Base Year: 2024   |   Forecast Period: 2025-2031

Coverage: Disposable Incontinence Products Market covers analysis By Type (Disposable Adult Diapers, Disposable Under Pads, Leg Urine Bag, Indwelling (Foley) Catheter, Intermittent Catheter, and Others), Category (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Platforms, and Others)

  • Report Date : Aug 2025
  • Report Code : TIPRE00006923
  • Category : Consumer Goods
  • Status : Upcoming
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

[Research Report] The disposable incontinence products market size was valued at US$ 10,098.32 million in 2022 and is projected to reach US$ 15,532.56 million by 2031; it is anticipated to record a CAGR of 5.5% from 2022 to 2031

MARKET ANALYSIS

Disposable incontinence products absorb and lock away urine and feces so that leakage does not occur, and the user’s skin is kept dry and healthy. These products are available in both diaper and sheet forms and are used as bedding materials. Disposable incontinence products are usually meant for individuals with moderate to heavy urinary incontinence or bowel incontinence. Adult diapers are majorly used products in overall disposable incontinence products. Adult diapers offer maximum absorbency and protection, and keeps comfortable all day.

GROWTH DRIVERS AND CHALLENGES

The growing aging population directly translates to a more extensive customer base for incontinence products. Incontinence can significantly impact an individual's sense of dignity and independence. By using incontinence products such as adult diapers, people can maintain their dignity and sense of self-worth and manage their incontinence discreetly and confidently. Incontinence products enable individuals to engage in social interactions, travel, and participate in various activities without fear of accidents or leakage. Therefore, the growing awareness of the benefits of incontinence products is surging its market growth. Moreover, various awareness campaigns by industry players and healthcare organizations have helped educate the public about the prevalence of incontinence and the availability of effective solutions like adult diapers. For instance, in 2023, GAMA Healthcare launched a campaign to raise awareness about incontinence-associated dermatitis during World Continence Week.

The incontinence awareness campaigns aim to reduce the stigma surrounding incontinence and promote the use of adult diapers as a means to maintain life. Also, in recent years, there has been a shift in societal attitudes toward adult diaper incontinence products. As societal attitudes towards incontinence and using adult diapers have become more accepting and supportive, people feel more comfortable seeking help and adopting appropriate solutions. The major market players and organizations are growing focus on spreading awareness regarding bladder issues, and incontinence. This changing perspective has increased the acceptance of adult diapers as a practical solution to manage incontinence. Furthermore, effective management of incontinence through adult diapers can lead to an improved overall quality of life. By using adult diapers, individuals can avoid the physical discomfort, skin irritation, and emotional distress associated with incontinence. Thus, increasing awareness and acceptance of incontinence products is expected to drive the disposable incontinence products market. Along with this, growing aging population have further boosted the demand for disposable incontinence products. The aging of amongst individuals increases the likelihood of incontinence issues. Incontinence refers to the loss of bladder or bowel control, leading to involuntary leakage of urine or faeces. It is a common issue among old population, primarily caused by age-related factors such as weakened pelvic muscles and specific health conditions.

The rising aging population directly correlates with an increased prevalence of incontinence, thereby driving demand for disposable incontinence products as an effective solution. Additionally, many older adults require long-term care in their own homes, assisted living facilities, or nursing homes. In these settings, incontinence products are crucial in maintaining hygiene and comfort for older people. According to the World Health Organization, 1 in 6 people in the world will be 60 years and above, by 2031. The share of population aged 60 years and above is projected to grow from 1 billion in 2021 to 1.4 billion by 2031. The world’s population aged 60 years age and above is projected to double, reaching 2.1 billon. The number of people aged 80 years and above is expected to triple between 2021 and 2050 to reach 426 million. Furthermore, using disposable incontinence products allow old incontinent adults to lead more independent and active lives. Moreover, the incontinence products industry has witnessed significant advancements in product design and technology to improve the performance adult diapers. Manufacturers have introduced more discreet, absorbent, and comfortable products that cater specifically to the needs of old adults. These innovations and the growing aging population have further boosted the demand for disposable incontinence products.

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Disposable Incontinence Products Market: Strategic Insights

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REPORT SEGMENTATION AND SCOPE

The "Global Disposable Incontinence Products Market Forecast to 2031" is a specialized and in-depth study with a major focus on the global disposable incontinence products market trends and opportunities. The report aims to provide an overview of the market with detailed market segmentation on the basis of product type, category, distribution channel, and geography. The global disposable incontinence products market has been witnessing significant growth over the past few years and is expected to continue this trend during the forecast period.

The report provides key statistics on the use of disposable incontinence products worldwide, along with their demand in major regions and countries. It also provides a qualitative assessment of various factors affecting the disposable incontinence products market performance in major regions and countries. The report also includes a comprehensive analysis of the leading market players and their key strategic developments. Several analyses on the market dynamics are also included to help identify the key driving factors, market trends, and lucrative disposable incontinence products market opportunities that would, in turn, aid in identifying the major revenue pockets.

Further, ecosystem analysis and Porter’s five forces analysis provide a 360-degree view of the global disposable incontinence products market, which helps understand the entire supply chain and various factors affecting the market growth.

SEGMENTAL ANALYSIS

The global disposable incontinence products market is segregated on the basis of product type, category, and distribution channel. In terms of product type, the market is segmented into disposable adult diapers, disposable under pads, leg urine bag, indwelling (foley) catheter, intermittent catheter, and others. By category, the market is segmented into men, women, and unisex. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online platforms, and others.

Based on type, the disposable adult diapers held a significant global disposable incontinence products market share in 2022. Adult diapers, also known as adult pull-on briefs or adult disposable underwear, are absorbent undergarments designed for adults who experience moderate to heavy urinary or fecal incontinence. By category, the women segment held a significant global disposable incontinence products market share in 2022.  By distribution channel, the supermarkets and hypermarkets segment led the global disposable incontinence products market with a significant market share in 2022.

REGIONAL ANALYSIS

The report provides a detailed overview of the global disposable incontinence products market with respect to five major regions—North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South & Central America. APAC accounted for a significant part of the global disposable incontinence products market share. The disposable incontinence products market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. This region has been noticed as one of the prominent markets for the utilization of disposable incontinence products owing to the high healthcare expenditure per capita. North America is also another attractive region for disposable incontinence products market. The North America disposable incontinence products market has witnessed significant growth and is poised for further expansion in the coming years. This market caters to the increasing demand for diapers, under pads, urine bags driven by factors such as an aging population, rising awareness about incontinence issues, and improved healthcare infrastructure.

INDUSTRY DEVELOPMENTS AND FUTURE OPPORTUNITIES

Partnerships, acquisitions, and new product launches are a few prominent strategies adopted by the players operating in the global disposable incontinence products market.

In June 2021, Ontex BV developed a smart diaper solution to improve patient incontinence care, accelerating innovation in adult care, which has seen good and steady growth in recent years. The company's innovative solution comprises a top-quality diaper with a printed sensor, a transmitter clipped onto the diaper, and an application for mobile devices.

IMPACT OF COVID-19 Pandemic

Lockdowns, travel restrictions, and business shutdowns due to the COVID-19 pandemic adversely affected economies and industries in various countries across the globe. The crisis disturbed supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. These disruptions restricted the availability of personal hygiene products. It caused delays in production and increased costs, negatively impacting the overall supply of disposable incontinence products. Many manufacturing activities were temporarily halted or scaled back during the COVID-19 pandemic to comply with lockdown measures and ensure the safety of workers. In addition, the pandemic impacted the global economy, leading to fluctuations in commodity prices and reduced demand for personal care and healthcare products.

The global marketplace is recovering from the losses as governments of different countries have announced relaxation in the restrictions. Production activities are rebounding as countries gradually recover from the pandemic and vaccination efforts continue. Manufacturers are permitted to operate at full capacity to overcome the supply gap. Increased healthcare investments and stimulus packages in many regions drive the demand for healthcare industry. Thus, the global disposable incontinence products market is anticipated to grow strongly during the forecast period.

COMPETITIVE LANDSCAPE AND KEY COMPANIES

Kimberly Clark Corporation; Medline Industries, Inc; Cardinal Health Inc.; Coloplast Ltd; Becton, Dickinson and Company; Abena AS; Hollister Incorporated; ConvaTec Inc.; HARTMANN USA Inc., and First Quality Enterprises Inc. are a few of the major players operating in the global disposable incontinence products market.

Report Scope

Disposable Incontinence Products Market Regional Insights

The regional trends and factors influencing the Disposable Incontinence Products Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Disposable Incontinence Products Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

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Disposable Incontinence Products Market Report Scope

Report Attribute Details
Market size in 2024 US$ 11.24 Billion
Market Size by 2031 US$ 16.35 Billion
Global CAGR (2025 - 2031) 5.50%
Historical Data 2021-2023
Forecast period 2025-2031
Segments Covered By Type
  • Disposable Adult Diapers
  • Disposable Under Pads
  • Leg Urine Bag
  • Indwelling Catheter
  • Intermittent Catheter
By Category
  • Men
  • Women
  • Unisex
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Platforms
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Abena AS
  • Becton Dickinson and Company (C R Bard Inc.)
  • Cardinal Health
  • Coloplast Ltd
  • ConvaTec Inc.
  • First Quality Enterprises Inc.
  • HARTMANN USA Inc.
  • Hollister Incorporated
  • Kimberly Clark

  • Disposable Incontinence Products Market Players Density: Understanding Its Impact on Business Dynamics

    The Disposable Incontinence Products Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Disposable Incontinence Products Market are:

    1. Abena AS
    2. Becton Dickinson and Company (C R Bard Inc.)
    3. Cardinal Health
    4. Coloplast Ltd
    5. ConvaTec Inc.

    Disclaimer: The companies listed above are not ranked in any particular order.


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    • Get the Disposable Incontinence Products Market top key players overview
    Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
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    The List of Companies

    1. Abena AS2. Becton Dickinson and Company (C R Bard Inc.)3. Cardinal Health4. Coloplast Ltd5. ConvaTec Inc.6. First Quality Enterprises Inc.7. HARTMANN USA Inc.8. Hollister Incorporated9. Kimberly Clark10. Medline Industries Inc.
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