The adult diaper market size is expected to grow from US$ 15,147.85 million in 2022 to US$ 24,130.74 million by 2030; it is estimated to register a CAGR of 6.0% from 2022 to 2030.
Market Insights and Analyst View:
An adult diaper is an absorbent undergarment designed for adults who experience urinary or fecal incontinence. Adult diapers are worn by individuals who may have difficulty controlling their bladder or bowel movements. With an aging population, an increasing prevalence of chronic diseases and a growing focus on geriatric care propel the demand for adult diapers. Adult diapers provide comfort, convenience, and protection to individuals, enhancing their quality of life and allowing them to maintain independence. Manufacturers in the market offer adult diapers in various sizes, styles, and absorbency levels, addressing the diverse needs and preferences of users. Additionally, technological advancements have led to the development of more discreet, breathable, and skin-friendly adult diaper products. This factor is significantly driving the global adult diaper market growth.
Growth Drivers and Challenges:
The aging population is prone to incontinence issues. Incontinence refers to the loss of bladder or bowel control, leading to involuntary leakage of urine or faeces. It is a common issue among old population, primarily caused by age-related factors such as weakened pelvic muscles and specific health conditions. The rising aging population increases the prevalence of incontinence, thereby driving demand for adult diapers as an effective solution. Additionally, many older adults require long-term care in their own homes, assisted living facilities, or nursing homes. Incontinence can significantly impact an individual's sense of dignity and independence. By using adult diapers, people can maintain their dignity and sense of self-worth and manage their incontinence discreetly and confidently. Adult diapers enable individuals to engage in social interactions, travel, and participate in various activities without fear of accidents or leakage. Therefore, the growing awareness of the benefits of adult diapers is fueling its market growth. However, incontinence is often considered a sensitive and embarrassing issue. People feel ashamed of their inability to control body functions, leading to a reluctance to seek help or discuss their condition openly. This stigma surrounding incontinence can extend to using adult diapers, as individuals may fear judgment or negative perceptions from others. Also, this stigma can profoundly impact individuals' self-esteem and mental well-being. The Continence Foundation of Australia in 2021 revealed that the number of Australians suffering from incontinence was rising, but the percentage of Australians that seek medical assistance remained low, also indicating that 78% of people not discussing incontinence with their family and doctor. This factor hinders the demand for adult diapers.
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Adult Diaper Market: Strategic Insights
Market Size Value in US$ 15,147.85 million in 2022 Market Size Value by US$ 24,130.74 million by 2030 Growth rate CAGR of 6.0% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Adult Diaper Market: Strategic Insights
| Market Size Value in | US$ 15,147.85 million in 2022 |
| Market Size Value by | US$ 24,130.74 million by 2030 |
| Growth rate | CAGR of 6.0% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Report Segmentation and Scope:
The “Global Adult Diaper Market” is segmented on the basis of product type, category, and end-user. Based on product type, the market is segmented into pull-up diapers, tape on diapers, pad style, and others. By category, the adult diaper market is segmented into men, women, and unisex. Based on end-user, the adult diaper market is segmented into residential, hospitals and clinics, and others. The market, based on geography, is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and the Rest of South & Central America).
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Segmental Analysis:
Based on product type, the adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. The pull-up diapers segment held the largest share in 2022Adult pull-up diapers, also known as adult pull-on briefs or adult disposable underwear, are absorbent undergarments designed for adults who experience moderate to heavy urinary or fecal incontinence. They resemble regular underwear and feature an elastic waistband that can be pulled up and down like regular underwear. These diapers are available in various sizes and absorbency levels to meet different needs. People are increasingly demanding pull-up adult diapers as they are highly absorbent, convenient, and easy to use. The increase in the awareness about personal hygiene is expected to further boost the adult diaper market growth. Based on category, the adult diaper market is segmented into men, women, and unisex. The adult diaper market share for the unisex segment was the largest in 2022. Unisex adult diapers, also known as gender-neutral adult diapers, are designed to be worn by individuals of any gender who experience bladder or bowel incontinence. These diapers are typically designed with a unisex fit, which means they are suitable for both men and women. Based on end-user, the adult diaper market is segmented into residential, hospitals and clinics, and others. The adult diaper market share for the residential segment was the largest in 2022. Adult diapers are used in various residential settings for people of different age groups who may require them due to medical conditions, disabilities, or other circumstances. Many older adults experience age-related conditions such as bladder or bowel control problems, mobility limitations, or cognitive impairments. Also, adult diapers are helpful for individuals with physical or developmental disabilities who may require assistance with toileting.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Regional Analysis:
Based on geography, the adult diaper market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. Asia Pacific dominated the global adult diaper market share and accounted for US$ 5,483.55 million in 2022. Asia Pacific is a major contributor holding ∼35% share of the global market. South & Central America is expected to register a considerable CAGR of ∼ 7.6% during the forecast period. The adult diaper market in South & Central America is segmented into Brazil, Argentina, and the Rest of South & Central America. One of the major factors bolstering the market growth in this region is the increasing awareness regarding personal hygiene products. According to the World Health Organization, Brazil spends US$ 1,035 per capita on healthcare annually. In the past few years, there has been a considerable rise in the number of hospitals in Brazil, majorly due to the increasing number of traffic accidents and surgeries. As per ProColombia (the Government of Colombia), 21,000 patients entered Colombia for healthcare service-related purposes in 2019. Thus, the increase in geriatric population is expected to boost the adult diaper market expansion in the coming years.
Industry Developments and Future Opportunities:
Various initiatives taken by the key players operating in the adult diaper market are listed below:
- In June 2021, Ontex BV developed a smart diaper to improve patient incontinence care, accelerating innovation in adult care, which has seen good and steady growth in recent years. The company's innovative solution comprises a top-quality diaper with a printed sensor, a transmitter clipped onto the diaper, and an application for mobile devices.
Covid-19 Impact:
The COVID-19 pandemic affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America (SAM), and the Middle East & Africa (MEA) hampered the growth of several industries, including the chemicals & materials industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies reported delays in product deliveries and a slump in their product sales in 2020. Due to the pandemic-induced economic recession, consumers became cautious and selective in their purchasing decisions. Nonessential purchases were significantly reduced by consumers due to lower incomes and uncertain earning prospects, especially in developing regions. Many manufacturers of adult diapers faced declining profits due to reduced consumer demand during the initial phase of the pandemic. However, by the end of 2021, many countries were fully vaccinated, and governments announced relaxation in certain regulations, including lockdowns and travel bans. People started traveling to different places, which increased the demand for adult diapers. All these factors had a positive impact on the growth of the adult diaper market across different regions.
Competitive Landscape and Key Companies:
Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Health Care Products Inc, First Quality Enterprises Inc, Kimberly-Clark Corp, Principle Business Enterprises Inc, Essity AB, Abena AS, and Paul Hartmann AG are among the prominent players operating in the global adult diaper market. These players offer high-quality adult diapers and cater to many consumers in the global market.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Category, and End-User
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The increasing aging population is a significant driver for the adult diaper market. In addition, with sedentary lifestyles, high per capita income, and rise in consumption of frozen, packaged, and fast food, most of the population in the region suffer from obesity, which, in turn, is leading to a high rate of adult incontinence. As individuals age, the likelihood of developing incontinence increases. It is a common issue among older adults, primarily caused by age-related factors, such as weakened pelvic muscles and specific health conditions. The rising aging population directly correlates with a growing prevalence of incontinence, thereby driving demand for adult diapers as an effective solution.
North America accounted for the largest share of the global adult diaper market. North America is one of the most significant regions for the adult diaper market owing to drastic increase in the geriatric population in the country.
Based on the end-use, residential segment is projected to grow at the fastest CAGR over the forecast period. Adult diapers are used in various residential settings by people of different age groups who are suffering from medical conditions and disabilities. Many older adults experience age-related disorders such as bladder or bowel control problems, mobility limitations, or cognitive impairments.
Based on product type, pull-up diaper segment accounted for the largest revenue share. The growth of the segment is attributed to the excellent properties of the pull-up diaper. Demand for pull-up adult diapers is increasing as they are highly absorbent, convenient, and easy to use. Also, the diapers are less noticeable under clothing. Therefore, wearer does not feel embarrassed or self-conscious after wearing these diapers. Moreover, many pull-up adult diapers are available with odor control features, which help minimize unpleasant odors associated with incontinence.
Some of the major players operating in the global adult diaper market are Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Health Care Products Inc, First Quality Enterprises Inc, Kimberly-Clark Corp, Principle Business Enterprises Inc, Essity AB, Abena AS, and Paul Hartmann AG.
E-commerce platforms have made adult diapers more accessible to a broader consumer base. People can now conveniently browse and purchase adult diapers online, eliminating the need to visit physical stores. Also, online platforms provide detailed product descriptions, specifications, and customer reviews. This information helps potential buyers decide which adult diapers to purchase. By accessing reviews and ratings, customers can also gauge the quality and effectiveness of different products, leading to increased consumer confidence. Adult diapers are a sensitive product for many individuals, and e-commerce provides a discreet and private means of purchasing them.
The List of 10 Companies - Adult Diaper Market
- Nippon Paper Industries Co Ltd
- Drylock Technologies NV
- Ontex BV
- Health Care Products Inc
- First Quality Enterprises Inc
- Kimberly-Clark Corp
- Principle Business Enterprises Inc
- Essity AB
- Abena AS
- Paul Hartmann AG
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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