The dried cranberry market was valued at US$ 1,207.6 million in 2019 and is projected to reach US$ 1,898.9 million by 2027; it is expected to grow at a CAGR of 5.9% from 2020 to 2027.
Dried cranberries are made by partially dehydrating fresh cranberries, which are red, tart berries. They are mostly used in trail mix, salads, bread, cereals, smoothies, juices, and baked food to enhance their taste. Dried cranberries are consumed as snacks in the North American countries, such as the US, Canada, and Mexico. They are most popular in the US and are commonly consumed during the Thanksgiving and Christmas holidays. Similar to other dried fruits, cranberries are a good source of fibers and antioxidants. The commercially produced dried cranberries contain added sugar, and they may also be coated in vegetable oil to keep them from sticking together.
North America accounted for the largest share of the global dried cranberry market in 2019. It is the largest producer and exporter of fresh and processed cranberries worldwide, and the yields are mainly exported to European and Asia countries. The growth of the market in this region is primarily attributed to rising consumer awareness regarding the health benefits of cranberries. Moreover, the growing demand for foodstuffs and cosmetics with portions or extracts of natural products is further projected to boost the demand for dried cranberries in North American countries such as the US, Canada, and Mexico.
COVID-19 outbreak first began in Wuhan (China) during December 2019, and since then, it has spread at a fast pace across the globe. As of December 2020, the US, Brazil, India, Russia, South Africa, Mexico, and the UK are among the worst-affected countries in terms confirmed cases and reported deaths. According to the latest WHO figures, there are ~71,051,805 confirmed cases and 1,608,648 total deaths globally. The outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Food and beverages is one of the major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns, due to this outbreak. The lockdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa affects the global supply chains and negatively impacts the manufacturing, delivery schedules, and sales of various goods. Moreover, transportation is also a major concern as many borders are closed due to the global travel bans imposed by countries in Europe, Asia, and North America. This also affected business collaborations and partnership opportunities. All these factors are severely limiting the dried cranberry market growth.
Dried Cranberry Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Health Benefits Associated with Consumption of Cranberries to Boost Demand for Dried Cranberries
Cranberries and the products derived from them, such as dried cranberries, are high in antioxidants, vitamin C, vitamin A, and vitamin K, as well as low in calories. Vitamin E in the dried cranberries is a fat-soluble antioxidant that is involved in immune function. It prevents or delays the chronic diseases such as heart disease, cancer, cataracts, Alzheimer's, and arthritis by ensuring the availability of free radicals in body. Historically, cranberries were used by Native Americans as a part of the treatment of bladder and kidney diseases. The fruit is best known for its role in preventing urinary tract infections (UTIs), specifically for those with recurrent infections. Therefore, increasing awareness regarding the health benefits of cranberries boosts the growth of the dried cranberry market.
Product Type Insights
On the basis of product type, the global dried cranberry market has been segmented into freeze dried, sun dried, infused dried, and others. The infused dried segment led the global dried cranberry market in 2019. Unlike the freeze-drying process, the infusion drying process mostly preserves the original shape and color of the fresh fruits and vegetables. Using this method, the producers can obtain dried cranberries with a high content of healthy fruit sugar (fructose), preserving its original form as much as possible (without the deformation of the conventional drying), which is not possible with other techniques of fruit drying.
Global Dried Cranberry Market, by Product Type – 2019 and 2027
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Nature Insights
Based on nature, the dried cranberry market is segmented into conventional and organic. The conventional segment accounted a larger share in the global dried cranberry market in 2019, and is expected to register a faster CAGR during the forecast period. Conventional cranberry producers focus more on gaining mass yields of the berries with the use of synthetic fertilizers and pesticides to enhance the overall productivity. The wide adoption of the conventional farming technique is also attributed to the low production costs, which enabler farmers to sell their products at lower costs, which is instrumental in boosting sales. Moreover, the lack of knowledge among farmers regarding the health benefits of organic produce also promotes the market for conventionally produced dried cranberries. The organic yields account for only 5% of the total cranberries produced in the US.
End Use Insights
Based on end use, the dried cranberry market is segmented into bakery products, confectionaries, dairy products, beverages, cereal and snack bars, cosmetics, and others. The bakery products segment accounted for the largest share of the market in 2019 and is expected to register the fastest CAGR during the forecast period. Dried cranberries are extensively used in a variety of bakery products such as bread, rolls, cookies, pies, pastries, and muffins, to enhance the taste and flavor. The rising health-conscious population prefers to go for products that are healthy and nutritious, with natural constituents. Moreover, the growing demand for healthy snacking options and convenience products further boosts the demand for dried cranberries.
Distribution Channel Insights
Based on distribution channel, the dried cranberry market has been segmented into hypermarkets and supermarkets, convenience stores, online channels, and others. The supermarkets and hypermarkets segment accounted for the largest share of the global dried cranberry market in 2019. These are traditional distributional channels in the developed and developing countries. Convenience and affordability are the two main parameters that attract customers to buy products in supermarkets and hypermarkets. Due to rapid urbanization in developing countries such as India, the number of supermarkets and hypermarkets is increasing. The sales of dried cranberries through the hypermarkets and supermarkets are growing at a high pace since the past few years due to the growing attraction of people toward these stores.
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Dried Cranberry Market: Strategic Insights
Market Size Value in US$ 1,207.6 Million in 2019 Market Size Value by US$ 1,898.9 Million by 2027 Growth rate CAGR of 5.9% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Dried Cranberry Market: Strategic Insights
| Market Size Value in | US$ 1,207.6 Million in 2019 |
| Market Size Value by | US$ 1,898.9 Million by 2027 |
| Growth rate | CAGR of 5.9% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
Shejal
Have a question?
Shejal will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
The players in the dried cranberry market are implementing the mergers and acquisitions, and research & development strategies to enlarge the customer base and to gain significant market share across the world, which also permits them to maintain their brand name globally.
Report Spotlights
- Progressive industry trends in the global dried cranberry market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the global dried cranberry market from 2017 to 2027
- Estimation of global dried cranberry demand across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
- Recent developments to understand the competitive market scenario and global dried cranberry demand
- Market trends and outlook coupled with factors driving and restraining the growth of the global dried cranberry market
- Decision-making process by understanding strategies that underpin commercial interest with regard to global dried cranberry market growth
- Global dried cranberry market size at various nodes of market
- Detailed overview and segmentation of the global dried cranberry market, as well as its dynamics in the industry
- Global dried cranberry market size in various regions with promising growth opportunities
Dried Cranberry Market – by Product Type
- Freeze Dried
- Sun Dried
- Infused Dried
- Others
Dried Cranberry Market – By End Use
- Bakery Products
- Confectionaries
- Dairy Products
- Beverages
- Cereal & Snack Bars
- Others
Dried Cranberry Market– By Distribution Channel
- Hypermarkets & Supermarkets
- Convenience Stores
- Online
- Others
Company Profiles
- Badger State Fruit Processing, Inc.
- Decas Cranberry Products, Inc.
- Fruit d'Or
- Graceland Fruit Inc.
- Honestly Cranberry
- Mariana Packaging Company
- Meduri Farms Inc.
- Ocean Spray
- Wetherby Cranberry Company
- Wonderland Foods
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type , Nature , End Use , Distribution Channel , and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, Chile, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, Turkey, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the global dried cranberry market are Badger State Fruit Processing, Inc., Decas Cranberry Products, Inc., Fruit d'Or, Graceland Fruit Inc., Honestly Cranberry, Mariana Packaging Company, Meduri Farms Inc., Ocean Spray, Wetherby Cranberry Company, and Wonderland Foods among others.
In 2019, the dried cranberry market was predominant in North America at the global level. The growth of the dried cranberry market in this region is primarily attributed to rising awareness regarding the health benefits of dried cranberry among consumers. Moreover, the growing demand for natural products in the food and cosmetic industries is further projected to boost the demand for dried cranberry market in North American countries such as the US, Canada, and Mexico. North America is the largest producer and exporter of fresh and processed cranberries worldwide. The dried cranberries produced in this region are mainly exported to European and Asia countries. These factors are driving the dried cranberry market in the North America region. Various domestic and multinational companies have a strong foothold in the North American dried cranberry market. Some of the key players operating in the North America dried cranberry market are Fruit d'Or, Graceland Fruit Inc., and Ocean Spray, among others.
Dried cranberries are extensively used in a variety of bakery products to enhance the taste and flavor. Dried cranberries are used in a majority of bakery products such as bread, rolls, cookies, pies, pastries, and muffins, and the dried cranberries are used in the recipes of many bakery product variants. Cranberry is used as a whole or as a flavoring agent in bakery products. Other bakery products made with dried cranberry include cranberry cheesecake, cranberry chocolate chip cookies, cranberry orange scone, cranberry white chocolate country scones, cranberry nut crumb cake, coconut cranberry refrigerator cookies, and cranberry nut orange muffin. The rising health-conscious population prefers to go for products that are healthy and nutritious. Moreover, the growing demand for healthy snacking items and convenience products is further expected to boost the demand for dried cranberries. Several bakery and confectionary companies are using dried cranberries as a useful ingredient to prepare bakery products. This is projected to bolster the demand for dried cranberries over the forecast period.
The List of Companies - Dried Cranberries Market
- Badger State Fruit Processing, Inc.
- Decas Cranberry Products, Inc.
- Fruit d'Or
- Graceland Fruit Inc.
- Honestly Cranberry
- Mariana Packaging Company
- Meduri Farms Inc.
- Ocean Spray
- Wetherby Cranberry Company
- Wonderland Foods
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
Trends and growth analysis reports related to Dried Cranberry Market
Dec 2020
Corn and Wheat-Based Feed Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type [Corn-Based (Corn Gluten Meal, Corn Gluten Feed, and Other Corn-Based Feed) and Wheat-Based (Wheat Gluten, Wheat Bran, and Other Wheat-Based Feed)], Livestock (Poultry, Ruminants, Swine, Aquaculture, and Others), and Geography
Dec 2020
Icing and Frosting Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Icing and Frosting), Category (Gluten-Free and Conventional), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography
Dec 2020
Fermented Flavor and Fragrance Ingredients Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Fruity, Floral, Woody, Blends, and Others), Application (Food and Beverages, Personal Care Products, Cosmetics, and Others), and Geography
Dec 2020
Aroma Ingredients for Food and Beverages Market
Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type [Synthetic (Terpenes, Aldehydes, Aliphatic, and Others) and Natural (Essential Oils, Herbal Extracts, Oleoresins, and Others)] and Application (Bakery and Confectionery, Dairy and Frozen Desserts, Beverages, Sweet and Savory Snacks, RTE and RTC Meals, and Others)
Dec 2020
High-End Rum Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (White, Dark, and Gold), Category (Super Premium, Ultra-Premium, and Prestige & Prestige Plus), Nature (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Dec 2020
Edible Oils and Fats Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type [Oil (Soybean Oil, Sunflower Oil, Palm Oil, Canola Oil/Rapeseed Oil, and Others) and Fats (Butter, Margarine, Palm Oil Based Shortening, and Vegetable Oil Based Shortening, and Others)] and Application [Food and Beverages (Bakery and Confectionery, Dairy and Frozen Desserts, RTE and RTC Meals, Snacks, and Others), Animal Nutrition, and Pharmaceuticals and Nutraceuticals]
Dec 2020
Flavor Masking Agents for Food and Beverages Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Others)
Dec 2020
Chicken Powder Market
Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type (Low-Fat and Conventional) and Application [Food & Beverages (RTE and RTC Meals; Soups, Sauces, and Dressings; Savory Snacks; Noodles and Pastas; and Others), Dietary Supplements, Pet Food, and Animal Feed]