The Europe aerosol paints market was valued at US$ 2.98 billion in 2023 and is projected to reach US$ 4.49 billion by 2031; it is anticipated to record a CAGR of 5.3% from 2023 to 2031.

Market Insights and Analyst View:

Aerosol paints, also known as spray paints, are widely used to increase the shelf life of wood, metal, and plastic components in various industries. Pigments, solvents, and propellants are the major raw materials used for manufacturing aerosol paints. The manufacturing process of aerosol paints varies according to the technology, such as solvent-borne and water-borne. Water-borne aerosol paints are formulated with a water-based solution, and solvent-borne aerosol paints are formulated with a solvent or oil-based solution. Aerosol paints are used in applications such as construction, automotive & transportation, wood & furniture, packaging, arts & crafts, and DIY home improvement. Aerosol paint is useful for quick, semi-permanent marking on construction and surveying sites. It offers good resistance to abrasion, corrosion, and solvents and a lustrous protective coating on the surface to which they are applied.

Growth Drivers and Challenges:

The key factor bolstering the Europe aerosol paints market size is the strong growth of the construction industry in Europe. Aerosol paints offer desired heavy-duty finishes and rust prevention to building and construction sites. According to the European Construction Industry Federation, in the European Union, Germany, France, the UK, Italy, and Spain accounted for more than 70% of total investments in the construction of buildings and other structures. Thus, the significantly growing construction sector in the region is expected to boost the demand for aerosol paints. Moreover, the infrastructure sector is more resilient to the economic cycle as investment mainly comes from local or central governments. The EU infrastructure volumes have shown growth in 2022 (2.4%) and 2023 (3.2%), according to Eurostat. This growth in infrastructure supports total construction volumes in Europe. The Europe aerosol paints market is further fueled by increasing government spending on construction, infrastructures, and rising demand for new homes and building improvements. According to the European Commission, the construction industry is one of the major industries in Europe, contributing ~9% to the region's GDP. The Europe aerosol paints market trends include the development of sustainable aerosol paint solutions.

The stringent regulations concerning the use of aerosol paints are expected to restrain the Europe aerosol paints market growth. The solvent-based aerosol paints emit volatile organic compounds (VOCs)—toxic chemicals that easily evaporate into the air and accumulate in the environment. VOCs can be a risk to human health and the local environment. With rising environmental concerns, government agencies regulated the paints and coating industries in Europe. The region has been at the forefront of regulating VOCs in the paint and coating industry. The European Union (EU) has implemented the VOC Solvents Emissions Directive (SED) to reduce VOC emissions from industrial activities, including the paint and coating industry. The SED sets emission limits for VOCs and mandates industries to use low-VOC or zero-VOC solvents wherever possible.

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Europe Aerosol Paints Market: Strategic Insights

Europe Aerosol Paints Market

• 
  CAGR (2023 - 2031)

  5.3%
• Market Size 2023
  US$ 2.98 Billion
• Market Size 2031
  US$ 4.49 Billion

Market Dynamics

GROWTH DRIVERS

• Strong Growth of Construction Industry in Europe
• Rising Demand for Aerosol Paints from Automotive Industry

FUTURE TRENDS

• Sustainable Aerosol Paint Solutions

OPPORTUNITIES

• Rising Trend of DIY

Key Players

• The Sherwin-Williams Co
• PPG Industries Inc
• RPM International Inc
• Kobra Paint - Spray Art Technologies
• European Aerosols Group B.V.
• TECHNIMA GROUP
• WRX Trade Brands
• Black Country Paints Ltd
• Peter Kwasny GmbH
• TA Paints Ltd

Regional Overview

• Europe

Market Segmentation

Raw Material

• Acrylic
• Alkyd
• Epoxy
• Polyurethane
• Others

Technology

• Solvent-Borne and Water-Borne

Application

• Construction Industry
• Automotive & Transportation
• Wood & Furniture Industry
• Packaging
• Arts & Crafts
• DIY Home Improvement
• Others

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Report Segmentation and Scope:

The "Europe Aerosol Paints Market Analysis" has been performed by considering the following segments: raw material, technology, application, and country. Based on raw material, the market is segmented into acrylic, alkyd, epoxy, polyurethane, and others. By technology, the market is segmented into solvent-borne and water-borne. By application, the market is segmented into the construction industry, automotive & transportation, wood & furniture industry, packaging, arts and crafts, DIY home improvement, and others. The automotive and transportation segment is further segmented into OEM and Refinish. The geographic scope of the Europe aerosol paints market report focuses on countries such as Germany, France, Italy, the UK, Russia, Spain, and the Rest of Europe.

Segmental Analysis:

Based on raw material, the Europe aerosol paints market is segmented into acrylic, alkyd, epoxy, polyurethane, and others. Based on raw material, the alkyd segment is anticipated to hold a significant Europe aerosol paints market share by 2031. Alkyd aerosol paints are ester-based polymers that contain fatty acids. They are effective binders in commercial and industrial oil-based coatings. Alkyd aerosol paints are durable, glossy, and flexible and also provide an enamel finish similar to oil paints. They are used for architectural, machinery, and other metal and wood applications. The use of alkyd aerosol paint is increasing, which can be attributed to its ease of application and high gloss finish. Thus, all these factors are expected to boost the demand for alkyd aerosol paints. Acrylic is also one of the major raw materials in the Europe aerosol paints market. Acrylic aerosol paints are made from acrylic resins and are known for their water-resistant and fast-drying properties. Acrylic aerosol paint consists of color pigments suspended in an acrylic polymer blend. These paints are easy to clean and need little maintenance. Acrylic aerosol paints are common in arts and crafts, but it is also a suitable coating for industrial applications.

Regional Analysis:

Based on country, the market is segmented into Germany, France, Italy, the UK, Russia, Spain, and Rest of Europe. In terms of revenue, Germany dominated the Europe aerosol paints market share. The market in Germany accounted for over US$ 500 million in 2023. The demand for aerosol paints is high in Germany as it has the largest construction industry in Europe. Various government projects in the country are fueling the aerosol paints market growth. For instance, the new German Social Democrat government is heavily focusing on the housing crisis in the country. The government is creating an entirely new ministry to supervise its housing plans. It has also pledged to construct over 400,000 new housing units yearly since 2022. Of which 100,000 will be publicly subsidized. Also, the growing demand from the automotive industry, surging demand from domestic applications, increasing use of corrosion spray coatings, and rising environmental awareness further fuel the demand for aerosol paints in the country.

The UK is another major contributor, holding more than 10% of the Europe market share. The aerosol paints market in the UK is significantly growing with increasing demand for automobiles, construction, and packaging. Over the last few years, the packaging industry has developed in the country, owing to the growth of outsourcing packaging services by companies in the downstream industries to generate cost efficiencies. The rising efforts to enhance the appearance of products and the introduction of innovative packaging solutions by a few players reinforced the packaging industry expansion in recent years. Thus, the increasing use of aerosol paints in packaging bolsters the growth of the aerosol paints market in the UK. Manufacturers are enhancing aerosol paints to cater to the changing demands of consumers and end-use industries. For instance, in November 2023, ROCOL—the aerosol paint leader in the UK—improved its market-leading Easyline Edge product by reformulating it to give twice the solids content while reducing its touch-drying time to eight minutes. Easyline Edge is used in the traffic marking paint sector, and its epoxy base confers exceptional resistance to cleaning products and chemicals.

Industry Developments and Future Opportunities:

The Europe aerosol paints market forecast can help stakeholders plan their growth strategies. The following are initiatives taken by the key players operating in the Europe aerosol paints market:

• In April 2023, Rust-Oleum announced the launch of Custom Spray 5-in-1, its latest evolution in spray paint technology. This unique spray paint innovation allows painters to easily switch spray patterns with just a click of a dial, making it easier to use. The Custom Spray 5-in-1 dial offers five spray patterns such as high output, standard, low output, vertical fan, and horizontal fan.
• In April 2022, PPG introduced PPG INNOVEL PRO technology, an upgraded version of its non-bisphenol beverage can coatings. PPG INNOVEL PRO is a next-generation, high-performance internal spray acrylic coating for the infinitely recyclable aluminum beverage can that provides more robust application properties and uses no bisphenol-A (BPA) or bisphenol starting substances.
• In April 2022, The GLIDDEN paint brand by PPG introduced GLIDDEN MAX FLEX spray paint to cater to DIY projects of varying sizes and surfaces. The spray paint is an interior/exterior paint + primer that utilizes a lacquer-based formula to provide a high-coverage, ultra-durable coating on a wide range of surfaces.
• In June 2022, the Sherwin-Williams Company announced an agreement to acquire Gross & Perthun GmbH. This German company develops, manufactures, and distributes coatings mainly for the heavy equipment and transportation industries. The purchase will add ~100 employees to the Sherwin-Williams workforce and is expected to generate annual sales of around US$ 50 million. The acquisition is aimed to add waterborne and solvent liquid coatings technology to the company's product portfolio. The combination of these businesses offers several opportunities to generate profit and foster growth throughout Europe and beyond.

Competitive Landscape and Key Companies:

The Sherwin-Williams Co, PPG Industries Inc, RPM International Inc, Kobra Paint–Spray Art Technologies, European Aerosols Group B.V., TECHNIMA GROUP, WRX Trade Brands, Black Country Paints Ltd, Peter Kwasny GmbH, and TA Paints Ltd are among the prominent players profiled in the Europe aerosol paints market report. Players operating in the market focus on providing high-quality products to fulfill customer demand. Also, they focus on adopting various strategies such as new product launches, capacity expansions, partnerships, and collaborations in order to stay competitive in the market.

Europe Aerosol Paints Market Report Scope