Europe Antibacterial Personal Wipes Market Growth Opportunities and Forecast by 2027

The antibacterial personal wipes market in Europewas valued at US$ 1,396.84 million in 2018 and is projected to reach US$ 2,605.90 million by 2027; it is expected to grow at a CAGR of 7.9% from 2019 to 2027.

Rising demand for biodegradable antibacterial personal wipes is mainly attributed to the shift in consumer preference toward eco-friendly products and growing focus of governments on green procurement policies. Antibacterial personal wipes produced from biodegradable substances can be easily broken down anaerobically by bacteria or other living organisms over a period of time. This helps in reducing the accumulation of the waste in the environment. Therefore, biodegradable wipes are gaining high acceptance among the consumers in developed countries such as the Germany and the UK. Moreover, environmentalfriendly personal products are becoming increasingly popular, further driving the demand for biodegradable wipes globally.

Various R&D activities are undertaken by the key players to develop innovative products that have the least impact on the environment. Leading companies are focused on offering gentle antibacterial personal wipes biodegrade in 28 days and are made of 100% renewable plant fibres to ensure that no waste is generated that might pollute the environment. Therefore, the development of new and innovative biodegradable antibacterial personal wipes is projected to provide a huge growth opportunity for the key players operating in the Europe Antibacterial Personal Wipes market during the forecast period.

Rising demand for biodegradable antibacterial personal wipes is mainly attributed to the shift in consumer preference toward eco-friendly products and growing focus of governments on green procurement policies. Antibacterial personal Wipes produced from biodegradable substances can be easily broken down anaerobically by bacteria or other living organisms over a period of time. This helps in reducing the accumulation of the waste in the environment. Therefore, biodegradable wipes are gaining high acceptance among the consumers in developed countries such as the Germany and the UK. Moreover, environmental friendly personal products are becoming increasingly popular, further driving the demand for biodegradable wipes in Europe.

COVID-19 first began in Wuhan (China) inDecember 2019, and since then it has spread across the globeat a fast pace.China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the UK are among the mostaffected countries in terms of confirmed cases and reported deaths as of April 2020. According to the latest WHO figures, there are more than 6,040,609 confirmed cases,including 370,657 deaths. COVID-19 has affectedeconomies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global consumer goods industry is one of the major industries facing serious disruptions such as supply chain breaks, disruptions in manufacturing due to lockdownand office shutdowns as a result of this outbreak.For instance, the UK is the global hub of business and manufacturing.The lockdown of various plants and factories in leading countries such as the UK and Mexico has hampered the supply of raw materials.

Europe Antibacterial personal Wipes Market

Market Insights

Growing Demand for Antibacterial Personal Wipes Due to COVID-19

World Health Organization (WHO) announced that COVID-19, the novel form of a disease caused by the virus SARS-CoV-2, as a Europe pandemic. In December 2019, the outbreak of COVID-19had spread in China and later turned into pandemic causing thousands of deaths across the world. People infected by COVID-19 initially develop mild respiratory symptoms that may aggravate to severe illnesses, such as pneumonia, leading to breathlessness and ultimately resulting in death. As COVID-19 is transmitted through contact with an infected person or via respiratory droplets when an infected person coughs or sneezes, consumers are focusing on personal hygiene and household cleanliness. Surfaces play a significant role in transmitting pathogens. Hence, preventing surfaces from getting contaminated is important. Antibacterial personal wipes are mainly used in the medical sector, hotels and restaurants, schools, and colleges. Thus, antibacterial personal wipes and sanitizers are used in a large scale as a precautionary measure to fight against COVID-19. Rising awareness among the consumers in the developed and developing countries about the importance of hygienic products have propelled the demand for wipes Europe.

Product TypeInsights

Based on product types, the anti-bacterial personal wipes market is segmented into sanitizing, skincare, and wound cleaning. The sanitizing segment held the largest share of the market in 2019 and is estimated to register the highest CAGR in the market during the forecast period. Anti-bacterial personal wipes are used for cleaning and disinfecting purposes and often come folded and wrapped for convenience. They are made of tissue, paper, or nonwoven and contain anti-bacterial ingredients which are effective at killing 99.9% of harmful germs. Most anti-bacterial personal wipes offer protection from a broad range of bacteria and micro-organisms.

Rest of Europe Antibacterial personal Wipes Market, by Product Type– 2018 & 2027

Distribution Channel Insights

Based on distribution channel, the Europe anti-bacterial personal wipes market is further segmented into supermarkets and hypermarkets, convenience stores, online, and others. A distribution channel is a network through which a company offers its product range such as various goods and services until it meets its customers or purchasers through various media. Wholesalers, suppliers, and retailers, are powerful sources of distribution channel. Sometimes all of a company's product range, including both goods and services, uses multiple channels to brand the products. Supermarkets & hypermarket segment has led the Europe anti-bacterial personal wipes market, whereas others segment is expected to grow at the fastest growth rate during the forecast period.

Customize This Report To Suit Your Requirement

You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities

Get FREE CUSTOMIZATION

Europe Antibacterial Personal Wipes Market: Strategic Insights

• Get Top Key Market Trends of this report.
  This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

Free Sample PDF

ConvaTec Group plc, Diamond Wipes International Inc, Edgewell Personal Care, Guardpack, Reckitt Benckiser Group plc , and Rocklineare among the key market playerspresent in the Europeantibacterial personal wipes market. These companies areimplementing new product development and mergers and acquisitionsgrowth strategies to enlarge the customer base and gain significant market share across the world, which in turnpermit the players to maintain their brand name globally.

Report Spotlights

• Progressive industry trends in the Europeantibacterial personal wipes market help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the Europeantibacterial personal wipes market from 2017 to 2027
• Estimation ofantibacterial personal wipesdemand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the competitive market scenario and antibacterial personal wipes demand
• Market trends and outlook coupled with factors driving and restraining the growth of the Europeantibacterial personal wipes market
• Decision-making process by understanding strategies that underpin commercial interest with regard to Europeantibacterial personal wipes marketgrowth

• Europeantibacterial personal wipesmarket size at various nodes of market
• Detailed overview and segmentation of the Europeantibacterial personal wipes market, as well as its dynamics in the industry
• Europeantibacterial personal wipesmarket size in various countries with promising growth opportunities

By Product Type

• Sanitizing
• Skincare
• Wound Cleaning

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Store
• Online
• Others

Company Profiles

• ConvaTec
• Diamond Wipes International Inc
• Edgewell Personal Care
• Guardpack
• Reckitt Benckiser
• Rockline Industries
• Uniwipe

Europe Antibacterial Personal Wipes Market Regional Insights

The regional trends and factors influencing the Europe Antibacterial Personal Wipes Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Europe Antibacterial Personal Wipes Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Europe Antibacterial Personal Wipes Market Report Scope

Europe Antibacterial Personal Wipes Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Antibacterial Personal Wipes Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Europe Antibacterial Personal Wipes Market are:

1. ConvaTec
2. Diamond Wipes International Inc
3. Edgewell Personal Care
4. Guardpack
5. Reckitt Benckiser

Disclaimer: The companies listed above are not ranked in any particular order.