Europe Barbeque Grills Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2031

The Europe barbeque grills market is projected to grow from US$ 425.46 million in 2024 and is projected to reach US$ 610.22 million by 2031; it is expected to register a CAGR of 5.3% during 2025–2031. The rising popularity of outdoor cooking is a prominent trend in the market.

Europe Barbeque Grills Market Analysis

The rising popularity of outdoor camping, especially among young people is fueling the popularity of outdoor cooking, driving the demand for barbeque grills. With outdoor cooking, people are engaging in grilling activities, spending more time in nature, and enjoying moments with their friends and family. People highly enjoy cookouts in their gardens and backyards during special occasions such as national holidays, summer vacations, New Year's Eve, and Thanksgiving. According to CamperCham, the total number of nights spent at camping facilities across the 27 European Union countries increased by 3.2% from 394.76 million in 2022 to 407.33 million in 2023. As more people enjoy outdoor spaces regularly, barbecue grilling is adopted as one of the main cooking options. Thus, the increasing interest of consumers in outdoor cooking is bolstering the barbeque grills market growth in the region.

The rise in smartphone and internet use, increased consumer purchasing power, and the convenience of online shopping are key factors boosting barbeque grill sales through e-commerce platforms. Integration of advanced technologies such as AI with e-commerce provides growth prospects for these platforms. With the increasing penetration of e-commerce across Europe, barbeque grill manufacturers are focusing on enhancing their online presence by selling their products through established e-commerce platforms, such as Lidl, Amazon, and Walmart. Manufacturers provide direct-to-consumer (D2C) sales services through their websites to sell products online. Hence, the rising penetration of e-commerce is expected to provide lucrative opportunities for the Europe barbeque grill market during the forecast period.

Europe Barbeque Grills Market Overview

The barbeque grills market is experiencing significant growth due to increasing spending on kitchen appliances and rising interest in outdoor cooking. Countries such as Sweden, Poland, Denmark, and Spain are emerging markets for barbeque grills in Europe. Consumers have a strong cultural connection to outdoor living in Sweden, particularly during the summer when the weather is favorable. The concept of "fika" (a Swedish tradition of socializing over coffee and snacks) often extends to grilling outdoors. With long, sun-filled summers, barbecuing is considered a perfect way to enjoy the outdoors and gather with friends and family; this has propelled many homeowners to own a barbeque grill. Electric barbeque grills are witnessing strong demand as they are easy to use, sustainable, and durable grills with less hassle. With the rising demand for electric barbeque grills, manufacturers are innovating their products with advanced technological features, which is expected to boost the popularity of barbeque grills in Europe.

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Europe Barbeque Grills Market: Strategic Insights

Europe Barbeque Grills Market

• Market Size 2024
  US$ 425.46 Million
• Market Size 2031
  US$ 610.22 Million

Market Dynamics

GROWTH DRIVERS

• Increasing Spending on Kitchen Appliances
• Rising Interest in Outdoor Cooking

FUTURE TRENDS

• Development of Smart Appliances

OPPORTUNITIES

• Rising Penetration of E-Commerce

Regional Overview

• Europe

Market Segmentation

Fuel Type

• Gas
• Charcoal
• Electric
• Wood

Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail

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Europe Barbeque Grills Market Drivers and Opportunities

Increasing Spending on Kitchen Appliances

European consumers are increasingly spending on kitchen appliances, including barbeque grills. Barbequing is a recreational activity that allows users to spend quality time with friends and family while enjoying home-cooked cuisine. The introduction of numerous varieties of electric grills with improved mobility and lightweight features allows consumers to enjoy barbequing in outdoor and indoor areas. Owing to features such as easy installation, ease of maintenance, and mobility, many consumers are investing in electric grills for outdoor kitchens. Thus, the increasing spending on kitchen appliances is driving the barbeque grills market in Europe.

Rising Penetration of E-commerce

Online retail platforms are preferred by consumers to research grills and compare the features and pricing of different brands and retailers. E-commerce platforms provide access to product information and content and convenience to people looking for grill products for the best value. The availability of products of different brands at affordable prices with detailed product descriptions, consumer ratings & reviews, and home delivery services is propelling consumers to buy barbeque grills via online retail platforms. The COVID-19 pandemic resulted in an inclination toward online shopping as people were compelled to stay at home. Barbecue grill manufacturers, such as Weber and Kamado Joe, are selling their products through their websites. Manufacturers prefer direct sales to consumers to strengthen customer relationships and control pricing, data, and brand reputation.

Europe Barbeque Grills Market Report Segmentation Analysis

Key segments that contributed to the derivation of the Europe barbeque grills market analysis are product type and distribution channel.

• Based on fuel type, the market is segmented into gas, charcoal, electric, and wood. The electric segment is expected to register the highest CAGR during the forecast period.
• By distribution channel, the Europe barbeque grills market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment dominated the market in 2024.

Europe Barbeque Grills Market Share Analysis by Country

Based on country, the Europe barbeque grills market is segmented into Germany, France, Italy, Spain, United Kingdom, Poland, Sweden, Denmark, Netherlands, and Rest of Europe. The United Kingdom is expected to register the fastest CAGR from 2025 to 2031. The barbequing trends across the United Kingdom have increased owing to the popularity of various cuisines offered by high-end restaurants that offer barbequed food. In recent years, the country has seen a steady increase in people wanting to embrace outdoor living. In 2020, due to the pandemic, the demand for outdoor living and outdoor cooking in the United Kingdom grew quickly. There has been increased spending by the people on home and garden improvements which has driven the demand for barbeque grills in the country. As grilling is one of the preferred outdoor activities among customers, manufacturers in the market have introduced various grills to meet their customer's needs in the United Kingdom. The influx of expatriates in the country has also increased the demand for foreign cuisines and dishes that include grilled meat and other products.

Europe Barbeque Grills Market Report Scope

Europe Barbeque Grills Market News and Recent Developments

The Europe barbeque grills market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases.

• Traeger Grills Celebrates 40 Years of Innovation with The All-New Woodridge Pellet Grill Series (Source: Company Website, January 2025)
• Charbroil Revolutionizes Outdoor Cooking with New Commercial Series and PRO Series Grill & Griddle Combos (Source: Press Release, February 2024)
• W. C. Bradley Co. Acquired Dansons US LLC and its Subsidiaries, Adding to its Portfolio of Outdoor Consumer Product Businesses. The Agreement Brings Together Two Organizations with Iconic Brands, Including Char-Broil, TIKI, Pit Boss, Oklahoma Joe's, and Louisiana Grills, With High-Quality Product Portfolios. (Source: Press Release, June 2023)

Europe Barbeque Grills Market Report Coverage and Deliverables

The "Europe Barbeque Grills Market Share and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Europe barbeque grills market trends and forecast for all the key market segments covered under the scope
• Europe barbeque grills market trends, as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed Porter's Five Forces and SWOT analysis
• Europe barbeque grills market analysis covering key market trends, country framework, major players, regulations, and recent market developments.
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the Europe barbeque grills market
• Detailed company profiles