Europe Dried Herbs Market Growth and Analysis by 2030

The Europe dried herbs market size is expected to grow from US$ 628.90 million in 2022 to US$ 894.02 million by 2030; it is expected to register a CAGR of 4.5% from 2022 to 2030.

Market Insights and Analyst View:

Dried herbs and spices are natural and healthy flavor enhancers. The ingredients help increase the functional appeal of the food. Herbs such as basil, marjoram, bay leaves, ginger, turmeric, parsley, and thyme contain antioxidants, vitamins, and free radicles. They also possess antimicrobial and antibacterial properties that help fight infections; reduce stress, anxiety, and inflammation; and regulate blood sugar levels. Rising interest in home cooking, increasing demand for natural food flavorings, and benefits of dried herbs and spices drive the Europe dried herbs market growth.

Growth Drivers and Challenges:

Organic food is cultivated naturally with manure or compost without chemical fertilizers and pesticides. Another benefit of organic foods is that they are free of growth hormones, genetically modified organisms (GMOs), and antibiotic residues. Organic foods have gained huge traction recently owing to increasing awareness of their benefits.

In Europe, organic farming is rapidly expanding owing to the rising demand for organic ingredients. According to the European Commission (EC), the EU area under organic farming reached 14.8 million hectares in 2020, 9.1% of the EU’s utilized agricultural land (UAA). The European Union aims to increase its organic agriculture land in the coming years. According to the European Union’s (EU) Green Deal, by 2030, the EU aims to achieve 25% of agricultural land under organic farming. Thus, the rising preference for organic food in Europe and favorable government policies to develop organic agriculture drive the Europe dried market growth.

Herbs and spices are valuable products and are often exposed to adulteration risks. For example, oregano is often mixed with strawberry leaves to reduce its price. Similarly, a vanilla extract from tonka beans is marketed as pure vanilla. Therefore, herbs and spices manufacturers in the EU are required to comply with the labeling regulations that mandate the manufacturers to list all the ingredients and their origin on the labels. The EU also mandates the manufacturers of herbs and spices to add an allergen declaration on their product labels. Thus, a stricter regulatory framework for herbs and spices across Europe creates major challenges for the manufacturers of dried herbs to expand their operations, thereby hindering Europe dried herbs market growth.

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Europe Dried Herbs Market: Strategic Insights

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Report Segmentation and Scope:

The Europe dried herbs market is segmented into type and country. Based on type, the Europe dried herbs market is segmented into marjoram, basil, cilantro/coriander, parsley, thyme, oregano, bay leaves, dill, spearmint, peppermint, chamomile, hibiscus, and others. Based on country, the Europe dried herbs market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. 

Based on type, the Europe dried herbs market is segmented into marjoram, basil, cilantro/coriander, parsley, thyme, oregano, bay leaves, dill, spearmint, peppermint, chamomile, hibiscus, and others. The oregano segment held the largest share in the Europe dried herbs market in 2022, and the market for the thyme segment is expected to grow significantly during the forecast period. Oregano is a fragrant culinary herb staple to various cuisines, especially Italian, Mexican, Turkish, and Greek cuisines. It has a subtle sweetness with a strong flavor. Oregano is usually used in tomato-based recipes, pizza, pasta sauce, and salads. It is also used in combination with olive oil in marinades for chicken, beef, and lamb-based recipes. It pairs well with garlic, thyme, basil, and onion. Oregano has anti-cancerous and antibacterial properties that help fight various infections and reduce the growth of cancer-causing cells. Oregano is also used in bakery products such as bread, puffy pastries, and crackers. It instantly enhances the flavor and aroma of various dishes. Thus, oregano is highly popular among gourmets and chefs, which propels the Europe dried herbs market for the oregano segment.

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Country Analysis:

Based on country, the Europe dried herbs market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Russia held the largest share of the Europe dried herbs market and accounted for US$ 93.52 million in 2022. Germany is the second major contributor to the market. Germany is expected to register a CAGR of ~5%  during 2022–2030. According to the Centre for the Promotion of Imports from developing countries (CBI), Germany is one of the largest importers of spices and herbs in Europe, accounting for 21% of the total European Union (EU) imports. The requirement for sustainably sourced, organic, and pesticide-free spices and herbs is increasing nationwide due to rising sustainability and health concerns. Therefore, the manufacturers of dried herbs focus on obtaining organic and fairtrade certifications for their products to achieve a competitive advantage over other manufacturers offering conventional products. This is expected to offer lucrative opportunities to the Europe dried herbs market from 2022 to 2030

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the Europe dried herbs market are listed below:

• In March 2023, McCormick & Co Inc announced the launch of a brand-new design for its core red cap branded products. The company claimed that brand-new signature SnapTight lids will ensure bottles are closed tight and help maintain the flavor and freshness of products.
• In June 2021, Koninklijke Euroma BV announced a strategic partnership with Marubeni Corporation to deliver innovative products based on herbs and spices to meet growing consumer demand.

COVID-19 Impact: 

The COVID-19 pandemic adversely affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in Europe hampered the growth of several industries, including the food & beverages industry. However, due to work-from-home mandates, consumers spent most of their time at home. They started upgrading their culinary skills by cooking different dishes at home. This factor increased the demand for dried herbs across Europe. Further, many medicinal herbs and spices such as holy basil, ginger, and turmeric are in tremendous demand as they help improve immunity. Also, as consumers upgraded their baking skills while staying home, the demand for oregano, cinnamon, nutmeg, and other herbs and spices increased significantly. This factor had a positive impact on the Europe dried herbs market. However, business shutdown, production shortage, and raw material sourcing problems created a demand and supply gap during the pandemic. Many businesses recovered as the governments of various countries eased the restrictions in 2021. The introduction of the COVID-19 vaccine offered further relief from the distressing pandemic, leading to a rise in business activities.

Competitive Landscape and Key Companies:

Koninklijke Euroma BV, Sonnentor Krauterhandels GmbH, McCormick & Co Inc, Kotanyi GmbH, Verstegen Spices & Sauces UK Ltd, Steenbergs Ltd, Shender Group Ltd, Country Products Ltd, Tongmaster Seasonings Ltd, and Forest Whole Foods Ltd are among the prominent players operating in the Europe dried herbs market. These market players are adopting strategic development initiatives to expand their business, further driving the Europe dried herbs market growth. Also, these companies are engaging in partnership, joint venture, collaboration, and product innovation to improve their product expertise and customet reach which is expected to further propel the Europe dried herbs market expansion over the forecast period.

Europe Dried Herbs Report Scope