Europe Green Tea Market Segments and Growth by 2027

The Europe green tea market is accounted to US$ 1650.8 Mn in 2018 and is expected to grow at a CAGR of 6.1% during the forecast period 2019 – 2027, to account to US$ 2810.8 Mn by 2027.

Green tea is prepared from the Camellia sinensis plant. The leaf buds and dried leaves of the Camellia sinensis plant are used in the preparation of the green tea. It is prepared by pan-frying and steaming these leaves followed by drying them. Green tea is known to be beneficial against various health issues such as depression, various types of cancers such as lung cancer, liver cancer, colon cancer, gastric cancer, and many others. Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. Moreovr, the consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract, thereby driving its demand. However, Green tea is expensive as it is more selective about the part of the tea plant that is being used. It is made using only the tea plant's new buds/leaves. Green tea leaves are not fermented and therefore do not undergo the process of oxidation as in the case of black tea. The key players in the green tea market are experimenting with new, unique flavors, and aromas. As flavor, aroma options increase, consumers may turn to green tea products as a convenient way to benefit their health.

Europe Green Tea Market

Market Insights        

Health benefits of flavoured green trea to favor the Europe green tea market.

Consumers in developed and developing regions have become more aware of their health these days. Green tea is made from leaves and buds of Camellia sinensis, and it does not involve the process of withering and oxidation. The consumption of green tea is known to prevent cancer, liver cirrhosis, obesity, blood pressure, and many other chronic diseases. It also helps in losing weight as it is composed of bioactive substances, including caffeine and polyphenols that help in breaking down of fat cells and discharging them into the circulatory tract, thereby driving its demand. A drink made combining green tea and lemon offers numerous health benefits as it has several anti-inflammatory and anti-microbial properties. Nutrients such as amino acids, vitamins, minerals, polysaccharides, and enzymes are said to be present in Aloe Vera green tea. Cinnamon green tea helps fight stomach and digestive disorders, and increases digestion by enhancing the ability of your body to properly break down food and efficiently absorb nutrients. Basil green tea is helpful in sharpening memory while reducing anxiety. Tulsi green tea is rich in phytonutrients and antioxidants that help protect body against free radicals. Also, jasmine tea is typically made from green tea leaves, and it offers similar potent health benefits as that of green tea.
                  

Type Insights

The Europe green tea market is segmented on the basis of type is segmented into green tea bags, green tea instant mixes, iced green tea, and loose leaf and others. The green tea is in demand due to its multiple health benefits. The green tea bag segment dominated the Europe green tea market. Tea bags were discovered in 1904. A tea bag is a thin porous bag, filled with tea leaves. They can be opened and empty thus allowing the full-leaf tea to be filled by the tea brewer or the consumers. The green tea bags are generally made of filter paper, food-grade plastic, or silk cotton. The instant tea was invented in the 1930's but not sold until the late 1950's. The instant green tea became popular with the introduction of innovative products in the market. Once the tea is brewed and liquefied, it is then concentrated and dried into powder form. The amount of nutrients in the instant mix is said to be the same as the green tea brewed. An instant green tea mix dissolves quickly in the liquid medium and does not leave any residue. Iced green tea offers cool refreshment during hot days, along with certain health benefits. Unflavored iced green tea contains zero calories; however, sweetened version usually have less calories compared to soft drinks or juices. nce the loose leaf tea is soaked in liquid medium, the tea leaves have room to absorb ample water and expand as they infuse it. This allows the liquid to flow through the leaves and extract a wide range of vitamins, minerals, flavors, and aromas. Capsules or the dietary supplement are included in green tea.
                                                                            

Flavours Insights

The Europe green tea market is segmented on the basis of flavour as lemon, aloe vera, cinnamon, vanilla, basil and others. The lemon segment led the Europe green tea flavoured market. The lemon green tea consists of antioxidants, flavonoids, and other phytonutrients which helps fighting many diseases including cancer. It is also available in the form of iced lemon green tea. Adding fresh lemon juice to the green tea, increases its medicinal properties along with enhanced taste. Aloe vera is a plant which is traditionally known for its medicinal properties, which helps in boosting immunity, enhancing skin elasticity by making it more flexible and smooth. Green tea and cinnamon are meant for their flavor value and health-promoting properties. The distinct sweet and warm aromas of cinnamon enhance the richness in the flavor of green tea. Vanilla, is a significantly used as flavoring agent in most of the desserts and beverages including vanilla ice creams, milk shakes, smoothies and more are always so popular among the consumers across the Europe region. Basil green tea is consumed by the consumer as the basil has the quality to sharpen the memory while they reduce anxiety. The rich antioxidant concoction of green tea with natural flavors boosts the body energy level and improves digestion. The green tea flavored with jasmine flower essence offers same health benefits as that of normal green tea along with flavored taste.

Distribution Channel Insights

The Europe green tea market is segmented on the basis of distribution channel is segmented into supermarkets and hypermarkets, convenience stores,online and others. The supermarkets & hypermarkets segment in the Europe green tea market is estimated to hold a leading share in the market. Hypermarkets and supermarkets are self-help shops giving a wide variety of green tea products such as green tea mixes, iced green tea, different flavors of green tea including basil, tulsi, honey, lemon etc. These wide range of products are placed in a very organized way in different sections and shelves to attract customers. Convenience stores are the stores that are located in a limited area and are small in size as compared to hypermarkets & supermarkets. The online portals like Big Basket, Amazon, Natures Basket, etc. have been beneficial in the growth and expansion of the Europe green tea market. Increased use of mobile phones, computers, and laptops, has helped in the growth of digital channels, both in strength and volume. The other segment of green tea distribution channel includes grocery stores, retail stores, specialty stores, food services etc. These retailers sell multiple products from various national and local brands in different packaging formats, such as glass, premium plastics and others.

Turkey Green Tea Market, by Type

EUROPE GREEN TEA MARKET SEGMENTATION
Europe Green Tea Market, by Type

• Green tea bags
• Green Tea Instant Mixes
• Iced Green Tea
• Loose Leaf
• Others

Europe Green Tea Market, by Flavour

• Lemon
• Aloe Vera
• Cinnamon
• Vanilla
• Basil
• Others

Europe Green Tea Market, by Distribution Channel

• Supermarket and Hypermarkets
• Convenience stores
• Online
• Others

Europe Green Tea Market, by Country

• Germany
• Turkey
• UK
• Russia
• Rest of Europe

Company Profiles

• AriZona Beverage Co.
• Associated British Foods plc
• Dilmah Ceylon Tea Company PLC
• Kirin Holdings Company
• Nestle
• Tata Global Beverages
• Unilever

Europe Green Tea Report Scope