Non-Alcoholic Beverages Market Size & Share Analysis by 2028

Non-Alcoholic Beverages Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type [Carbonated Soft Drinks, Juices & Nectars (Sparkling Fruit Juices and Others), Bottled Water Dairy-Based Beverages, Dairy Alternative Beverages, RTD Tea & Coffee, Non-Alcoholic Beers, Malt Beverages, and Others], Packaging Type (Bottles, Cartons, Cans, and Pouches), Category (Sugar-Free and Conventional), and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)

Publication Month : Nov 2022

  • Report Code : TIPRE00029575
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 254
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The non-alcoholic beverages market size is expected to grow from US$ 1,327.11 billion in 2022 to US$ 1,902.85 billion by 2028. It is estimated to grow at a CAGR of 6.2% from 2022 to 2028.

Carbonated soft drinks, bottled waters, juices & nectars, dairy-based and dairy alternative beverages, RTD tea and coffee, and energy drinks are the different types of non-alcoholic beverages available in the market. The sugar-free category is gaining significant traction among consumers due to the rise in health concerns and the high prevalence of obesity, diabetes, and heart diseases in various countries across the globe. Functional drinks and fortified beverages are witnessing high demand due to the growing focus on health and nutrition. Non-alcoholic malt beverages and premixes are widely consumed in Middle Eastern countries such as Saudi Arabia, Iran, and the UAE owing to the strict regulations on alcoholic beverage consumption and malt beverages getting halal certifications. This factor is fueling the growth of the non-alcoholic malt beverages segment in the global non-alcoholic beverages market

In 2021, Asia Pacific held the largest revenue share of the global non-alcoholic beverages market. Major factors driving the market in Asia Pacific are increasing health awareness among consumers, high demand for alternative dairy beverages, and rising popularity of natural and organic fruit juices. In countries such as Japan and South Korea, the majority of the population is lactose intolerant. This factor is boosting the popularity of dairy alternative beverages in the countries. Further, the Asia Pacific non-alcoholic beverages market is lucrative owing to the presence of a potential consumer base, strong demand for healthy beverages, and extensive retail landscape. The NOLO (no/low alcoholic beers, spirits, and cocktails) category is experiencing a significant demand in Asia Pacific due to changing consumption habits and rising consumer focus on healthy eating and drinking. Therefore, many emerging companies that offer non-alcoholic or low-alcoholic beers and spirits are expanding their footprints across Asia Pacific. For instance, Sipfree, an online shopping platform for non-alcoholic beers, spirits, and wines, was launched in Hong Kong in January 2020, and despite the COVID-19 outbreak, the sales of Sipfree increased considerably. Such expansions are expected to open lucrative opportunities in the Asia Pacific non-alcoholic beverages market growth over the forecast period.

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Non-Alcoholic Beverages Market: Strategic Insights

Market Size Value inUS$ 1,327.11 Billion in 2022
Market Size Value byUS$ 1,902.85 Billion by 2028
Growth rateCAGR of 6.2% from 2022 to 2028
Forecast Period2022-2028
Base Year2022
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Impact of COVID-19 Pandemic on Non-Alcoholic Beverages Market

In the pre-pandemic period, the non-alcoholic beverages market was mainly driven by high demand for healthy drinks and on-the-go beverages. However, due to the outbreak of COVID-19 in 2020, many industries faced unprecedented challenges. The food and beverage manufacturers witnessed a slow growth in the initial phase of the pandemic due to the shutdown of manufacturing units and supply chain disruptions. However, a shift in consumer lifestyle, a rise in preference for healthy dietary practices, and an increase in the health-conscious population have substantially promoted the demand for non-alcoholic beverages. The demand for plant-based beverages such as soy, almond, and coconut milk increased two-fold after the pandemic, as consumers believe that plant-based beverages offer more nutritional value than conventional ones. According to the Mintel report published in June 2020, 25% of the surveyed consumers in the UK agreed that a vegan diet seemed appealing due to the pandemic. These factors had a positive impact on the non-alcoholic beverages market growth.

The health and wellness trends were triggered after the COVID-19 outbreak. Consumers are engaging in various fitness activities such as yoga, jogging, and cycling to stay healthy. This factor is expected to provide the strong potential to the non-alcoholic beverages market, especially in the energy and sports drinks space, in the coming years.  

Global Non-Alcoholic Beverages Market Breakdown – by Region

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Market Insights

Surging Adoption of Sports Drinks to Drive Non-Alcoholic Beverages Market

Nutrition plays a significant role in improving sports performance. Athletes and sportspersons must follow adequate nutrition to meet their daily energy and nutrients demand. Along with professional athletes and sportspersons, many people are engaged in daily physical activity to maintain their overall health. The number of fitness enthusiasts increased in recent years due to increased health and wellness concerns. Sports drinks replenish the level of electrolytes, water, and energy lost during exercise and physical activities. These drinks typically contain carbohydrates, potassium, sodium, magnesium, and calcium that serve to rehydrate, replenish glycogen stores, and delay fatigue after exercise. The rising health and fitness concerns and an increasing number of sports enthusiasts are the key factors driving the sales of sports drinks globally. Thus, the rising adoption of sports drinks is significantly driving the non-alcoholic beverages market.

Type Insights

Based on type, the global non-alcoholic beverages market has been segmented into carbonated soft drinks, bottled waters, juices & nectars, dairy-based beverages, dairy alternative beverages, RTD tea & coffee, non-alcoholic beers, malt beverages, and others. The juices & nectars segment is further subsegmented into sparkling fruit juices and others. The carbonated soft drinks segment held the largest share of the global non-alcoholic beverages market in 2021, and the dairy alternative beverages segment is expected to grow at the fastest CAGR over the forecast period. Carbonated soft drinks are fizzy non-alcoholic beverages made from clean water, sugar, natural sweeteners or sugar alternatives (in diet drinks), caffeine, artificial flavoring ingredients, fruit juice concentrations, preservatives, and coloring additives. Sprite, Coca-Cola, Mountain Dew, and Monster are some of the well-known soft drink brands worldwide. Carbonated soft drinks are widely available across convenience stores, supermarkets and hypermarkets, vending machines, movie theatres, soda stores, and online retail stores. Changing lifestyles of consumers, rising disposable income, and increasing demand for convenience food and beverages are driving the market for the carbonated soft drinks segment.

Category Insights

Based on category, the global non-alcoholic beverages market has been segmented into sugar-free and conventional. The conventional segment held a larger market share in 2021. The rising prevalence of obesity, diabetes, high blood pressure, and cardiovascular diseases drives the demand for sugar-free drinks. According to the International Federation of Diabetes, approximately 537 million people worldwide had diabetes in 2021. Many beverage manufacturers are proactively developing products with natural, low-calorie sweeteners to meet the rising demand for sugar-free beverages. This factor is driving the market for the segment.

Non-Alcoholic Beverages Market, by Category – 2021 and 2028

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Key players operating in the global non-alcoholic beverages market include The Coca Cola Company, PepsiCo, Nestle, Red Bull, Suntory Holdings Limited, Danone S.A., Califia Farms LLC, Keurig Dr Pepper Inc, Asahi Group Holdings Limited, Bolthouse Farms Inc., Heineken NV, Coolberg Beverages Pvt Ltd, Goya Foods Inc, Anheuser-Busch InBev NV, and Carlsberg AS. Players operating in the global non-alcoholic beverages market are focusing on providing organic, GMO-free, plant-based, and gluten-free products with new flavors to meet the changing consumer requirements. For instance, in 2019, Coca-Cola Europacific Partners launched two sparkling juices to its Honest Organic Lemonade range. The product is manufactured from organic fruit juice and sugar, whereas it does not contain sweeteners or artificial flavors. Such innovative products are expected to gain immense consumer traction, driving the non-alcoholic beverages market growth.

Report Spotlights

  • Progressive industry trends in the non-alcoholic beverages market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the non-alcoholic beverages market from 2020 to 2028
  • Estimation of global demand for non-alcoholic beverages
  • Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook, as well as factors driving and restraining the growth of the non-alcoholic beverages market
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the non-alcoholic beverages market at various nodes
  • Detailed overview and segmentation of the market, as well as the non-alcoholic beverages industry dynamics
  • Size of the non-alcoholic beverages market in various regions with promising growth opportunities
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, Packaging Type, Category, and Distribution Channel

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, Egypt, France, Germany, India, Indonesia, Iran, Italy, Japan, Kuwait, Mexico, Oman, Philippines, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions

What are the key drivers for the growth of the global non-alcoholic beverage market?

Rising demand for non-alcoholic beverages with functional benefits, increasing consumption of bottled water, and surging adoption of sports drinks are some of the key driving factors for the non-alcoholic beverage market.

What is the largest region of the global non-alcoholic beverage market?

Asia Pacific accounted for the largest share of the global non-alcoholic beverage market due to rising health consciousness, increasing awareness regarding the need for an active lifestyle, and the growing rates of lifestyle diseases inspired health-oriented consumers to opt for healthy and sugar-free drinks.

What factors are driving the demand for non-alcoholic beers?

The rising health and wellness concerns coupled with rising sober-curious population are driving the demand for non-alcoholic beers.

Based on the packaging type, why does the bottles segment have the largest revenue share?

Based on the application, bottles segment accounted for the largest revenue share as it can ensure extreme product integrity and the supply chain for juices, nectars, isotonic and teas, soft drinks, and liquid dairy products. It is sustainable and helps in optimizing the costs.

What are the opportunities for non-alcoholic beverages in the global market?

The beverage manufacturers are rapidly developing innovative products which are opening lucrative opportunities in the non-alcoholic beverage market over the forecast period. For instance, WYNK, a US-based beverage manufacturer offers CBD and THC-infused seltzer in different flavors such as lime, mango, and black cherry. The product contains 2.5 mg of CBD and THC per can which provides relaxing and calming effect.

Can you list some of the major players operating in the global non-alcoholic beverages market?

The major players operating in the global non-alcoholic beverage market are The Coca Cola Company, PepsiCo, Nestle, Red Bull, Suntory Holdings Limited, Danone S.A., Califia Farms LLC, Keurig Dr Pepper Inc, Asahi Group Holdings Limited, Bolthouse Farms Inc., Coolberg Beverages Pvt Ltd, Goya Foods Inc, Anheuser-Busch InBev NV, and Carlsberg AS among others

The List of Companies - Non-alcoholic Beverages Market

  1. The Coca Cola Company
  2. PepsiCo
  3. Nestle
  4. Red Bull
  5. Suntory Holdings Limited
  6. Danone S.A.
  7. Califia Farms LLC
  8. Keurig Dr Pepper Inc
  9. Asahi Group Holdings Limited
  10. Bolthouse Farms Inc.
  11. Heineken NV
  12. Coolberg Beverages Pvt Ltd
  13. Goya Foods Inc
  14. Anheuser-Busch InBev NV
  15. Carlsberg AS

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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