Europe Hand Sanitizer Market to Grow at a CAGR of 38.4% to reach US$ 9,413.5 million from 2019 to 2027

Europe Hand Sanitizer Market to 2027 - Regional Analysis and Forecasts by Type (Alcoholic, Quaternary Ammonia, Triclosan ); Product form (Foam Sanitizers, Gel Sanitizers, Wipes , Spray sanitizers); Application (Hospitals, Restaurants, Educational Institutions, Household, and Others); Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)    

Publication Month : Mar 2020

  • Report Code : TIPRE00009826
  • Category : Chemicals and Materials
  • Status : Published
  • No. of Pages : 137
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The Europe hand sanitizer market is accounted to US$ 641.7 Mn in 2018 and is expected to grow at a CAGR of 38.4% during the forecast period 2019 – 2027, to account to US$ 9,413.5 Mn by 2027.

Hand sanitizer is a liquid that is used to decrease infectious agents present on the hands and palm. Different forms of hand sanitizers are available in the market, including foam sanitizers, gel sanitizers, wipes, and spray sanitizers. Both the alcohol-based and non-alcoholic hand sanitizers are offered by most of the market players. These sanitizers kill 99.9% of most common germs and keep the hands clean. Some of the manufacturers are offering foam sanitizers coupled with gel sanitizers that contain vitamin E, and shea extract, which kills most of the common germs & leaves hands feeling soft & clean. The gel-based hand sanitizer coupled with alcohol content kills most common germs that may cause illness. Gel sanitizers have wider applications in hospitals, restaurants, educational institutions, household, shopping malls, movie theatres, and others. Hand sanitizing wipes are also known as antibacterial wipes, which are meant to kill 99 percent of germs, and most of these wipes contain alcohol.

Europe Hand Sanitizer Market

Europe Hand Sanitizer Market
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Market Insights                 

Growing awareness among consumers towards maintaining health and hygiene is influencing the market growth of hand sanitizer in this region. The consumers in most of the countries in Europeare quite a concern regarding the maintenance of a healthy and hygienic lifestyle. Research study shows that there are so many germs and bacteria spreads that are present in palm & hands and sometimes go to mouth while eating food. Germs can get into the body through the mouth, nose, and breaks in the skin, and eyes. These germs cause various diseases, including skin infection, eye infection, cold, stomach aching, and many others.Frequent uses of hand sanitizers prevent the germs. The government of different countries has also taken initiatives to educate people towards leaving a hygienic lifestyle. Various government and non-government organizations are also actively working to educate people living in remote areas to maintain health and hygiene. These factors are further fueling the market for hand sanitizer.

Type IndustryInsights

The Europe hand sanitizer market is segmented on the basis of types of hand sanitizeris segmented intoalcoholic, quaternary ammonia, and triclosan. The alcoholic segment is expected to lead the Europe hand sanitizer market over the forecast period. Formulations of the alcohol-based hand sanitizers are preferable to hand washing with soap and water in most situations in the healthcare setting. This type of hand sanitizer is generally more effective at killing microorganisms and better tolerated than soap and water. Alcohol-based hand sanitizers typically contain some combination of isopropyl alcohol, ethanol (ethyl alcohol), or n-propanol. Products that contain from 60% to 95% alcohol are most effective. Hand sanitizer with alcohol works against a variety of microorganisms but not spores.The alcohol-based hand sanitizer is on the list of the World Health Organization's Essential Medicines, as the safest and most effective medicines needed to protect health from germs. Alcohol-based hand sanitizer is more convenient as compared to hand washing with soap and water in most situations in the healthcare setting.Alcohol rubbing kills many different kinds of bacteria, including antibiotic-resistant bacteria and TB bacteria. For health care organizations like hospitals and clinics, optimum alcohol concentration to kill bacteria is 70% to 95%. Hand sanitizers with alcohol concentrations as low as 40% are available in American stores, according to researchers at East Tennessee State University.

Rest of Europe Hand Sanitizer Market by Product

Rest of Europe Hand Sanitizer Market by Product
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Product Form Industry Insight:

The Europe hand sanitizer market is segmented on the basis of product formis segmented into foam sanitizers, gel sanitizers, wipes, spray sanitizers. The gel sanitizer segment is expected to lead the Europe hand sanitizer market over the forecast period. The gel-based hand sanitizer, coupled with alcohol content kills most common germs that may cause illness. The product is placed on the hands, and when hands are rubbed together briskly, the alcohol sanitizes and then evaporates. Unlike foam sanitizer, there is no need for water rinse after the use of gel sanitizer. Gel sanitizers have wider application in hospitals, restaurants, educational institutions, household, shopping malls, movie theatres, and others. Since consumers are nowadays become quite aware of maintaining health and hygiene, the gel sanitizer is getting popular. Furthermore, manufacturers are offering this product in a compact size, which is so convenient to carry anywhere. This is further influencing the demand for this product.

Application Industry Insight:

The Europe hand sanitizer market is segmented on the basis of applicationis segmented into hospitals, restaurants, educational institutions, household, and others. The hospital segment is expected to lead the Europe hand sanitizer market over the forecast period.Hand sanitizers are used widely in all hospitals and clinics across the globe, which is driving this market. At hospitals across the world, staffs dutifully slather on hand sanitizer to prevent the spread of infections. The hand sanitizer dosing systems available in hospitals are designed to deliver a measured amount of the gel or liquid sanitizer during each press. There are dosing pumps screwed onto a sanitizer bottle, or are specially designed dispensers are attached with refill bottles. Dispensers used for surgical hand disinfection are usually equipped with elbow controlled mechanism or infrared sensors to avoid any contact with the pump. Alcohol-based hand sanitizers are recommended and widely used in hospitals.

Distribution Channel Industry Insight:

The Europe hand sanitizer market is segmented on the basis of distribution channelis segmented into supermarkets & hypermarket, convenience store, online, and others. The supermarkets and hypermarkets segment is expected to lead the Europe hand sanitizer market over the forecast period.Hypermarkets and supermarkets are self-help shops giving a wide variety of hand sanitizer products such as foam sanitizers, gel sanitizers, wipes, and spray sanitizers. These wide ranges of products are placed in a very organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of products to consumers from different brands at one place and affordable prices as compared to other distribution channels. Also, similar products are arranged nearby, which provides buyers with an easy time while comparing different products before purchasing a suitable product. These stores always come with some new types of discount, offer, and brand marketing ways to attract consumers. This factor plays a very major role while buying the hand sanitizer products.

EUROPE HAND SANITIZER MARKET SEGMENTATION

Hand SanitizerMarket, by Type


  • Alcoholic
  • Quaternary Ammonia
  • Triclosan

Hand Sanitizer Market, by Product Form


  • Foam Sanitizers
  • Gel Sanitizers
  • Wipes
  • Spray sanitizers

Hand Sanitizer Market, by Application


  • Hospitals
  • Restaurants
  • Educational Institutions
  • Household
  • Others

Hand Sanitizer Market, by Distribution Channel


  • Supermarkets & Hypermarket
  • Convenience Store
  • Online
  • Others

Company Profiles


  • Henkel AG & Company, KGaA
  • Unilever
  • The Himalaya Drug Company
  • 3M
  • Godrej Industries Limited
  • GOJO Industries
  • Reckitt Benckiser Group plc
  • Procter & Gamble.
  • S.C. Johnson & Son
  • Ecolab
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, Product form, Application, Distribution Channel     

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

UK, Germany, France, Italy, Russia

The List of Companies - Europe Hand Sanitizer Market

  1. Henkel AG & Company, KGaA
  2. Unilever
  3. The Himalaya Drug Company
  4. 3M
  5. Godrej Industries Limited
  6. GOJO Industries
  7. Reckitt Benckiser Group plc
  8. Procter & Gamble.
  9. S.C. Johnson & Son
  10. Ecolab

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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