Europe Herbal Tea Market Analysis and Forecast by Size, Share, Growth, Trends 2031

The Europe herbal tea market size is expected to reach US$ 1,245.34 million by 2031 from US$ 836.37 million in 2024. The market is estimated to record a CAGR of 6.0% from 2025 to 2031.

Executive Summary and Europe Herbal Tea Market Analysis:

The herbal tea market growth in Europe is attributed to the rising demand for convenience and healthy food and beverage products, extensive retail infrastructure, and the availability of a wide range of products of different brands across different distribution channels. Moreover, the presence of consumers with high per-capita income is also driving the demand for health products, such as herbal tea. Consumers are seeking nutritional benefits from the products they consume. Therefore, the demand for clean, organic herbal tea increased significantly, further boosting market growth. According to the Tea and Coffee Trade Journal, the popularity of botanical and herbal teas in Europe is increasing due to their high functionality and demand for a healthy lifestyle among local customers. The increasing demand for botanical and herbal teas in Europe has led many herbal tea producers and suppliers to consider expanding their portfolios and increasing output. For instance, In April 2024, Typhoo - a tea brand in UK launched a new herbal tea brand called Herbalistas. Herbal tea from this brand is available on Amazon, Ocado, and company's DTC website. In addition, the shift toward wellness and self-care practices has fueled the popularity of herbal teas. European consumers are increasingly seeking holistic solutions to enhance both physical and mental well-being. Herbal teas are often seen as a natural remedy for modern-day health issues like anxiety, insomnia, and digestive discomfort, which is why many individuals are replacing caffeine and sugary drinks with calming herbal options. Sustainability and ethical consumption are also significant factors influencing the demand for herbal tea in Europe. As environmental awareness continues to rise, consumers are more inclined to choose organic, plant-based, and eco-friendly products. Herbal teas, with their natural ingredients and minimal environmental impact compared to other beverages, fit perfectly into this trend. Thus, owing to all these factors, the herbal tea market in Europe is growing significantly.

Europe Herbal Tea Market: Strategic Insights

Europe Herbal Tea Market Segmentation Analysis:

Key segments that contributed to the derivation of the Europe herbal tea market analysis are type, form, category, and distribution channel.

• By type, the Europe herbal tea market is segmented into chamomile, peppermint, ginger, hibiscus, blends, and others. The blends segment held the largest share of the market in 2024.

• By form, the Europe herbal tea market is bifurcated into loose tea and tea bags. The tea bag segment held a larger share of the market in 2024.

• By category, the Europe herbal tea market is bifurcated into organic and conventional. The conventional segment held a larger share of the market in 2024.

• By distribution channel, the Europe herbal tea market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the market in 2024.

Europe Herbal Tea Market Players Density: Understanding Its Impact on Business Dynamics

The Europe Herbal Tea Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Europe Herbal Tea Market Outlook

Manufacturers of herbal tea are making significant strategic investments in product innovation, expansion, mergers and acquisitions, and partnerships to improve their customer base and meet emerging consumer demands. They focus on providing herbal tea infused with new flavors, enhanced nutritional content, and products that are gluten-free, caffeine-free, and non-GMO to meet the diverse requirements of consumers. For instance, in August 2025, Chinese herbal drink giant Wanglaoji launched its new global brand WALOVI in Shanghai. The debut included four new canned herbal drink formats-Classic, No-Sugar, Plain, and Bubble-designed with modern packaging and Eastern aesthetics. The launch marks WALOVI's entry into global markets, including Southeast Asia, North America, Europe, and Oceania. Ulutox announced the official launch of its flagship product, Lulutox Detox Tea. This tea will be available in international markets, including Ireland, the US, the UK, Canada, and other health-conscious regions. Lulutox Detox Tea is crafted from a blend of time-tested natural herbs combined with modern wellness science. It is designed to support digestion, promote natural detoxification, and help users feel lighter, healthier, and more energized-naturally. In 2024, Unilever launched its UK-based herbal infusion brand, Pukka, in India, entering the country's expanding herbal tea market. As part of its launch strategy, Pukka has introduced a new campaign called 'Self Care in a Cup.' This campaign features what the brand describes as "the world's most calming film," an ASMR-inspired video aimed at promoting relaxation and self-care. For instance, in May 2025, NutraTea, a UK-based B-Corp company, expanded its herbal tea range for women's health. They launched two new blends: NutraMeno, which soothes symptoms of perimenopause and menopause, and Spearmint & White Peony, which supports women with PCOS. Moreover, manufacturers are adopting business expansion and production capacity scale-up strategies to serve their customers better.

Europe Herbal Tea Market Country Insights

Based on country, the Europe herbal tea market comprises Germany, France, Italy, the UK, Russia, and the Rest of Europe. Italy held the largest share in 2024.

Russia, New Zealand, Netherlands, Sweden, Poland, and Hungary are the prominent countries in the herbal tea market in the rest of Europe. Consumers in these countries are shifting away from soft sugary drinks in favor of beverages that offer functional health benefits, such as aiding digestion, boosting immunity, and promoting relaxation. This shift is coupled with the growing popularity of natural and organic products, which are seen as healthier and more sustainable choices. The demand for caffeine-free and detoxifying options has also contributed to the rise of herbal teas, with more consumers seeking alternatives that support their overall well-being.

Europe Herbal Tea Market Company Profiles

Some of the key players operating in the market include Associated British Foods Plc; Bell Industries LLC; Bigelow Tea; Bird & Blend Tea Co.; Donna McCafferty & Co LLC; East West Tea Company, LLC; Harney & Sons Fine Teas; JADE LEAF, LLC; LIPTON Teas and Infusions; Rishi Tea & Botanicals; Star Spangled Tea; Tata Consumer Products Ltd; The Hain Celestial Group Inc; Traditional Medicinals; and Universal Tea Company, Inc. among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.

Europe Herbal Tea Market Research Methodology :

The following methodology has been followed for the collection and analysis of data presented in this report:

Secondary Research

The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:

• Company websites, annual reports, financial statements, broker analyses, and investor presentations.

• Industry trade journals and other relevant publications.

• Government documents, statistical databases, and market reports.

• News articles, press releases, and webcasts specific to companies operating in the market.

Note:

All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.

Primary Research

The Insight Partners conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis and gain valuable insights. These research interviews are designed to:

• Validate and refine findings from secondary research.

• Enhance the expertise and market understanding of the analysis team.

• Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects.

Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:

• Industry stakeholders: Vice Presidents, business development managers, market intelligence managers, and national sales managers

• External experts: Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise