Europe Organic Apple Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Distribution Channel (Supermarkets and Hypermarkets, Online Retail and Others) and Country
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The European organic apple market was valued at US$ 511.81 million in 2019 and is projected to reach US$ 1152.19 million by 2027; it is expected to grow at a CAGR of 10.7% during 2020–2027.
Organic apple are a popular fruit in Europe, containing vitamins, antioxidants, dietary fiber, and a range of other nutrients. Owing to their various nutrient content, organic apple help prevent several health conditions. Organic apple are available in various types. The organic apple organic apple is cultivated with the help of organic matter without the incorporation of artificial fertilizers or harmful chemicals. The importance of organic farming has been understood with the wake of alarming health issues and rising focus toward healthy lifestyle. Organic apple allows retention of essential nutrients without hampering the nutritional aspect of the product. The use of chemicals and fertilizers in the cultivation of conventional form of apples mostly affects the health aspect and nutrients level. Rising inclination of people toward these organic forms of the apples has encouraged the manufacturers to invest heavily in products containing the same as one of their primary constituents.
In 2019, Rest of the European countries is expected to be the largest market for the Europe organic apple market. The growth of the market is attributed to the rise in production and consumption of organic apple in the countries. Further, rising awareness related to harmful effects of using chemicals and pesticides to enhance the production of the crop along with growing focus over sustainability have encouraged the farmers and the consumer to prefer organic varieties of fruit, especially organic apple. The rising focus toward health coupled with growing consumption of natural and organic apple is further expected to stimulate the growth oforganic apple market in the countries. Also, surge in demand for organic apple among food & beverage industries for the preparation of juice and other such derivatives are also stipulating the demand of the organic fruits.
The COVID-19 pandemic first began in Wuhan (China) during December 2019, and since then it has spread across the globeat a fast pace. The US, Brazil, India, Russia, South Africa, Mexico, Spain, and the UK are among the mostaffected countries in terms of confirmed cases and reported deaths as of August 2020. According to the latest WHO figures as of August 24, there are ~23,586,641confirmed cases and 812,537 total deaths globally. COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The Europe food & beverages industry is one of the major industries facing serious disruptions such as supply chain breaks, disruptions in manufacturing due to lockdownand office shutdowns. Although, China is the global hub of manufacturing and the largest raw material supplier for various industries, it is one of the worst affected countries due to COVID-19.The lockdown of various plants and factories in leading regions such as Asia Pacific and Europe is affecting the global supply chains and negatively impacting the manufacturing, delivery schedules, and sales of various goods. All these factors have greatly affected the European organic apple market.
Europe Organic Apple Market
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Market Insights
Rising Consumer Preferences for Organic apple
Nowadays, consumers prefer to purchase sustainable products that reduce the impact on the environment and are devoid of chemical fertilizers and pesticides. Best quality, freshness, healthy, and nutritious are some of the factors contributing to the substantial increase in organic apple sales. Consumers prefer organic apple compared to conventionally grown apples owing to the health benefits associated with the consumption of organic form of fruit. Further, the demand for organic apple is increasing, owing to the inclination toward organic products, especially among consumers belonging to the upper and middle socioeconomic status. They are willing to pay premium prices for these products due to its high nutritional value and low use of chemicals and fertilizersduring cultivation. Golden Delicious, Red Delicious, Gala, Granny Smith, Fuji, and Pink Lady are among the organic apple varieties available in the market. The consumers thus have plenty of options to choose from these varieties. As the consumers are depending on organic products for their diet, the apple growers have embraced the extra labor and diligence required to keep up the quality of organic apple. Due to the increasing demand for organic apple and limited supply in relation to the demand, the area under organic farming has increased in the region for the past few years. The growers adhere to the EU organic regulations and are involved in growing apples without using the conventional methods and without compromising on the quality. The growers also strive to keep the organic apple orchards free from pests and diseases. They try to keep the soil full of required nutrients for the growth of organic apple. Moreover, rising awareness among the consumers regarding the benefits of organically grown apples also propels the growth of organic apple market.
Distribution Channel Insights
Based on distribution channel, the Europe organic apple market is segmented into supermarkets and hypermarkets, online retail, and others.In 2019, supermarkets and hypermarkets segment held the largest share in the Europe organic apple market. The presence of strong networks of supermarkets and hypermarkets in Italy, Germany, France, Italy, the UK, and Russia, among others, has propelled the sales of organic apple over the past few years. Hypermarkets and supermarkets are self-help stores where the products are placed in an organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of organic apple products to consumers i.e. different brands in one place at affordable prices compared to other distribution channels. Different varieties of organic apple are found across supermarket and hypermarket chains. This factor has led to increased sales of organic apple at supermarkets and hypermarkets.
Europe Organic Apple Market, by Distribution Channel– 2019& 2027
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Strategic Insights
FROM Società Agricola Cooperativa, Bio Trading srl, VOG, Grunewald International., and VIP Coop. soc. Agricola are among the key market players present in the Europe organic apple market. These companies are implementing new product development and mergers and acquisitionsgrowth strategies to enlarge the customer base and gain significant market share across the world, which, in turnpermit the players to maintain their brand name in Europe.
Europe Organic Apple Market, by Distribution Channel
- Supermarkets and Hypermarkets
- Online Retail
- Others
Company Profiles
- FROM Società Agricola Cooperativa
- Bio Trading srl
- TERRA GmbH.
- VOG
- LES AMIS DE JULIET
- Grunewald International
- Società Agricola RIVOIRA SILVIO and F.LLI ss
- Blue Whale
- VIP Coop. soc. Agricola
- Orchard Organic Farm
- Highlights key business priorities to assist companies realign their business strategies.
- Features key findings and crucial progressive industry trends in the Europe organic apple market, thereby allowing players to develop effective long-term strategies.
- Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.
- Scrutinizes in-depth market trends as well as key market drivers and restraints.
- Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.