Dried Blueberry Market Size, Share, and Analysis by 2027

The dried blueberry market was valued at US$ 4,173.11 million in 2019 and is projected to reach US$ 7,024.03 million by 2027; it is expected to grow at a CAGR of 6.8% from 2020 to 2027.

Blueberries are one of the most popular fruit in the world. With multiple application areas, blueberries are offered as fresh or processed fruit, juice, or dried or infused berries. Blueberries are used in different food products such as jellies, jams, and snack foods, additive to breakfast cereals. Most commonly available types of blueberries are highbush and lowbush blueberries. Blueberries are rich with fiber, nutrients, antioxidants, vitamin C, Vitamin K, and manganese, among others. The high antioxidant content helps reduce DNA damage and act as anti-aging and cancer. The food manufacturers are turning their focus on dried blueberry products due to the growing awareness regarding their nutritional benefits, leading to an increase in their demand across the world. Rising health awareness among the general population is driving the consumption of natural origin products with natural ingredients. More players in bakery goods and confectionaries are using dried blueberries as an ingredient. To cater to the market demand for dried blueberries, producers are expanding the plantation areas and berry processing facilities.

The dried blueberry market in APAC is expected to grow at the highest CAGR of 7.9% during the forecast period. The demand for dried blueberries is expected to increase in the region with the growth of various end-use industries, such as bakery, confectionery, and beverages. Increase in the disposable income coupled with changing lifestyle is one of the major driving factor for the dried blueberries market in APAC. The producers of dried blueberries are focusing on countries such as China and India, which has led to a huge demand for dried blueberries in APAC. China and India are among the largest consumers of dried blueberries due to change in the lifestyle and consumption pattern of consumers.

As of December 2020, the US, India, Brazil, Russia, France, the UK, Italy, Spain, Argentina, Colombia, Germany, and Mexico are among the worst-affected countries in terms of confirmed COVID-19 cases and reported deaths. According to the latest WHO figures, there are ~77,228,903 confirmed cases and 1,718,470 total reported deaths globally. The outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global food & beverages industry is one of the major industries that are suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns. The lockdown of various plants and factories in leading regions such as North America, Europe, APAC, South America, and the Middle East, and Africa affects the global supply chains and negatively impacts the manufacturing, delivery schedules, and sales of various goods. Moreover, transportation is a major concern as many borders are closed due to the global travel bans imposed by countries in Europe, Asia, and North America. This also affected business collaborations and partnerships opportunities. All these factors have severely affected the dried blueberry market and thus act as a restraining factor for the growth of the market.

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Dried Blueberry Market: Strategic Insights

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Market Insights

Rise in Popularity of Natural Products

There has been a rising demand for blueberries due to the growing health-conscious population across the globe. The consumption of dried blueberries has increased globally due to its role in boosting health and longevity through their anti-oxidant, anti-cancer, and anti-aging properties. The benefits of antioxidants are attributed to their capability to reduce the oxidative damages caused by the presence of free radicals, ultraviolet (UV) light, and environmental pollutants. In the recent years, the focus of cosmetic companies has shifted toward formulations containing natural ingredients having antioxidant properties. Fresh or frozen blueberries are dehydrated to ~10–20% humidity and are later grounded to berry powder. Today, the blueberry powder is being consumed by thousands of people all across the world. Both blueberry powder and extract are significant raw materials for making dietary supplements. Dried blueberries have long shelf life, making them suitable for use in the cosmetic industry.

Product Type-Based Insights

Based on product type, the dried blueberry market is segmented into freeze-dried, sun-dried, infused-dried, and other dried cherries. The infused dried segment accounted for the largest share of the global dried blueberry market in 2019. The infused dried fruits can be infused with fruit juice or sugar solution. Infusion drying involves osmosis process. It involves the natural processes of membrane diffusion. To equalize the concentration, the cell membrane of the fruits diffuses the material. In a couple of hours, the product is infused and shelf stable. The wet product is then air dried to 15–20% moisture content. In the infusion drying process, the original taste, shape, and color of fresh fruits is preserved, which is difficult with other processes. Strong fruity taste of dried infused fruits make them ideal for direct consumption as well as for the use in muesli and yogurt. The liquid enters the interior through osmosis and takes out the water from the blueberries. Nowadays, consumers are more inclined toward healthy eating habits, including the products with natural properties with high nutritional content.

Nature Insights

Based on nature, the dried blueberry market is segmented into conventional and organic. The conventional segment accounted for a larger share of the dried blueberry market in 2019. Conventional farming is one of the most practiced farming methods because of its benefits such as availability and low product price. However, there are several disadvantages related to this method. Dried blueberries produced by conventional method may contain less nutrients. The conventional method involves the use of chemical fertilizers and pesticides, and these harmful chemicals can be absorbed by the crops, which are further consumed by animals and humans. Further, it involves health and environmental hazards as it involves the release of pollutants to the environment.

End Use-Based Insights

Based on end use, the dried blueberry market is segmented into bakery products, confectionaries, dairy products, beverages, cereal and snack bars, cosmetics, and others. The bakery products segment accounted for the largest share in the dried blueberry market in 2019. Bakery products mainly include bread, rolls, cookies, pies, pastries, and muffins; the dried blueberries are used in the recipes of many bakery product variants. These are usually prepared from flour or meal derived from oats. Blueberries are used for enhancing the quality and flavor of products. Further, rising health conscious population prefers to go for products that are healthy and nutritious. Blueberries are used as whole or as flavoring agent in bakery products. Blueberry pastries are gaining huge attraction among children and youths due to its unique flavor.

Distribution Channel-Based Insights

Based on distribution channel, the dried blueberry market is segmented into hypermarkets and supermarkets, convenience stores, online, and others. The hypermarkets and supermarkets segment accounted for the largest share of the global dried blueberry market in 2019. Manufacturers sell their products to distributors who provide those products to the hypermarkets and supermarkets, depending upon their demand. This proves to be beneficial as the product would get a good sales image in these stores; moreover, there would be no wastage of these products as the manufacturing would take place only on demand and in specific numbers. The sales of dried blueberries through the hypermarkets and supermarkets is growing at high pace.

Mergers and acquisition and research & development are commonly adopted strategies by companies to expand their footprint worldwide, which is further impacting the size of the market. The players present in the dried blueberry market are implementing the mergers and acquisition and research & development strategies to enlarge the customer base and to gain significant market share across the world, which also permits the players to maintain their brand name globally.

Report Spotlights

• Progressive industry trends in the global dried blueberry market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the global dried blueberry market from 2017 to 2027
• Estimation of global dried blueberry demand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
• Recent developments to understand the competitive market scenario and global dried blueberry demand
• Market trends and outlook coupled with factors driving and restraining the growth of the global dried blueberry market
• Decision-making process by understanding strategies that underpin commercial interest with regard to global dried blueberry market growth
• Global dried blueberry market size at various nodes of market
• Detailed overview and segmentation of the global dried blueberry market, as well as its dynamics in the industry
• Global dried blueberry market size in various regions with promising growth opportunities

Dried Blueberry Market Regional Insights

The regional trends and factors influencing the Dried Blueberry Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Dried Blueberry Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Dried Blueberry Market Report Scope

Dried Blueberry Market Players Density: Understanding Its Impact on Business Dynamics

The Dried Blueberry Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Dried Blueberry Market – By Product type

• Freeze Dried
• Sun Dried
• Infused Dried
• Others     

Dried Blueberry Market – By Nature

• Conventional
• Organic

Dried Blueberry Market – By End Use

• Bakery Products
• Confectionaries
• Dairy Products
• Beverages
• Cereal & Snack Bars
• Others

Dried Blueberry Market – By Distribution Channel

• Supermarkets & Hypermarket
• Convenience Store
• Online
• Others

Company Profiles

• CAL SAN Enterprises Ltd.
• Karen’s Naturals
• Graceland Fruit, Inc.
• Kiantama Oy
• Meduri Farms, Inc.
• Naturipe Farms, LLC
• Oregon Berry Packing, Inc.
• Royal Nut Company
• Shoreline Fruit LLC
• True Blue Farms