Maqui Berries Market Analysis, Size, and Share by 2030

[Research Report] The maqui berries market is expected to grow from US$ 33.76 million in 2022 to US$ 83.70 million by 2030; it is expected to register a CAGR of 12.0% from 2022 to 2030.

Market Insights and Analyst View:

The emerging trend of clean-label and organic products in functional food and beverages, cosmetics, nutritional supplements, and personal care has constructed lucrative opportunities for key industry participants. Maqui berries have also boosted growth in the personal care industry, with companies substituting acai berries and other exotic extracts as an ingredient in their products with antioxidant maqui berries, displaying exceptional anti-aging properties. The increasing popularity and expansion of e-commerce allow key players to offer products online at reasonable prices. Consumers are becoming conscious of the health benefits of maqui berries, which drive the demand for maqui berries-based products. All factors further surge the demand for maqui berries.

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Maqui Berries Market: Strategic Insights

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Growth Drivers and Challenges:

Over the past few years, the prevalence of diabetes has increased significantly due to lack of physical activity, rising consumption of junk food, increasing prevalence of obesity, and stressful lifestyle of consumers. According to National Diabetes Statistics Report 2022, 37.3 million people in the US had diabetes in 2022, which accounts for 11.3% of the total US population. Diabetes can lead to serious health conditions such as heart attack and stroke, vision loss, and kidney diseases, if not treated and controlled early. Many treatments and medications have been discovered for diabetes. However, scientists are still working to find natural remedies with high efficiency to cure diabetes and regulate blood sugar level. Maqui berries are rich in anthocyanins, polyphenols, and delphinidin that help neutralize free radicals, boost immunity, prevent cancer, and reduce excessive blood sugar. Maqui berries are the richest sources of anthocyanins with 25% of cyanidins and 75% of delphinidin composition. They comprise the highest delphinidin content among all the berries.

Delphinidin Content of “Superfruit” Berries

Source: The United Stated Department of Agriculture (USDA) Database for the Flavonoid Content of Selected Food Release

Delphinidin is extensively researched for its beneficial health effects, one of which is reducing postprandial blood glucose in individuals with impaired glucose regulation. Delphinol, a standardized maqui berry extract produced by Anklam Extrakt GmbH, has been studied to prevent blood sugar spikes and cure type-2 diabetes and other complications. In December 2022, MD Process launched GlucoBerry, a proprietary formula based on the extract of maqui berry that helps manage blood sugar through its antioxidant effects that support the kidney in filtering the sugar out of the bloodstream. This mechanism also helps insulin perform its functions effectively. Thus, there is a rising demand for maqui berries to develop supplements and medications for diabetes, which propels the

maqui berries market

Report Segmentation and Scope:

The “Global Maqui Berries Market” is segmented on the basis of form, category, application, and geography. Based on form, the maqui berries market is segmented into fresh and processed. By category, the market is bifurcated into organic and conventional. Based on application, the maqui berries market is segmented into functional food and beverages, pharmaceuticals and nutraceuticals, personal care and cosmetics, and animal nutrition. The maqui berries market, based on geography, is segmented into North America (the US, Canada, and Mexico), Europe (Germany, France, Italy, the UK, Russia, and the Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific), the Middle East & Africa (South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa), and South & Central America (Brazil, Chile, and the Rest of South & Central America).

Segmental Analysis:

Based on form, the maqui berries market is segmented into fresh and processed. The processed segment held a larger share of the maqui berries market in 2022 and is expected to register a significant growth rate during the forecast period. Maqui berries are processed into different forms, such as frozen, dried, and powdered, to increase their shelf-life. Fresh maqui berries are available majorly in South American countries such as Chile and Argentina. However, fresh maqui berries are highly perishable and are exposed to damage during transportation, resulting in wastage and high transportation costs. Therefore, end-use industries of maqui berries usually prefer processed berries to reduce wastage and huge transportation costs. These factors significantly drive the market growth for the processed segment.

Regional Analysis: 

Based on geography, the maqui berries market is segmented into five key regions—North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. The global maqui berries market was dominated by North America and was estimated to be around US$ 11 million in 2022. Europe is a second major contributor, holding more than 25% share of the market. The North American maqui berries market is segmented into the US, Canada, and Mexico. North America is one of the major markets for maqui berries due to increasing demand for antioxidant-rich food and beverages. Maqui berries have the highest antioxidant content than blueberries, acai berries, and goji berries. Antioxidants help reduce the risk of chronic diseases, including cancer, heart diseases, and diabetes. Moreover, they slow down the aging process, promote a healthy gut, and boost immunity, providing longevity. Rising health concerns due to hectic lifestyles, lack of physical activity, and increasing consumption of junk food propel the demand for functional food and beverages in North America. Moreover, people are actively preferring food and beverages with high natural antioxidants that provide numerous health benefits. Owing to these benefits, the demand for maqui berries is increasing across the food & beverages industry in North America.

Industry Developments and Future Opportunities:

Various initiatives taken by the key players operating in the maqui berries market are listed below:

1. In August 2023, Canada-based CK Nutraceuticals extended its North American distribution agreement with Chile-based Maqui New Life for the promotion and distribution of the Maqui berry-derived Delphinol and MaquiBright ingredients.

Maqui Berries Market Regional Insights

The regional trends and factors influencing the Maqui Berries Market throughout the forecast period have been thoroughly explained by the analysts at The Insight Partners. This section also discusses Maqui Berries Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Maqui Berries Market Report Scope

Maqui Berries Market Players Density: Understanding Its Impact on Business Dynamics

The Maqui Berries Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

COVID-19 Impact: 

The outbreak of COVID-19 significantly disrupted the agricultural supply chains. Lockdowns, trade bans, and border restrictions hampered the production and supply of raw materials such as fresh and dried maqui berries worldwide. The agricultural yield reduced significantly due to lockdown restrictions, labor shortage, and nationwide business shutdown. Initially, in 2020, consumers started panic buying due to the fear of lockdown which created massive shortage of maqui berries. Moreover, as international trade was banned, the import volume of exotic fruits such as maqui berries also decreased which created supply shortage. This factor also resulted in price hikes, which hampered the sales of various exotic fruits manufacturers operating in the globe.

Many businesses recovered as the governments of various countries eased the restrictions after the initial months of lockdown in 2020. The introduction of the COVID-19 vaccine offered further relief from the distressing pandemic situation, leading to a rise in business activities. The resumption of operations in the manufacturing units positively impacted the maqui berries market in the globe. Manufacturers overcame the demand and supply gap as they were permitted to operate at total capacity. Moreover, the strategic initiatives adopted by the key players fuels the demand for the maqui berries. For instance, in August 2023, Canada-based CK Nutraceuticals has extended its North American distribution agreement with Chile-based Maqui New Life for the promotion and distribution of the Maqui berry-derived Delphinol and MaquiBright ingredients.

Competitive Landscape and Key Companies:

HP Ingredients Corp, Shaanxi LonierHerb Bio-Technology Co Ltd, Rainforest Supply LLC, CK Ingredients Inc, Jeeva Organic Pvt Ltd, Ferreiro & Co Inc, Abbott Blackstone Co, Vita Forte Inc, Nature's Power Nutraceuticals Corp, and Xi'an Herb Bio-Tech Co Ltd are among the prominent players operating in the global maqui berries market. These maqui berries manufacturers offer cutting-edge maqui berry-based products with innovative features to deliver a superior experience to consumers.