Europe RTD Alcoholic Beverage Market to 2027 - Regional Analysis and Forecasts by Base Type (Whiskey, Rum, Vodka, Gin, Others); Packaging Type (Bottles, Cans, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, and Others), and Country
Europe RTD Alcoholic Beverages market was valued at US$ 4,927.2 Mn in 2018, and is estimated to reach US$ 7,452.1 Mn by 2027, growing at a CAGR of 4.8% from 2019 – 2027.
Increasing demand for RTD alcoholic beverages in United Kingdom, Italy, Germany, and Finland is anticipated to propel market growth in Europe at a greater extent.
Europe comprises several countries such as the Germany, France, Italy, UK, Russia, and Rest Of Europe. Europe accounts for a remarkable share in the RTD alcoholic beverages market. RTD alcoholic beverages are a good substitute for full-strength alcoholic drinks. The consumers looking for cutting down alcohol consumption prefer these beverages as they have very low alcohol levels. Moreover, a wide range of low alcohol beverages with innovative flavors are available in the market. Low alcohol beverages have had most of the alcohol removed by osmosis (many still contain up to 0.5 percent alcohol). These beverages prove to be a better choice for anyone who should avoid alcohol altogether or want to reduce their alcohol intake. RTD alcoholic beverage is ideal for moderate drinkers without health problems. Drinking alcohol drinks is associated with a risk of developing health problems such as mental and behavioral disorders, including alcohol dependence, major non-communicable diseases such as liver cirrhosis, some cancers and cardiovascular diseases, as well as injuries resulting from violence and road clashes and collisions. The growing awareness among the consumers about the disadvantages associated with high consumption of alcohol beverages boosts the market for RTD alcoholic beverages. These beverages mostly have low alcohol content which further boosts the market growth.
Europe RTD alcoholic beverages Market
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Market Insights
RTD alcoholic beverages are gaining popularity over the past few years and are mostly consumed as cocktails and long drinks. The growing preference for RTD cocktails by millennial in developed countries and the easy availability of these products in the market is driving the growth of the RTD alcoholic beverages market. Moreover, the alcohol content in RTD alcoholic beverages is low as compared to other alcoholic drinks. Thus, RTD alcoholic drinks are gaining acceptance by a larger millennial consumer base, which, in turn, is catalyzing the market growth. The young population is shifting their alcohol consumption habits from beer, wine, and spirits to RTD alcoholic beverages. This trend is projected to lead to a fundamental shift in the RTD alcoholic beverage industry since the millennial generation is now the largest and most important demographic for the RTD alcoholic beverage brands.
The availability of a wide range of flavors, light alcohol content, and convenience are attracting maximum young millennial to try these products. Currently, there are beer cocktails, like Watermelon Frose-Rita Cocktail in pouches ready for the Millennial’s tailgate or picnic. Easy to drink and heartier in alcohol content, RTD’s are enjoyed by both men and women.
Base Type Insights
On the basis of base type, the global RTD alcoholic beverages is bifurcated as whiskey, rum, vodka, gin and others. The consumers prefer whiskey based RTD over other alcoholic beverages due to its variety of flavors such as fruity and smoky. Advancement and innovations in the manufacturing of RTD alcoholic drinks, backed with an increasing number of whiskey distilleries, are the key factors that are expected to drive the market over the forecast period. The shifting lifestyle of consumers, high disposable income, consumption habits of whiskey is expected to propel market growth significantly. Moreover, growing inclination towards organic whiskey is also expected to carter the growth of the whiskey over the forecast period.
Packaging Type Insights
On the basis of type, the global RTD alcoholic beverages is bifurcated as bottles, cans and others. Bottle packaging has been one of the primary reasons that have been inclining the consumers and has helped in favoring the RTD alcoholic beverages across the globe. Different types of bottle packaging are available in the market that creates an attractive appearance for the RTD alcoholic beverages. The three types of bottle packaging available are standard, premium, and super-premium. The standard bottle packaging is widely used for the RTD alcoholic packaging due to its low pricing and easy availability. The standard glass used in the RTD alcoholic packaging is proven to bear zero interactions with the beverage that helps in maintaining the flavor, aroma, and strength of the RTD alcoholic beverage. The manufacturing cost of the standard bottles is quite low as compared to the premium and ultra-premium glass packaging that helps to favor the RTD alcoholic beverages market. Furthermore, the U.S. Food and Drug Administration (FDA) has announced glass as "generally recognized as safe" mode for packaging. Premium glass bottles are the types of bottles that include attractive features and value to the consumer.
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EUROPE RTD ALCOHOLIC BEVERAGES MARKET SEGMENTATION
RTD alcoholic beverages Market, by Base Type- Whiskey
- Rum
- Vodka
- Gin
- Others
- Bottles
- Cans
- Others
Europe RTD alcoholic beverages Market – By Country
- Germany
- France
- Italy
- UK
- Russia
- Rest Of Europe
- Anheuser-Busch InBev NV
- Asahi Group Holdings, Ltd.
- Bacardi Limited
- Carlsberg Breweries A/S
- Suntory Holdings Limited
- Brown-Forman
- Heineken N.V.
- Diageo plc.
- Davide Campari-Milano S.p.A.
- Molson Coors Brewing Company
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 RTD Alcoholic Beverages Market, by Base Type
1.3.2 RTD Alcoholic Beverages Market, by Packaging Type
1.3.3 RTD Alcoholic Beverages Market, by Distribution Channel
1.3.4 Europe RTD alcoholic beverages Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. RTD Alcoholic Beverages Market Landscape
4.1 Market Overview
4.1.1 Europe PEST Analysis
5. RTD Alcoholic Beverages Market – Key Industry Dynamics
5.1 Key Market Drivers
5.1.1 Rising preference towards low-content alcoholic beverages
5.1.2 Growing preference for RTD alcoholic beverages amongst millennial
5.2 Key Market Restraints
5.2.1 High custom duties imposed on alcohol
5.3 Key Market Opportunities:
5.3.1 Introduction of new flavours and improved form of product packaging
5.4 Key Future Trends:
5.4.1 Upsurge in the consumption of premium RTD alcoholic beverages
5.5 Impact Analysis
6. RTD Alcoholic Beverages – Europe Market Analysis
6.1 Europe RTD alcoholic beverages Market Overview
6.2 Europe RTD alcoholic beverages Market Forecast and Analysis
7. Europe RTD Alcoholic Beverages Market Analysis – By Base Type
7.1 Overview
7.2 Europe RTD Alcoholic Beverages Market Breakdown, By Base Type, 2018 & 2027
7.3 Whisky
7.3.1 Overview
7.3.2 Europe Whiskey Market Revenue and Forecasts to 2027 (US$ MN)
7.4 Rum
7.4.1 Overview
7.4.2 Europe Rum Market Revenue and Forecasts to 2027 (US$ MN)
7.5 Vodka
7.5.1 Overview
7.5.2 Europe Vodka Market Revenue and Forecasts to 2027 (US$ MN)
7.6 Gin
7.6.1 Overview
7.6.2 Others Market Revenue and Forecasts to 2027 (US$ MN)
7.7 Others
7.7.1 Overview
7.7.2 Others Market Revenue and Forecasts to 2027 (US$ MN)
8. Europe RTD Alcoholic Beverages Market Analysis – By Packaging Type
8.1 Overview
8.2 Europe RTD Alcoholic Beverages Market Breakdown, By Packaging Type, 2018 & 2027
8.3 Bottles
8.3.1 Europe Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
8.4 Cans
8.4.1 Europe Cans Market Revenue Forecasts to 2027 (US$ Mn)
8.5 Others
8.5.1 Europe Others Market Revenue Forecast to 2027 (US$ Mn)
9. Europe RTD Alcoholic Beverages Market Analysis – By Distribution Channel
9.1 Overview
9.2 Europe RTD Alcoholic Beverages Market Breakdown, By Distribution Channel, 2018 & 2027
9.3 Hypermarkets and supermarkets
9.3.1 Europe Supermarkets and Hypermarkets Market Revenue Forecast to 2027 (US$ Mn)
9.4 Specialty Stores
9.4.1 Europe Specialty Stores Market Revenue Forecast to 2027 (US$ Mn)
9.5 Others
9.5.1 Europe others Market Revenue Forecast to 2027 (US$ Mn)
10. RTD Alcoholic Beverages Market – Country Analysis
10.1 Overview
10.1.1 Europe RTD Alcoholic Beverages Market Breakdown, by Key Countries
10.1.1.1 Germany RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
10.1.1.1.1 Germany RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.1.2 Germany RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.1.3 Germany RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.2 France RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
10.1.1.2.1 France RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.2.2 France RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.2.3 France RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.3 Italy RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN )
10.1.1.3.1 Italy RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.3.2 Italy RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.3.3 Italy RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.4 UK RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
10.1.1.4.1 UK RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.4.2 UK RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.4.3 UK RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.5 Russia RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
10.1.1.5.1 Russia RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.5.2 Russia RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.5.3 Russia RTD Alcoholic Beverages Market Breakdown by Distribution Channel
10.1.1.6 Rest of Europe RTD Alcoholic Beverages Market Revenue Forecasts to 2027 (US$ MN)
10.1.1.6.1 Rest of Europe RTD Alcoholic Beverages Market Breakdown by Base Type
10.1.1.6.2 Rest of Europe RTD Alcoholic Beverages Market Breakdown by Packaging Type
10.1.1.6.3 Rest of Europe RTD Alcoholic Beverages Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Product News
12. Company Profiles
12.1 Anheuser-Busch InBev NV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Product And Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Asahi Group Holdings, Ltd.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Product And Services
12.2.4 Financial overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Bacardi Limited
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Product And Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Carlsberg Breweries A/S
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Product And Services
12.4.4 Financial overview
12.4.5 SWOT Analysis
12.5 Suntory Holdings Limited
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Product And Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.6 Brown-Forman
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Product And Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Heineken N.V.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.8 Diageo plc.
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Davide Campari-Milano S.p.A.
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Product And Services
12.9.4 Financial overview
12.9.5 SWOT Analysis
12.10 Molson Coors Brewing Company
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. Europe RTD Alcoholic Beverages Market Revenue and Forecasts to 2027 (US$ Mn)
Table 2. Europe RTD Alcoholic Beverages Market Revenue and Forecasts to 2027 – By Base Type (US$ Mn)
Table 3. Germany RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 – By Base Type (US$ Mn)
Table 4. Germany RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 5. Germany RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 6. France RTD Alcoholic Beverages Market Forecasts To 2027 – By Base Type (US$ Mn)
Table 7. France RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 8. France RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 9. Italy RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Base Type (US$ Mn)
Table 10. Italy RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 11. Italy RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 12. UK RTD Alcoholic Beverages Market Revenue And Forecasts To 2027 – By Base Type (US$ Mn)
Table 13. UK RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 14. UK RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 15. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Base Type (US$ Mn)
Table 16. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 17. Russia RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 18. Rest of Europe RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Base Type (US$ Mn)
Table 19. Rest of Europe RTD Alcoholic Beverages Market Revenue Forecasts To 2027 – By Packaging Type (US$ Mn)
Table 20. Rest of Europe RTD Alcoholic Beverages Market Revenue and Forecasts To 2027 – By Distribution Channel (US$ Mn)
Table 21. Glossary of Terms, Global RTD Alcoholic Beverages Market
LIST OF FIGURES
Figure 1. Europe RTD Alcoholic Beverages Market Segmentations
Figure 2. Europe RTD Alcoholic Beverages Market Segmentation – By Country
Figure 3. Europe RTD Alcoholic Beverages Market Overview
Figure 4. Vodka Held Largest Share In The Europe RTD Alcoholic Beverages Market By Product
Figure 5. Japan, Dominated The Europe RTD Alcoholic Beverages Market In 2018
Figure 6. Europe RTD Alcoholic Beverages Market, Industry Landscape
Figure 7. Europe – Pest Analysis
Figure 8. RTD Alcoholic Beverages market Impact Analysis of Driver and Restraints
Figure 9. Europe RTD Alcoholic Beverages Market Forecast And Analysis, (US$ Mn)
Figure 10. Europe RTD Alcoholic Beverages Market Breakdown by Base Type, 2018 & 2027 (%)
Figure 11. Europe Whiskey Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 12. Europe Rum Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 13. Europe Vodka Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 14. Europe Gin Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 15. Europe Other Market Revenue and Forecasts To 2027 (US$ Mn)
Figure 16. Europe RTD Alcoholic Beverages Market Breakdown, By Packaging Type, by value, to 2027 (US$ Mn)
Figure 17. Europe Bottles Sales Market Revenue Forecasts To 2027 (US$ Mn)
Figure 18. Europe Cans Market Revenue Forecasts To 2027 (US$ Mn)
Figure 19. Europe Others Market Revenue Forecasts To 2027 (US$ Mn)
Figure 20. Europe RTD Alcoholic Beverages Market Breakdown, By Distribution channel, By value, To 2027 (US$ Mn)
Figure 21. Europe Supermarkets and Hypermarkets Market Revenue Forecasts To 2027 (US$ Mn)
Figure 22. Europe Specialty Stores Market Revenue Forecasts To 2027 (US$ Mn)
Figure 23. Europe Others Market Revenue Forecasts To 2027 (US$ Mn)
Figure 24. Europe RTD Alcoholic Beverages Market Breakdown by Key Countries, 2018 & 2027(%)
Figure 25. Germany RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 26. France RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 27. Italy RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 28. UK RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 29. Russia RTD Alcoholic Beverages Market Revenue Forecasts To 2027 (US$ Mn)
Figure 30. Rest of Europe RTD Alcoholic Beverages market Revenue Forecasts To 2027 (US$ Mn)
The List of Companies - Europe RTD Alcoholic Beverages
- Anheuser-Busch InBev NV
- Asahi Group Holdings, Ltd.
- Bacardi Limited
- Carlsberg Breweries A/S
- Suntory Holdings Limited
- Brown-Forman
- Heineken N.V.
- Diageo plc.
- Davide Campari-Milano S.p.A.
- Molson Coors Brewing Company
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific RTD Alcoholic Beverages market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.