Europe Self-Adhesive Vinyl Film Market Outlook and Strategic Insights by 2028

The Europe self-adhesive vinyl film market is expected to grow from US$ 1,221.05 million in 2021 to US$ 1,695.78 million by 2028; it is estimated to grow at a CAGR of 4.8% from 2021 to 2028.  

Construction and Renovation industry in Europe, especially in U.K., Germany, and Italy is one of the leading industries. Amid the outbreak of Covid-19 pandemic, the construction industry is expected to witness a slight downfall, however, it is expected to witness a sharp recovery in the coming years. This industry is expected to register growth owing to the rising number of residential buildings and renovation activities. Interior designing is one of the emerging trends in the European construction market. Attractive sticker designs for windows, doors, and walls are the prime areas of focus and attention amongst the residents. Moreover, DIY wall stickers and easy to apply decorative stickers for windows are gaining traction amongst the consumers.
 

In case of COVID-19, in Europe, especially France, witnessed an unprecedented rise in number of coronavirus cases, which led to the discontinuation of self-adhesive vinyl film manufacturing activities. Downfall of other chemical and materials manufacturing sectors has subsequently impacted the demand for self-adhesive vinyl film during the early months of 2020. Moreover, decline in the overall adhesives manufacturing activities has led to discontinuation of self-adhesive vinyl film manufacturing projects, thereby reducing the demand for self-adhesive vinyl film. Similar trend was witnessed in other Europe countries, i.e., Russia, UK, Italy, Germany and Spain. However, the countries are likely to overcome thus drop in demand with the economic activities regaining their pace, especially in the beginning of the 2021.
 

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe self-adhesive vinyl film market.  The advertising industry is expected to witness significant growth in the coming years. After an initial falloff in the advertising industry, which was due to the COVID pandemic, the digital advertising spending grew 12.2% year over year in 2020, which was based on a new report commissioned by the Interactive Advertising Bureau. In the developing and developed economies, there has been a rise in demand for material that will be used for retail branding. The digital print as well as signage are the two of the most used materials that are used for retail branding. Digital Signage is mostly used for displaying promotional and informative content which appears in the form of images, design collaterals, graphics, videos, and creative advertising on digitized displays. The European region is mostly known for its innovations in technology. The increase in the technological innovation as well as inclination toward advertising has led to an increase in the demand for digital signage as well as digital printing. The companies such as Avery Dennison Corporation as well as 3M are providing self-adhesive vinyl films that can be used for digital printing as well as signage. The digital vinyl print films basically have an overlaminate film which is applied over the top that will protect the print surface. Thus, an increase in the demand for signage and digital print will lead to an increase in demand for vinyl films in the coming years.

Europe Self-Adhesive Vinyl Film Market Segmentation

Europe Self-Adhesive Vinyl Film Market – By Type

• Translucent
• Transparent
• Opaque

Europe Self-Adhesive Vinyl Film Market – By Application

• Automotive
• Industrial
• Architectural
• Others

Europe Self-Adhesive Vinyl Film Market – By Country

• Germany
• France
• UK
• Spain
• Russia
• Rest of Europe

Europe Self-Adhesive Vinyl Film Report Scope