Europe Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)

Publication Month: Jun 2021 | Report Code: TIPRE00023037 | No. of Pages: 125 | Category: Medical Device | Status: Published

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The sex toys market in Europe is expected to grow from US$ 9,419.9 million in 2021 to US$ 15,342.3 million by 2028; it is estimated to grow at a CAGR of 7.2% from 2021 to 2028.

Sex toys are especially designed for sexual stimulations. The toys help improve sexual performance, extend shorten foreplay, and satisfy a partner who needs more time to climax. Moreover, some of the customers utilize sex toys to have orgasm, fantasize, relax, fall asleep, and to simply feel connected to their own bodies. The perception of people about the use and adoption of sex toys is changing in the region. The change in perception for sex toys among customers has encouraged the market players to develop advanced pleasure giving products. Moreover, the change is perception is also leading to the massive adoption of sex toys, especially by women. For instance, according to a research paper published by a group of researchers at University of Kassel, Kassel, Germany in 2016, an estimated two third women population in the US prefers to use sex toys for partnered sexual activities and masturbation. Further, surging number of adult shops in the region represents a shift in attitude toward sexual products, which, in turn is likely to drive the market growth.

 

The European economy is severely affected due to the exponential growth of COVID-19 cases in the region. Spain, Italy, Germany, France, and the UK are among the most affected European countries and number of deaths are also high. The current coronavirus (COVID-19) outbreak has been declared by WHO as a Public Health Emergency of International Concern, according to the International Health Regulation. Furthermore, the lockdown disturbs the transportation system which directly effect on supply chain systems, which has resulted in a loss for various companies operated in this region. This disturbs supply chain has impacted on retail sales of sex toys in this region. But, the COVID-19 impact has positive on the e-commerce channels sales. Since March 2020, Cult Beauty, a UK-based online retailer, has seen a 61% rise in ‘sex tech' products. This rise in production support the growth of the sex toys market during the pandemic situation. Similarly, According to Quidco (UK), sex toy sales in the UK rose by 25% in the first two weeks of the first UK lockdown.

 

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the sex toys market. The Europe sex toys market is expected to grow at a good CAGR during the forecast period.


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Europe Sex Toys Market Segmentation       

 

By Material

  • Metal
  • Silicone
  • Plastic
  • Glass
  • Others

By Gender

  • Male
  • Female

By Distribution Channel

  • E-Commerce
  • Specialty Stores
  • Others

By Country

  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Rest of Europe

  

Companies Mentioned

  • LELO
  • LifeStyles Healthcare PTE LTD
  • Lovehoney Group Ltd.
  • BMS Factory
  • TENGA Co., Ltd.
  • FUN FACTORY GmbH
  • WOW Tech International GmbH

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Sex Toys Market – By Material

1.3.2        Sex Toys Market – By Gender

1.3.3        Sex Toys Market – By Distribution Channel

1.3.4        Europe Sex toys Market – By Country

2.           Europe Sex Toys Market – Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Europe Sex Toys Market – Market Landscape

4.1         Overview

4.2         PEST Analysis

4.2.1        Sex Toys Market- Europe PEST Analysis

4.3         Expert Opinion

5.           Europe Sex Toys Market - Key Market Dynamics

5.1         Market Drivers

5.1.1        Changing Perception of Customers Toward Utilization of Sex Toys

5.1.2        Increasing Number of Online Sex Toys Retailers

5.2         Market Restraints

5.2.1        Harmful Chemicals in Sex Toys

5.3         Market Opportunities

5.3.1        Increasing Investment by Sex Toys Manufacturers

5.4         Future Trends

5.4.1        Increasing Adoption of Technology in Sex Toys

5.4.2        App-Enabled Distance Toys and Bluetooth-Powered Toys:

5.4.3        Adventurous Toys:

5.4.4        USB-Rechargeable Toys:

5.4.5        Sex Toys for Medicalization and Sexual Health Promotion:

5.5         Impact Analysis

6.           Sex Toys Market – Europe Analysis

6.1         Europe Sex Toys Market Revenue Forecasts and Analysis

7.           Europe Sex Toys Market Analysis and Forecasts To 2028 – By Material

7.1         Overview

7.2         Sex Toys Market Share, by Material, 2020 and 2028 (%)

7.3         Metal

7.3.1        Overview

7.3.2        Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.4         Silicone

7.4.1.1          Overview

7.4.1.2          Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.5         Plastic

7.5.1.1          Overview

7.5.1.2          Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.6         Glass

7.6.1.1          Overview

7.6.1.2          Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.7         Others

7.7.1.1          Overview

7.7.1.2          Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.           Europe Sex Toys Market Analysis and Forecasts To 2028 – By Gender

8.1         Overview

8.2         Sex toys Market Share, by Gender, 2020 and 2028 (%)

8.3         Male

8.3.1        Overview

8.3.2        Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.4         Female

8.4.1        Overview

8.4.2        Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.           Europe Sex toys Market Analysis and Forecasts to 2028– By Distribution Channel

9.1         Overview

9.2         Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

9.3         E-commerce

9.3.1        Overview

9.3.2        E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.4         Specialty Stores

9.4.1        Overview

9.4.2        Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.5         Others

9.5.1        Overview

9.5.2        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

10.        Sex Toys Market Revenue and Forecasts to 2028 – Geographical Analysis

10.1      Europe: Sex Toy Market

10.1.1     Overview

10.1.2     Europe: Sex Toy Market, by Country, 2020 & 2028(%)

10.1.3     Germany: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.3.1       Germany: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.3.2       Germany: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.3.3       Germany: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

10.1.3.4       Germany: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

10.1.4     France: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.4.1       France: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.4.2       France: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.4.3       France: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

10.1.4.4       France: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

10.1.5     UK: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.5.1       UK: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.5.2       UK: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.5.3       UK: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

10.1.5.4       UK: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

10.1.6     Italy: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.6.1       Italy: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.6.2       Italy: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.6.3       Italy: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

10.1.6.4       Italy: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

10.1.7     Spain: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.7.1       Spain: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.7.2       Spain: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.7.3       Spain: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

10.1.7.4       Spain: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

10.1.8     Rest of Europe: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.8.1       Rest of Europe: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

10.1.8.2       Rest of Europe: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.8.3       Rest of Europe: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

10.1.8.4       Rest of Europe: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

11.        Impact Of COVID-19 Pandemic on Europe Sex Toys Market

11.1      Europe: Impact Assessment of COVID-19 Pandemic

12.        Industry Landscape

12.1      Overview

12.2      Growth Strategies Done by the Companies in the Market, (%)

12.3      Organic Developments

12.3.1     Overview

12.4      Inorganic Developments

12.4.1     Overview

13.        COMPANY PROFILES

13.1      LELO

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.1.7     Business Strategy

13.2      LIFESTYLES HEALTHCARE PTE LTD

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.2.7     Business Strategy

13.3      BMS Factory

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.3.7     Business Strategy

13.4      TENGA Co., Ltd.

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.4.7     Business Strategy

13.5      FUN FACTORY GmbH

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

13.5.7     Business Strategy

13.6      WOW Tech International GmbH

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.6.6     Business Strategy

13.7      Lovehoney Group Ltd.

13.7.1     Overview

13.7.2     Product Portfolio

13.7.3     SWOT Analysis

13.7.4     Recent Developments

13.7.5     Business Strategy

14.        Appendix

14.1      About the Insight Partners

14.2      Glossary of Terms

LIST OF TABLES

Table 1.             Germany: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 2.             Germany: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 3.             Germany: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 4.             France: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 5.             France: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 6.             France: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 7.             UK: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 8.             UK: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 9.             Italy: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 10.          Italy: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 11.          Italy: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 12.          Spain: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 13.          Spain: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 14.          Spain: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 15.          Rest of Europe: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 16.          Rest of Europe: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 17.          Rest of Europe: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 18.          Organic Developments Done by Companies

Table 19.          Inorganic Developments Done by Companies

Table 20.          Glossary of Terms, Sex Toys Market

LIST OF FIGURES

Figure 1.           Sex Toys Market Segmentation

Figure 2.           Europe Sex Toys Market Overview

Figure 3.           Silicone Segment Held Largest Share of Material in Sex Toys Market

Figure 4.           UK is Expected to Show Remarkable Growth During the Forecast Period

Figure 5.           Sex Toys Market - Europe PEST Analysis

Figure 6.           Sex Toys Market Impact Analysis of Driver and Restraints

Figure 7.           Europe Sex Toys Market – Revenue Forecasts and Analysis – 2020- 2028

Figure 8.           Sex Toys Market Share, by Material, 2020 and 2028 (%)

Figure 9.           Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 10.        Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 11.        Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 12.        Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 13.        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 14.        Sex toys Market Share, by Gender, 2020 and 2028 (%)

Figure 15.        Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 16.        Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 17.        Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

Figure 18.        E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 19.        Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 20.        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 21.        Europe: Sex Toy Market, by Key Country – Revenue (2020) (USD Million)

Figure 22.        Europe: Sex Toy Market, by Country, 2020 & 2028 (%)

Figure 23.        Germany: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 24.        France: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 25.        UK: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 26.        Italy: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 27.        Spain: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 28.        Rest of Europe: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 29.        Impact of COVID-19 Pandemic in European Country Markets

Figure 30.        Growth Strategies Done by the Companies in the Market, (%)

 

 

  1. LELO
  2. LifeStyles Healthcare PTE LTD
  3. Lovehoney Group Ltd.
  4. BMS Factory
  5. TENGA Co., Ltd.
  6. FUN FACTORY GmbH
  7. WOW Tech International GmbH
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe sex toys market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe sex toys market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the sex toys market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
TIPRE00023037
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