Flavor Masking Agents Market to Grow at a CAGR of 5.7% to reach US$ 331.16 million from 2021 to 2028

The flavor masking agents market is expected to grow from US$ 224.03 million in 2021 to US$ 331.16 million by 2028; it is estimated to grow at a CAGR of 5.7% from 2021 to 2028.

Flavor masking agents are a chemical interaction that cause the absence of taste. It has the ability to mellow saltiness and bitterness. Moreover, it masks the bitter tastes of some hydrolyzed proteins and other food substances in pet and animal feed. Bitterness, glycerin flavor, vitamin and mineral flavor, and metallic flavor in a food product are masked with an ingredient that gives an appealing flavor to the end-product. The growth of the flavor masking agents market is attributed to the increasing consumption of processed foods. Moreover, surging demand from the sports nutrition industry is estimated to boost the market growth in the coming years.

The flavor masking agent market in Europe is expected to grow at the highest CAGR during the forecast period. The Europe market has been rising due to advancements in the food & beverages industry across the region. The industry is the largest manufacturing field in European countries. The increased consumption of processed foods among consumers owing to busy lifestyle and convenience is driving the demand for flavor masking agents in the region. Protein, vitamins, minerals, and other ingredients in many packaged foods, such as dairy-based products, meat products, and bakery and confectionery products, give off an unpleasant odor and taste which, in turn, will propel the demand for flavor masking agents in food and beverage industry.

Effect of COVID-19 on Flavor Masking Agent Market

The COVID-19 outbreak is adversely affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global food & beverages industry is one of the major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns. For instance, China is the global manufacturing hub and the largest raw material supplier for various industries, and it is also one of the worst-affected countries. The lockdown of various plants and factories in China is restricting the global supply chains and negatively impacting the manufacturing activities, delivery schedules, and various food ingredients and products sales. Various companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia, and North America are hampering business collaborations and partnership opportunities. All these factors are hindering the food & beverages industry, which is restraining the growth of various markets related to this industry.

Flavor Masking Agents Market

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Market Insights

Rise in Use of Flavor Masking Agents in Diversified Application

Flavor masking agents are food additives that are used to mask unpleasant flavors in food products. Bitterness, glycerin flavor, vitamin and mineral flavor, or metallic flavor in the food product are masked with a flavor ingredient that gives the end-product an appealing flavor. Further, flavor masking agents are used in a wide variety of industries such as food & beverages, pharmaceuticals and nutraceuticals, and cosmetics. The pharmaceutical industry has grown at a rapid pace over the last decade and is expected to continue this trend in the coming decade. Due to growing urbanization, people are adopting a more sedentary lifestyle. Obesity rates and the prevalence of diseases like diabetes are rising as a result of this. As stated by the World Health Organization, in 2020 chronic disease incidence increased by 57%. Growth of the pharmaceutical and nutraceuticals industry can be attributed to the rising prevalence of diseases such as heart disease, cancer, stroke, respiratory disease, diabetes, Alzheimer's disease, influenza, pneumonia, kidney disease, and septicemia. The use of flavor masking agents is crucial due to the concentrated amount of protein, vitamins, or minerals found in pharmaceutical products. In addition, the rising focus on improving the taste of bitter medicines by adding flavor masking agents is also propelling the market growth. Further, flavor masking agents are used to enhance the flavor of a product by either offering a more pleasant taste or masking an unpleasant taste. Flavor masking agents are inactive additives used in the pharmaceutical industry. Inactive ingredients are components of a medication that do not enhance or alter the therapeutic function of the active ingredient, which is normally the active drug. Some of the examples of essential additive inactive ingredients are flavoring agents, binding agents, preservatives, and buffers, among others. Without these, the medicine can disintegrate, spoil more quickly, or taste too bitter for most people to consume orally. Moreover, flavors are used in orally consumed goods such as syrups, chewable pills, and suspensions to make the bitter taste of the medicine more pleasant, imparting a beneficial medicinal effect. 

Type Insights

Based on type, the flavor masking agent market is segmented into sweet flavor, salt flavor, fat flavor, bitter flavor, and others. The bitter flavor segment accounted for the largest market share in 2020. The same segment is expected to register the highest CAGR in the market during the forecast period. A few examples of bittering agents are denatonium, sucrose octaacetate, quercetin, brucine, and quassin. While many substances are bitter to some degree, a few are specifically used for their bitterness, especially to balance out different flavors such as sweetness. To balance the taste, caffeine is used as a bitter flavor agent in many beverages, such as soft drinks, hops in beer, and quinine in tonic water. Bitter melon is an example of a food product that can be used in stir-fries or soups. Ale, like most beers, uses a bittering agent to balance the malt and serve as a preservative. Originally, ale was flavored with fruit and herb mixture. Quinine hydrochloride is used in tonic water and alcoholic drinks as a bittering agent.

Flavor Masking Agents Market, by Type – 2020 and 2028

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Application Insights

Based on application, the flavor masking agent market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment accounted for the largest market share in 2020. However, the pharmaceutical segment is expected to register the highest CAGR in the market during the forecast period. Flavor masking agents are applied to mask the unpleasant taste of pharmaceutical drugs to attain patient acceptability and compliance. The mechanisms of taste-masking strategies often depend on two main approaches: the first is to mask the unpleasant taste with sweeteners, flavors, and effervescent agents; and the second is to prevent the interaction of bitter/unpleasant drugs with taste buds. Sweetness is the simplest method for masking taste, especially in pediatric formulations, chewable tablets, and liquid formulations. Granulation is one of the methods used to mask the taste of a slightly bitter substance. The floor area of the bitter material that comes into contact with the tongue during oral intake is reduced by granulation. As pharmaceutical products contain a high concentration of protein, vitamins, and minerals, using a flavor masking agent is important. Customers do not prefer drugs that are bitter or unpleasant. Taste-masking techniques help improve consumer acceptance of medicines. Therefore, the pharmaceutical industry's demand for flavor masking agents is expected to drive market growth.

Strategic Insights

A few players operating in the flavor masking agents market are ADM, Cargill, Incorporated, Carmi Flavor And Fragrance Co., Inc., Geo Specialty Chemicals, Sensient Technologies Corporation, Keva Flavours Pvt. Ltd, and Roquette Freres. The key companies adopt strategies such as mergers and acquisitions, and research and development to expand customer base and gain significant share in the global market, which also allows them to maintain their brand name globally.

Report Spotlights

• Progressive industry trends in the flavor masking agents market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the flavor masking agents market from 2018 to 2028
• Estimation of global demand for flavor masking agents
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario
• Market trends and outlook as well as factors driving and restraining the growth of the flavor masking agents market
• Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth

• The size of the flavor masking agents market size at various nodes
• Detailed overview and segmentation of the market, as well as the flavor masking agents industry dynamics
• Size of the flavor masking agents market in various regions with promising growth opportunities

Flavor Masking Agents Market – by Product Type

• Salt Flavor
• Fat Flavor
• Bitter Flavor
• Others

Flavor Masking Agents Market – by Application

• Food & Beverages
  • Dairy and Frozen Dessert
  • Bakery and Confectionery
  • Beverages
  • Meat, Poultry, and Seafood
  • Others
• Pharmaceuticals and Nutraceuticals
• Others

Company Profiles

• ADM
• Cargill, Incorporated
• Carmi Flavour And Fragrance Co., Inc.
• Geo Specialty Chemicals
• Keva Flavours Pvt. Ltd
• Roquette Freres
• Sensient Technologies Corporation
• DSM
• Symrise
• GPT Pharma