Guarana Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis

Coverage: Guarana Market covers analysis by Form (Powdered, Liquid); Application (Bakery and Confectionery Products, Dietary supplements, Beverages, Others) , and Geography (North America, Europe, Asia Pacific, and South and Central America)

  • Report Code : TIPRE00007712
  • Category : Food and Beverages
  • Status : Upcoming
  • No. of Pages : 150
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MARKET INTRODUCTION

Guarana also known as Paullinia cupana or Brazilian Cocoa is a woody perennial shrub mainly found in Brazil and other regions of the Amazon. It is best known for the seeds, which are about the size of a coffee bean. It has high content of caffeine and thus used as stimulant in many products in liquid or powdered form. Even the seed extract of guarana are used for various purposes. Guarana contains B vitamins, vitamin C, minerals and antioxidants. Various medicinal and antioxidant properties of guarana help to treat various diseases such as cardiac issues, fatigue & weakness, low blood pressure, headache and joint pain among others. In addition, guarana is also used while preparing beverages such as fruit juice based drinks, energy drinks and confectioneries as a flavoring ingredient. It is used in dietary supplements which include weight loss products and others. The various health benefits offered by guarana are expected to trigger the market growth during the forecast period.

MARKET DYNAMICS

The global guarana market is growing at a significant pace owing to driving factors such as increase in health awareness and consumption of healthy food & beverages among global consumers. Guarana is mainly used as a natural energizer, flavoring agent for beverages and as a component in natural weight loss products. The growing demand of these products have incresed the sales of guarana infused products in recent years. In addition, it acts as a natural anesthetic, thereby help to reduce constant pains such as headaches and migraines. Guarana also help in improving mental health and intellectual performance and thus is also used in dietary supplements. The growing consumption of dietary supplements in order to control and prevent diseases such as obesity, blood pressure and high cholesterol is expected to drive demand for guarana indirectly. However, factors such as high prices of guarana and several side effects such as anxiety, dizziness, increased urination, insomnia and others caused due to over dosage are restraining the market growth. Nonetheless owing to its anti-ageing & cellulite treating properties guarana is used in skin care products such as moisturizers, sensitizers, conditioners, shampoo etc. The growing consumer's inclination towards natural & organic skin care products will provide great opportunities to guarana manufacturers in near future.

MARKET SCOPE

The "Global Guarana Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the guarana market with detailed market segmentation by form, application and geography. The global guarana market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading guarana market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global guarana market is segmented on the basis of form and application. On the basis of form, the guarana market is segmented into liquid and powder. On the basis of application, the market is bifurcated into, confectionary products, beverages, dietary supplements and others.


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REGIONAL FRAMEWORK


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global guarana market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The guarana market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the guarana market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the guarana market in these regions.

World Geography
Strategic Insights

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MARKET PLAYERS


The reports cover key developments in the guarana market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from guarana market are anticipated to lucrative growth opportunities in the future with the rising demand for guarana in the global market. Below mentioned is the list of few companies engaged in the guarana market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the guarana market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •  AmBev SA
  •  A R De Sousa Ribeiro & Cia Ltda
  •  Duas Rodas Industrial Ltda
  •  Herboflora Produtos Naturais Ltda
  •  Iris Trade Inc.
  •  Natural Amazon Herbs Producao De Extratos Ltda.
  •  Nutra Green Biotechnology Co., Ltd
  •  Prover Brasil for Export Ltda.
  •  The Green Labs LLC
  •  Vitaspice Brasil Ltda

The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.
food-and-beverages
Research Criteria
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Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

This text is related
to segments covered.

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

The List of Companies

1. A R de Sousa Ribeiro and Cia Ltda
2. Ambev
3. Duas Rodas Industrial
4. Herboflora
5. Iris Trade Inc.
6. Natural Amazon Herbs Producao De Extratos Ltd.
7. NOW Foods
8. Prover Brasil
9. The Green Labs LLC
10. Vistaspice

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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