The gummy supplements market was valued at US$ 9,467.04 million in 2021 and is projected to reach US$ 16,510.39 million by 2028. It is expected to grow at a CAGR of 8.3% from 2021 to 2028.

Gummy supplements contain ingredients to improve their nutritional worth. Many people use gummy supplements to help them lead a healthy lifestyle. These supplements are typically used to replenish missing nutrients while maintaining adequate dietary levels in the body.

Over the recent years, fitness and health savviness has picked up in the form of a trend as a result of increased prominence of various diseases such as cardiovascular diseases and cancer, including several medical conditions such as high cholesterol, obesity, high blood pressure, and diabetes. The aforementioned reasons have resulted in increased dependency on overall dietary supplements, including gummy supplements. Mass populace in general has undergone increased awareness regarding physique and health over the past few years. Numerous people from various geographies, backgrounds, and age groups have embraced fitness globally for better overall wellbeing, thus boosting the demand for gummy supplements substantially.  

In 2020, North America held the largest share of the global gummy supplements market, and Asia Pacific is estimated to register the highest CAGR in the market during the forecast period. North America includes various economies, such as the US, Canada, and Mexico. The increasing consumer awareness regarding fitness and health is the major driver for the gummy supplements market in this region. Many people from North America rely heavily on gummy supplements.

There is a growing consumer awareness about the health benefits of different types of gummy supplements, including vitamins, minerals, amino acids and proteins, probiotics, and blends, and their significance in controlling blood sugar levels, providing digestive support, and enhancing immunity. As a result of the region's growing urban population and changing lifestyle, dietary preferences have evolved considerably, leading to a larger market share.

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Gummy Supplements Market: Strategic Insights

Gummy Supplements Market

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  CAGR (2021 - 2028)

  8.3%
• Market Size 2021
  US$ 9.47 Billion
• Market Size 2028
  US$ 16.51 Billion

Market Dynamics

GROWTH DRIVERS

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FUTURE TRENDS

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OPPORTUNITIES

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Key Players

• Bayer AG
• Church & Dwight, Inc.
• Pharmavite LLC
• Herbaland Naturals Inc.
• Jarrow Formula, Inc.
• Life Science Nutritionals
• Nature?s Bounty
• Nature?s Way Products LLC
• The Clorox Company

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Type

• Digestive Health
• Immune Health
• Brain Health
• Skin Health
• Multivitamins
• Single Vitamins
• Others

End User

• Adults and Kids

Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

Geography

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• South and Central America

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Impact of COVID-19 Pandemic on Gummy Supplements Market

The pandemic is expected to positively impact the gummy supplements market in the long term. The positive influence can be recognized as gummy supplements are in great demand across the globe because they provide required nutrients and palatability. Consumers are gravitating toward immunity-boosting and nutritious products as the number of instances of COVID-19 rises. Due to the pandemic, consumers have been increasingly attentive to their health and wellness. For instance, between January and April 2020, posts including the term “immunity” were up by 134% on social media platforms, according to the data published by gummy supplements contract manufacturer, named FONA International Inc.

Moreover, due to COVID-19's sudden impact, the market has seen a boom in demand for digestive and immune health products. As a result, sales of gummies consisting of vitamins, multivitamins, and other immunity-boosting functions have surged. Further, manufacturers have focused on growing sales by enticing customers to shop online instead to meet rising demand while keeping safety standards.

Market Insights
Increasing Consumer Preference for Preventive Health

The increasing instances of chronic health-related issues are resulting in an increased emphasis on preventive measures to avoid the occurrence of diseases. Apart from exercising, maintaining a stress-free lifestyle, eating a healthy diet, and intake of supplements are also increasing to fortify immunity and avert any health-related issues. Therefore, dietary supplements in the form of gummies are gaining prominence as they are easier to consume than other forms, such as powder and pills.

Type Insights

Based on type, the global gummy supplements market is segmented into digestive health, immune health, brain health, skin health, multivitamins, single vitamins, and others. In 2020, the multivitamins segment accounted for the largest revenue share. Vitamins are compounds that human bodies require for appropriate development and functioning. Some common vitamins are A, C, D, E, K, choline, and the B vitamins (thiamin, riboflavin, niacin, pantothenic acid, biotin, vitamin B6, vitamin B12, and folate/folic acid). The deficiency of vitamin A, B, C, and E is becoming increasingly prevalent in many developing countries. As a result, consumers are turning to vitamin supplements to meet their daily vitamin requirements, aiding the growth of this segment. 

Bayer AG; Church & Dwight, Inc.; Pharmavite LLC; Herbaland Naturals Inc.; Jarrow Formulas, Inc.; Life Science Nutritionals; Nature's Bounty; Nature's Way Products LLC; The Clorox Company; and Zanon Vitamec are a few players operating in the gummy supplements market. These companies provide a wide range of product portfolios for the market. Companies have their presence in developing regions, providing lucrative opportunities for the growth of the gummy supplements market. Market players are developing high-quality and innovative products to meet customers' requirements.

Report Spotlights

• Progressive industry trends in the gummy supplements market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the gummy supplements market from 2019 to 2028
• Estimation of global demand for gummy supplements
• Porter’s five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario
• Market trends and outlook and factors driving and restraining the growth of the gummy supplements market
• Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
• The size of the gummy supplements market size at various nodes
• Detailed overview and segmentation of the market, as well as the gummy supplements industry dynamics
• Size of the gummy supplements market in various regions with promising growth opportunities

The "Global Gummy Supplements Market Analysis to 2028" is a specialized and in-depth study of the food & beverages industry with a special focus on the global gummy supplements market trend analysis. The report aims to provide an overview of the market with detailed market segmentation.

The gummy supplements market is analyzed on the basis of product type, material, application, and geography. By type, the gummy supplements market is segmented into by digestive health, immune health, brain health, skin health, multivitamins, single vitamins, and others. based on end user, the market is bifurcated into adults and kids. based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America.

Gummy Supplements Market Report Scope

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Company Profiles:

• Bayer AG
• Church & Dwight, Inc.
• Pharmavite LLC
• Herbaland Naturals Inc.
• Jarrow Formulas, Inc.
• Life Science Nutritionals
• Nature's Bounty
• Nature's Way Products LLC
• The Clorox Company
• Zanon Vitamec