Gummy Supplements Market Demand, Size, & Forecast to 2028

Gummy Supplements Market Forecast to 2028 - COVID-19 Impact and Global Analysis – by Type (Digestive Health, Immune Health, Brain Health, Skin Health, Multivitamins, Single Vitamins, and Others); End User (Adults and Kids); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others); and Geography

  • Report Code : TIPRE00020366
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 198
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The gummy supplements market was valued at US$ 9,467.04 million in 2021 and is projected to reach US$ 16,510.39 million by 2028. It is expected to grow at a CAGR of 8.3% from 2021 to 2028.

Gummy supplements contain ingredients to improve their nutritional worth. Many people use gummy supplements to help them lead a healthy lifestyle. These supplements are typically used to replenish missing nutrients while maintaining adequate dietary levels in the body.

Over the recent years, fitness and health savviness has picked up in the form of a trend as a result of increased prominence of various diseases such as cardiovascular diseases and cancer, including several medical conditions such as high cholesterol, obesity, high blood pressure, and diabetes. The aforementioned reasons have resulted in increased dependency on overall dietary supplements, including gummy supplements. Mass populace in general has undergone increased awareness regarding physique and health over the past few years. Numerous people from various geographies, backgrounds, and age groups have embraced fitness globally for better overall wellbeing, thus boosting the demand for gummy supplements substantially.  

In 2020, North America held the largest share of the global gummy supplements market, and Asia Pacific is estimated to register the highest CAGR in the market during the forecast period. North America includes various economies, such as the US, Canada, and Mexico. The increasing consumer awareness regarding fitness and health is the major driver for the gummy supplements market in this region. Many people from North America rely heavily on gummy supplements.

There is a growing consumer awareness about the health benefits of different types of gummy supplements, including vitamins, minerals, amino acids and proteins, probiotics, and blends, and their significance in controlling blood sugar levels, providing digestive support, and enhancing immunity. As a result of the region's growing urban population and changing lifestyle, dietary preferences have evolved considerably, leading to a larger market share.

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Gummy Supplements Market: Strategic Insights

Market Size Value inUS$ 9,467.04 million in 2021
Market Size Value byUS$ 16,510.39 million by 2028
Growth rateCAGR of 8.3% from 2021 to 2028.
Forecast Period2021- 2028
Base Year2021
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Impact of COVID-19 Pandemic on Gummy Supplements Market

The pandemic is expected to positively impact the gummy supplements market in the long term. The positive influence can be recognized as gummy supplements are in great demand across the globe because they provide required nutrients and palatability. Consumers are gravitating toward immunity-boosting and nutritious products as the number of instances of COVID-19 rises. Due to the pandemic, consumers have been increasingly attentive to their health and wellness. For instance, between January and April 2020, posts including the term “immunity” were up by 134% on social media platforms, according to the data published by gummy supplements contract manufacturer, named FONA International Inc.

Moreover, due to COVID-19's sudden impact, the market has seen a boom in demand for digestive and immune health products. As a result, sales of gummies consisting of vitamins, multivitamins, and other immunity-boosting functions have surged. Further, manufacturers have focused on growing sales by enticing customers to shop online instead to meet rising demand while keeping safety standards.

Market Insights
Increasing Consumer Preference for Preventive Health

The increasing instances of chronic health-related issues are resulting in an increased emphasis on preventive measures to avoid the occurrence of diseases. Apart from exercising, maintaining a stress-free lifestyle, eating a healthy diet, and intake of supplements are also increasing to fortify immunity and avert any health-related issues. Therefore, dietary supplements in the form of gummies are gaining prominence as they are easier to consume than other forms, such as powder and pills.

Type Insights

Based on type, the global gummy supplements market is segmented into digestive health, immune health, brain health, skin health, multivitamins, single vitamins, and others. In 2020, the multivitamins segment accounted for the largest revenue share. Vitamins are compounds that human bodies require for appropriate development and functioning. Some common vitamins are A, C, D, E, K, choline, and the B vitamins (thiamin, riboflavin, niacin, pantothenic acid, biotin, vitamin B6, vitamin B12, and folate/folic acid). The deficiency of vitamin A, B, C, and E is becoming increasingly prevalent in many developing countries. As a result, consumers are turning to vitamin supplements to meet their daily vitamin requirements, aiding the growth of this segment. 

Gummy Supplements Market, by End User – 2020 and 2028

  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Bayer AG; Church & Dwight, Inc.; Pharmavite LLC; Herbaland Naturals Inc.; Jarrow Formulas, Inc.; Life Science Nutritionals; Nature's Bounty; Nature's Way Products LLC; The Clorox Company; and Zanon Vitamec are a few players operating in the gummy supplements market. These companies provide a wide range of product portfolios for the market. Companies have their presence in developing regions, providing lucrative opportunities for the growth of the gummy supplements market. Market players are developing high-quality and innovative products to meet customers' requirements.

Report Spotlights

  • Progressive industry trends in the gummy supplements market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the gummy supplements market from 2019 to 2028
  • Estimation of global demand for gummy supplements
  • Porter’s five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook and factors driving and restraining the growth of the gummy supplements market
  • Assistance in the decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the gummy supplements market size at various nodes
  • Detailed overview and segmentation of the market, as well as the gummy supplements industry dynamics
  • Size of the gummy supplements market in various regions with promising growth opportunities

The "Global Gummy Supplements Market Analysis to 2028" is a specialized and in-depth study of the food & beverages industry with a special focus on the global gummy supplements market trend analysis. The report aims to provide an overview of the market with detailed market segmentation.

The gummy supplements market is analyzed on the basis of product type, material, application, and geography. By type, the gummy supplements market is segmented into by digestive health, immune health, brain health, skin health, multivitamins, single vitamins, and others. based on end user, the market is bifurcated into adults and kids. based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the market is broadly segmented into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South and Central America.

Company Profiles:

  • Bayer AG
  • Church & Dwight, Inc.
  • Pharmavite LLC
  • Herbaland Naturals Inc.
  • Jarrow Formulas, Inc.
  • Life Science Nutritionals
  • Nature's Bounty
  • Nature's Way Products LLC
  • The Clorox Company
  • Zanon Vitamec
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type, End User, Distribution Channel, and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

This text is related
to country scope.

Frequently Asked Questions

How is the competition in the global gummy supplements market?

The gummy supplements market is highly competitive with presence of a large number of manufacturers competing on the basis of product differentiation and price.

Which region led the global gummy supplements market in 2020?

In 2020, North America led the global gummy supplements market owing to rising prevalence of chronic and lifestyle diseases such as obesity, diabetes, and heart diseases in the region coupled with majority of consumers shifting toward active lifestyles.

Based on type, which segment is projected to grow at the fastest CAGR in the global gummy supplements market.

Based on product type, the skin health segment is projected to grow at the fastest CAGR owing to rising concerns regarding skin issues such as acne, wrinkles, fine lines, dark circles, etc.

Can you list some of the major players operating in the global gummy supplements market?

Some of the prominent players operating in the global gummy supplements market include Bayer AG; Church & Dwight, Inc.; Pharmavite LLC; Herbaland Naturals Inc.; Jarrow Formula, Inc.; Life Science Nutritionals; Nature’s Bounty; Nature’s Way Products LLC; The Clorox Company; and Zanon Vitamec.

Based on distribution channel, which segment held the largest share in the gummy supplements market.

Based on distribution channel, the specialty stores segment held the largest market share owing to availability of a wide range of products of different brands coupled with presence of knowledgeable staff that help consumers in finding the right product

What are the key factors influencing market growth?

The global gummy supplements market is primarily driven by increasing consumer focus on preventive health and availability of innovative products across multiple retail channels.

The List of Companies - Gummy Supplements Market

  1. Bayer AG
  2. Church & Dwight, Inc.
  3. Pharmavite LLC
  4. Herbaland Naturals Inc.
  5. Jarrow Formula, Inc.
  6. Life Science Nutritionals
  7. Nature’s Bounty
  8. Nature’s Way Products LLC
  9. The Clorox Company
  10. Zanon Vitamec

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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