Interactive Display Market Size and Growth 2031

Interactive Display Market Size and Forecast (2021-2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: by Product (Interactive Kiosks, Interactive Whiteboards, Interactive Tables, Interactive Video Walls, and Interactive Monitors), Panel Size (17–32 Inches, 32–65 Inches, and Above 65 Inches), Panel Type (Flat, Flexible, and Transparent), Industry Vertical (Retail & Hospitality, Healthcare, BFSI, Education, Entertainment, and Others), and Geography

  • Report Code : TIPTE100000263
  • Category : Electronics and Semiconductor
  • Status : Published
  • No. of Pages : 209
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The interactive display market size is projected to reach US$ 18.51 billion by 2031 from US$ 11.30 billion in 2023. The market is expected to register a CAGR of 6.4% during 2023–2031. Growing demand for interactive retail displays is anticipated to be the key interactive display market trend during the forecast period.

Interactive Display Market Analysis

Increasing applications of the interactive display is expected to contribute to the growing interactive display market size. Growing investment in AI technologies and the expansion of the education, BFSI, and retail industries are likely to propel the interactive display market during the forecast period. Moreover, the rising adoption of advanced technologies such as AI and next-generation products is projected to benefit the interactive display market growth.

Interactive Display Market Overview

An interactive display, also known as an interactive touchscreen, is a large wall-mounted device with a digital touchscreen input that allows users to generate visual presentations and manipulate on-screen data. An interactive display is a large tablet that offers dynamic opportunities to both students and teachers by providing familiar access to instruction. These devices are most commonly used in classrooms, meeting rooms, and other collaborative environments by enhancing engagement and facilitating interactive learning and collaboration among users. Growing digitalization and expansion of numerous industries such as education, retail & e-commerce, BFSI, and entertainment are driving the interactive display market growth.

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Interactive Display Market: Strategic Insights

Interactive Display Market

  • CAGR (2023 - 2031)
  • Market Size 2023
    US$ 11.30 Billion
  • Market Size 2031
    US$ 18.51 Billion

Market Dynamics

  • Increasing deployment of interactive display across various industries
  • Rising Demand for Smart Learning
  • Increasing Need for Effective Collaboration
  • Growing Demand for Interactive Retail Display
  • Development of Next-Generation Interactive Display
  • Increasing Adoption of Touchscreen Tables

Key Players

  • Samsung Electronics Co Ltd
  • LG Electronics Inc.
  • BOE Technology Group Co Ltd
  • Panasonic Holdings Corp
  • Sharp Electronics Corp
  • Hitachi Ltd.
  • BenQ Corporation
  • ViewSonic Corporation

Regional Overview

  • North America
  • Europe
  • Asia-Pacific
  • South and Central America
  • Middle East and Africa

Market Segmentation

  • Interactive Kiosks
  • Interactive Whiteboards
  • Interactive Tables
  • Interactive Video Walls
  • Interactive Monitors
Panel Size
  • 17-32 Inches
  • 32-65 Inches
  • Above 65 Inches
Panel Type
  • Flat
  • Flexible
  • Transparent
Industry Vertical
  • Retail & Hospitality
  • Healthcare
  • BFSI
  • Education
  • Entertainment
  • Others
  • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

Interactive Display Market Drivers and Opportunities

Increasing Deployment of Interactive Displays across Various Industries to Favor Market

Interactive display plays a significant role in understanding consumer's needs, wants, likes, and dislikes. These machines help companies to derive valuable insights and understand their customers' buying behavior. Major market players are engaged in developing innovative products or adding features to existing portfolios, such as color optimization and voice assistants. These additional features support companies in attracting new customers across the globe. Moreover, increasing demand and adoption of interactive displays among various industries such as education, retail, BFSI, healthcare, and transportation is fueling the market. For instance, in January 2023, Queenstown Airport upgraded its terminal by installing a Common-use self-service (CUSS) to enhance passengers' experience in the airport. CUSS is a shared kiosk that helps the airport with an easy check-in process and minimizes queues. Growing digitalization and rising demand for digital learning platforms among consumers have also surged the adoption of interactive displays in the education industry. These boards allow learners to visualize and easily understand the concepts. Additionally, the pandemic caused a significant change in the education industry, leading to a rise in digital learning platforms and the use of display boards. The evolution of SMART board technology in the education industry further helps students or learners to perform well and improve their learning, which is anticipated to drive the overall market in the near future.

Development of Next-Generation Interactive Display

Advanced technologies such as artificial intelligence (AI) and the Internet of Things (IoT) are being highly adopted by businesses to streamline operations effectively and attract new customers. Al technology enhances interactive display by adding significant features such as personalized content recommendations, gesture recognition, and adaptive user interfaces. This improves customer interaction by creating dynamic and engaging experiences based on behaviors and preferences. The integration of Al technology in interactive displays helps users analyze data for valuable insights and refine content delivery by making interactive displays more responsive.

The manufacturers of interactive displays are taking initiatives such as collaborating and partnering to develop AI-based and next-generation interactive displays in order to support industries, including retail & e-commerce, BFSI, healthcare, and education, which generates significant opportunities in the market. For instance:

  • In June 2023, Hitachi Ltd partnered with LG Electronics Inc. to launch a new AI display for the retail and e-commerce industry. Both companies are developing a 29-inch touchscreen panel that has the biometric infrastructure and public key authentication, with numerous additional features such as a high-definition camera, face recognition technology, and a real-time monitoring system. The AI-based interactive display is designed to fulfill the demands of various customers from retail shops, restaurants, offices, gyms, residential sectors, and conference centers.
  • In October 2022, OTI Lumionics raised funding of US$ 55 million to develop display materials for interactive display makers. The material allows manufacturers to create full-view displays without cut-outs for sensors and components. Display technology is revolutionizing the smartphone industry by changing the manufacturing processes of interactive screens.

Increasing investments in R&D activities to develop new technologies are also creating opportunities for market players. For instance, in October 2022, researchers at the Indian Institute of Technology (IIT) Madras developed a new display technology device, the interactive Touch Active Display (iTad). This device is capable of simulating textures such as sharp edges and gritted surfaces. This new display technology has a built-in multi-touch sensor used to detect the movement of a finger through software that controls electric fields via electro-adhesion. Thus, increasing investments in R&D for developing next-generation products are expected to offer lucrative opportunities to the interactive display market during the forecast period.

Interactive Display Market Report Segmentation Analysis

Key segments that contributed to the derivation of the interactive display market analysis are product, panel size, panel type, and industry vertical.

  • Based on product, the interactive display market is segmented into interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. The interactive kiosks segment is anticipated to hold a significant interactive display market share by 2030. Growing digitalization and the rising deployment of display screens in malls, retail stores, hotels, and schools driving the growth of the segment interactive kiosks’
  • Based on panel size, the interactive display market is categorized into 17–32 inches, 32–65 inches, and above 65 inches.
  • On the basis of panel type, the market is divided into flat, flexible, and transparent.
  • Based on industry vertical, the market is divided into retail & hospitality, healthcare, BFSI, education, entertainment, and others.

Interactive Display Market Share Analysis by Geography

The geographic scope of the interactive display market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.

Asia Pacific dominated the interactive display marketin 2023, owing to the presence of key market players such as Samsung Electronics Co Ltd, LG Electronics Inc, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, and BOE Technology Group Co Ltd. These players are engaged in developing advanced products for different industries. For instance, in May 2023, LG Electronics Inc. launched the LG CreateBoard Interactive Whiteboard solution, which is ideal for digital classrooms. CreateBoard Interactive Whiteboard is integrated with 40 multi-touch points that offer the user an interactive, smooth drawing and writing experience. Moreover, growing investment in the education sector and constant technological advancements are driving the interactive display market, particularly in the world's largest technologically advanced countries such as China, Japan, and South Korea.

Interactive Display Market Report Scope

Report Attribute Details
Market size in 2023 US$ 11.30 Billion
Market Size by 2031 US$ 18.51 Billion
Global CAGR (2023 - 2031) 6.4%
Historical Data 2021-2022
Forecast period 2024-2031
Segments Covered By Product
  • Interactive Kiosks
  • Interactive Whiteboards
  • Interactive Tables
  • Interactive Video Walls
  • Interactive Monitors
By Panel Size
  • 17-32 Inches
  • 32-65 Inches
  • Above 65 Inches
By Panel Type
  • Flat
  • Flexible
  • Transparent
By Industry Vertical
  • Retail & Hospitality
  • Healthcare
  • BFSI
  • Education
  • Entertainment
  • Others
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Samsung Electronics Co Ltd
  • LG Electronics Inc.
  • BOE Technology Group Co Ltd
  • Panasonic Holdings Corp
  • Sharp Electronics Corp
  • Hitachi Ltd.
  • BenQ Corporation
  • ViewSonic Corporation
    • Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.

    Interactive Display Market News and Recent Developments

    The interactive display market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the interactive display market are listed below:

    • Elo Touch Solutions introduced the 2799L open-frame display, which was specially designed for retail and related sectors. The 2799L open frame display is a highly durable customized solution with a 27-inch screen, making it suitable for outdoor use. (Source: Elo Touch Solutions., Press Release, September 2023)
    • Samsung Electronics USA showcased Tizen at the National Restaurant Association (NRA) 2023. Tizen is a new interactive kiosk technology that provides greater flexibility by offering a more convenient dining experience to consumers.

    (Source: Samsung Electronics, Press Release, May 2023)

    Interactive Display Market Report Coverage and Deliverables

    The "Interactive Display Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

    • Interactive display market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
    • Interactive display market trends as well as market dynamics such as drivers, restraints, and key opportunities
    • Detailed PEST/Porter's Five Forces and SWOT analysis
    • Interactive display market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
    • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the interactive display market
    • Detailed company profiles
    Report Coverage
    Report Coverage

    Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

    Segment Covered
    Segment Covered

    Product, Panel Size, Panel Type, and Industry Vertical

    Regional Scope
    Regional Scope

    North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

    Country Scope
    Country Scope

    This text is related
    to country scope.

    Frequently Asked Questions

    Which are the leading players operating in the interactive display market?

    Samsung Electronics Co Ltd, Promethean Limited, LG Electronics Inc., BOE Technology Group Co Ltd, and ViewSonic Corporation are major players in the market.

    What would be the estimated value of the interactive display market by 2031?

    The market is expected to reach a value of US$ 18.51 billion by 2031.

    What are the driving factors impacting the interactive display market?

    Rising demand for smart learning, increasing deployment of interactive displays across various industries, and rising need for effective collaboration are driving the market growth.

    What is the expected CAGR of the interactive display market?

    The market is anticipated to expand at a CAGR of 6.4% during 2023–2031.

    What are the future trends of the interactive display market?

    Growing demand for interactive retail displays is a key trend in the market.

    Which region dominated the interactive display market in 2023?

    Asia Pacific dominated the interactive display market in 2023.

    The List of Companies - Interactive Display Market

    1. Samsung Electronics Co Ltd 
    3. LG Electronics Inc
    4. BOE Technology Group Co Ltd 
    5. Panasonic Holdings Corp
    6. Sharp Electronics Corp
    7. Hitachi Ltd
    8. BenQ Corporation 
    10. ViewSonic Corporation

    The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

    1. Data Collection and Secondary Research:

    As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

    Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

    1. Primary Research:

    The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

    For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

    A typical research interview fulfils the following functions:

    • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
    • Validates and strengthens in-house secondary research findings
    • Develops the analysis team’s expertise and market understanding

    Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

    • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
    • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

    Below is the breakup of our primary respondents by company, designation, and region:

    Research Methodology

    Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

    1. Data Analysis:

    Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

    • 3.1 Macro-Economic Factor Analysis:

    We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

    • 3.2 Country Level Data:

    Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

    • 3.3 Company Profile:

    The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

    • 3.4 Developing Base Number:

    Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

    1. Data Triangulation and Final Review:

    The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

    We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

    We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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