The interactive display market size is projected to reach US$ 18.51 billion by 2031 from US$ 11.30 billion in 2023. The market is expected to register a CAGR of 6.4% during 2023–2031. Growing demand for interactive retail displays is anticipated to be the key interactive display market trend during the forecast period.

Interactive Display Market Analysis

Increasing applications of the interactive display is expected to contribute to the growing interactive display market size. Growing investment in AI technologies and the expansion of the education, BFSI, and retail industries are likely to propel the interactive display market during the forecast period. Moreover, the rising adoption of advanced technologies such as AI and next-generation products is projected to benefit the interactive display market growth.

Interactive Display Market Overview

An interactive display, also known as an interactive touchscreen, is a large wall-mounted device with a digital touchscreen input that allows users to generate visual presentations and manipulate on-screen data. An interactive display is a large tablet that offers dynamic opportunities to both students and teachers by providing familiar access to instruction. These devices are most commonly used in classrooms, meeting rooms, and other collaborative environments by enhancing engagement and facilitating interactive learning and collaboration among users. Growing digitalization and expansion of numerous industries such as education, retail & e-commerce, BFSI, and entertainment are driving the interactive display market growth.

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Interactive Display Market: Strategic Insights

Interactive Display Market

• 
  CAGR (2023 - 2031)

  6.4%
• Market Size 2023
  US$ 11.30 Billion
• Market Size 2031
  US$ 18.51 Billion

Market Dynamics

GROWTH DRIVERS

• Increasing deployment of interactive display across various industries
• Rising Demand for Smart Learning
• Increasing Need for Effective Collaboration

FUTURE TRENDS

• Growing Demand for Interactive Retail Display

OPPORTUNITIES

• Development of Next-Generation Interactive Display
• Increasing Adoption of Touchscreen Tables

Key Players

• Samsung Electronics Co Ltd
• PROMETHEAN LIMITED
• LG Electronics Inc.
• BOE Technology Group Co Ltd
• Panasonic Holdings Corp
• Sharp Electronics Corp
• Hitachi Ltd.
• BenQ Corporation
• SMART TECHNOLOGIES ULC
• ViewSonic Corporation

Regional Overview

• North America
• Europe
• Asia-Pacific
• South and Central America
• Middle East and Africa

Market Segmentation

Product

• Interactive Kiosks
• Interactive Whiteboards
• Interactive Tables
• Interactive Video Walls
• Interactive Monitors

Panel Size

• 17-32 Inches
• 32-65 Inches
• Above 65 Inches

Panel Type

• Flat
• Flexible
• Transparent

Industry Vertical

• Retail & Hospitality
• Healthcare
• BFSI
• Education
• Entertainment
• Others

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Interactive Display Market Drivers and Opportunities

Increasing Deployment of Interactive Displays across Various Industries to Favor Market

Interactive display plays a significant role in understanding consumer's needs, wants, likes, and dislikes. These machines help companies to derive valuable insights and understand their customers' buying behavior. Major market players are engaged in developing innovative products or adding features to existing portfolios, such as color optimization and voice assistants. These additional features support companies in attracting new customers across the globe. Moreover, increasing demand and adoption of interactive displays among various industries such as education, retail, BFSI, healthcare, and transportation is fueling the market. For instance, in January 2023, Queenstown Airport upgraded its terminal by installing a Common-use self-service (CUSS) to enhance passengers' experience in the airport. CUSS is a shared kiosk that helps the airport with an easy check-in process and minimizes queues. Growing digitalization and rising demand for digital learning platforms among consumers have also surged the adoption of interactive displays in the education industry. These boards allow learners to visualize and easily understand the concepts. Additionally, the pandemic caused a significant change in the education industry, leading to a rise in digital learning platforms and the use of display boards. The evolution of SMART board technology in the education industry further helps students or learners to perform well and improve their learning, which is anticipated to drive the overall market in the near future.

Development of Next-Generation Interactive Display

Advanced technologies such as artificial intelligence (AI) and the Internet of Things (IoT) are being highly adopted by businesses to streamline operations effectively and attract new customers. Al technology enhances interactive display by adding significant features such as personalized content recommendations, gesture recognition, and adaptive user interfaces. This improves customer interaction by creating dynamic and engaging experiences based on behaviors and preferences. The integration of Al technology in interactive displays helps users analyze data for valuable insights and refine content delivery by making interactive displays more responsive.

The manufacturers of interactive displays are taking initiatives such as collaborating and partnering to develop AI-based and next-generation interactive displays in order to support industries, including retail & e-commerce, BFSI, healthcare, and education, which generates significant opportunities in the market. For instance:

• In June 2023, Hitachi Ltd partnered with LG Electronics Inc. to launch a new AI display for the retail and e-commerce industry. Both companies are developing a 29-inch touchscreen panel that has the biometric infrastructure and public key authentication, with numerous additional features such as a high-definition camera, face recognition technology, and a real-time monitoring system. The AI-based interactive display is designed to fulfill the demands of various customers from retail shops, restaurants, offices, gyms, residential sectors, and conference centers.
• In October 2022, OTI Lumionics raised funding of US$ 55 million to develop display materials for interactive display makers. The material allows manufacturers to create full-view displays without cut-outs for sensors and components. Display technology is revolutionizing the smartphone industry by changing the manufacturing processes of interactive screens.

Increasing investments in R&D activities to develop new technologies are also creating opportunities for market players. For instance, in October 2022, researchers at the Indian Institute of Technology (IIT) Madras developed a new display technology device, the interactive Touch Active Display (iTad). This device is capable of simulating textures such as sharp edges and gritted surfaces. This new display technology has a built-in multi-touch sensor used to detect the movement of a finger through software that controls electric fields via electro-adhesion. Thus, increasing investments in R&D for developing next-generation products are expected to offer lucrative opportunities to the interactive display market during the forecast period.

Interactive Display Market Report Segmentation Analysis

Key segments that contributed to the derivation of the interactive display market analysis are product, panel size, panel type, and industry vertical.

• Based on product, the interactive display market is segmented into interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. The interactive kiosks segment is anticipated to hold a significant interactive display market share by 2030. Growing digitalization and the rising deployment of display screens in malls, retail stores, hotels, and schools driving the growth of the segment interactive kiosks’
• Based on panel size, the interactive display market is categorized into 17–32 inches, 32–65 inches, and above 65 inches.
• On the basis of panel type, the market is divided into flat, flexible, and transparent.
• Based on industry vertical, the market is divided into retail & hospitality, healthcare, BFSI, education, entertainment, and others.

Interactive Display Market Share Analysis by Geography

The geographic scope of the interactive display market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.

Asia Pacific dominated the interactive display marketin 2023, owing to the presence of key market players such as Samsung Electronics Co Ltd, LG Electronics Inc, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, and BOE Technology Group Co Ltd. These players are engaged in developing advanced products for different industries. For instance, in May 2023, LG Electronics Inc. launched the LG CreateBoard Interactive Whiteboard solution, which is ideal for digital classrooms. CreateBoard Interactive Whiteboard is integrated with 40 multi-touch points that offer the user an interactive, smooth drawing and writing experience. Moreover, growing investment in the education sector and constant technological advancements are driving the interactive display market, particularly in the world's largest technologically advanced countries such as China, Japan, and South Korea.

Interactive Display Market Report Scope

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Interactive Display Market News and Recent Developments

The interactive display market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the interactive display market are listed below:

• Elo Touch Solutions introduced the 2799L open-frame display, which was specially designed for retail and related sectors. The 2799L open frame display is a highly durable customized solution with a 27-inch screen, making it suitable for outdoor use. (Source: Elo Touch Solutions., Press Release, September 2023)
• Samsung Electronics USA showcased Tizen at the National Restaurant Association (NRA) 2023. Tizen is a new interactive kiosk technology that provides greater flexibility by offering a more convenient dining experience to consumers.

(Source: Samsung Electronics, Press Release, May 2023)

Interactive Display Market Report Coverage and Deliverables

The "Interactive Display Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

• Interactive display market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Interactive display market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter's Five Forces and SWOT analysis
• Interactive display market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the interactive display market
• Detailed company profiles