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The liquid nutritional supplement market was valued at US$ 20,821.15 million in 2018 and it is projected to reach US$ 32,286.12 million in 2027; it is expected to grow at a CAGR of 5.1% from 2019 to 2027.
Liquid nutritional supplements are dietary supplements that are available in liquefied form. They are generally used to improve body metabolism to decrease incidents of lifestyle disorders. They are principally used by consumers that are incapable of consuming dietary supplements in capsule, thick gel, and solid tablet forms. The growth of the global liquid nutritional supplement market is attributed to the growing consumption of liquid nutritional supplements and rising incidence of chronic diseases. However, unpredictable side effects of liquid nutritional supplements is the major factor hindering the market growth.
The global liquid nutritional supplement market is expected to witness substantial growth post-pandemic. The COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The COVID-19 crisis has overburdened public health systems in many countries and highlighted the strong need for sustainable investment in health systems. As the COVID-19 pandemic progresses, the healthcare industry is expected to see a drop in growth. The life sciences segment thrives due to increased demand for invitro diagnostic products and rising research and development activities worldwide. However, the medical technologies and imaging segment is witnessing drop in sales due to a smaller number of surgeries being carried out and delayed or prolonged equipment procurement. Additionally, virtual consultations by healthcare professionals are expected to become the mainstream care delivery model post-pandemic. With telehealth transforming care delivery, digital health will continue to thrive in coming years. In addition, disrupted clinical trials and the subsequent delay in drug launches is also expected to pave the way for entirely virtual trials in the future. New technologies such as mRNA is expected to emerge and shift the pharmaceutical industry and market is also expected to witness more vertical integration and joint ventures in coming years.
Lucrative Regions for Global Liquid Nutritional Supplement Market
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
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Market Insights
Growing Consumption of Liquid Nutritional Supplements to Drive Global Liquid Nutritional Supplement Market Growth
Developments in the life sciences and food industries have resulted in a vital transformation that has allowed introduction of liquid nutrition supplements. Incorporation of various essential nutrients, such as vitamins, minerals, and proteins, in a single nutritional supplement drink leads to high preference for these drinks among people. Technological developments have also enabled manufacturers to introduce ready-to-drink nutritional liquids that rule out the efforts required in preparing the drink.
The popularity of liquid nutritional supplements is increasing among all the age groups, such as adults, children, and elderlies. While the consumption of these drinks is more common among the adults as they require more nutrition to balance their stressful lifestyles, easy consumption, handling, and storage are further boosting their popularity among the population of other age groups. The adult group of people includes working population, athletes, sports players, lactating mothers, pregnant women, fitness enthusiasts, and others. The ready-to-drink liquids can be stored for a longer period of time and consumed whenever required, thereby saving time of consumers. The demand for medical supplements in the liquid forms, such as of juices and milkshakes, are growing among the all age groups of people.
Increasing efforts in research and development have led to the introduction of variants suitable for people suffering from diseases that lead to diet-related restrictions on the consumers. For instance, Nestlé offers BOOST Glucose Control, which is a balanced nutritional drink, which is specially formulated for diabetic people. Thus, the availability of various such products in the market is likely to drive the growth of the market during the forecast period.
Product -Based Insights
In terms of product, the global liquid nutritional supplement market is segmented into additional supplement, medical supplement and sport nutrition. In 2018, the additional supplement segment held largest share of the market. However, the sports nutrition segment is estimated to register the highest CAGR during the forecast period.
Global Liquid Nutritional Supplement Market, by Product – 2018 and 2027
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Ingredient -Based Insights
Based on ingredient, the global liquid nutritional supplement market is segmented into botanical, vitamins, minerals, proteins & amino acids and others. The vitamins segment held the largest market share in 2018. However, botanicals segment is estimated to grow at the fastest rate during the forecast period.
Age Group -Based Insights
Based on age group, the global liquid nutritional supplement market is segmented into infant, children, adults, and old age. The adults segment held the largest market share in 2018. However, old age segment is estimated to register the highest CAGR during the forecast period.
Route of Administration -Based Insights
Based on route of administration, the global liquid nutritional supplement market is segmented into oral, enteral, and parenteral. The oral segment held the largest market share in 2018. Also, the same segment is estimated to register the highest CAGR during the forecast period.
Distribution Channel -Based Insights
In terms of distribution channel, the global liquid nutritional supplement market is segmented into online channels and offline channels. The offline channels segment held the largest share of the market in 2018. However, online channels segment is estimated to register the highest CAGR during the forecast period.
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Liquid Nutritional Supplement Market: Strategic Insights
Market Size Value in US$ 20,821.15 Million in 2018 Market Size Value by US$ 32,286.12 Million by 2027 Growth rate CAGR of 5.1% from 2019-2027 Forecast Period 2019-2027 Base Year 2019
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
Liquid Nutritional Supplement Market: Strategic Insights
| Market Size Value in | US$ 20,821.15 Million in 2018 |
| Market Size Value by | US$ 32,286.12 Million by 2027 |
| Growth rate | CAGR of 5.1% from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
Akshay
Have a question?
Akshay will walk you through a 15-minute call to present the report’s content and answer all queries if you have any.
Speak to Analyst
The global liquid nutritional supplement market players are adopting the product launch and expansion strategies to cater to changing customer demands worldwide, which also allows them to maintain their brand name globally.
Global Liquid Nutritional Supplement Market – by Product
- Additional Supplements
- Medical Supplements
- Sports Nutrition
Global Liquid Nutritional Supplement Market – by Ingredient
- Botanicals
- Vitamins
- Minerals
- Proteins and Amino Acids
- Casein
- Whey Protein
- Soy Protein
- Pea Protein
- Others
Global Liquid Nutritional Supplement Market – by Age Group
- Infants
- Children
- Adults
- Old Age
Global Liquid Nutritional Supplement Market – by Route of Administration
- Oral
- Enteral
- Parenteral
Global Liquid Nutritional Supplement Market – by Distribution Channel
- Online Channels
- Offline Channels
- Pharmacy Chains
- Supermarkets
- Drug Stores
Global Liquid Nutritional Supplement Market – by Geography
- North America
- US
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- UK
- Spain
- Rest of Europe
- Asia Pacific (APAC)
- China
- India
- South Korea
- Japan
- Australia
- Rest of APAC
- Middle East & Africa (MEA)
- South Africa
- Saudi Arabia
- UAE
- Rest of MEA
- South America and Central America (SCAM)
- Brazil
- Argentina
- Rest of SCAM
Company Profiles
- Abbott
- Amway
- Herbalife International of America, Inc.
- ADM
- Arkopharma
- Glanbia Nutritionals
- Liquid Health, Inc.
- Bayer AG
- The Nature's Bounty Co
- GlaxoSmithKline.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product ; Ingredient ; Age Group ; Route of Administration ; Distribution Channel , and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Saudi Arabia, South Africa, South Korea, Spain, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
Liquid nutritional supplement is dietary supplement available in liquid form. It is generally used to improve body metabolism to decrease incidents of lifestyle disorders. It is principally used by consumers that are incapable of consuming dietary supplements in capsule, thick gel, and solid tablet forms.
Factors such as growing consumption of liquid nutritional supplements, and rising incidence of chronic diseases drive the market. Additionally, personalized liquid nutritional supplement is expected to be future trend for the growth of market.
Liquid nutritional supplement's price may vary as per the components, ingredients, and volume of the drink. The average selling price of a liquid nutritional supplement drink is nearly US$ 50 – US$500. The prices are also based on the manufacturing companies and their distribution in different companies.
The List of Companies in Liquid Nutritional Supplement Market
- Abbott
- Amway
- Herbalife International of America, Inc.
- ADM
- Arkopharma
- Glanbia Nutritionals
- Liquid Health, Inc
- Bayer AG
- The Nature's Bounty Co
- GlaxoSmithKline plc.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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