Liquid Nutritional Supplement Market Developments and Forecast by 2027

The liquid nutritional supplement market was valued at US$ 20,821.15 million in 2018 and it is projected to reach US$ 32,286.12 million in 2027; it is expected to grow at a CAGR of 5.1% from 2019 to 2027.

Liquid nutritional supplements are dietary supplements that are available in liquefied form. They are generally used to improve body metabolism to decrease incidents of lifestyle disorders. They are principally used by consumers that are incapable of consuming dietary supplements in capsule, thick gel, and solid tablet forms. The growth of the global liquid nutritional supplement market is attributed to the growing consumption of liquid nutritional supplements and rising incidence of chronic diseases. However, unpredictable side effects of liquid nutritional supplements is the major factor hindering the market growth.

The global liquid nutritional supplement market is expected to witness substantial growth post-pandemic. The COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The COVID-19 crisis has overburdened public health systems in many countries and highlighted the strong need for sustainable investment in health systems. As the COVID-19 pandemic progresses, the healthcare industry is expected to see a drop in growth. The life sciences segment thrives due to increased demand for invitro diagnostic products and rising research and development activities worldwide. However, the medical technologies and imaging segment is witnessing drop in sales due to a smaller number of surgeries being carried out and delayed or prolonged equipment procurement. Additionally, virtual consultations by healthcare professionals are expected to become the mainstream care delivery model post-pandemic. With telehealth transforming care delivery, digital health will continue to thrive in coming years. In addition, disrupted clinical trials and the subsequent delay in drug launches is also expected to pave the way for entirely virtual trials in the future. New technologies such as mRNA is expected to emerge and shift the pharmaceutical industry and market is also expected to witness more vertical integration and joint ventures in coming years.

Liquid Nutritional Supplement Market: Strategic Insights

Market Insights

Growing Consumption of Liquid Nutritional Supplements to Drive Global Liquid Nutritional Supplement Market Growth

Developments in the life sciences and food industries have resulted in a vital transformation that has allowed introduction of liquid nutrition supplements. Incorporation of various essential nutrients, such as vitamins, minerals, and proteins, in a single nutritional supplement drink leads to high preference for these drinks among people. Technological developments have also enabled manufacturers to introduce ready-to-drink nutritional liquids that rule out the efforts required in preparing the drink. 

The popularity of liquid nutritional supplements is increasing among all the age groups, such as adults, children, and elderlies. While the consumption of these drinks is more common among the adults as they require more nutrition to balance their stressful lifestyles, easy consumption, handling, and storage are further boosting their popularity among the population of other age groups. The adult group of people includes working population, athletes, sports players, lactating mothers, pregnant women, fitness enthusiasts, and others. The ready-to-drink liquids can be stored for a longer period of time and consumed whenever required, thereby saving time of consumers. The demand for medical supplements in the liquid forms, such as of juices and milkshakes, are growing among the all age groups of people.

Increasing efforts in research and development have led to the introduction of variants suitable for people suffering from diseases that lead to diet-related restrictions on the consumers. For instance, Nestlé offers BOOST Glucose Control, which is a balanced nutritional drink, which is specially formulated for diabetic people. Thus, the availability of various such products in the market is likely to drive the growth of the market during the forecast period.

Product -Based Insights

In terms of product, the global liquid nutritional supplement market is segmented into additional supplement, medical supplement and sport nutrition. In 2018, the additional supplement segment held largest share of the market. However, the sports nutrition segment is estimated to register the highest CAGR during the forecast period.

Ingredient -Based Insights

Based on ingredient, the global liquid nutritional supplement market is segmented into botanical, vitamins, minerals, proteins & amino acids and others. The vitamins segment held the largest market share in 2018. However, botanicals segment is estimated to grow at the fastest rate during the forecast period.

Age Group -Based Insights

Based on age group, the global liquid nutritional supplement market is segmented into infant, children, adults, and old age. The adults segment held the largest market share in 2018. However, old age segment is estimated to register the highest CAGR during the forecast period.

Route of Administration -Based Insights

Based on route of administration, the global liquid nutritional supplement market is segmented into oral, enteral, and parenteral. The oral segment held the largest market share in 2018. Also, the same segment is estimated to register the highest CAGR during the forecast period.

Distribution Channel -Based Insights

In terms of distribution channel, the global liquid nutritional supplement market is segmented into online channels and offline channels. The offline channels segment held the largest share of the market in 2018. However, online channels segment is estimated to register the highest CAGR during the forecast period.

The global liquid nutritional supplement market players are adopting the product launch and expansion strategies to cater to changing customer demands worldwide, which also allows them to maintain their brand name globally.

Liquid Nutritional Supplement Market Players Density: Understanding Its Impact on Business Dynamics

The Liquid Nutritional Supplement Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Global Liquid Nutritional Supplement Market – by Product

• Additional Supplements
• Medical Supplements
• Sports Nutrition  

Global Liquid Nutritional Supplement Market – by Ingredient

• Botanicals
• Vitamins
• Minerals
• Proteins and Amino Acids

• Casein
• Whey Protein
• Soy Protein
• Pea Protein

• Others

Global Liquid Nutritional Supplement Market – by Age Group

• Infants
• Children
• Adults
• Old Age

Global Liquid Nutritional Supplement Market – by Route of Administration

• Oral
• Enteral
• Parenteral

Global Liquid Nutritional Supplement Market – by Distribution Channel

• Online Channels
• Offline Channels

• Pharmacy Chains
• Supermarkets
• Drug Stores

Global Liquid Nutritional Supplement Market – by Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Italy
  • UK
  • Spain
  • Rest of Europe
• Asia Pacific (APAC)
  • China
  • India
  • South Korea
  • Japan
  • Australia
  • Rest of APAC
• Middle East & Africa (MEA)
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA
• South America and Central America (SCAM)
  • Brazil
  • Argentina
  • Rest of SCAM

Company Profiles

• Abbott
• Amway
• Herbalife International of America, Inc.
• ADM
• Arkopharma
• Glanbia Nutritionals
• Liquid Health, Inc.
• Bayer AG
• The Nature's Bounty Co
• GlaxoSmithKline.