The luxury pens market was valued at US$ 2,338.78 million in 2021 and is projected to reach US$ 3,287.53 million by 2028; it is expected to grow at a CAGR of 5.0% from 2021 to 2028.
A luxury pen is a type of premium product, which possesses unique features and is customizable as per customer preferences. Such pens are designed to provide better quality and comfort, along with adding to royalty as an added aesthetic. Luxury Pens are categorized as premium products, essentially used by the elite class group as a piece of status symbol. They are also treated as precious gifts to commemorate a special occasion or achievement. The shift in consumer lifestyle backed by the increase in disposable income and rise in investment in luxury writing instruments is primarily driving the demand for luxury pens. Additionally, the manufacturers are strategically investing in product development by modifying the luxury pen nibs with platinum and other expensive metals. It is expected to provide impetus to market growth.
In 2020, Europe contributed to the largest share in the global luxury pens market. The dominance of the luxury pens market in this region is primarily attributable to the presence of a strong industrial base with the presence of prominent manufacturers, which are significantly contributing to new product launches and development. In Europe, the demand for luxury pens is increasing, mainly, due to the high standard of living backed by a rise in disposable income. At present, owning a luxury pen is considered a status symbol among the elite class in the region.
As of August 2021, India, Brazil, Russia, the US, the UK, France, Spain, Italy, Turkey, Germany, Colombia, and Argentina are among the worst-affected countries in terms of confirmed cases and deaths due to COVID-19. The pandemic has affected economies and industries in various countries due to lockdowns, travel restrictions, and business shutdowns. The consumer goods industry is one of the major industries that has suffered due to disruptions in the supply chain. The shutdown of various manufacturing plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has hampered the global supply chain and manufacturing processes, delivery schedules, and product sales. In addition, global travel restrictions imposed by countries in Europe, Asia, and North America are affecting business collaboration and partnership opportunities. Along with this, due to the pandemic, the consumers are focused on consuming essential goods and have decreased their spending on luxurious goods. The decrease in spending on luxurious items will have a negative impact on the luxurious pens market.
Global Luxury Pens Market, by Region – 2020
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Market Insights
Growing Consumer Interest Toward Luxury Writing Products
Luxury pen are designed to provide better quality and comfort, along with adding to royalty as an added aesthetic. The demand for luxury pens is rising with the shift in lifestyle patterns backed by the rise in disposable income in the developed countries. At present, owning a luxury pen is considered a status symbol, especially among the elite class. Additionally, the look and attractiveness associated with a luxury pen help to convey a royal appeal. Companies specializing in luxury pens are focused on luring people with their designer finish and high-end quality. In the current era, the focus has been shifted toward authenticity mixed with craftsmanship, which is effectively promoting the demand for luxury pens. The operating players can connect with the emotion attached to luxury pens and have effectively placed their product to capture particular consumer demand. For instance, in 2015, Krone International developed the Abraham Lincoln pen under its limited edition which aims to capture Lincoln's "genetic essence." The company claimed to use authenticated strands of Lincoln's hair by reproducing Lincoln's DNA and embedding it in the crystallized form, in the amethyst stone of each of the 1,008 pens. Similarly, an article published by Chicago Tribune in January 2016 stated that A.T. Cross Company marketing officer Magnus Jonsson always tucks an A.T. Cross pen between two buttons on his shirt. The pen is embarked with 14-karat-gold and acts as a statement piece to start a conversation. The company states that with the growth of the world economy, the investment would be made in consumers and corporate gifts, which is expected to provide an impetus for the luxury writing instrument category. This is expected to proliferate the growth of the luxury pens market.
Product Type Insights
Based on product type, the luxury pens market is segmented into ball point pens, fountain pens, roller ball pens, multifunctional pens, and others. In 2020, the ball point pens segment dominated the global luxury pens market. A ball point pen—also known as biro, ball point, or even a dot pen—is a pen that dispenses ink over a metal ball at its point, that is, over a ball point. The luxury ballpoint pen is considered pretty popular and can be convenient to use. Some ball point pens have replaceable refills and twist or click-top action, which makes them easy to use. Additionally, these pens are significantly used for notetaking, as well as creative writing.
Luxury Pens Market, by Type – 2020 and 2028
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Luxury Pen Market: Strategic Insights
Market Size Value in US$ 2,338.78 million in 2021 Market Size Value by US$ 3,287.53 Million by 2028 Growth rate CAGR of 5.0% from 2021-2028 Forecast Period 2021-2028 Base Year 2021
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Luxury Pen Market: Strategic Insights
| Market Size Value in | US$ 2,338.78 million in 2021 |
| Market Size Value by | US$ 3,287.53 Million by 2028 |
| Growth rate | CAGR of 5.0% from 2021-2028 |
| Forecast Period | 2021-2028 |
| Base Year | 2021 |
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The key market players operating in the luxury pens market include A. T. Cross Co. LLC.; Caran D'ache; Faber-Castell; Grayson Tighe; Hugo Boss; Jack Row; Montblanc; Conklin Pens; Fisher Space Pen; and Bentley Motors. Major players in the market are focusing on strategies such as mergers and acquisitions and product launches to expand the geographic presence and consumer base.
Report Spotlights
- Progressive trends in the luxury pens industry to help players develop effective long-term strategies
- Business growth strategies adopted by companies to secure growth in developed and developing markets
- Quantitative analysis of the global luxury pens market from 2019 to 2028
- Estimation of the demand for luxury pens across various industries
- Porter analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
- Recent developments to understand the competitive market scenario and the demand for luxury pens
- Market trends and outlook coupled with factors driving and restraining the growth of the luxury pens market
- Understanding regarding the strategies that underpin commercial interest with regard to global luxury pens market growth, aiding in the decision-making process
- Luxury pens market size at various nodes of market
- Detailed overview and segmentation of the global luxury pens market as well as its industry dynamics
- Luxury pens market size in various regions with promising growth opportunities
Luxury Pens Market, by Product Type
- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
- Multifunctional Pens and Others
Luxury Pens Market, by Distribution Channel
- Hypermarket and Supermarket
- Specialty Stores
- Online Retail and Others
Company Profiles
- A. T. Cross Co. LLC.
- Caran D'ache
- Faber-Castell
- Grayson Tighe
- Hugo Boss
- Jack Row
- Montblanc
- Conklin Pens
- Fisher Space Pen
- Bentley Motors
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product and Geography
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the global luxury pens market are A. T. Cross Co. LLC; Caran D'ache; Faber-Castell; Grayson Tighe; Hugo Boss; Jack Row; Montblanc; Conklin Pens; Fisher Space Pen; Bentley Motors; Parker; Waterman among many others.
In 2020, Europe region is considered to be one of the lucrative regions in the luxury pens market attributable to rising focus towards luxury writing products. The region is expected to be the fastest-growing region over the forecast period. The countries in the region have witnessed an increasing demand for luxury pens because of strong economic growth along with inclination towards high standard of living. The region encompasses an ample amount of opportunities for the growth of the market attributable to the rising brand consciousness along with increasing expenditure towards research and development activities which are, altogether, expected to diversify the application base of luxury pens has also led to market growth. Further, the rapid development of manufacturing base backed by improved economic activities and better investment opportunities in new product development is also promoting the growth of luxury pens in regional market. An expansion of the corporate sector will also lead to an increase demand for such luxurious pen for gifting purposes. Additionally, the manufacturers specializing in the luxury pen are focused on luring people with their designer's finish look and high-end quality which will provide the consumers a sense of premium feeling while holding the pen.
In 2020, ball point pens segment dominated the global luxury pens market during the forecasted period. A ballpoint pen is also known as biro, ball point or even a dot pen, and is a pen which dispenses ink over a metal ball ai its point, that is, over a ball point. The luxury ballpoint pen is considered as pretty popular and can be conveniently uses. Some of the ball point have replaceable refills and twist or click-top action, which makes it easy to be used. Additionally, these pens are significantly used for notetaking as well as creative writing.
The List of Companies - Luxury Pens Market
- T. CROSS CO. LLC
- CARAN D'ACHE
- FABER-CASTELL
- GRAYSON TIGHE
- HUGO BOSS
- JACK ROW
- MONTBLANC
- CONKLIN PENS
- FISHER SPACE PEN
- BENTLEY MOTORS
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
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- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
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- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
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Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
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We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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