Towel Warmer Market Dynamics and Trends by 2028

The towel warmer market was valued at US$ 608.50 million in 2021 and is projected to reach US$ 812.04 million by 2028; it is expected to grow at a CAGR of 4.2% from 2021 to 2028.

A towel warmer, also known as towel rails radiator or heated towel rail, is an appliance designed to heat and warm towels before or after using them. It is a type of radiator used as a bathroom heater and for drying and heating towels. Towel warmers are available in two types—electric towel warmers and hydronic towel warmers.

In 2020, Europe dominated the global towel warmer market and is expected to continue its dominance during the forecast period. In Europe, towel warmers are increasingly used in hotels to prove luxurious and aesthetic visual appeal. The presence of a large number of commercial establishments, such as hotels, spas, and gyms, has propelled the demand for towel warmers, which is driving the growth of the towel warmer market in the region. According to the Global Wellness Institute report, in s2019, the number of spa establishments in Europe was 53,834, which leads to an increased demand for towel warmers. The rising presence of spa establishments in Europe would drive the market growth in the region during the forecast period.

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Towel Warmer Market: Strategic Insights

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Market Insights

Growing Commercial Application Sector

The increased application of towel warmers in the commercial sector is driving the towel warmer market growth. The increased usage of towel warmers in spas and beauty salons for drying towels, blankets, and sheets is driving the market growth. The towel warmers in the spas are also used for keeping the humidity under control, which helps in enhancing customer service. In sports facilities and gyms, towel warmers are used in the locker rooms to dry damp towels and clothing and to restrict mold growth. The growing spa industry along with an increasing consumer awareness toward health and fitness activities has led to an increased presence of spas, gyms, and sports facilities across the world. Thus, an increased application of towel warmers in the commercial sector drives the growth of the towel warmer market.

Type Insights

Based on type, the towel warmer market is bifurcated into electric and hydronic. In 2020, the electric segment dominated the market. The electric towel warmer provides ease of usage and consumes low energy, which is among the major factors driving the demand for electric towel warmers. Due to the unavailability of a central heating system and lack of space, many business owners prefer purchasing countertop towel warmers with ease of portability. Therefore, electric towel warmers are mostly used in the commercial sector.

Apollo Radiators; KORADO, a.s.; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo A.I.E.; Zehnder Group AG; Stelrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co.,Ltd., and Purmo Group are among the key players operating in the towel warmer market. Major market players adopt strategies such as mergers & acquisitions and product launches to expand their geographic presence and consumer base.  

Report Spotlights

• Progressive trends in the towel warmer industry to help players develop effective long-term strategies
• Business growth strategies adopted by companies to secure growth in developed and developing markets
• Quantitative analysis of the global towel warmer market from 2019 to 2028
• Estimation of the demand for towel warmer across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
• Recent developments to understand the competitive market scenario and the demand for the towel warmer  
• Market trends and outlook coupled with factors driving and restraining the growth of the towel warmer market
• Understanding regarding the strategies that underpin commercial interest with regard to the global towel warmer market growth, aiding in the decision-making process
• Towel warmer market size at various nodes of market
• Detailed overview and segmentation of the global towel warmer market as well as its industry dynamics
• Towel warmer market size in various regions with promising growth opportunities

Towel Warmer Market Regional Insights

The regional trends and factors influencing the Towel Warmer Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Towel Warmer Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Towel Warmer Market Report Scope

Towel Warmer Market Players Density: Understanding Its Impact on Business Dynamics

The Towel Warmer Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Towel Warmer Market are:

1. Apollo Radiators
2. KORADO, a.s.
3. Pitacs Limited
4. Radox Radiators Ltd
5. PORCELANOSA Grupo A.I.E.

Disclaimer: The companies listed above are not ranked in any particular order.

The “Global Towel Warmer Market Analysis to 2028” is a specialized and in-depth study of the consumer goods industry with a special focus on the global market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The towel warmer market is segmented on the basis of type, application, and geography. Based on type, the market is bifurcated into electric and hydronic. Based on application, the towel warmer market is bifurcated into commercial and residential. Based on geography, the towel warmer market is segmented into five main regions—North America, Europe, Asia-Pacific, Middle East and Africa, and South and Central America.