Marketing Video Production Market Size and Competitive Analysis by 2031

The marketing video production market is expected to register a CAGR of 23.6% during 2023–2031. Short-form video popularity and use of AI and automation are likely to remain key trends in the market.

Marketing Video Production Market Analysis

• Marketing Video Production is expanding across the world at an accelerated speed because more companies are starting to realize the importance of video content for their marketing strategy.
• Video is highly engaging and effective in converting leads into paying customers. This leads to the conclusion that more brands are paying for high-quality video production services in order to improve their brand awareness on the internet and especially on their social media channels, where visual content has a higher chance of going viral.
• Video marketing will start to take on different formats as the consumers' eyes and ears change. Short-form videos like snappy advertisements are cropping up everywhere, streaming video is more popular than ever, and different interactive formats are also becoming increasingly common.
• This changing climate of marketing will change the way companies of all industries approach their customers and will, therefore fuel the growth of the video production industry.

Marketing Video Production Market Overview

• The marketing video production market outlook is expected to witness robust growth through the forecast period due to the increasing demand for impactful video content on different digital platforms.
• The market is serviced by a diverse range of production houses, video marketing firms and other vendors. The wide-ranging services consist of explainer videos, promotional videos and live streaming, to name a few.
• An ever-increasing number of businesses are incorporating video into their brand strategies to improve visibility and customer engagement. As a result, they are making substantial investments in short-form video, long-form video, post-production, live streaming and marketing of their video content.
• The rise of social media, mobile video consumption and other aspects of video culture have demonstrated that video is now at the center of modern marketing strategies.

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Marketing Video Production Market: Strategic Insights

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Marketing Video Production Market Drivers and Opportunities

Growing Demand for Video Content to Favor the Market

• The need for increased video content is driving the marketing video production market as more and more businesses realize the impact of video on user engagement and brand recall.
• The Business-to-consumer (B2C) as well as Business-to-business (B2B) market took video seriously, with 66% and 71% of the marketers, respectively using video. This created the demand for video content for corporate companies to create high-quality content that informs people and keeps them glued to the screens.
• Videos both aid users in understanding complex concepts and drive conversion – as such, they’ve become an essential element of modern brand marketing.
• In fact, the demand for videos is only increasing, which has prompted many brands to significantly ramp up their video production in an attempt to keep up with the video-first market.

Live Streaming and Interactive Content

• The marketing video production market offers outstanding growth prospects through live streaming and interactive content, which boosts audience engagement and creates real-time connections between brands and viewers.
• Increasingly, audiences demand a richer experience, and live streaming helps companies demo products, hold Q&As, and create a sense of community. And all can lead to higher conversion and customer loyalty.
• Viewers can also get more immersed through interactive features like polls and live chats during the live streaming, which creates a more appealing and effective experience for viewers to achieve marketing goals.
• To leverage the value of interactive live videos, brands are investing in video production innovation to capitalize on their growing popularity.

Marketing Video Production Market Report Segmentation Analysis

Key segments that contributed to the derivation of the marketing video production market analysis are type and end-user.

• Based on type, the marketing video production market is divided into social media videos, content marketing videos, conversion videos, and others.
• Based on the end-user, the marketing video production market is divided into retail and ecommerce, travel and hospitality, manufacturing, education, BFSI, healthcare, and others.

Marketing Video Production Market Share Analysis by Geography

• Marketing Video Production Market Report comprises a detailed analysis of five major geographic regions, which includes current and historical market size and forecasts for 2021 to 2031, covering North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA), and South & Central America.
• Each region is further sub-segmented into respective countries. This report provides analysis and forecasts of 18+ countries, covering Marketing Video Production market dynamics, such as drivers, trends, and opportunities that are impacting the markets at the regional level.
• Also, the report covers PEST analysis, which involves the study of major factors that influence the Marketing Video Production market in these regions.

Marketing Video Production Market Regional Insights

The regional trends and factors influencing the Marketing Video Production Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Marketing Video Production Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Marketing Video Production Market Report Scope

Marketing Video Production Market Players Density: Understanding Its Impact on Business Dynamics

The Marketing Video Production Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Marketing Video Production Market are:

1. Allua Limited
2. Direct Content Media (DCM)
3. Epipheo
4. Explainify
5. Grumo Media
6. One Media Group

Disclaimer: The companies listed above are not ranked in any particular order.

Marketing Video Production Market News and Recent Developments

The marketing video production market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the marketing video production market are listed below:

• Epipheo, an employee-owned video studio with roots in Cincinnati, now with employees throughout the United States and abroad, was awarded the development & production management contract for a full-length animated feature film set to hit theaters in 2031. (Source: Epipheo, Press Release, November 2022)

Marketing Video Production Market Report Coverage and Deliverables

The “Marketing Video Production Market Size and Forecast (2021–2031)” report provides a detailed analysis of the market covering below areas:

• Marketing video production market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
• Marketing video production market trends as well as market dynamics such as drivers, restraints, and key opportunities
• Detailed PEST/Porter’s Five Forces and SWOT analysis
• Marketing video production market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
• Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the marketing video production market
• Detailed company profiles