Digital Video Advertising Market 2027 By Type, End Use Industry and Geography | The Insight Partners

Digital Video Advertising Market Forecast to 2027 - COVID-19 Impact and Global Analysis by Type (Desktop, Mobile); End Use Industry (Retail, Automotive, BFSI, Telecom, Others) and Geography

Report Code: TIPRE00012450 | No. of Pages: 150 | Category: Technology, Media and Telecommunications | Status: Upcoming
Covid
MARKET INTRODUCTION

Digital video advertising is an advertising strategy that includes the display of online advertisements that have video within them. The growing penetration of the internet is one of the prominent factors supporting the growth of this market. The digital video advertising market is highly fragmented with the presence of some of the well-established as well as emerging players operating in the market. Companies such as Google are working on new advertisement methods such as VR advertising, which is expected to drive the market in coming years.

MARKET DYNAMICS

Growing demand for OTT media platforms, advancements in technologies, and the growing number of internet users are some of the significant factors driving the growth of the digital video advertising market. The growing adoption of connected TVs and the development of new filming methods is creating an opportunity for the company to achieve a strong market position. The increasing demand for subscription-free media content is creating an opportunity for marketers to broaden their reach and facilitate efficient revenue generation.

MARKET SCOPE


The "Global Digital video advertising Market Analysis to 2027" is a specialized and in-depth study of the digital video advertising market with a special focus on the global market trend analysis. The report aims to provide an overview of digital video advertising market with detailed market segmentation by type, end-use industry, and geography. The global digital video advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading digital video advertising market players and offers key trends and opportunities in the digital video advertising market.

MARKET SEGMENTATION

The global digital video advertising market is segmented on the basis of type and end-use industry. Based on type, the market is segmented as communication digital mobile and desktop. On the basis of end-use industry the market is segmented as retail, automotive, BFSI, telecom, and others.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global digital video advertising market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The digital video advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting digital video advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors affecting the digital video advertising market in these regions.



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MARKET PLAYERS


The reports cover key developments in the digital video advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from digital video advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for digital video advertising market. Below mentioned is the list of few companies engaged in the digital video advertising market.

The report also includes the profiles of key digital video advertising market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

  •   90 Seconds
  •   Advertise.com
  •   Biz 15 Services
  •   Conversant LLC
  •   FruitBowlDigital
  •   PubMatic, Inc.
  •   SpotX, Inc.
  •   Tremor Video Inc.
  •   Vdopia, Inc.
  •   Wyzowl.


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TABLE OF CONTENTS


1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. THE INSIGHT PARTNERS RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
1.3.1 Digital Video Advertising Market - By Type
1.3.2 Digital Video Advertising Market - By End Use Industry
1.3.3 Digital Video Advertising Market - By Region
1.3.3.1 By Country

2. KEY TAKEAWAYS

3. RESEARCH METHODOLOGY

4. DIGITAL VIDEO ADVERTISING MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PEST ANALYSIS
4.2.1 North America - Pest Analysis
4.2.2 Europe - Pest Analysis
4.2.3 Asia-Pacific - Pest Analysis
4.2.4 Middle East and Africa - Pest Analysis
4.2.5 South and Central America - Pest Analysis
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS

5. DIGITAL VIDEO ADVERTISING MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS

6. DIGITAL VIDEO ADVERTISING MARKET - GLOBAL MARKET ANALYSIS
6.1. DIGITAL VIDEO ADVERTISING - GLOBAL MARKET OVERVIEW
6.2. DIGITAL VIDEO ADVERTISING - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE

7. DIGITAL VIDEO ADVERTISING MARKET - REVENUE AND FORECASTS TO 2027 - TYPE
7.1. OVERVIEW
7.2. TYPE MARKET FORECASTS AND ANALYSIS
7.3. DESKTOP
7.3.1. Overview
7.3.2. Desktop Market Forecast and Analysis
7.4. MOBILE
7.4.1. Overview
7.4.2. Mobile Market Forecast and Analysis
8. DIGITAL VIDEO ADVERTISING MARKET - REVENUE AND FORECASTS TO 2027 - END USE INDUSTRY
8.1. OVERVIEW
8.2. END USE INDUSTRY MARKET FORECASTS AND ANALYSIS
8.3. RETAIL
8.3.1. Overview
8.3.2. Retail Market Forecast and Analysis
8.4. AUTOMOTIVE
8.4.1. Overview
8.4.2. Automotive Market Forecast and Analysis
8.5. BFSI
8.5.1. Overview
8.5.2. BFSI Market Forecast and Analysis
8.6. TELECOM
8.6.1. Overview
8.6.2. Telecom Market Forecast and Analysis
8.7. OTHERS
8.7.1. Overview
8.7.2. Others Market Forecast and Analysis

9. DIGITAL VIDEO ADVERTISING MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
9.1. NORTH AMERICA
9.1.1 North America Digital Video Advertising Market Overview
9.1.2 North America Digital Video Advertising Market Forecasts and Analysis
9.1.3 North America Digital Video Advertising Market Forecasts and Analysis - By Type
9.1.4 North America Digital Video Advertising Market Forecasts and Analysis - By End Use Industry
9.1.5 North America Digital Video Advertising Market Forecasts and Analysis - By Countries
9.1.5.1 United States Digital Video Advertising Market
9.1.5.1.1 United States Digital Video Advertising Market by Type
9.1.5.1.2 United States Digital Video Advertising Market by End Use Industry
9.1.5.2 Canada Digital Video Advertising Market
9.1.5.2.1 Canada Digital Video Advertising Market by Type
9.1.5.2.2 Canada Digital Video Advertising Market by End Use Industry
9.1.5.3 Mexico Digital Video Advertising Market
9.1.5.3.1 Mexico Digital Video Advertising Market by Type
9.1.5.3.2 Mexico Digital Video Advertising Market by End Use Industry
9.2. EUROPE
9.2.1 Europe Digital Video Advertising Market Overview
9.2.2 Europe Digital Video Advertising Market Forecasts and Analysis
9.2.3 Europe Digital Video Advertising Market Forecasts and Analysis - By Type
9.2.4 Europe Digital Video Advertising Market Forecasts and Analysis - By End Use Industry
9.2.5 Europe Digital Video Advertising Market Forecasts and Analysis - By Countries
9.2.5.1 Germany Digital Video Advertising Market
9.2.5.1.1 Germany Digital Video Advertising Market by Type
9.2.5.1.2 Germany Digital Video Advertising Market by End Use Industry
9.2.5.2 France Digital Video Advertising Market
9.2.5.2.1 France Digital Video Advertising Market by Type
9.2.5.2.2 France Digital Video Advertising Market by End Use Industry
9.2.5.3 Italy Digital Video Advertising Market
9.2.5.3.1 Italy Digital Video Advertising Market by Type
9.2.5.3.2 Italy Digital Video Advertising Market by End Use Industry
9.2.5.4 United Kingdom Digital Video Advertising Market
9.2.5.4.1 United Kingdom Digital Video Advertising Market by Type
9.2.5.4.2 United Kingdom Digital Video Advertising Market by End Use Industry
9.2.5.5 Russia Digital Video Advertising Market
9.2.5.5.1 Russia Digital Video Advertising Market by Type
9.2.5.5.2 Russia Digital Video Advertising Market by End Use Industry
9.2.5.6 Rest of Europe Digital Video Advertising Market
9.2.5.6.1 Rest of Europe Digital Video Advertising Market by Type
9.2.5.6.2 Rest of Europe Digital Video Advertising Market by End Use Industry
9.3. ASIA-PACIFIC
9.3.1 Asia-Pacific Digital Video Advertising Market Overview
9.3.2 Asia-Pacific Digital Video Advertising Market Forecasts and Analysis
9.3.3 Asia-Pacific Digital Video Advertising Market Forecasts and Analysis - By Type
9.3.4 Asia-Pacific Digital Video Advertising Market Forecasts and Analysis - By End Use Industry
9.3.5 Asia-Pacific Digital Video Advertising Market Forecasts and Analysis - By Countries
9.3.5.1 Australia Digital Video Advertising Market
9.3.5.1.1 Australia Digital Video Advertising Market by Type
9.3.5.1.2 Australia Digital Video Advertising Market by End Use Industry
9.3.5.2 China Digital Video Advertising Market
9.3.5.2.1 China Digital Video Advertising Market by Type
9.3.5.2.2 China Digital Video Advertising Market by End Use Industry
9.3.5.3 India Digital Video Advertising Market
9.3.5.3.1 India Digital Video Advertising Market by Type
9.3.5.3.2 India Digital Video Advertising Market by End Use Industry
9.3.5.4 Japan Digital Video Advertising Market
9.3.5.4.1 Japan Digital Video Advertising Market by Type
9.3.5.4.2 Japan Digital Video Advertising Market by End Use Industry
9.3.5.5 South Korea Digital Video Advertising Market
9.3.5.5.1 South Korea Digital Video Advertising Market by Type
9.3.5.5.2 South Korea Digital Video Advertising Market by End Use Industry
9.3.5.6 Rest of Asia-Pacific Digital Video Advertising Market
9.3.5.6.1 Rest of Asia-Pacific Digital Video Advertising Market by Type
9.3.5.6.2 Rest of Asia-Pacific Digital Video Advertising Market by End Use Industry
9.4. MIDDLE EAST AND AFRICA
9.4.1 Middle East and Africa Digital Video Advertising Market Overview
9.4.2 Middle East and Africa Digital Video Advertising Market Forecasts and Analysis
9.4.3 Middle East and Africa Digital Video Advertising Market Forecasts and Analysis - By Type
9.4.4 Middle East and Africa Digital Video Advertising Market Forecasts and Analysis - By End Use Industry
9.4.5 Middle East and Africa Digital Video Advertising Market Forecasts and Analysis - By Countries
9.4.5.1 South Africa Digital Video Advertising Market
9.4.5.1.1 South Africa Digital Video Advertising Market by Type
9.4.5.1.2 South Africa Digital Video Advertising Market by End Use Industry
9.4.5.2 Saudi Arabia Digital Video Advertising Market
9.4.5.2.1 Saudi Arabia Digital Video Advertising Market by Type
9.4.5.2.2 Saudi Arabia Digital Video Advertising Market by End Use Industry
9.4.5.3 U.A.E Digital Video Advertising Market
9.4.5.3.1 U.A.E Digital Video Advertising Market by Type
9.4.5.3.2 U.A.E Digital Video Advertising Market by End Use Industry
9.4.5.4 Rest of Middle East and Africa Digital Video Advertising Market
9.4.5.4.1 Rest of Middle East and Africa Digital Video Advertising Market by Type
9.4.5.4.2 Rest of Middle East and Africa Digital Video Advertising Market by End Use Industry
9.5. SOUTH AND CENTRAL AMERICA
9.5.1 South and Central America Digital Video Advertising Market Overview
9.5.2 South and Central America Digital Video Advertising Market Forecasts and Analysis
9.5.3 South and Central America Digital Video Advertising Market Forecasts and Analysis - By Type
9.5.4 South and Central America Digital Video Advertising Market Forecasts and Analysis - By End Use Industry
9.5.5 South and Central America Digital Video Advertising Market Forecasts and Analysis - By Countries
9.5.5.1 Brazil Digital Video Advertising Market
9.5.5.1.1 Brazil Digital Video Advertising Market by Type
9.5.5.1.2 Brazil Digital Video Advertising Market by End Use Industry
9.5.5.2 Argentina Digital Video Advertising Market
9.5.5.2.1 Argentina Digital Video Advertising Market by Type
9.5.5.2.2 Argentina Digital Video Advertising Market by End Use Industry
9.5.5.3 Rest of South and Central America Digital Video Advertising Market
9.5.5.3.1 Rest of South and Central America Digital Video Advertising Market by Type
9.5.5.3.2 Rest of South and Central America Digital Video Advertising Market by End Use Industry

10. INDUSTRY LANDSCAPE
10.1. MERGERS AND ACQUISITIONS
10.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
10.3. NEW PRODUCT LAUNCHES
10.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS

11. DIGITAL VIDEO ADVERTISING MARKET, KEY COMPANY PROFILES
11.1. 90 SECONDS
11.1.1. Key Facts
11.1.2. Business Description
11.1.3. Products and Services
11.1.4. Financial Overview
11.1.5. SWOT Analysis
11.1.6. Key Developments
11.2. ADVERTISE.COM
11.2.1. Key Facts
11.2.2. Business Description
11.2.3. Products and Services
11.2.4. Financial Overview
11.2.5. SWOT Analysis
11.2.6. Key Developments
11.3. BIZ 15 SERVICES
11.3.1. Key Facts
11.3.2. Business Description
11.3.3. Products and Services
11.3.4. Financial Overview
11.3.5. SWOT Analysis
11.3.6. Key Developments
11.4. CONVERSANT LLC
11.4.1. Key Facts
11.4.2. Business Description
11.4.3. Products and Services
11.4.4. Financial Overview
11.4.5. SWOT Analysis
11.4.6. Key Developments
11.5. FRUITBOWLDIGITAL
11.5.1. Key Facts
11.5.2. Business Description
11.5.3. Products and Services
11.5.4. Financial Overview
11.5.5. SWOT Analysis
11.5.6. Key Developments
11.6. PUBMATIC, INC.
11.6.1. Key Facts
11.6.2. Business Description
11.6.3. Products and Services
11.6.4. Financial Overview
11.6.5. SWOT Analysis
11.6.6. Key Developments
11.7. SPOTX, INC.
11.7.1. Key Facts
11.7.2. Business Description
11.7.3. Products and Services
11.7.4. Financial Overview
11.7.5. SWOT Analysis
11.7.6. Key Developments
11.8. TREMOR VIDEO INC.
11.8.1. Key Facts
11.8.2. Business Description
11.8.3. Products and Services
11.8.4. Financial Overview
11.8.5. SWOT Analysis
11.8.6. Key Developments
11.9. VDOPIA, INC.
11.9.1. Key Facts
11.9.2. Business Description
11.9.3. Products and Services
11.9.4. Financial Overview
11.9.5. SWOT Analysis
11.9.6. Key Developments
11.10. WYZOWL
11.10.1. Key Facts
11.10.2. Business Description
11.10.3. Products and Services
11.10.4. Financial Overview
11.10.5. SWOT Analysis
11.10.6. Key Developments

12. APPENDIX
12.1. ABOUT THE INSIGHT PARTNERS
12.2. GLOSSARY OF TERMS
The List of Companies

1. 90 Seconds
2. Advertise.com
3. Biz 15 Services
4. Conversant LLC
5. FruitBowlDigital
6. PubMatic, Inc.
7. SpotX, Inc.
8. Tremor Video Inc.
9. Vdopia, Inc.
10. Wyzowl
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