Menstrual Cups Market Analysis, Size, and Share by 2030

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030

Menstrual Cups Market Size and Forecasts (2020 - 2030), Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Type (Reusable and Disposable), Material (Medical Grade Silicon, Rubber, and Thermoplastic Elastomer), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

  • Report Date : Dec 2023
  • Report Code : TIPHE100001400
  • Category : Consumer Goods
  • Status : Published
  • Available Report Formats : pdf-format excel-format
  • No. of Pages : 150

[Research Report] The menstrual cups market size was valued at US$ 1,050.81 million in 2022 and is expected to reach US$ 1,644.06 million by 2030; it is estimated to register a CAGR of 5.8% from 2022 to 2030.

Market Insights and Analyst View:

Menstrual cups are reusable, bell-shaped devices designed for feminine hygiene during menstruation. Typically made of medical-grade silicone or rubber, these cups are inserted into the vagina to collect menstrual fluid rather than absorbing it like traditional tampons or pads. They create a seal to prevent leaks and can be worn for up to 12 hours before needing to be emptied, offering a sustainable and cost-effective alternative to disposable products. Menstrual cups are gaining popularity for their environmental benefits and long-term cost savings compared to traditional menstrual hygiene options.

Growth Drivers and Challenges:

The surging demand for sustainable menstrual products is a primary driver propelling the menstrual cup market. In recent years, there has been a global shift toward sustainability, with consumers becoming increasingly aware of the environmental impact of traditional disposable menstrual products. Traditional pads and tampons contribute significantly to plastic waste, and their production involves consuming resources and energy. Every year, an average woman trashes nearly 150 kilograms of nonbiodegradable waste. In India alone, roughly 121 million women and girls use an average of eight disposable and non-compostable pads per month, generating 1.021 billion pads waste monthly, 12.3 billion pads waste annually, and 113,000 metric ton of annual menstrual waste. Menstrual cups have emerged as a leading choice as individuals seek eco-friendly alternatives due to their reusable nature. This heightened environmental consciousness drives consumers to opt for products that minimize their ecological footprint, boosting the demand for menstrual cups.

The increased demand for sustainable menstrual products is closely tied to a broader movement advocating women's health and well-being. Consumers are increasingly prioritizing products that are not only good for the environment but also safe and beneficial for their health. Menstrual cups, typically made from medical-grade silicone, rubber, or thermoplastic elastomers, are considered safe and hygienic, reducing the risk of irritation and allergic reactions often associated with traditional products. The alignment of menstrual cups with environmental sustainability and women's health contributes to their appeal, acting as a driver for their rising popularity.

Customize This Report To Suit Your Requirement

You will get customization on any report - free of charge - including parts of this report, or country-level analysis, Excel Data pack, as well as avail great offers and discounts for start-ups & universities

Menstrual Cups Market: Strategic Insights

menstrual-cups-market
  • Get Top Key Market Trends of this report.
    This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

The call for sustainability in menstrual products has been amplified by various advocacy groups, NGOs, and government initiatives that aim to raise awareness about the environmental impact of disposable options. Campaigns promoting sustainable menstruation have been crucial in educating the public about the benefits of reusable alternatives like menstrual cups. The growing visibility and endorsement of sustainable menstrual practices contribute to a positive shift in consumer attitudes, fostering greater acceptance and adoption of menstrual cups.

The demand for sustainable menstrual products is also fueled by a younger generation of consumers prioritizing eco-conscious choices. Millennials and Generation Z, in particular, drive the demand for sustainable and ethical products across various industries, including personal care. These demographics' awareness and preferences influence market trends, and menstrual cups, being a sustainable and forward-thinking option, align well with their values. As this demographic continues to grow in purchasing power, the demand for menstrual cups will also grow, reinforcing their position in the market as a leading sustainable menstrual product.

However, consumer perception and unawareness represent significant restraints in the menstrual cup market, impacting adoption rates globally. Many individuals remain uninformed about the benefits of menstrual cups due to a lack of comprehensive education and awareness campaigns. The unfamiliarity with the product and its advantages, such as cost-effectiveness, reduced environmental impact, and extended wear time, contributes to potential users' reluctance to switch from traditional menstrual products. This lack of knowledge can lead to misconceptions and inhibitions, hindering the broader acceptance of menstrual cups as a viable and practical alternative.

The hesitation to use menstrual cups is often rooted in concerns about difficulty in insertion and removal. Several consumers perceive the learning curve associated with using menstrual cups as a barrier, assuming it requires a level of skill or comfort that they may not possess. The lack of understanding about menstrual cups' straightforward application and potential health benefits contributes to this apprehension. Overcoming these preconceived notions and misconceptions requires targeted educational efforts to highlight menstrual cups' ease of use, comfort, and positive environmental impact. By addressing these concerns and fostering awareness, the market can work toward dispelling myths and encouraging a more positive perception of menstrual cups among potential users.

Report Segmentation and Scope:

The global menstrual cups market is segmented on the basis of type, material, distribution channel, and geography. Based on type, the market is categorized into reusable and disposable. By material, the market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. By distribution channel, the market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global menstrual cups market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.

Segmental Analysis:

Based on type, the menstrual cups market is categorized into reusable and disposable. The reusable segment is expected to register the highest CAGR during 2022–2030. Reusable menstrual cups represent a sustainable and cost-effective revolution in menstrual hygiene. Typically crafted from medical-grade silicone, rubber, or thermoplastic elastomers, these bell-shaped cups are inserted into the vagina to collect menstrual flow rather than absorbing it like traditional tampons or pads. The flexibility and softness of the material ensure comfort and ease of use, adapting to the user's anatomy. Reusable menstrual cups can be worn for up to 12 hours, providing leak-free protection and allowing users greater flexibility in managing their periods. One of their most significant advantages is their environmental impact, as they can be reused. The cups significantly reduce the amount of menstrual waste produced, contributing to an eco-friendly menstrual care routine. In addition, the long-term cost savings and the convenience of not needing to purchase disposable products regularly make reusable menstrual cups an increasingly popular choice for users looking for sustainable and practical alternatives in menstrual hygiene.

Regional Analysis: 

The menstrual cups market is segmented into five key regions: North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. North America dominated the global menstrual cups market in 2022, as the market in this region was valued at US$ 395.41 million. Europe is a second major contributor, holding more than 30% share of the global market. Asia Pacific is expected to register a considerable CAGR of over 5% during 2022–2030. The surge in demand for menstrual cups in Asia Pacific can be attributed to various factors, including rising cultural shifts, increasing awareness, and the growing importance of women's health. There has been a rising movement toward breaking taboos surrounding menstruation in many Asian countries.

COVID-19 Pandemic Impact:

The COVID-19 pandemic initially hindered the global menstrual cups market due to the shutdown of manufacturing units, shortage of labor, disruption of supply chains, and financial instability. The disruption of operations in various industries due to the economic slowdown caused by the COVID-19 outbreak restrained the menstrual cups supply. Moreover, various stores were closed, which limited the sales of menstrual cups. Nevertheless, businesses started gaining ground as previously imposed limitations were revoked across various countries in 2021. Moreover, the implementation of COVID-19 vaccination drives by governments of different countries eased the situation, leading to a rise in business activities worldwide. Several markets, including the menstrual cups market, reported growth after the ease of lockdowns and movement restrictions.

Menstrual Cups Market Regional Insights

The regional trends and factors influencing the Menstrual Cups Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Menstrual Cups Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

menstrual-cups-market-global-geography
  • Get the Regional Specific Data for Menstrual Cups Market

Menstrual Cups Market Report Scope

Report Attribute Details
Market size in 2022 US$ 1.05 Billion
Market Size by 2030 US$ 1.64 Billion
Global CAGR (2022 - 2030) 5.8%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Type
  • Reusable and Disposable
By Material
  • Medical Grade Silicon
  • Rubber
  • Thermoplastic Elastomer
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
Regions and Countries Covered North America
  • US
  • Canada
  • Mexico
Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
South and Central America
  • Brazil
  • Argentina
  • Rest of South and Central America
Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Nixit
  • Lunette Global
  • Lena Cup LLC
  • Diva International Inc
  • Saalt
  • Pixie Cup
  • June Cup
  • Cora
  • The Flex Company

  • Menstrual Cups Market Players Density: Understanding Its Impact on Business Dynamics

    The Menstrual Cups Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

    Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

    Major Companies operating in the Menstrual Cups Market are:

    1. Nixit
    2. Lunette Global
    3. Lena Cup LLC
    4. Diva International Inc
    5. Saalt

    Disclaimer: The companies listed above are not ranked in any particular order.


    menstrual-cups-market-cagr

    • Get the Menstrual Cups Market top key players overview

    Competitive Landscape and Key Companies:

    Nixit, Lunette Global, Lena Cup LLC, Diva International Inc., Saalt, Pixie Cup, June Cup, Cora, The Flex Company, and Blossom Cup are among the prominent players operating in the global menstrual cups market.


    Frequently Asked Questions

    Can you list some major players operating in the global menstrual cups market?

    The major players operating in the global menstrual cups market are Nixit, Lunette Global, Lena Cup LLC, Diva International Inc., Saalt, Pixie Cup, June Cup, Cora, The Flex Company, and Blossom Cup among others.

    In 2022, which region held the largest share of the global menstrual cups market?

    In 2022, North America region accounted for the largest share of the global menstrual cups market. The surge in demand for menstrual cups in North America can be attributed to several factors that reflect changing attitudes toward menstrual hygiene products, environmental concerns, and a need for more sustainable and cost-effective alternatives. Awareness and acceptance of menstrual cups as an eco-friendly option compared to traditional disposable products such as tampons and pads is growing across the region. Menstrual cups are reusable and long-lasting, reducing the environmental effects associated with the disposal of single-use menstrual products. Single-use menstrual products and plastic packaging of pads, tampons, and panty liners generate more than 200,000 metric ton of waste annually. According to the data from the Harvard Business School, the US recorded the disposal of 12 billion pads and 7 billion tampons in landfills, sewage lines, and oceans annually. The rising focus on sustainability and environmental consciousness has prompted many individuals to seek products that align with their values. Menstrual cups, made of medical-grade silicone or other safe materials, significantly reduce the amount of waste generated from menstrual products. This resonates with consumers increasingly making choices based on environmental considerations, leading to a shift away from disposable options.

    What are the drivers for the growth of the global menstrual cups market?

    The convenience and cost-effectiveness offered by menstrual cups play an essential role in driving the demand for this innovative menstrual hygiene product. One of the primary drivers is the long-lasting durability of menstrual cups. Unlike traditional disposable options such as pads and tampons, which must be replaced frequently, menstrual cups can be reused for several years. This durability reduces the frequency of purchases and minimizes the environmental impact associated with the disposal of single-use products. Consumers are increasingly drawn to the cost-effectiveness of menstrual cups, recognizing them as a one-time investment that leads to long-term savings.
    The convenience provided by menstrual cups is also a significant factor influencing market growth. Menstrual cups can be worn for up to 12 hours, depending on the flow, before emptying and cleaning. This extended wear time makes them particularly appealing to women with active lifestyles, as they do not require as much attention and change as traditional products. The convenience of not having to carry multiple pads or tampons, especially in situations where restroom facilities may be limited, adds to the appeal of menstrual cups. This aspect resonates with individuals seeking a hassle-free and practical approach to managing their menstrual hygiene.

    What are the trends observed in the global menstrual cups market?

    The use of thermoplastic elastomers (TPE) in manufacturing menstrual cups is emerging as a notable trend in the menstrual cups market. Manufacturers are increasingly choosing TPE over other materials due to its unique properties that make it well-suited for this application. TPE is a versatile material that combines the characteristics of thermoplastics and elastomers, providing flexibility, durability, and ease of processing. Its ability to be molded into various shapes and forms makes it an ideal choice for crafting menstrual cups comfortably inserted and adapted to the user's anatomy.
    Manufacturers opt for TPE in menstrual cup production because of its hypoallergenic and biocompatible nature. TPE is known for being safe for prolonged skin contact, making it suitable for intimate and sensitive applications like menstrual hygiene products. This characteristic is crucial for ensuring the comfort and well-being of users, reducing the risk of irritation or adverse reactions. The hypoallergenic properties of TPE enhance the overall user experience, positioning menstrual cups made from this material as a reliable and health-conscious choice in the market.

    Which type segment is the fastest growing in the menstrual cups globally?

    Based on product type, the menstrual cups market is categorized into reusable and disposable. The reusable segment is expected to register the highest CAGR during 2022–2030. Reusable menstrual cups represent a sustainable and cost-effective revolution in menstrual hygiene. Typically crafted from medical-grade silicone, rubber, or thermoplastic elastomers, these bell-shaped cups are inserted into the vagina to collect menstrual flow rather than absorbing it like traditional tampons or pads. The flexibility and softness of the material ensure comfort and ease of use, adapting to the user's anatomy. Reusable menstrual cups can be worn for up to 12 hours, providing leak-free protection and allowing users greater flexibility in managing their periods. One of their most significant advantages is their environmental impact, as they can be reused. The cups significantly reduce the amount of menstrual waste produced, contributing to an eco-friendly menstrual care routine. In addition, the long-term cost savings and the convenience of not needing to purchase disposable products regularly make reusable menstrual cups an increasingly popular choice for users looking for sustainable and practical alternatives in menstrual hygiene.

    Based on the distribution channel, which segment led the global menstrual cups market in 2022?

    Based on distribution channel, the menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The rise of online retail platforms has significantly impacted the distribution of menstrual cups, facilitated a global reach, and provided convenience for consumers. The discreet and private nature of online shopping particularly appeals to individuals who may feel uncomfortable purchasing menstrual products in physical stores. Online platforms offer a wide range of menstrual cup options and serve as educational hubs, providing information on usage, benefits, and environmental impact. The accessibility of online retail transcends geographical barriers, making menstrual cups available to users worldwide, including regions where these products may not be readily accessible through traditional retail channels.

    Shejal Jamdade
    Shejal Jamdade
    Associate Vice President,
    Market Research & Consulting

    With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

    Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

    • Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
    • PEST and SWOT Analysis
    • Market Size Value / Volume - Global, Regional, Country
    • Industry and Competitive Landscape
    • Excel Dataset

    Testimonials

    user

    I wish to appreciate your support and the professionalism you displayed in the course of attending to my request for information regarding to infectious disease IVD market in Nigeria. I appreciate your patience, your guidance, and the fact that you were willing to offer a discount, which eventually made it possible for us to close a deal. I look forward to engaging The Insight Partners in the future, all thanks to the impression you have created in me as a result of this first encounter.

    DR CHIJIOKE ONYIA, MANAGING DIRECTOR, PineCrest Healthcare Ltd.
    user

    The Insight Partners delivered insightful, well-structured market research with strong domain expertise. Their team was professional and responsive throughout. The user-friendly website made accessing industry reports seamless. We highly recommend them for reliable, high-quality research services

    Yukihiko Adachi CEO, Deep Blue, LLC.

    Reason to Buy

    • Informed Decision-Making
    • Understanding Market Dynamics
    • Competitive Analysis
    • Customer Insights
    • Market Forecasts
    • Risk Mitigation
    • Strategic Planning
    • Investment Justification
    • Identifying Emerging Markets
    • Enhancing Marketing Strategies
    • Boosting Operational Efficiency
    • Tracking Industry Innovations
    • Aligning with Regulatory Trends
    Your Key Concerns Addressed - Question & Answer
    Can I view a sample of the report before purchasing?

    Yes! We provide a free sample of the report, which includes Report Scope (Table of Contents), report structure, and selected insights to help you assess the value of the full report. Please click on the "Download Sample" button or contact us to receive your copy.

    Is analyst support included with the purchase?

    Absolutely — analyst assistance is part of the package. You can connect with our analyst post-purchase to clarify report insights, methodology or discuss how the findings apply to your business needs.

    What are the next steps once I place an order?

    Once your order is successfully placed, you will receive a confirmation email along with your invoice.

    • For published reports: You’ll receive access to the report within 4–6 working hours via a secured email sent to your email.
    • For upcoming reports: Your order will be recorded as a pre-booking. Our team will share the estimated release date and keep you informed of any updates. As soon as the report is published, it will be delivered to your registered email.

    Can the report be tailored to suit my specific needs?

    We offer customization options to align the report with your specific objectives. Whether you need deeper insights into a particular region, industry segment, competitor analysis, or data cut, our research team can tailor the report accordingly. Please share your requirements with us, and we’ll be happy to provide a customized proposal or scope.

    In what format is the report delivered?

    The report is available in either PDF format or as an Excel dataset, depending on the license you choose.

    The PDF version provides the full analysis and visuals in a ready-to-read format. The Excel dataset includes all underlying data tables for easy manipulation and further analysis.
    Please review the license options at checkout or contact us to confirm which formats are included with your purchase.

    How secure is the payment process on your platform?

    Our payment process is fully secure and PCI-DSS compliant.

    We use trusted and encrypted payment gateways to ensure that all transactions are protected with industry-standard SSL encryption. Your payment details are never stored on our servers and are handled securely by certified third-party processors.
    You can make your purchase with confidence, knowing your personal and financial information is safe with us.

    Do you provide special pricing for buying multiple reports?

    Yes, we do offer special pricing for bulk purchases.
    If you're interested in purchasing multiple reports, we’re happy to provide a customized bundle offer or volume-based discount tailored to your needs. Please contact our sales team with the list of reports you’re considering, and we’ll share a personalized quote.

    Can I connect with your team to discuss the report before buying?

    Yes, absolutely.
    Our team is available to help you make an informed decision. Whether you have questions about the report’s scope, methodology, customization options, or which license suits you best, we’re here to assist. Please reach out to us at sales@theinsightpartners.com, and one of our representatives will get in touch promptly.

    Will I get a billing invoice upon purchase?

    Yes, a billing invoice will be automatically generated and sent to your registered email upon successful completion of your purchase.
    If you need the invoice in a specific format or require additional details (such as company name, GST, or VAT information), feel free to contact us, and we’ll be happy to assist.

    Is there support available if I can’t access my report?

    Yes, certainly.
    If you encounter any difficulties accessing or receiving your report, our support team is ready to assist you. Simply reach out to us via email or live chat with your order information, and we’ll ensure the issue is resolved quickly so you can access your report without interruption.

    Our Clients

    The List of Companies - Menstrual Cups Market

    1. Nixit
    2. Lunette Global
    3. Lena Cup LLC
    4. Diva International Inc
    5. Saalt
    6. Pixie Cup
    7. June Cup
    8. Cora
    9. The Flex Company
    10. Blossom Cup
    Sales Assistance
    US: +1-646-491-9876
    UK: +44-20-8125-4005
    Email: sales@theinsightpartners.com
    Chat with us
    DUNS Logo
    87-673-9708
    ISO Certified Logo
    ISO 9001:2015
    ISO Certified Logo