The menstrual cups market size was valued at US$ 1,050.81 million in 2022 and is expected to reach US$ 1,644.06 million by 2030; it is estimated to register a CAGR of 5.8% from 2022 to 2030.
Market Insights and Analyst View:
Menstrual cups are reusable, bell-shaped devices designed for feminine hygiene during menstruation. Typically made of medical-grade silicone or rubber, these cups are inserted into the vagina to collect menstrual fluid rather than absorbing it like traditional tampons or pads. They create a seal to prevent leaks and can be worn for up to 12 hours before needing to be emptied, offering a sustainable and cost-effective alternative to disposable products. Menstrual cups are gaining popularity for their environmental benefits and long-term cost savings compared to traditional menstrual hygiene options.
Growth Drivers and Challenges:
The surging demand for sustainable menstrual products is a primary driver propelling the menstrual cup market. In recent years, there has been a global shift toward sustainability, with consumers becoming increasingly aware of the environmental impact of traditional disposable menstrual products. Traditional pads and tampons contribute significantly to plastic waste, and their production involves consuming resources and energy. Every year, an average woman trashes nearly 150 kilograms of nonbiodegradable waste. In India alone, roughly 121 million women and girls use an average of eight disposable and non-compostable pads per month, generating 1.021 billion pads waste monthly, 12.3 billion pads waste annually, and 113,000 metric ton of annual menstrual waste. Menstrual cups have emerged as a leading choice as individuals seek eco-friendly alternatives due to their reusable nature. This heightened environmental consciousness drives consumers to opt for products that minimize their ecological footprint, boosting the demand for menstrual cups.
The increased demand for sustainable menstrual products is closely tied to a broader movement advocating women's health and well-being. Consumers are increasingly prioritizing products that are not only good for the environment but also safe and beneficial for their health. Menstrual cups, typically made from medical-grade silicone, rubber, or thermoplastic elastomers, are considered safe and hygienic, reducing the risk of irritation and allergic reactions often associated with traditional products. The alignment of menstrual cups with environmental sustainability and women's health contributes to their appeal, acting as a driver for their rising popularity.
The call for sustainability in menstrual products has been amplified by various advocacy groups, NGOs, and government initiatives that aim to raise awareness about the environmental impact of disposable options. Campaigns promoting sustainable menstruation have been crucial in educating the public about the benefits of reusable alternatives like menstrual cups. The growing visibility and endorsement of sustainable menstrual practices contribute to a positive shift in consumer attitudes, fostering greater acceptance and adoption of menstrual cups.
The demand for sustainable menstrual products is also fueled by a younger generation of consumers prioritizing eco-conscious choices. Millennials and Generation Z, in particular, drive the demand for sustainable and ethical products across various industries, including personal care. These demographics' awareness and preferences influence market trends, and menstrual cups, being a sustainable and forward-thinking option, align well with their values. As this demographic continues to grow in purchasing power, the demand for menstrual cups will also grow, reinforcing their position in the market as a leading sustainable menstrual product.
However, consumer perception and unawareness represent significant restraints in the menstrual cup market, impacting adoption rates globally. Many individuals remain uninformed about the benefits of menstrual cups due to a lack of comprehensive education and awareness campaigns. The unfamiliarity with the product and its advantages, such as cost-effectiveness, reduced environmental impact, and extended wear time, contributes to potential users' reluctance to switch from traditional menstrual products. This lack of knowledge can lead to misconceptions and inhibitions, hindering the broader acceptance of menstrual cups as a viable and practical alternative.
The hesitation to use menstrual cups is often rooted in concerns about difficulty in insertion and removal. Several consumers perceive the learning curve associated with using menstrual cups as a barrier, assuming it requires a level of skill or comfort that they may not possess. The lack of understanding about menstrual cups' straightforward application and potential health benefits contributes to this apprehension. Overcoming these preconceived notions and misconceptions requires targeted educational efforts to highlight menstrual cups' ease of use, comfort, and positive environmental impact. By addressing these concerns and fostering awareness, the market can work toward dispelling myths and encouraging a more positive perception of menstrual cups among potential users.
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Menstrual Cups Market: Strategic Insights
Market Size Value in US$ 1,050.81 million in 2022 Market Size Value by US$ 1,644.06 million by 2030 Growth rate CAGR of 5.8% from 2022 to 2030 Forecast Period 2022-2030 Base Year 2022
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Menstrual Cups Market: Strategic Insights
| Market Size Value in | US$ 1,050.81 million in 2022 |
| Market Size Value by | US$ 1,644.06 million by 2030 |
| Growth rate | CAGR of 5.8% from 2022 to 2030 |
| Forecast Period | 2022-2030 |
| Base Year | 2022 |
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Report Segmentation and Scope:
The global menstrual cups market is segmented on the basis of type, material, distribution channel, and geography. Based on type, the market is categorized into reusable and disposable. By material, the market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. By distribution channel, the market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. By geography, the global menstrual cups market is broadly segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Segmental Analysis:
Based on type, the menstrual cups market is categorized into reusable and disposable. The reusable segment is expected to register the highest CAGR during 2022–2030. Reusable menstrual cups represent a sustainable and cost-effective revolution in menstrual hygiene. Typically crafted from medical-grade silicone, rubber, or thermoplastic elastomers, these bell-shaped cups are inserted into the vagina to collect menstrual flow rather than absorbing it like traditional tampons or pads. The flexibility and softness of the material ensure comfort and ease of use, adapting to the user's anatomy. Reusable menstrual cups can be worn for up to 12 hours, providing leak-free protection and allowing users greater flexibility in managing their periods. One of their most significant advantages is their environmental impact, as they can be reused. The cups significantly reduce the amount of menstrual waste produced, contributing to an eco-friendly menstrual care routine. In addition, the long-term cost savings and the convenience of not needing to purchase disposable products regularly make reusable menstrual cups an increasingly popular choice for users looking for sustainable and practical alternatives in menstrual hygiene.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Regional Analysis:
The menstrual cups market is segmented into five key regions: North America, Europe, Asia Pacific, South & Central America, and the Middle East & Africa. North America dominated the global menstrual cups market in 2022, as the market in this region was valued at US$ 395.41 million. Europe is a second major contributor, holding more than 30% share of the global market. Asia Pacific is expected to register a considerable CAGR of over 5% during 2022–2030. The surge in demand for menstrual cups in Asia Pacific can be attributed to various factors, including rising cultural shifts, increasing awareness, and the growing importance of women's health. There has been a rising movement toward breaking taboos surrounding menstruation in many Asian countries.
COVID-19 Pandemic Impact:
The COVID-19 pandemic initially hindered the global menstrual cups market due to the shutdown of manufacturing units, shortage of labor, disruption of supply chains, and financial instability. The disruption of operations in various industries due to the economic slowdown caused by the COVID-19 outbreak restrained the menstrual cups supply. Moreover, various stores were closed, which limited the sales of menstrual cups. Nevertheless, businesses started gaining ground as previously imposed limitations were revoked across various countries in 2021. Moreover, the implementation of COVID-19 vaccination drives by governments of different countries eased the situation, leading to a rise in business activities worldwide. Several markets, including the menstrual cups market, reported growth after the ease of lockdowns and movement restrictions.
Competitive Landscape and Key Companies:
Nixit, Lunette Global, Lena Cup LLC, Diva International Inc., Saalt, Pixie Cup, June Cup, Cora, The Flex Company, and Blossom Cup are among the prominent players operating in the global menstrual cups market.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type, Material, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
This text is related
to country scope.
Frequently Asked Questions
The use of thermoplastic elastomers (TPE) in manufacturing menstrual cups is emerging as a notable trend in the menstrual cups market. Manufacturers are increasingly choosing TPE over other materials due to its unique properties that make it well-suited for this application. TPE is a versatile material that combines the characteristics of thermoplastics and elastomers, providing flexibility, durability, and ease of processing. Its ability to be molded into various shapes and forms makes it an ideal choice for crafting menstrual cups comfortably inserted and adapted to the user's anatomy.
Manufacturers opt for TPE in menstrual cup production because of its hypoallergenic and biocompatible nature. TPE is known for being safe for prolonged skin contact, making it suitable for intimate and sensitive applications like menstrual hygiene products. This characteristic is crucial for ensuring the comfort and well-being of users, reducing the risk of irritation or adverse reactions. The hypoallergenic properties of TPE enhance the overall user experience, positioning menstrual cups made from this material as a reliable and health-conscious choice in the market.
Based on distribution channel, the menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The rise of online retail platforms has significantly impacted the distribution of menstrual cups, facilitated a global reach, and provided convenience for consumers. The discreet and private nature of online shopping particularly appeals to individuals who may feel uncomfortable purchasing menstrual products in physical stores. Online platforms offer a wide range of menstrual cup options and serve as educational hubs, providing information on usage, benefits, and environmental impact. The accessibility of online retail transcends geographical barriers, making menstrual cups available to users worldwide, including regions where these products may not be readily accessible through traditional retail channels.
Based on product type, the menstrual cups market is categorized into reusable and disposable. The reusable segment is expected to register the highest CAGR during 2022–2030. Reusable menstrual cups represent a sustainable and cost-effective revolution in menstrual hygiene. Typically crafted from medical-grade silicone, rubber, or thermoplastic elastomers, these bell-shaped cups are inserted into the vagina to collect menstrual flow rather than absorbing it like traditional tampons or pads. The flexibility and softness of the material ensure comfort and ease of use, adapting to the user's anatomy. Reusable menstrual cups can be worn for up to 12 hours, providing leak-free protection and allowing users greater flexibility in managing their periods. One of their most significant advantages is their environmental impact, as they can be reused. The cups significantly reduce the amount of menstrual waste produced, contributing to an eco-friendly menstrual care routine. In addition, the long-term cost savings and the convenience of not needing to purchase disposable products regularly make reusable menstrual cups an increasingly popular choice for users looking for sustainable and practical alternatives in menstrual hygiene.
The convenience and cost-effectiveness offered by menstrual cups play an essential role in driving the demand for this innovative menstrual hygiene product. One of the primary drivers is the long-lasting durability of menstrual cups. Unlike traditional disposable options such as pads and tampons, which must be replaced frequently, menstrual cups can be reused for several years. This durability reduces the frequency of purchases and minimizes the environmental impact associated with the disposal of single-use products. Consumers are increasingly drawn to the cost-effectiveness of menstrual cups, recognizing them as a one-time investment that leads to long-term savings.
The convenience provided by menstrual cups is also a significant factor influencing market growth. Menstrual cups can be worn for up to 12 hours, depending on the flow, before emptying and cleaning. This extended wear time makes them particularly appealing to women with active lifestyles, as they do not require as much attention and change as traditional products. The convenience of not having to carry multiple pads or tampons, especially in situations where restroom facilities may be limited, adds to the appeal of menstrual cups. This aspect resonates with individuals seeking a hassle-free and practical approach to managing their menstrual hygiene.
The major players operating in the global menstrual cups market are Nixit, Lunette Global, Lena Cup LLC, Diva International Inc., Saalt, Pixie Cup, June Cup, Cora, The Flex Company, and Blossom Cup among others.
In 2022, North America region accounted for the largest share of the global menstrual cups market. The surge in demand for menstrual cups in North America can be attributed to several factors that reflect changing attitudes toward menstrual hygiene products, environmental concerns, and a need for more sustainable and cost-effective alternatives. Awareness and acceptance of menstrual cups as an eco-friendly option compared to traditional disposable products such as tampons and pads is growing across the region. Menstrual cups are reusable and long-lasting, reducing the environmental effects associated with the disposal of single-use menstrual products. Single-use menstrual products and plastic packaging of pads, tampons, and panty liners generate more than 200,000 metric ton of waste annually. According to the data from the Harvard Business School, the US recorded the disposal of 12 billion pads and 7 billion tampons in landfills, sewage lines, and oceans annually. The rising focus on sustainability and environmental consciousness has prompted many individuals to seek products that align with their values. Menstrual cups, made of medical-grade silicone or other safe materials, significantly reduce the amount of waste generated from menstrual products. This resonates with consumers increasingly making choices based on environmental considerations, leading to a shift away from disposable options.
The List of Companies - Menstrual Cups Market
- Nixit
- Lunette Global
- Lena Cup LLC
- Diva International Inc
- Saalt
- Pixie Cup
- June Cup
- Cora
- The Flex Company
- Blossom Cup
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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