$4550
The mezcal market was valued at US$ 727.11 million in 2019 and is projected to reach US$ 1,136.55 million by 2027; it is expected to grow at a CAGR of 6.1% from 2020 to 2027.
Mezcal beverage is made from the agave plant (traditionally, it is known as maguey). The big difference between the Mezcal and Tequila is the way agaves are cooked to extract all the fermentable sugars. Agaves or magueys are mostly found in many parts of Mexico and south to the Equator, though most mezcal is made in Oaxaca. Mezcal can be prepared from many different varieties of agave. Agave Espadin is the most popular variety, and it is produced in specific states as well.
In 2019, North America accounted the largest share of the mezcal market owing to the several mezcal breweries that have a strong foothold in the region. These breweries are constantly working toward innovation and development of different varieties of mezcal with improved tastes along with qualities to attract new consumers and widen the consumer base in the region. The export of mezcal to several countries across North America as well as innovative programs aimed at marketing the product in the region drive the market growth in North America. The demand for spirits throughout the on-trade sales channels, together with full-service restaurants along with cafes/bars, is also anticipated to rise significantly over the forecast period. High disposable income and changing lifestyles attract consumers to consume luxurious beverages such as mezcal, which is anticipated to expand the mezcal market in North America.
The COVID-19 outbreak was first reported in Wuhan (China) during December 2019. As of January 2021, the US, Brazil, India, Russia, Spain, and the UK are among the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 pandemic is adversely affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food and beverage is one of the world’s major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns. For instance, China is the global manufacturing hub and largest raw material supplier for various industries and it is also one of the worst affected countries. The lockdown of various plants and factories in China is hindering the global supply chains and disrupting the manufacturing activities, delivery schedules, and various materials sales. Numerous companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia, and North America are hampering the business collaborations and partnerships opportunities. All these factors are anticipated to hinder the food & beverages industry, which would restrain the growth of various markets related to this industry in the coming months.
Global Mezcal Market
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Market Insights
Increasing Demand for Luxury and Premium Beverages
The increasing trend of premiumization, which is leading to the consumption of luxury alcoholic as well as non-alcoholic beverages, boost the demand for Mezcal. The premiumization trend is more than sipping spirits. There is an increasing demand for the premium mezcal products among millennial consumers. They are ready to spend high amount on the high-end and super-premium products owing to the increasing disposable income in developed economies such as North America and Western Europe. The market for high-end premium spirits grew by 5–6% per year by volume from 2019 to 2021 owing to the growing per-capita disposable income of consumers and the persisting growth of the economy. The demand for mezcal has increased significantly over the past few years, and the market is expected to grow during the forecast period. There is an increasing trend amongst wealthier consumers in established spirit markets to seek exciting and new premium products and trade up to drinks of niche varieties with a high production value. As a result, the volume of premium spirits improved significantly when compared to that of the familiar spirits. The rising demand for premium mezcal outlines the growth of the global mezcal market. It highlights the potential for smaller manufacturers to partner with the larger players to enter new markets, which is anticipated to be an essential step to ensure growth in the mezcal market.
Type Insights
Based on type, the mezcal market is bifurcated into 100% Agave and Blends. The 100% agave segment led the mezcal market with a larger share in 2019. 100% Agave mezcal meant that all the fermented sugars which are distilled to become tequila come from the Blue Weber agave plant. Mezcal can be obtained from more than 30 varieties of agave. According to spirits writer Chris Tunstall, the most common varieties of agave utilized for mezcal making are tobalá, tobaziche, tepeztate, arroqueño, and espadín, which is the most common agave and accounts for up to 90% of mezcal. The two types of mezcal are made of 100% agave and are mixed with other ingredients, with about 80% agave. Both types consist of four categories. White mezcal is clear also hardly aged. Dorado (golden) is not aged; however, a coloring agent is added. This is primarily done with a mixed mezcal. Reposado or añejado (aged) is poured in wood barrels mostly from two to nine months. This can be made with 100% agave or mixed mezcals. Añejo is aged in barrels for a minimum time of 12 months. The best of this type is basically aged from 18 months to three years. If the añejo is 100% agave, it is usually aged for about four years.
Mezcal Market, by Type – 2019 and 2027
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- Request discounts available for Start-Ups & Universities
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Request discounts available for Start-Ups & Universities
Sales Channel Insights
Based on sales channel, the mezcal market is segmented into HoReCa, specialty stores, supermarkets and hypermarkets, and online. The HoReCa segment led the market with the largest share in 2019. The hospitality industry, also known as the HoReCa (Hotels, Restaurants, and Catering) industry, is one of the fastest-growing markets across the world. B2B wholesale giants, such as Walmart, are increasingly becoming part of the FMCG along with the beverages supply chain due to their reach in the HoReCa space that services the hotel industry. Since the first steps on the market, products requires attentive care. Also, retail marketing offers an exclusive network of sales supporters in the HoReCa field who will use their expertise and skills to highlight the brand according to the channel it belongs to. Alcoholic beverages are eying at this lucrative segment today, since it outnumbers the bars, cafes, clubs, and pubs globally. There is an increasing footfall of consumers into the hotels, restaurants, cafes, bars, and other such places, which is positively contributing to the mezcal market growth.
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Mezcal Market: Strategic Insights
Market Size Value in US$ 727.11 Million in 2019 Market Size Value by US$ 1,136.55 Million by 2027 Growth rate CAGR of 6.1% from 2020-2027 Forecast Period 2020-2027 Base Year 2020
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Customize Research To Suit Your Requirement
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Mezcal Market: Strategic Insights
| Market Size Value in | US$ 727.11 Million in 2019 |
| Market Size Value by | US$ 1,136.55 Million by 2027 |
| Growth rate | CAGR of 6.1% from 2020-2027 |
| Forecast Period | 2020-2027 |
| Base Year | 2020 |
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A few key players operating in the Mezcal market are El Silencio, Mezcal Vago, Pernod Ricard, Ilegal Mezcal, Rey Campero, Mezcal Amores, Craft Distillers, Los Danzantes, Mezcalgulroo, and Wahaka. Major players are focused on strategies such as mergers and acquisitions, and product launches to increase the geographical presence and consumer base globally.
Report Spotlights
- Progressive industry trends in the global mezcal market to help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the global mezcal market from 2017 to 2027
- Estimation of the demand for mezcal across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and the demand for mezcal
- Market trends and outlook coupled with factors driving and restraining the growth of the mezcal market
- Decision-making process by understanding strategies that underpin commercial interest with regard to global mezcal market growth
- Mezcal market size at various nodes of market
- Detailed overview and segmentation of the global mezcal market as well as its dynamics in the industry
- Mezcal market size in various regions with promising growth opportunities
Mezcal Market, by Type
- 100% Agave
- Blends
Mezcal Market, by Product
- Mezcal Joven
- Mezcal Reposado
- Mezcal Anejo
- Others
Mezcal Market, by Sales Channel
- HoReCa
- Specialty Stores
- Supermarkets and Hypermarkets
- Online
Company Profiles
- El Silencio
- Mezcal Vago
- Pernod Ricard
- Ilegal Mezcal
- Rey Campero
- Mezcal Amores
- Craft Distillers
- Los Danzantes
- Mezcalgulroo
- Wahaka
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Type , Product , and Sales Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, South Africa, South Korea, United Arab Emirates, United Kingdom, United States
Frequently Asked Questions
The major players operating in the global mezcal market are El Silencio, Mezcal Vago, Pernod Ricard, Ilegal Mezcal, Rey Campero, Mezcal Amores, Craft Distillers, Los Danzantes, Mezcalgulroo and Wahaka among others.
In 2019, North America contributed to the largest share in the global mezcal market. The growth of the mezcal market in this region is primarily attributed to the increase in demand for more alcoholic beverages among the young population. Several mezcal breweries have a strong foothold in the North American region. Key market players present in the North America mezcal market, includes Takara Mezcal USA Inc., Gekkeikan Mezcal, Ozeki Mezcal and others. These breweries are constantly working towards innovation and development of different varieties of mezcal with improved tastes and qualities to attract new consumers and widen the consumer base in the region. The export of mezcal to several countries across North America will contribute to the rise in demand for mezcal in the region.
Based on product, the mezcal market is bifurcated into mezcal joven, mezcal reposado, mezcal anejo, and others. The mezcal joven segment dominated the mezcal market, whereas the mescal reposado segment is anticipated to grow at the fastest growth rate over the forecast period of 2020-2027. Unaged mezcal is basically referred to as Joven, or as young. Joven is the more preferred drink, followed by Reposado due to its same flavor as tequila. It is cheaper as compared to other types as it comes aged for less than two months or un-aged. The product is available in different flavors, including citrus, green apple, and white pepper. Mezcal Joven is mostly preferred in cocktails to add the sacred flavor of sweet agave in the drinks.
The list of Companies - Mezcal Market
- El Silencio
- Mezcal Vago
- Pernod Ricard
- Ilegal Mezcal
- Rey Campero
- Mezcal Amores
- Craft Distillers
- Los Danzantes
- Mezcalgulroo
- Wahaka
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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