Mezcal Market Size 2021 - Industry Size, Share and Analysis to 2027

Mezcal Market Forecast to 2027 - COVID-19 Impact and Global Analysis By Type (100% Agave and Blends), Product (Mezcal Joven, Mezcal Reposado, Mezcal Anejo, and Others), and Sales Channel (HoReCa, Specialty Stores, Supermarkets and Hypermarkets, and Online)

Publication Month: Jan 2021 | Report Code: TIPRE00007716 | No. of Pages: No. of Pages140 | Category: Food and Beverages | Status: Published

The mezcal market was valued at US$ 727.11 million in 2019 and is projected to reach US$ 1,136.55 million by 2027; it is expected to grow at a CAGR of 6.1% from 2020 to 2027.

Mezcal beverage is made from the agave plant (traditionally, it is known as maguey). The big difference between the Mezcal and Tequila is the way agaves are cooked to extract all the fermentable sugars. Agaves or magueys are mostly found in many parts of Mexico and south to the Equator, though most mezcal is made in Oaxaca. Mezcal can be prepared from many different varieties of agave. Agave Espadin is the most popular variety, and it is produced in specific states as well.

In 2019, North America accounted the largest share of the mezcal market owing to the several mezcal breweries that have a strong foothold in the region. These breweries are constantly working toward innovation and development of different varieties of mezcal with improved tastes along with qualities to attract new consumers and widen the consumer base in the region. The export of mezcal to several countries across North America as well as innovative programs aimed at marketing the product in the region drive the market growth in North America. The demand for spirits throughout the on-trade sales channels, together with full-service restaurants along with cafes/bars, is also anticipated to rise significantly over the forecast period. High disposable income and changing lifestyles attract consumers to consume luxurious beverages such as mezcal, which is anticipated to expand the mezcal market in North America.

The COVID-19 outbreak was first reported in Wuhan (China) during December 2019. As of January 2021, the US, Brazil, India, Russia, Spain, and the UK are among the worst affected countries in terms of confirmed cases and reported deaths. The COVID-19 pandemic is adversely affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The food and beverage is one of the world’s major industries suffering serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns. For instance, China is the global manufacturing hub and largest raw material supplier for various industries and it is also one of the worst affected countries. The lockdown of various plants and factories in China is hindering the global supply chains and disrupting the manufacturing activities, delivery schedules, and various materials sales. Numerous companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition, the global travel bans imposed by countries in Europe, Asia, and North America are hampering the business collaborations and partnerships opportunities. All these factors are anticipated to hinder the food & beverages industry, which would restrain the growth of various markets related to this industry in the coming months.

Global Mezcal Market

Global Mezcal Market

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Market Insights

Increasing Demand for Luxury and Premium Beverages

The increasing trend of premiumization, which is leading to the consumption of luxury alcoholic as well as non-alcoholic beverages, boost the demand for Mezcal. The premiumization trend is more than sipping spirits. There is an increasing demand for the premium mezcal products among millennial consumers. They are ready to spend high amount on the high-end and super-premium products owing to the increasing disposable income in developed economies such as North America and Western Europe. The market for high-end premium spirits grew by 5–6% per year by volume from 2019 to 2021 owing to the growing per-capita disposable income of consumers and the persisting growth of the economy. The demand for mezcal has increased significantly over the past few years, and the market is expected to grow during the forecast period. There is an increasing trend amongst wealthier consumers in established spirit markets to seek exciting and new premium products and trade up to drinks of niche varieties with a high production value. As a result, the volume of premium spirits improved significantly when compared to that of the familiar spirits. The rising demand for premium mezcal outlines the growth of the global mezcal market. It highlights the potential for smaller manufacturers to partner with the larger players to enter new markets, which is anticipated to be an essential step to ensure growth in the mezcal market.

Type Insights

Based on type, the mezcal market is bifurcated into 100% Agave and Blends. The 100% agave segment led the mezcal market with a larger share in 2019. 100% Agave mezcal meant that all the fermented sugars which are distilled to become tequila come from the Blue Weber agave plant. Mezcal can be obtained from more than 30 varieties of agave. According to spirits writer Chris Tunstall, the most common varieties of agave utilized for mezcal making are tobalá, tobaziche, tepeztate, arroqueño, and espadín, which is the most common agave and accounts for up to 90% of mezcal. The two types of mezcal are made of 100% agave and are mixed with other ingredients, with about 80% agave. Both types consist of four categories. White mezcal is clear also hardly aged. Dorado (golden) is not aged; however, a coloring agent is added. This is primarily done with a mixed mezcal. Reposado or añejado (aged) is poured in wood barrels mostly from two to nine months. This can be made with 100% agave or mixed mezcals. Añejo is aged in barrels for a minimum time of 12 months. The best of this type is basically aged from 18 months to three years. If the añejo is 100% agave, it is usually aged for about four years.

Mezcal Market, by Type – 2019 and 2027

Mezcal Market, by Type – 2019 and 2027

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Sales Channel Insights

Based on sales channel, the mezcal market is segmented into HoReCa, specialty stores, supermarkets and hypermarkets, and online. The HoReCa segment led the market with the largest share in 2019. The hospitality industry, also known as the HoReCa  (Hotels, Restaurants, and Catering) industry, is one of the fastest-growing markets across the world. B2B wholesale giants, such as Walmart, are increasingly becoming part of the FMCG along with the beverages supply chain due to their reach in the HoReCa space that services the hotel industry. Since the first steps on the market, products requires attentive care. Also, retail marketing offers an exclusive network of sales supporters in the HoReCa field who will use their expertise and skills to highlight the brand according to the channel it belongs to. Alcoholic beverages are eying at this lucrative segment today, since it outnumbers the bars, cafes, clubs, and pubs globally. There is an increasing footfall of consumers into the hotels, restaurants, cafes, bars, and other such places, which is positively contributing to the mezcal market growth.

Strategic Insights

Report CoverageDetails
Market Size Value inUS$ 727.11 Million in 2019
Market Size Value byUS$ 1,136.55 Million by 2027
Growth rateCAGR of 6.1% from 2020-2027
Forecast Period2020-2027
Base Year2020
No. of Pages140
No. of Tables80
No. of Charts & Figures80
Historical data availableYes
Segments coveredType , Product , and Sales Channel
Regional scopeNorth America; Europe; Asia Pacific; Latin America; MEA
Country scopeUS, UK, Canada, Germany, France, Italy, Australia, Russia, China, Japan, South Korea, Saudi Arabia, Brazil, Argentina
Report coverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Free Sample Copy Available

A few key players operating in the Mezcal market are El Silencio, Mezcal Vago, Pernod Ricard, Ilegal Mezcal, Rey Campero, Mezcal Amores, Craft Distillers, Los Danzantes, Mezcalgulroo, and Wahaka. Major players are focused on strategies such as mergers and acquisitions, and product launches to increase the geographical presence and consumer base globally.  

Report Spotlights

  • Progressive industry trends in the global mezcal market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the global mezcal market from 2017 to 2027
  • Estimation of the demand for mezcal across various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
  • Recent developments to understand the competitive market scenario and the demand for mezcal  
  • Market trends and outlook coupled with factors driving and restraining the growth of the mezcal market
  • Decision-making process by understanding strategies that underpin commercial interest with regard to global mezcal market growth
  • Mezcal   market size at various nodes of market
  • Detailed overview and segmentation of the global mezcal market as well as its dynamics in the industry
  • Mezcal market size in various regions with promising growth opportunities

Mezcal Market, by Type

  • 100% Agave
  • Blends

Mezcal Market, by Product

  • Mezcal Joven
  • Mezcal Reposado
  • Mezcal Anejo
  • Others

Mezcal Market, by Sales Channel

  • HoReCa
  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Online

Company Profiles

  • El Silencio
  • Mezcal Vago
  • Pernod Ricard
  • Ilegal Mezcal
  • Rey Campero
  • Mezcal Amores
  • Craft Distillers
  • Los Danzantes
  • Mezcalgulroo
  • Wahaka

Frequently Asked Questions

The major players operating in the global mezcal market are El Silencio, Mezcal Vago, Pernod Ricard, Ilegal Mezcal, Rey Campero, Mezcal Amores, Craft Distillers, Los Danzantes, Mezcalgulroo and Wahaka among others.
In 2019, North America contributed to the largest share in the global mezcal market. The growth of the mezcal market in this region is primarily attributed to the increase in demand for more alcoholic beverages among the young population. Several mezcal breweries have a strong foothold in the North American region. Key market players present in the North America mezcal market, includes Takara Mezcal USA Inc., Gekkeikan Mezcal, Ozeki Mezcal and others. These breweries are constantly working towards innovation and development of different varieties of mezcal with improved tastes and qualities to attract new consumers and widen the consumer base in the region. The export of mezcal to several countries across North America will contribute to the rise in demand for mezcal in the region.
Based on product, the mezcal market is bifurcated into mezcal joven, mezcal reposado, mezcal anejo, and others. The mezcal joven segment dominated the mezcal market, whereas the mescal reposado segment is anticipated to grow at the fastest growth rate over the forecast period of 2020-2027. Unaged mezcal is basically referred to as Joven, or as young. Joven is the more preferred drink, followed by Reposado due to its same flavor as tequila. It is cheaper as compared to other types as it comes aged for less than two months or un-aged. The product is available in different flavors, including citrus, green apple, and white pepper. Mezcal Joven is mostly preferred in cocktails to add the sacred flavor of sweet agave in the drinks.

The list of Companies - Mezcal Market

  1. El Silencio
  2. Mezcal Vago
  3. Pernod Ricard
  4. Ilegal Mezcal
  5. Rey Campero
  6. Mezcal Amores
  7. Craft Distillers
  8. Los Danzantes
  9. Mezcalgulroo
  10. Wahaka
  • Highlights key business priorities to assist companies realign their business strategies.

  • Features key findings and crucial progressive industry trends in the global mezcal market, thereby allowing players to develop effective long-term strategies.

  • Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.

  • Scrutinizes in-depth market trends as well as key market drivers and restraints.

  • Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
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