Middle East and Africa Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)

Publication Month: Jun 2021 | Report Code: TIPRE00023038 | No. of Pages: 98 | Category: Medical Device | Status: Published

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The sex toys market in Middle East and Africa is expected to grow from US$ 1,097.9 million in 2021 to US$ 1,618.0 million by 2028; it is estimated to grow at a CAGR of 5.7% from 2021 to 2028.

Before becoming fashionable and stylish consumer products, vibrators were used as sexual aids in medical contexts. In the nineteenth century, “vibrotherapy” was used to cure “hysterical women” as apparent increased female sexual desire was declared a medical problem. Sexual devices are still used in clinical practice when it comes to treating sexual dysfunctions in diverse patient populations, such as erectile dysfunction, premature ejaculation, and anorgasmia. Some sexual devices have been officially approved by the FDA for medical use, and some have been developed in conjunction with stakeholders such as people with disabilities. Apart from being used as therapeutic tools, sexual devices are also discussed as preventive measures in the context of public health. As the official WHO definition of sexual health includes sexual pleasure (WHO, 2006), sexual devices that foster the experience of sexual pleasure can be framed as sexual health promoting tools. Today’s sex toy industry offers products to the wider public that aim at the promotion of sexual health (e.g., by instructing and monitoring pelvic floor exercises) and are often labeled “sexual wellness products.” The effectiveness of sex toys in clinical settings is well documented and the accessibility of sexual wellness products to the general population can be regarded as a positive contribution to public sexual health and sexual well-being. The medicalization and “healthicization” of human sexualities are creating new, sanitized standards of healthy sexual normality and generating pressure to master, improve, and constantly work on sexual health. For patients in rehabilitation (e.g., cancer patients after chemotherapy) as well as for patients with primary sexual dysfunctions (e.g., anorgasmia, premature ejaculation), therapeutic interventions incorporating sex toys can be used. Overall, the clinical uses of sex toys are regarded as evidence-based, ethical, safe, and effective.

 

Economic uncertainties and ongoing conflicts are worsening the condition in the region. For instance, countries such as Syria, Libya, and Yemen are suffering violent conflict and cannot implement any public health measures. Iran was in deep economic recession due to the US sanctions. Also, the major source of economic stabilization in Middle East countries is oil production and export. However, the recent pandemic is causing turbulence to the economies of the Middle East region. A sudden drop in domestic and external demand for goods and products, especially crude oil, and halted production due to labor shortage, are major impacts observed in the region. E-commerce is popular because it effectively preserves consumers' privacy by not labelling products with their names and not disclosing customer information during product delivery. E-commerce, which includes business websites, mobile apps, and social media, is the most diverse delivery channel. As a result of these developments, the sex toys market is expected to expand during the pandemic. According to research study LovetheSales.com, lingerie and vibrators are common among South Africans, with market demand up 122 percent and 124 percent respectively in April 2020 compared to April 2019. As a result of the above factors, COVID-19 has a positive impact on the sex toys industry.

 

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the sex toys market. The Middle East and Africa sex toys market is expected to grow at a good CAGR during the forecast period.


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Middle East and Africa Sex Toys Market Segmentation   

 

By Material

  • Metal
  • Silicone
  • Plastic
  • Glass
  • Others

By Gender

  • Male
  • Female

By Distribution Channel

  • E-Commerce
  • Specialty Stores
  • Others

By Country

  • Middle East and Africa
    • UAE
    • Saudi Arabia
    • South Africa
    • Rest of Middle East and Africa

Companies Mentioned

  • Lovehoney Group Ltd.
  • BMS Factory
  • TENGA Co., Ltd.

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Sex Toys Market – By Material

1.3.2        Sex Toys Market – By Gender

1.3.3        Sex Toys Market – By Distribution Channel

1.3.4        Middle East and Africa Sex toys Market – By Country

2.           Middle East and Africa Sex Toys Market – Key Takeaways

3.           Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Middle East and Africa Sex Toys Market – Market Landscape

4.1         Overview

4.2         PEST Analysis

4.2.1        Sex Toys Market- Middle East and Africa PEST Analysis

4.3         Expert Opinion

5.           Middle East and Africa Sex Toys Market - Key Market Dynamics

5.1         Market Drivers

5.1.1        Changing Perception of Customers Toward Utilization of Sex Toys

5.1.2        Increasing Number of Online Sex Toys Retailers

5.2         Market Restraints

5.2.1        Harmful Chemicals in Sex Toys

5.3         Market Opportunities

5.3.1        Increasing Investment by Sex Toys Manufacturers

5.4         Future Trends

5.4.1        Increasing Adoption of Technology in Sex Toys

5.4.2        App-Enabled Distance Toys and Bluetooth-Powered Toys:

5.4.3        Adventurous Toys:

5.4.4        USB-Rechargeable Toys:

5.4.5        Sex Toys for Medicalization and Sexual Health Promotion:

5.5         Impact Analysis

6.           Sex Toys Market – Middle East and Africa Analysis

6.1         Middle East and Africa Sex Toys Market Revenue Forecasts and Analysis

7.           Middle East and Africa Sex Toys Market Analysis and Forecasts To 2028 – By Material

7.1         Overview

7.2         Sex Toys Market Share, by Material, 2020 and 2028 (%)

7.3         Metal

7.3.1        Overview

7.3.2        Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.4         Silicone

7.4.1.1          Overview

7.4.1.2          Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.5         Plastic

7.5.1.1          Overview

7.5.1.2          Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.6         Glass

7.6.1.1          Overview

7.6.1.2          Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.7         Others

7.7.1.1          Overview

7.7.1.2          Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.           Middle East and Africa Sex Toys Market Analysis and Forecasts To 2028 – By Gender

8.1         Overview

8.2         Sex toys Market Share, by Gender, 2020 and 2028 (%)

8.3         Male

8.3.1        Overview

8.3.2        Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.4         Female

8.4.1        Overview

8.4.2        Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.           Middle East and Africa Sex toys Market Analysis and Forecasts to 2028– By Distribution Channel

9.1         Overview

9.2         Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

9.3         E-commerce

9.3.1        Overview

9.3.2        E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.4         Specialty Stores

9.4.1        Overview

9.4.2        Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9.5         Others

9.5.1        Overview

9.5.2        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

10.        Sex Toys Market Revenue and Forecasts to 2028 – Geographical Analysis

10.1      Middle East & Africa

10.1.1     Overview

10.1.2     Middle East & Africa: Sex Toys Market Share by Country – 2020 & 2028, (%)

10.1.3     Saudi Arabia

10.1.3.1       Saudi Arabia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.3.2       Saudi Arabia: Sex Toys Market, by Material, 2019–2028 (USD Million)

10.1.3.3       Saudi Arabia: Sex Toys Market, by Gender, 2019–2028 (USD Million)

10.1.3.4       Saudi Arabia: Sex Toys Market, by Distribution Channel, 2019–2028 (Million)

10.1.4     UAE

10.1.4.1       UAE: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.4.2       UAE Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.4.3       UAE Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

10.1.4.4       UAE Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

10.1.5     South Africa

10.1.5.1       South Africa: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.5.2       South Africa Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.5.3       South Africa Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

10.1.5.4       South Africa Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

10.1.6     Rest of Middle East and Africa

10.1.6.1       Rest of Middle East and Africa: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

10.1.6.2       Rest of Middle East and Africa Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

10.1.6.3       Rest of Middle East and Africa Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

10.1.6.4       Rest of Middle East and Africa Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

11.        Impact Of COVID-19 Pandemic on Middle East and Africa Sex Toys Market

11.1      Middle East and Africa: Impact Assessment of COVID-19 Pandemic

12.        Industry Landscape

12.1      Overview

12.2      Growth Strategies Done by the Companies in the Market, (%)

12.3      Organic Developments

12.3.1     Overview

12.4      Inorganic Developments

12.4.1     Overview

13.        COMPANY PROFILES

13.1      BMS Factory

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.1.7     Business Strategy

13.2      TENGA Co., Ltd.

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.2.7     Business Strategy

13.3      Lovehoney Group Ltd.

13.3.1     Overview

13.3.2     Product Portfolio

13.3.3     SWOT Analysis

13.3.4     Recent Developments

13.3.5     Business Strategy

14.        Appendix

14.1      About the Insight Partners

14.2      Glossary of Terms

LIST OF TABLES

Table 1.             Saudi Arabia: Sex Toys Market, by Material– Revenue and Forecast to 2028 (USD Million)

Table 2.             Saudi Arabia: Sex Toys Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 3.             Saudi Arabia: Sex Toys Market, by Distribution Channel– Revenue and Forecast to 2028 (Million)

Table 4.             UAE Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 5.             UAE Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

Table 6.             UAE Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 7.             South Africa Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 8.             South Africa Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

Table 9.             South Africa Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 10.          Rest of Middle East and Africa Sex Toys Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 11.          Rest of Middle East and Africa Sex Toys Market, by Gender – Revenue and Forecast to 2028 (USD Million)

Table 12.          Rest of Middle East and Africa Sex Toys Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 13.          Organic Developments Done by Companies

Table 14.          Inorganic Developments Done by Companies

Table 15.          Glossary of Terms, Sex Toys Market

 

LIST OF FIGURES

Figure 1.           Sex Toys Market Segmentation

Figure 2.           Middle East and Africa Sex Toys Market Overview

Figure 3.           Silicone Segment Held Largest Share of Material in Sex Toys Market

Figure 4.           UAE is Expected to Show Remarkable Growth During the Forecast Period

Figure 5.           Sex Toys Market - Middle East and Africa PEST Analysis

Figure 6.           Sex Toys Market Impact Analysis of Driver and Restraints

Figure 7.           Middle East and Africa Sex Toys Market – Revenue Forecasts and Analysis – 2020- 2028

Figure 8.           Sex Toys Market Share, by Material, 2020 and 2028 (%)

Figure 9.           Metal: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 10.        Silicone: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 11.        Plastic: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 12.        Glass: Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 13.        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 14.        Sex toys Market Share, by Gender, 2020 and 2028 (%)

Figure 15.        Male: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 16.        Female: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 17.        Sex toys Market Share, by Distribution Channel, 2020 and 2028 (%)

Figure 18.        E-Commerce: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 19.        Specialty Stores: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 20.        Others: Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 21.        Middle East & Africa: Sex Toys Market, by Key Country – Revenue (2020) (USD Million)

Figure 22.        Middle East & Africa: Sex Toys Market Share by Country – 2020 & 2028, (%)

Figure 23.        Saudi Arabia: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 24.        UAE: Sex Toys Market – Revenue and Forecast to 2028 (US$ Million)

Figure 25.        South Africa: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 26.        Rest of Middle East and Africa: Sex Toys Market – Revenue and Forecast to 2028 (USD Million)

Figure 27.        Impact of COVID-19 Pandemic in Middle East and Africa Country Markets

Figure 28.        Growth Strategies Done by the Companies in the Market, (%)

 

 

  1. Lovehoney Group Ltd.
  2. BMS Factory
  3. TENGA Co., Ltd.
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Middle East and Africa sex toys market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Middle East and Africa sex toys market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Middle East and Africa market trends and outlook coupled with the factors driving the sex toys market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution 
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