Military Augmented Reality (Dismounted Soldier Application) Market Dynamics and Trends by 2025

The global military augmented reality market accounted to US$ 511.8 Mn in 2017 and is expected to grow at a CAGR of 17.4% during the forecast period 2018 – 2025, to account to US$ 1,797.5 by 2025.

The most prominent region in the military augmented reality market accounted for North America, pertaining to the significant investments from various companies in United States and advancements in augmented reality has led the commercial sector in the region to benefit greatly. Owing to the benefits of augmented reality, the technology has been incorporated in defense sector for training purpose as well as for battlefield operations, to offer the soldiers with an opportunity to view the actual world and simultaneously an overlay broadcast of the battlefield on the eyepiece. This factor has heavily boosted the military augmented reality market in the region in the recent years. Additionally, the presence of technological giants such as Google, Honeywell International Inc., Applied Research Associates Inc., Six15 Technologies, and Osterhout Design Group helps the military augmented reality market to escalate over the years. The United States Department of Defense works closely with these companies in order to design and manufacture products and technologies as per the requirements of the army, to strengthen the armed forces operating in a battlefield. The constant support from US DoD facilitates the market players operating in military augmented reality market to innovate, design and develop robust augmented reality devices for military forces. This factor has impacted positively on the growth of military augmented reality market.

Market Insights

North America with highest share in 2017 also, foresees the highest CAGR of 17.9% over the forecast period from 2018 to 2025

North America captures largest market share in military augmented reality market and is also fastest growing region in the market during the forecast period from 2018 to 2025. The growth of military augmented reality market in North America is attributed to the high defence spending and early adoption to the augmented reality technology in military for both training as well as live battlefield. A new helmet-mounted displays, named Tactical Augmented Reality (TAR) developed by US Naval Research Laboratory. Also, besides this large number companies located in US or other region across globe are also supplying AR devices for military application to US defence department. Pertaining to the increasing demand for augmented reality devices among the US soldiers, companies designing and offering augmented devices for military purposes are finding it easy to market their products, which is paving the growth path for military augmented reality market in North America region. Canada on the other hand, is also following the trends of the US in adoption of augmented reality with an objective to strengthen its dismounted soldiers, which is again helping the military augmented reality market to grow year on year. Asia Pacific military augmented reality market is estimated to be the second fastest growing region across the globe during the forecast period. The growth of military augmented reality market in Asia Pacific is majorly attributed to the technological adoption among the Chinese soldiers and Japanese soldiers.

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Military Augmented Reality (Dismounted Soldier Application) Market: Strategic Insights

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Increase in Demand for Enhanced Situational Awareness

The military augmented reality market is expected to revolutionize the battlefield information generation concept in the coming years, as the demand for enhanced situational awareness is peaking at a rapid rate over the years. The major defense sectors across the globe are witnessing significant developments in the recent years, leading the defense forces to upgrade and strengthen their equipment and personnel. The recent development is the implementation of augmented reality among the military forces during combat operation. The augmented reality is expected to replace various tools and devices currently used by the forces, resulting in reduction in weight of equipment mounted on soldiers. The augmented reality is a combination of numerous tools and devices in one device or system. The new technology facilitates the soldiers by mapping their location and identifying friend or foe location. In addition, the device is also equipped with night vision capabilities, which is mitigating the scope of carrying extra night vision goggles. The equipment adds extra elements such as graphics and icons on top of soldier’s natural view, providing them with real time information such as maps, location of friends and foes. These benefits have increased the interest among the military forces to adopt the new technology which is driving the growth of military augmented reality market in the recent times.  Furthermore, from the soldier’s point of view, civilians and civilian vehicles are marked with special colors or indicators as a warning and enemy and enemy vehicle with different color for identification of potential threat, therefore enhancing the situational awareness. Hence, the increased demand for situational awareness, is a prominent driving factor bolstering the growth of this advanced technology among the defense forces in a combat operation, thereby driving the military augmented reality market.

Component Insights

Military augmented reality market consists of various components such as lens, display, camera, sensors, memory & processors/controllers and others. The others segment includes computational power and tracking systems. The most demanding component segment in military augmented reality market in 2017 accounted for display, as the wearer relies on this component completely. Displays are the screen on which the captured information is provided by the processing unit. The soldiers are facilitated by viewing the war field surrounding without moving from one place to another and can decide on the next move. In addition, the displays also provide information related to foreign language by converting the same to user’s language. Earlier the displays used in augmented reality displayed black and white projections, in order to maintain high contrast images. With the increasing demand for color projections, the researchers or manufacturers are innovating various technologies, and the recent technology showcased the color displays projects significantly more contrast even in bright light, enabling the wearer to understand the projections easily. The continuous advancements in the field of enhancing the quality of displays in augmented reality device, is helping the military augmented reality market to surge over the years.

Product Type Insights

The military augmented reality market is bifurcated on basis of product type such as helmet mounted display, heads up display, smart glasses and goggles. The military augmented reality market based on product type is dominated by helmet mounted display and the segment is expected to retain its dominance over the period from 2018 to 2025. On the other hand, the demand for smart glasses is rapidly increasing among the defense forces across the globe pertaining to their reduced weight and comfortable fit. The significant demand for smart glasses is foreseen to create substantial market space for players operating in military augmented reality market. Helmet mounted displays are best suitable for augmented reality in the defense sector. These helmet mounted displays are widely used by the defense aircraft pilots in order to understand the battlefield situation from a remote location, resulting in enhanced situational awareness. Currently, the technology is being implemented to the soldiers on the ground for the same purpose i.e. increase situational awareness. In addition, the information provided on the helmet mounted display is highly secured as this information is hidden from others, unlike to the traditional systems. Moreover, the helmet mounted displays facilitate in hands free navigation, mitigating the pain of carrying extra GDS locator, or night vision goggles among others, resulting in easy maneuverability of the military personnel. The demand for hands free navigation and secured data distribution among the defense forces is increasing at a rapid rate over the years. Attributing to the demands of defense forces, the companies operating in military augmented reality market, are integrating advanced technologies on to helmets, resulting in increase in adoption of helmet mounted display, thus, facilitating military augmented reality market to propel.

Various market initiative were observed as the most adopted strategy in global military augmented reality market. Few of the recent market initiatives undertaken by the market players for the development of new technological solutions are listed below;

2017:ODG launched R-7HL, an updated version of R-7 smart glasses, built for industrial applications and extreme environments. R-7HL also meets Military Standard 810G certification for extreme temperatures, shocks, drops, low pressure scenarios, and vibrations.
2015:Israeli Defense Forces develops augmented reality combat goggles for U.S. Special Operations Command’s Tactical Assault Light Operator Suit (TALOS) that includes navigation instructions, translation of local languages and many more.

Military Augmented Reality

Military Augmented Reality (Dismounted Soldier Application) Market Regional Insights

The regional trends and factors influencing the Military Augmented Reality (Dismounted Soldier Application) Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses Military Augmented Reality (Dismounted Soldier Application) Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

Military Augmented Reality (Dismounted Soldier Application) Market Report Scope

Military Augmented Reality (Dismounted Soldier Application) Market Players Density: Understanding Its Impact on Business Dynamics

The Military Augmented Reality (Dismounted Soldier Application) Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the Military Augmented Reality (Dismounted Soldier Application) Market are:

1. BAE Systems
2. Applied Research Associates, Inc.
3. Google LLC
4. Osterhout Design Group
5. Six15 Technologies

Disclaimer: The companies listed above are not ranked in any particular order.

Global Military Augmented Reality – Market Segmentation

By Components

• Lens
• Display
• Camera
• Sensors
• Memory & Processors/Controller
• Others

By Product Type

• HMD
• HUD
• Smart Glasses
• Goggles

By Functions

• Night Vision
• Situation Awareness
• Navigation
• Asset Management

By Geography

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Russia
  • UK
• Asia Pacific (APAC)
  • China
  • India
  • Japan
• Middle East & Africa (MEA)
  • Saudi Arabia
  • South Africa
  • UAE
• South America (SAM)
  • Brazil

Company Profiles

• BAE Systems
• Applied Research Associated Inc.
• Google LLC
• Osterhout Design Group
• Six15 Technologies