North America Antibacterial Personal Wipes Market Drivers and Forecasts by 2027

The antibacterial personal wipes market in North Americawas valued at US$ 1,628.77 million in 2018 and is projected to reach US$ 3,159.27 million by 2027; it is expected to grow at a CAGR of 8.3% from 2019 to 2027.

Wipe is a small moist cloth that is being widely used for sanitizing and skin care purposes. Amongst various types of wipes available, consumers are increasingly preferring the antibacterial wipes for personal care applications. Antibacterial personal wipes are a tissue, paper, or nonwovens, which are infused with antibacterial ingredients and solution to effectively kill 99.9% of harmful germs. Such wipes are subjected to light rubbing or friction to remove dirt or bacteria and helps to maintain freshness of the skin. The shift toward healthy lifestyle and rising focus on sanitation and well-being has driven the demand for antibacterial wipes for personal care applications.

A growing concern among the consumers in the developed countries such as the US and Canada toward hygiene factors such as recommendations by dermatologists and social media and other promotional activities have raised consumer awareness towards health and hygiene. This has significantly raised the demand for personal care products such as wipes to maintain personal hygienic. Various companies are also introducing eco-friendly wet tissues and wipes made of natural materials to attract new customers in the market. These factors have boosted the growth of the antibacterial personal wipes market in North America. In the North America region, the US is a major market for antibacterial personal wipes in the North America region, followed by Canada and Mexico. Most of the consumers in the US and Canada are moving toward a hygienic lifestyle, and therefore, the demand for antibacterial personal has increased over the past few years. Thus, rising awareness among the consumers related to the importance of the wipes for personal hygiene is driving the market growth in North America.

Wider product availability, coupled with increased penetration of online as well as offline channels, is also among the key factor driving the antibacterial personal wipes market in the region. Presence of large number of market players such as Johnson And Johnson, Kimberly Clark Corporation, Procter And Gamble Co., ConvaTec, and Rockline Industries providing different variants of antibacterial personal wipes such as baby wipes, skin cleaning wipes, personal hygiene wipes, and wound cleaning is a crucial driver for North America antibacterial personal wipes market. The continuous investment by these companies in product development and innovation to develop high-end products is expected to boost the antibacterial personal wipes market growth during the forecast period.

COVID-19 first began in Wuhan (China) in December 2019, and since then it has spread across the globeat a fast pace.China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the mostaffected countries in terms of confirmed cases and reported deaths as of April 2020. According to the latest WHO figures, there are more than 6,040,609 confirmed cases,including 370,657 deaths. COVID-19 has affectedeconomies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global consumer goods industry is one of the major industries facing serious disruptions such as supply chain breaks, disruptions in manufacturing due to lockdownand office shutdowns as a result of this outbreak.For instance, the US is the global hub of business and manufacturing.The lockdown of various plants and factories in leading countries such as the US and Mexico has hampered the supply of raw materials.

North America Antibacterial Personal Wipes Market

Market Insights

Growing Demand for Antibacterial Personal Wipes Due to COVID-19

World Health Organization (WHO) announced that COVID-19, the novel form of a disease caused by the virus SARS-CoV-2, as a North America pandemic. In December 2019, the outbreak of COVID-19 had spread in China and later turned into pandemic causing thousands of deaths across the world. People infected by COVID-19 initially develop mild respiratory symptoms that may aggravate to severe illnesses, such as pneumonia, leading to breathlessness and ultimately resulting in death. As COVID-19 is transmitted through contact with an infected person or via respiratory droplets when an infected person coughs or sneezes, consumers are focusing on personal hygiene and household cleanliness. Surfaces play a significant role in transmitting pathogens. Hence, preventing surfaces from getting contaminated is important. Antibacterial personal wipes are mainly used in the medical sector, hotels and restaurants, schools, and colleges. Thus, antibacterial personal wipes and sanitizers are used in a large scale as a precautionary measure to fight against COVID-19. Rising awareness among the consumers in the developed and developing countries about the importance of hygienic products have propelled the demand for wipes in North America.

Product TypeInsights

Based on product types, the antibacterial personal wipes market is segmented into sanitizing, skincare, and wound cleaning. The sanitizing segment held the largest share of the market in 2019 and is estimated to register the highest CAGR in the market during the forecast period. Antibacterial personal wipes are used for cleaning and disinfecting purposes and often come folded and wrapped for convenience. They are made of tissue, paper, or nonwoven and contain antibacterial ingredients which are effective at killing 99.9% of harmful germs. Most antibacterial personal wipes offer protection from a broad range of bacteria and micro-organisms.

North America Antibacterial Personal Wipes Market, by Product Type– 2018 & 2027

Distribution Channel Insights

Based on distribution channel,the North America antibacterial personal wipes market is  segmented into supermarkets and hypermarkets, convenience stores, online, and others. A distribution channel is a network through which a company offers its product range such as various goods and services until it meets its customers or purchasers through various media. Wholesalers, suppliers, retailers, are powerful sources of distribution channel. Sometimes all of a company's product range, including both goods and services, uses multiple channels to brand the products. Supermarkets & hypermarket segment has led the North America antibacterial personal wipes market; whereas, others segment is expected to grow at the fastest growth rate during the forecast period.

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North America Antibacterial Personal Wipes Market: Strategic Insights

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ConvaTec Group PLC, Diamond Wipes International Inc., Edgewell Personal Care, Nice-Pak Products Inc, Reckitt, Benckiser, Rockline Industries, and Tufco LP are among the key market playerspresent in the North Americaantibacterial personal wipes market. These companies areimplementing new product development and mergers and acquisitionsgrowth strategies to enlarge the customer base and gain significant market share across the world, which in turnpermit the players to maintain their brand name globally.

Report Spotlights

• Progressive industry trends in the North Americaantibacterial personal wipes market help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the North Americaantibacterial personal wipes market from 2017 to 2027
• Estimation ofantibacterial personal wipesdemand across various industries
• PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
• Recent developments to understand the competitive market scenario and antibacterial personal wipes demand
• Market trends and outlook coupled with factors driving and restraining the growth of the North Americaantibacterial personal wipes market
• Decision-making process by understanding strategies that underpin commercial interest with regard to North Americaantibacterial personal wipes marketgrowth

• North Americaantibacterial personal wipesmarket size at various nodes of market
• Detailed overview and segmentation of the North Americaantibacterial personal wipes market, as well as its dynamics in the industry
• North Americaantibacterial personal wipesmarket size in various countries with promising growth opportunities

By Product Type

• Sanitizing
• Skincare
• Wound Cleaning

By Distribution Channel

• Supermarket and Hypermarket
• Convenience Store
• Online
• Others

Company Profiles

• ConvaTec
• Diamond Wipes International Inc.
• Edgewell Personal Care
• Nice-Pak Products Inc
• Reckitt, Benckiser
• Rockline Industries
• Tufco LP

Report Scope

North America Antibacterial Personal Wipes Market Regional Insights

The regional trends and factors influencing the North America Antibacterial Personal Wipes Market throughout the forecast period have been thoroughly explained by the analysts at Insight Partners. This section also discusses North America Antibacterial Personal Wipes Market segments and geography across North America, Europe, Asia Pacific, Middle East and Africa, and South and Central America.

North America Antibacterial Personal Wipes Market Report Scope

North America Antibacterial Personal Wipes Market Players Density: Understanding Its Impact on Business Dynamics

The North America Antibacterial Personal Wipes Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.

Market players density refers to the distribution of firms or companies operating within a particular market or industry. It indicates how many competitors (market players) are present in a given market space relative to its size or total market value.

Major Companies operating in the North America Antibacterial Personal Wipes Market are:

1. ConvaTec
2. Diamond Wipes International Inc
3. Edgewell Personal Care
4. Nice-Pak Products Inc
5. Reckitt Benckiser

Disclaimer: The companies listed above are not ranked in any particular order.