The antibacterial personal wipes market in North Americawas valued at US$ 1,628.77 million in 2018 and is projected to reach US$ 3,159.27 million by 2027; it is expected to grow at a CAGR of 8.3% from 2019 to 2027.
Wipe is a small moist cloth that is being widely used for sanitizing and skin care purposes. Amongst various types of wipes available, consumers are increasingly preferring the antibacterial wipes for personal care applications. Antibacterial personal wipes are a tissue, paper, or nonwovens, which are infused with antibacterial ingredients and solution to effectively kill 99.9% of harmful germs. Such wipes are subjected to light rubbing or friction to remove dirt or bacteria and helps to maintain freshness of the skin. The shift toward healthy lifestyle and rising focus on sanitation and well-being has driven the demand for antibacterial wipes for personal care applications.
A growing concern among the consumers in the developed countries such as the US and Canada toward hygiene factors such as recommendations by dermatologists and social media and other promotional activities have raised consumer awareness towards health and hygiene. This has significantly raised the demand for personal care products such as wipes to maintain personal hygienic. Various companies are also introducing eco-friendly wet tissues and wipes made of natural materials to attract new customers in the market. These factors have boosted the growth of the antibacterial personal wipes market in North America. In the North America region, the US is a major market for antibacterial personal wipes in the North America region, followed by Canada and Mexico. Most of the consumers in the US and Canada are moving toward a hygienic lifestyle, and therefore, the demand for antibacterial personal has increased over the past few years. Thus, rising awareness among the consumers related to the importance of the wipes for personal hygiene is driving the market growth in North America.
Wider product availability, coupled with increased penetration of online as well as offline channels, is also among the key factor driving the antibacterial personal wipes market in the region. Presence of large number of market players such as Johnson And Johnson, Kimberly Clark Corporation, Procter And Gamble Co., ConvaTec, and Rockline Industries providing different variants of antibacterial personal wipes such as baby wipes, skin cleaning wipes, personal hygiene wipes, and wound cleaning is a crucial driver for North America antibacterial personal wipes market. The continuous investment by these companies in product development and innovation to develop high-end products is expected to boost the antibacterial personal wipes market growth during the forecast period.
COVID-19 first began in Wuhan (China) in December 2019, and since then it has spread across the globeat a fast pace.China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the mostaffected countries in terms of confirmed cases and reported deaths as of April 2020. According to the latest WHO figures, there are more than 6,040,609 confirmed cases,including 370,657 deaths. COVID-19 has affectedeconomies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The global consumer goods industry is one of the major industries facing serious disruptions such as supply chain breaks, disruptions in manufacturing due to lockdownand office shutdowns as a result of this outbreak.For instance, the US is the global hub of business and manufacturing.The lockdown of various plants and factories in leading countries such as the US and Mexico has hampered the supply of raw materials.
North America Antibacterial Personal Wipes Market
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Market Insights
Growing Demand for Antibacterial Personal Wipes Due to COVID-19
World Health Organization (WHO) announced that COVID-19, the novel form of a disease caused by the virus SARS-CoV-2, as a North America pandemic. In December 2019, the outbreak of COVID-19 had spread in China and later turned into pandemic causing thousands of deaths across the world. People infected by COVID-19 initially develop mild respiratory symptoms that may aggravate to severe illnesses, such as pneumonia, leading to breathlessness and ultimately resulting in death. As COVID-19 is transmitted through contact with an infected person or via respiratory droplets when an infected person coughs or sneezes, consumers are focusing on personal hygiene and household cleanliness. Surfaces play a significant role in transmitting pathogens. Hence, preventing surfaces from getting contaminated is important. Antibacterial personal wipes are mainly used in the medical sector, hotels and restaurants, schools, and colleges. Thus, antibacterial personal wipes and sanitizers are used in a large scale as a precautionary measure to fight against COVID-19. Rising awareness among the consumers in the developed and developing countries about the importance of hygienic products have propelled the demand for wipes in North America.
Product TypeInsights
Based on product types, the antibacterial personal wipes market is segmented into sanitizing, skincare, and wound cleaning. The sanitizing segment held the largest share of the market in 2019 and is estimated to register the highest CAGR in the market during the forecast period. Antibacterial personal wipes are used for cleaning and disinfecting purposes and often come folded and wrapped for convenience. They are made of tissue, paper, or nonwoven and contain antibacterial ingredients which are effective at killing 99.9% of harmful germs. Most antibacterial personal wipes offer protection from a broad range of bacteria and micro-organisms.
North America Antibacterial Personal Wipes Market, by Product Type– 2018 & 2027
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- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Distribution Channel Insights
Based on distribution channel,the North America antibacterial personal wipes market is segmented into supermarkets and hypermarkets, convenience stores, online, and others. A distribution channel is a network through which a company offers its product range such as various goods and services until it meets its customers or purchasers through various media. Wholesalers, suppliers, retailers, are powerful sources of distribution channel. Sometimes all of a company's product range, including both goods and services, uses multiple channels to brand the products. Supermarkets & hypermarket segment has led the North America antibacterial personal wipes market; whereas, others segment is expected to grow at the fastest growth rate during the forecast period.
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North America Antibacterial Personal Wipes Market: Strategic Insights
Market Size Value in US$ 1,628.77 Million in 2018 Market Size Value by US$ 3,159.27 Million by 2027 Growth rate CAGR of 8.3% from 2019-2027 Forecast Period 2019-2027 Base Year 2019
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Customize Research To Suit Your Requirement
We can optimize and tailor the analysis and scope which is unmet through our standard offerings. This flexibility will help you gain the exact information needed for your business planning and decision making.
North America Antibacterial Personal Wipes Market: Strategic Insights
| Market Size Value in | US$ 1,628.77 Million in 2018 |
| Market Size Value by | US$ 3,159.27 Million by 2027 |
| Growth rate | CAGR of 8.3% from 2019-2027 |
| Forecast Period | 2019-2027 |
| Base Year | 2019 |
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ConvaTec Group PLC, Diamond Wipes International Inc., Edgewell Personal Care, Nice-Pak Products Inc, Reckitt, Benckiser, Rockline Industries, and Tufco LP are among the key market playerspresent in the North Americaantibacterial personal wipes market. These companies areimplementing new product development and mergers and acquisitionsgrowth strategies to enlarge the customer base and gain significant market share across the world, which in turnpermit the players to maintain their brand name globally.
Report Spotlights
- Progressive industry trends in the North Americaantibacterial personal wipes market help players develop effective long-term strategies
- Business growth strategies adopted by developed and developing markets
- Quantitative analysis of the North Americaantibacterial personal wipes market from 2017 to 2027
- Estimation ofantibacterial personal wipesdemand across various industries
- PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
- Recent developments to understand the competitive market scenario and antibacterial personal wipes demand
- Market trends and outlook coupled with factors driving and restraining the growth of the North Americaantibacterial personal wipes market
- Decision-making process by understanding strategies that underpin commercial interest with regard to North Americaantibacterial personal wipes marketgrowth
- North Americaantibacterial personal wipesmarket size at various nodes of market
- Detailed overview and segmentation of the North Americaantibacterial personal wipes market, as well as its dynamics in the industry
- North Americaantibacterial personal wipesmarket size in various countries with promising growth opportunities
By Product Type
- Sanitizing
- Skincare
- Wound Cleaning
By Distribution Channel
- Supermarket and Hypermarket
- Convenience Store
- Online
- Others
Company Profiles
- ConvaTec
- Diamond Wipes International Inc.
- Edgewell Personal Care
- Nice-Pak Products Inc
- Reckitt, Benckiser
- Rockline Industries
- Tufco LP
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Types, Distribution Channel, and Country
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
US, Canada
The List of Companies - North America Antibactrial Personal Wipes Market
- ConvaTec
- Diamond Wipes International Inc
- Edgewell Personal Care
- Nice-Pak Products Inc
- Reckitt Benckiser
- Rockline Industries
- Tufco LP
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