North America Cloud Communication Platform Market to Grow at a CAGR of 22.6% to reach US$ 5,592.5 Million from 2020 to 2027

North America Cloud Communication Platform Market Forecast to 2027 - COVID-19 Impact and Regional Analysis by Solution (Unified Communication and Collaboration (UCC/UCaaS), Web Real-Time Communication (WebRTC), Interactive Voice Response (IVR), Voice Over Internet Protocol (VoIP), Application Programming Interface (API), Reporting and Analytics ), Service (Training and Consulting, Support and Maintenance, and Managed Service ), Organization Size (Small- and Medium-Sized Enterprises, and Large Enterprises ), and Vertical (BFSI, IT and Telecommunication, Retail, Government, Education, and Others)

Publication Month : Jan 2021

  • Report Code : TIPRE00018204
  • Category : Technology, Media and Telecommunications
  • Status : Published
  • No. of Pages : 148
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The North America cloud communication platform market was valued at US$ 1,106.6 million in 2019 and is projected to reach US$ 5,592.5 million by 2027; it is expected to grow at a CAGR of 22.6% from 2020 to 2027.

Cloud communication is an internet-based data and voice communication methodology that allows employees to work from any device such as mobile and tablet that is not present on company premises. The cloud communication platforms allow developers to modify application program interface (API), thereby allowing them to decide the interaction of the cloud communication platforms product with SMS, voice, video, and verification features. The rising trend of bring-your-own-device (BYOD) with the emphasis on offering flexible work options is favoring the cloud communication platform market growth. Rising BYOD policies at the workplace overburdens the communication networks at workplaces, and the deployment of cloud communication platforms helps solve the network congestion issues. Surge in demand for connected devices, and increase in the adoption of the Internet of Things (IoT) and cloud-based services are the major factors driving the market growth. Further, the speed of internet connection is a key factor governing the cloud communication platform market growth.

Impact of COVID-19 Pandemic on North America Cloud Communication Platform Market

With the lockdown being compulsory across the globe, there has been a sudden rise in remote working or work from home. Many organizations and industries have adopted cloud communication platform to continue their business. Due to this, there has been a sudden rise in the requirement for cloud communication platforms, such as unified communication and collaboration, web real-time communication, interactive voice response, voice over internet protocol, application programming interface, and reporting and analytics. Small and medium-sized enterprises (SMEs) are continuously adopting cloud telephony services mainly due to cost efficiency and limited capital investment required for deploying the setup.

Cloud Communication Market Insights

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Growing Trend of Bring Your Own Device

The Bring-Your Own Device (BYOD) policy allows employees to use their personal devices for corporate purposes, and this practice involves storing data on the cloud, and further, it can be viewed from anywhere, anytime without any challenges. However, the growing trend of BYOD in the corporate sector in North America is a key enabler of the cloud communication platform market in the region. The mobility has been noted as one of the three most important collaboration trends for SMEs (Small and Medium-sized enterprise) with ~67% of employees now dealing with their own devices at work, and close to 39% of businesses adopting a formal BYOD policy. By enabling employees’ personal devices with cloud services, SMEs provide their employees access to everything they need to perform their tasks, either at home or in office. The BYOD concept enhances productivity of employees; 36% of users have been found to be “hyperproductive”. Cloud communication platform vendors are continuously building infrastructure to support BYOD implementation in the corporate sector by connecting applications such as enterprise social media and security policy portals, many leading toward managed mobility services (MMS).

Enterprise Size Type Insights

Based on enterprise size, large enterprises led the Cloud Communication platform market in 2020. The benefits conferred by cloud communication platform are enough to attract large enterprises to adopt the cloud communication platform for their organizations. In any organization, communication is considered as the critical component. With the expansion of a large enterprises, the communication and collaboration becomes difficult. Cloud communication platforms help address such concerns, but it is vital to ensure that the solution selected comprise the right functionality. Large enterprises across the world are focused on cost optimization, along with increasing overall productivity.

Vertical Market Insights

On the basis of vertical, the North America cloud communication platform market is segmented into BFSI, Healthcare, IT and Telecommunication, government, retail, travel and hospitality, education, and others. BFSI segment led the Cloud Communication platform market in 2019. The financial world and BFSI sector are nowadays experiencing from traditional methods to app-based methods including cloud based platform. Banks, insurance companies, Payment Service Providers and Fintech startups are nowadays extensively looking for innovative and reliable services, identification methods and fraud prevention. However, various cloud based platforms are secure and reliable methods to streamline business, enhance quality of service and minimize overheads simply by combining the voice, video, chat, SMS and numbers API into your applications.

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North America Cloud Communication Platform Market: Strategic Insights

north-america-cloud-communication-platform-market
Market Size Value inUS$ 1,106.6 Million in 2019
Market Size Value byUS$ 5,592.5 Million by 2027
Growth rateCAGR of 22.6% from 2020-2027
Forecast Period2020-2027
Base Year2020
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Market initiative is a strategy that is primarily adopted by companies to expand their footprints across the world and meet the growing customer demands. The market players present in the pin and sleeve device market mainly focus on the development of advanced and efficient products. By signing partnership, contracts, joint ventures, funding, and inaugurating new offices across the world, they maintain their brand name globally.

  • In 2020, Tata Communications declared that it has integrated Cisco Webex Calling with its industry leading global voice platform.
  • In 2019, Vonage, declared a strategic reseller partnership of Vonage Contact Center with Evolution, a global provider of cloud-based services across Spain. This agreement reinforces Evolutio’s position as a leading independent cloud-based service provider in the region.

North America Cloud Communication Platform Market – by Solution

  • Unified Communication and Collaboration (UCC/UCaaS)
  • Web Real-Time Communication (WebRTC)
  • Interactive Voice Response (IVR)
  • Application Programming Interface (API)
  • Reporting and Analytics

North America Cloud Communication Platform Market – by Service


  • Training and Consulting
  • Support and Maintenance
  • Managed Service

North America Cloud Communication Platform Market – by Organization Size


  • Small- and Medium Sized Enterprises
  • Large Enterprises

North America Cloud Communication Platform Market – by Vertical


  • BFSI
  • IT and Telecommunication
  • Retail
  • Government
  • Education
  • Others

Company Profiles

  • CallFire
  • Avaya Inc.
  • Cisco Systems, Inc.
  • NETFORTRIS
  • PLIVO INC
  • TELESTAX, INC
  • TWILIO INC
  • VONAGE
  • WEST IP COMMUNICATIONS, INC
  • 8X8, INC.
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Solution, Service, Organization Size, and Vertical

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada

List of Companies

  1. CallFire
  2. Avaya Inc.
  3. Cisco Systems, Inc.
  4. NETFORTRIS
  5. PLIVO INC
  6. TELESTAX, INC
  7. TWILIO INC
  8. VONAGE
  9. WEST IP COMMUNICATIONS, INC
  10. 8X8, INC.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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