The North America mouthwash market is expected to grow from US$ 2,702.73 million in 2020 to US$ 3,911.91 million by 2027; it is estimated to grow at a CAGR of 5.4% from 2020 to 2027.
Mouthwash, sometimes also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is majorly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are also recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevent oral infection and boosts the recovery process. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by mouthwash are anticipated to drive the North America mouthwash market during the forecast period.
While the ongoing COVID-19 pandemic don’t have much of an impact on the oral care market, the mouthwash market is also not expected to be significantly impacted by the pandemic. However, there could be possible disruptions in the distribution channel due to the lockdown and restricted movements, which are imposed to control the virus spread and flatten the curve. Social distancing protocols and quarantine measures have led to a shift in consumer purchasing patterns from in-store to online, which would be reflected in oral care/oral hygiene product sales. Major players in the market have continued their production activities during this period, which, in turn, has maintained the growth of the market.

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North America Mouthwash Market Segmentation
- North America Mouthwash Market – By Product Type
- Fluoride
- Cosmetics
- Antiseptics
- Oral Gels
- North America Mouthwash Market – By Flavour
- Active Salt
- Mint Fresh Tea
- Natural Lemon
- Herbs
- Fruit and Gums
- North America Mouthwash Market – By Indication
- Mouth Ulcers
- Aphthous Ulcers
- Post Oral Surgery
- Oral Lesions
- Periodontitis
- Gingivitis
- Receding Gums
- Frequent Dry Mouth
- Chronic Bad Breath
- Toothache
- North America Mouthwash Market – By Distribution Channel
- Hypermarkets
- Supermarkets
- Online Stores
- Independent Pharmacies / Drugstores
- Hospital Pharmacies
- Independent Grocery Stores
- North America Mouthwash Market – By End User
- Adult
- Kids
- North America Mouthwash Market – By Country
- US
- Canada
- Mexico
North America Mouthwash Report Scope
Report Attribute | Details |
---|---|
Market size in 2020 | US$ 2,702.73 Million |
Market Size by 2027 | US$ 3,911.91 Million |
Global CAGR (2020 - 2027) | 5.4% |
Historical Data | 2018-2019 |
Forecast period | 2021-2027 |
Segments Covered |
By Product Type
|
Regions and Countries Covered | North America
|
Market leaders and key company profiles |
- Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
- PEST and SWOT Analysis
- Market Size Value / Volume - Global, Regional, Country
- Industry and Competitive Landscape
- Excel Dataset



Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
This text is related
to segments covered.

Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
This text is related
to country scope.
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