North America Mouthwash Market Drivers and Forecasts by 2027

The North America mouthwash market is expected to grow from US$ 2,702.73 million in 2020 to US$ 3,911.91 million by 2027; it is estimated to grow at a CAGR of 5.4% from 2020 to 2027.

Mouthwash, sometimes also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is majorly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are also recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevent oral infection and boosts the recovery process. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by mouthwash are anticipated to drive the North America mouthwash market during the forecast period.

While the ongoing COVID-19 pandemic don’t have much of an impact on the oral care market, the mouthwash market is also not expected to be significantly impacted by the pandemic. However, there could be possible disruptions in the distribution channel due to the lockdown and restricted movements, which are imposed to control the virus spread and flatten the curve. Social distancing protocols and quarantine measures have led to a shift in consumer purchasing patterns from in-store to online, which would be reflected in oral care/oral hygiene product sales. Major players in the market have continued their production activities during this period, which, in turn, has maintained the growth of the market.

 

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America mouthwash market. Mouthwash is progressively gaining traction worldwide, as people are becoming aware of maintaining good oral hygiene. Preventing cavity formation helps generate fresh breath and stops bacterial infection. The increasing North America oral hygiene campaigns are resulting in market growth. For instance, World Oral Health Day (March 20th) is an initiative taken by the FDI World Dental Federation, with a purpose of empowering people with the tools and knowledge to prevent and control oral diseases, which affect nearly 3.5 billion people worldwide. This organization brings together the world of dentistry, intending to achieve optimal oral health for everyone. The organization recently announced that the overarching theme for the WOHD campaign for the next three years would be “Be Proud of Your Mouth.” With this empowering call to action, FDI hopes to motivate people to value and take care of their mouths and understand that by doing so, they can also help protect their general health and well-being. Colgate is celebrating the launch of a new mouthwash while it boosts off the second year of its Simplemente Saludable (Simply Healthy) program.
 

North America Mouthwash Market Segmentation

• North America Mouthwash Market – By Product Type
  • Fluoride
  • Cosmetics
  • Antiseptics
  • Oral Gels
• North America Mouthwash Market – By Flavour
  • Active Salt
  • Mint Fresh Tea
  • Natural Lemon
  • Herbs
  • Fruit and Gums
• North America Mouthwash Market – By Indication
  • Mouth Ulcers
  • Aphthous Ulcers
  • Post Oral Surgery
  • Oral Lesions
  • Periodontitis
  • Gingivitis
  • Receding Gums
  • Frequent Dry Mouth
  • Chronic Bad Breath
  • Toothache
• North America Mouthwash Market – By Distribution Channel
  • Hypermarkets
  • Supermarkets
  • Online Stores
  • Independent Pharmacies / Drugstores
  • Hospital Pharmacies
  • Independent Grocery Stores
• North America Mouthwash Market – By End User
  • Adult
  • Kids
• North America Mouthwash Market – By Country
  • US
  • Canada
  • Mexico

North America Mouthwash Report Scope