North America Mouthwash Market Drivers and Forecasts by 2027

Historic Data: 2018-2019 | Base Year: 2020 | Forecast Period: 2021-2027

North America Mouthwash Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type (Fluoride, Cosmetics, Antiseptics, and Oral Gels), Flavour (Active Salt, Mint Fresh Tea, Natural Lemon, Herbs, and Fruit and Gums), Indication (Mouth Ulcers, Aphthous Ulcers, Post Oral Surgery, Oral Lesions, Periodontitis, Gingivitis, Receding Gums, Frequent Dry Mouth, Chronic Bad Breath, and Toothache), Distribution Channel (Hypermarkets, Supermarkets, Online Stores, Independent Pharmacies / Drugstores, Hospital Pharmacies, and Independent Grocery Stores), and End User (Adult and Kids)

Report Date : Nov 2021
Report Code : TIPRE00025830

Category : Consumer Goods
Status : Published

Available Report Formats :
No. of Pages : 158

Analysis Strategic Insights Market Drivers Regional Insights Report Scope Recent Developments FAQs

The North America mouthwash market is expected to grow from US$ 2,702.73 million in 2020 to US$ 3,911.91 million by 2027; it is estimated to grow at a CAGR of 5.4% from 2020 to 2027.

Mouthwash, sometimes also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is majorly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are also recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevent oral infection and boosts the recovery process. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by mouthwash are anticipated to drive the North America mouthwash market during the forecast period.

While the ongoing COVID-19 pandemic don’t have much of an impact on the oral care market, the mouthwash market is also not expected to be significantly impacted by the pandemic. However, there could be possible disruptions in the distribution channel due to the lockdown and restricted movements, which are imposed to control the virus spread and flatten the curve. Social distancing protocols and quarantine measures have led to a shift in consumer purchasing patterns from in-store to online, which would be reflected in oral care/oral hygiene product sales. Major players in the market have continued their production activities during this period, which, in turn, has maintained the growth of the market.

With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America mouthwash market. Mouthwash is progressively gaining traction worldwide, as people are becoming aware of maintaining good oral hygiene. Preventing cavity formation helps generate fresh breath and stops bacterial infection. The increasing North America oral hygiene campaigns are resulting in market growth. For instance, World Oral Health Day (March 20th) is an initiative taken by the FDI World Dental Federation, with a purpose of empowering people with the tools and knowledge to prevent and control oral diseases, which affect nearly 3.5 billion people worldwide. This organization brings together the world of dentistry, intending to achieve optimal oral health for everyone. The organization recently announced that the overarching theme for the WOHD campaign for the next three years would be “Be Proud of Your Mouth.” With this empowering call to action, FDI hopes to motivate people to value and take care of their mouths and understand that by doing so, they can also help protect their general health and well-being. Colgate is celebrating the launch of a new mouthwash while it boosts off the second year of its Simplemente Saludable (Simply Healthy) program.

This FREE sample will include data analysis, ranging from market trends to estimates and forecasts.

North America Mouthwash Market Segmentation

North America Mouthwash Market – By Product Type
- Fluoride
- Cosmetics
- Antiseptics
- Oral Gels
North America Mouthwash Market – By Flavour
- Active Salt
- Mint Fresh Tea
- Natural Lemon
- Herbs
- Fruit and Gums
North America Mouthwash Market – By Indication
- Mouth Ulcers
- Aphthous Ulcers
- Post Oral Surgery
- Oral Lesions
- Periodontitis
- Gingivitis
- Receding Gums
- Frequent Dry Mouth
- Chronic Bad Breath
- Toothache
North America Mouthwash Market – By Distribution Channel
- Hypermarkets
- Supermarkets
- Online Stores
- Independent Pharmacies / Drugstores
- Hospital Pharmacies
- Independent Grocery Stores
North America Mouthwash Market – By End User
- Adult
- Kids
North America Mouthwash Market – By Country
- US
- Canada
- Mexico

North America Mouthwash Report Scope

Report Attribute	Details
Market size in 2020	US$ 2,702.73 Million
Market Size by 2027	US$ 3,911.91 Million
Global CAGR (2020 - 2027)	5.4%
Historical Data	2018-2019
Forecast period	2021-2027
Segments Covered	By Product Type Fluoride Cosmetics Antiseptics Oral Gels By Flavour Active Salt Mint Fresh Tea Natural Lemon Herbs Fruit and Gums By Indication Mouth Ulcers Aphthous Ulcers Post Oral Surgery Oral Lesions Periodontitis Gingivitis Receding Gums Frequent Dry Mouth Chronic Bad Breath Toothache By Distribution Channel Hypermarkets Supermarkets Online Stores Independent Pharmacies / Drugstores Hospital Pharmacies Independent Grocery Stores
Regions and Countries Covered	North America US Canada Mexico
Market leaders and key company profiles	Colgate-Palmolive Company Procter & Gamble GlaxoSmithKline plc. Unilever Johnson and Johnson Services, Inc. The Himalaya Drug Company Lion Corporation Amway Church & Dwight, Inc.

Research Manager

Shejal Jamdade

Associate Vice President,
Market Research & Consulting

With over 12 years of experience in managing custom research projects, Shejal is a seasoned research professional with deep cross-sector expertise spanning Chemicals & Materials, Food & Beverages, Biotechnology, and Consumer Goods. She excels in end-to-end project management, advanced data modelling, and providing strategic support to clients.

Shejal has successfully led a wide range of high-impact research engagements, consistently guiding clients through complex business challenges and enabling informed decision-making. Her ability to blend analytical rigor with industry knowledge has made her a trusted advisor for clients seeking data-driven strategies and actionable insights. Dedicated to excellence and precision, Shejal continues to play a pivotal role in transforming business objectives into research-driven outcomes.

What are the North America Mouthwash Market report deliverables?

Historical Analysis (2 Years), Base Year, Forecast (7 Years) with CAGR
PEST and SWOT Analysis
Market Size Value / Volume - Global, Regional, Country
Industry and Competitive Landscape
Excel Dataset

North America Mouthwash Market Report Snapshots

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