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North America Mouthwash Market

2021

North America Mouthwash Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type (Fluoride, Cosmetics, Antiseptics, and Oral Gels), Flavour (Active Salt, Mint Fresh Tea, Natural Lemon, Herbs, and Fruit and Gums), Indication (Mouth Ulcers, Aphthous Ulcers, Post Oral Surgery, Oral Lesions, Periodontitis, Gingivitis, Receding Gums, Frequent Dry Mouth, Chronic Bad Breath, and Toothache), Distribution Channel (Hypermarkets, Supermarkets, Online Stores, Independent Pharmacies / Drugstores, Hospital Pharmacies, and Independent Grocery Stores), and End User (Adult and Kids)

Publication Month: Nov 2021 | Report Code: TIPRE00025830 | No. of Pages: 158 | Category: Pharmaceuticals | Status: Published

Market Insights

North America Mouthwash Market to Grow at a CAGR of 5.4% to reach US$ 3,911.91 million Million from 2020 to 2027

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The North America mouthwash market is expected to grow from US$ 2,702.73 million in 2020 to US$ 3,911.91 million by 2027; it is estimated to grow at a CAGR of 5.4% from 2020 to 2027.


Mouthwash, sometimes also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is majorly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are also recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevent oral infection and boosts the recovery process. Growing prevalence of oral as well as dental conditions coupled with rising awareness about benefits provided by mouthwash are anticipated to drive the North America mouthwash market during the forecast period.

While the ongoing COVID-19 pandemic don’t have much of an impact on the oral care market, the mouthwash market is also not expected to be significantly impacted by the pandemic. However, there could be possible disruptions in the distribution channel due to the lockdown and restricted movements, which are imposed to control the virus spread and flatten the curve. Social distancing protocols and quarantine measures have led to a shift in consumer purchasing patterns from in-store to online, which would be reflected in oral care/oral hygiene product sales. Major players in the market have continued their production activities during this period, which, in turn, has maintained the growth of the market.


With the new advancements and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America mouthwash market. Mouthwash is progressively gaining traction worldwide, as people are becoming aware of maintaining good oral hygiene. Preventing cavity formation helps generate fresh breath and stops bacterial infection. The increasing North America oral hygiene campaigns are resulting in market growth. For instance, World Oral Health Day (March 20th) is an initiative taken by the FDI World Dental Federation, with a purpose of empowering people with the tools and knowledge to prevent and control oral diseases, which affect nearly 3.5 billion people worldwide. This organization brings together the world of dentistry, intending to achieve optimal oral health for everyone. The organization recently announced that the overarching theme for the WOHD campaign for the next three years would be “Be Proud of Your Mouth.” With this empowering call to action, FDI hopes to motivate people to value and take care of their mouths and understand that by doing so, they can also help protect their general health and well-being. Colgate is celebrating the launch of a new mouthwash while it boosts off the second year of its Simplemente Saludable (Simply Healthy) program.
North America mouthwash market

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North America Mouthwash Market Segmentation

  • North America Mouthwash Market – By Product Type
    • Fluoride
    • Cosmetics
    • Antiseptics
    • Oral Gels
  • North America Mouthwash Market – By Flavour
    • Active Salt
    • Mint Fresh Tea
    • Natural Lemon
    • Herbs
    • Fruit and Gums
  • North America Mouthwash Market – By Indication
    • Mouth Ulcers
    • Aphthous Ulcers
    • Post Oral Surgery
    • Oral Lesions
    • Periodontitis
    • Gingivitis
    • Receding Gums
    • Frequent Dry Mouth
    • Chronic Bad Breath
    • Toothache
  • North America Mouthwash Market – By Distribution Channel
    • Hypermarkets
    • Supermarkets
    • Online Stores
    • Independent Pharmacies / Drugstores
    • Hospital Pharmacies
    • Independent Grocery Stores
  • North America Mouthwash Market – By End User
    • Adult
    • Kids
  • North America Mouthwash Market – By Country
    • US
    • Canada
    • Mexico

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 North America Mouthwash Market – By Product Type

1.3.2 North America Mouthwash Market – By Flavours

1.3.3 North America Mouthwash Market – By Indication

1.3.4 North America Mouthwash Market – By Distribution Channel

1.3.5 North America Mouthwash Market – By End User

1.3.6 North America Mouthwash Market – By Country

2. Mouthwash Market – Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Mouthwash Market – Market Landscape

4.1 Overview

4.2 PEST Analysis

4.3 Expert Opinions

4.4 Qualitative Analysis of Indications In the Region

4.4.1 North America

5. Mouthwash Market– Key Market Dynamics

5.1 Market Drivers

5.1.1 Increasing Prevalence of Dental Problems

5.1.2 Increasing Oral Hygiene Campaigns

5.2 Market Restraints

5.2.1 Excessive Use of Mouthwash Resulting To Have Negative Impact On Health

5.3 Market Opportunities

5.3.1 Increasing Online Purchase of Oral Care Products

5.4 Future Trends

5.4.1 Rise in Adoption of Alcohol-Free Mouthwash

5.5 Impact Analysis

6. Mouthwash Market – North America Analysis

6.1 North America Mouthwash Market Revenue Forecast and Analysis

7. North America Mouthwash Market – Product Type

7.1 Overview

7.2 Mouthwash Market Share, Product, 2019 and 2027 (%)

7.3 Fluoride

7.3.1 Overview

7.3.2 Fluoride: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

7.4 Cosmetics

7.4.1 Overview

7.4.2 Cosmetics: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

7.5 Antiseptics

7.5.1 Overview

7.5.2 Antiseptics: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

7.6 Oral Gels

7.6.1 Overview

7.6.2 Oral Gels: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

8. North America Mouthwash Market– Flavour

8.1 Overview

8.2 Mouthwash Market Share, Flavour, 2019 and 2027 (%)

8.3 Active Salt

8.3.1 Overview

8.3.2 Active Salt: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

8.4 Mint Fresh Tea

8.4.1 Overview

8.4.2 Mint Fresh Tea: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

8.5 Natural Lemon

8.5.1 Overview

8.5.2 Natural Lemon: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

8.6 Herbs

8.6.1 Overview

8.6.2 Herbs: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

8.7 Fruit and Gums

8.7.1 Overview

8.7.2 Fruit and Gums: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9. North America Mouthwash Market– Indication

9.1 Overview

9.2 Mouthwash Market Share, Indication, 2019 and 2027 (%)

9.3 Mouth Ulcers

9.3.1 Overview

9.3.2 Mouth Ulcers: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9.4 Aphthous Ulcers

9.4.1 Overview

9.4.2 Aphthous Ulcers: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9.5 Post Oral Surgery

9.5.1 Overview

9.5.2 Post Oral Surgery: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9.6 Oral Lesions

9.6.1 Overview

9.6.2 Oral Lesions: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9.7 Periodontitis

9.7.1 Overview

9.7.2 Periodontitis: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9.8 Gingivitis

9.8.1 Overview

9.8.2 Gingivitis: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9.9 Receding Gums

9.9.1 Overview

9.9.2 Receding Gums: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9.10 Frequent Dry Mouth

9.10.1 Overview

9.10.2 Frequent Dry Mouth: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9.11 Chronic Bad Breath

9.11.1 Overview

9.11.2 Chronic Bad Breath: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

9.12 Toothache

9.12.1 Overview

9.12.2 Toothache: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

10. North America Mouthwash Market – By Distribution Channel

10.1 Overview

10.2 Mouthwash Market Revenue Share, by Distribution Channel (2019 and 2027)

10.3 Hypermarkets

10.3.1 Overview

10.3.2 Hypermarket: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

10.4 Supermarket

10.4.1 Overview

10.4.2 Supermarket: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

10.5 Online Stores

10.5.1 Overview

10.5.2 Online Stores: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

10.6 Hospital Pharmacies

10.6.1 Overview

10.6.2 Hospital Pharmacies: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

10.7 Independent Pharmacies/Drugstores

10.7.1 Overview

10.7.2 Independent Pharmacies/Drugstores: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

10.8 Independent Grocery Stores

10.8.1 Overview

10.8.2 Independent Grocery Stores: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

11. North America Mouthwash Market – By End User

11.1 Overview

11.2 Mouthwash Market Revenue Share, by End User (2019 and 2027)

11.3 Adults

11.3.1 Overview

11.3.2 Adults: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

11.4 Kids

11.4.1 Overview

11.4.2 Kids: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

12. North America Mouthwash Market – Country Analysis

12.1 North America: Mouthwash Market

12.1.1 Overview

12.1.3 North America: Mouthwash Market, by Country, 2019& 2027 (%)

12.1.3.1 US: Mouthwash Market– Revenue and Forecast to 2027 (USD Million)

12.1.3.1.1 US: Mouthwash Market – Revenue and Forecast to 2027 (USD Million)

12.1.3.1.2 US: Mouthwash Market, by Product Type, 2018–2027 (USD Million)

12.1.3.1.3 US: Mouthwash Market, by Flavour, 2018–2027 (USD Million)

12.1.3.1.4 US: Mouthwash Market, by Indication, 2018–2027 (USD Million)

12.1.3.1.5 US: Mouthwash Market, by Distribution Channel, 2018–2027 (USD Million)

12.1.3.1.6 US: Mouthwash Market, by End User, 2018–2027 (USD Million)

12.1.3.2 Canada: Mouthwash Market – Revenue and Forecast to 2027 (USD Million)

12.1.3.2.1 Canada: Mouthwash Market – Revenue and Forecast to 2027 (USD Million)

12.1.3.2.2 Canada: Mouthwash Market, by Product Type, 2018–2027 (USD Million)

12.1.3.2.3 Canada: Mouthwash Market, by Flavour, 2018–2027 (USD Million)

12.1.3.2.4 Canada: Mouthwash Market, by Indication, 2018–2027 (USD Million)

12.1.3.2.5 Canada: Mouthwash Market, by Distribution Channel, 2018–2027 (USD Million)

12.1.3.2.6 Canada: Mouthwash Market, by End User, 2018–2027 (USD Million)

12.1.3.3 Mexico: Mouthwash Market – Revenue and Forecast to 2027 (USD Million)

12.1.3.3.1 Mexico: Mouthwash Market – Revenue and Forecast to 2027 (USD Million)

12.1.3.3.2 Mexico: Mouthwash Market, by Product Type, 2018–2027 (USD Million)

12.1.3.3.3 Mexico: Mouthwash Market, by Flavour, 2018–2027 (USD Million)

12.1.3.3.4 Mexico: Mouthwash Market, by Indication, 2018–2027 (USD Million)

12.1.3.3.5 Mexico: Mouthwash Market, by Distribution Channel, 2018–2027 (USD Million)

12.1.3.3.6 Mexico: Mouthwash Market, by End User, 2018–2027 (USD Million)

13. Impact of COVID-19 Pandemic on North America Mouthwash Market

13.1 North America: Impact Assessment of COVID-19 Pandemic

14. North America Mouthwash Market–Industry Landscape

14.1 Overview

14.2 Growth Strategies Done by the Companies in the Market, (%)

14.3 Organic Developments

14.3.1 Overview

14.4 Inorganic Developments

14.4.1 Overview

15. Company Profiles

15.1 Colgate-Palmolive Company

15.1.1 Key Facts

15.1.2 Business Description

15.1.3 Products and Services

15.1.4 Financial Overview

15.1.5 SWOT Analysis

15.1.6 Key Developments

15.2 Procter & Gamble

15.2.1 Key Facts

15.2.2 Business Description

15.2.3 Products and Services

15.2.4 Financial Overview

15.2.5 SWOT Analysis

15.2.6 Key Developments

15.3 GlaxoSmithKline plc.

15.3.1 Key Facts

15.3.2 Business Description

15.3.3 Products and Services

15.3.4 Financial Overview

15.3.5 SWOT Analysis

15.3.6 Key Developments

15.4 Unilever

15.4.1 Key Facts

15.4.2 Business Description

15.4.3 Products and Services

15.4.4 Financial Overview

15.4.5 SWOT Analysis

15.4.6 Key Developments

15.5 Johnson and Johnson Services, Inc.

15.5.1 Key Facts

15.5.2 Business Description

15.5.3 Products and Services

15.5.4 Financial Overview

15.5.5 SWOT Analysis

15.5.6 Key Developments

15.6 The Himalaya Drug Company

15.6.1 Key Facts

15.6.2 Business Description

15.6.3 Products and Services

15.6.4 Financial Overview

15.6.5 SWOT Analysis

15.6.6 Key Developments

15.7 Lion Corporation

15.7.1 Key Facts

15.7.2 Business Description

15.7.3 Products and Services

15.7.4 Financial Overview

15.7.5 SWOT Analysis

15.7.6 Key Developments

15.8 Amway

15.8.1 Key Facts

15.8.2 Business Description

15.8.3 Products and Services

15.8.4 Financial Overview

15.8.5 SWOT Analysis

15.8.6 Key Developments

15.9 Church & Dwight, Inc.

15.9.1 Key Facts

15.9.2 Business Description

15.9.3 Products and Services

15.9.4 Financial Overview

15.9.5 SWOT Analysis

15.9.6 Key Developments

15.10 SmartMouth Oral Health Laboratories

15.10.1 Key Facts

15.10.2 Business Description

15.10.3 Products and Services

15.10.4 Financial Overview

15.10.5 SWOT Analysis

15.10.6 Key Developments

16. Appendix

16.1 About The Insight Partners

16.2 Glossary of Terms

LIST OF TABLES

Table 1. North America Mouthwash Market –Revenue and Forecast to 2027 (US$ Mn)

Table 2. US Mouthwash Market, by Product Type – Revenue and Forecast to 2027 (USD Million)

Table 3. US Mouthwash Market, by Flavor, – Revenue and Forecast to 2027 (USD Million)

Table 4. US Mouthwash Market, by Indication, – Revenue and Forecast to 2027 (USD Million)

Table 5. US Mouthwash Market, by Distribution Channel, – Revenue and Forecast to 2027 (USD Million)

Table 6. US Mouthwash Market, by End User, – Revenue and Forecast to 2027 (USD Million)

Table 7. Canada Mouthwash Market, by Product Type – Revenue and Forecast to 2027 (USD Million)

Table 8. Canada Mouthwash Market, by Flavor, – Revenue and Forecast to 2027 (USD Million)

Table 9. Canada Mouthwash Market, by Indication, – Revenue and Forecast to 2027 (USD Million)

Table 10. Canada Mouthwash Market, by Distribution Channel, – Revenue and Forecast to 2027 (USD Million)

Table 11. Canada Mouthwash Market, by End User, – Revenue and Forecast to 2027 (USD Million)

Table 12. Mexico Mouthwash Market, by Product Type – Revenue and Forecast to 2027 (USD Million)

Table 13. Mexico Mouthwash Market, by Flavor, – Revenue and Forecast to 2027 (USD Million)

Table 14. Mexico Mouthwash Market, by Indication, – Revenue and Forecast to 2027 (USD Million)

Table 15. Mexico Mouthwash Market, by Distribution Channel, – Revenue and Forecast to 2027 (USD Million)

Table 16. Mexico Mouthwash Market, by End User, – Revenue and Forecast to 2027 (USD Million)

Table 17. Organic Developments Done By Companies

Table 18. Inorganic Developments Done By Companies

Table 19. Glossary of Terms, Mouthwash Market

LIST OF FIGURES

Figure 1. Mouthwash Market Segmentation

Figure 2. Mouthwash Market Segmentation, By Country

Figure 3. Mouthwash Market Overview

Figure 4. Cosmetics Product Type Segment Held Largest Share of Mouthwash Market

Figure 5. US to Show Significant Growth During Forecast Period

Figure 6. North America Mouthwash Market, Industry Landscape

Figure 7. North America PEST Analysis

Figure 8. Mouthwash Market impact analysis of driver and restraints

Figure 9. North America Mouthwash Market – Revenue Forecast and Analysis – 2019- 2027

Figure 10. Mouthwash Market Share, Product, 2019 and 2027 (%)

Figure 11. Fluoride: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 12. Cosmetics: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 13. Antiseptics: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 14. Oral Gels: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 15. Mouthwash Market Share, Flavor, 2019 and 2027 (%)

Figure 16. Active Salt: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 17. Mint Fresh Tea: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 18. Natural Lemon: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 19. Herbs: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 20. Fruit and Gums: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 21. Mouthwash Market Share, Indication, 2019 and 2027 (%)

Figure 22. Mouth Ulcers: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 23. Aphthous Ulcers: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 24. Post Oral Surgery: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 25. Oral Lesions: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 26. Periodontitis: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 27. Gingivitis: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 28. Receding Gums: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 29. Frequent Dry Mouth: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 30. Chronic Bad Breath: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 31. Toothache: Mouthwash Market– Revenue and Forecast to 2027 (US$ million)

Figure 32. Mouthwash Market Revenue Share, by Distribution Channel (2019 and 2027)

Figure 33. Hypermarket: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

Figure 34. Supermarket: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

Figure 35. Online Stores: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

Figure 36. Hospital Pharmacies: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

Figure 37. Independent Pharmacies/Drug Stores: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

Figure 38. Independent Grocery Stores: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

Figure 39. Mouthwash Market Revenue Share, by End User (2019 and 2027)

Figure 40. Adults: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

Figure 41. Kids: Mouthwash Market – Revenue and Forecast to 2027 (US$ Million)

Figure 42. North America: Mouthwash Market, by Key Country – Revenue (2019) (USD Million)

Figure 43. North America: Mouthwash Market, by Country, 2019 & 2027 (%)

Figure 44. US: Mouthwash Market – Revenue and Forecast to 2027 (USD Million)

Figure 45. Canada: Mouthwash Market – Revenue and Forecast to 2027 (USD Million)

Figure 46. Mexico: Mouthwash Market – Revenue and Forecast to 2027 (USD Million)

Figure 47. Impact of COVID-19 Pandemic on Mouthwash Market in North American Countries

Figure 48. Growth Strategies Done by the Companies in the Market, (%)
  1. Colgate-Palmolive Company
  2. Procter & Gamble
  3. GlaxoSmithKline plc.
  4. Unilever
  5. Johnson and Johnson Services, Inc.
  6. The Himalaya Drug Company
  7. Lion Corporation
  8. Amway
  9. Church & Dwight, Inc.
  10. SmartMouth Oral Health Laboratories
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America mouthwash market.
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the North America mouthwash market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America mouthwash market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
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