North America Oats Market Overview and Growth by 2028

The North America oats market is expected to grow from US$ 1,448.56 million in 2022 to US$ 1,780.22 million by 2028; it is estimated to register a CAGR of 3.5% from 2022 to 2028.

Oats (Avena sativa) are high in several dietary fiber components, such as mixed-linkage (1→3), (1→4)-β-D-glucan arabinoxylans, and cellulose. Oats (Avena sativa L.) are grown worldwide and are a crucial dietary staple in many countries. The Avena sativa plant consists of oat seeds, leaves and stems (oat straw), and bran (the outer layer of the whole oats). Due to its health benefits, oats are often consumed or used as a therapeutic supplement. Furthermore, oat has been a significant cereal and fodder crop that is used in various applications such as breakfast cereals, porridge, biscuits, bread, animal feed, and personal care products. Raw materials generally account for ~35% of the value addition to the product.

Furthermore, oat flour helps to cure skin by balancing the skin's pH level and acting as an anti-aging agent. Oat flour can also be found in shampoos, conditioners, skincare creams, lotions, talcum powders, and foundations, among other cosmetics and personal care items. The rising demand for oats in the personal care industry is emerging as a lucrative opportunity for market players. These market opportunities further anticipate the surge in the North America oats market growth.

The North America oats market is segmented based on process, category, nature, form, application, and country. By process, the market is segmented into rolled and steel-cut. Based on category, the market is bifurcated into organic and conventional. Based on nature, the market is segmented into gluten-free and conventional. Based on form, the market is divided into flakes, flour, and others. Based on application, the market is segmented into food and beverages, animal feed, personal care, and others. Based on country, the North America oats market is segmented into the US, Canada, and Mexico.

North America Oats Market: Strategic Insights

Food-derived components in personal care products give the skin a sense of health and nutrition. Oats have always been considered nutritious food, but their popularity has surged in recent years due to the inclusion of novel products and growing recognition as an element with low allergenic potential and high, proven therapeutic benefits. Moreover, since Roman times, oats have been used to soothe and restore the skin and reduce inflammation and redness. Natural oat extracts are a novel source of oat-based cosmetic raw materials with known active components, such as avenanthramides, proteins, and beta-glucans. At low concentrations, avenanthramides have been proven to reduce histamine release. At the same time, oat beta-glucans increase pro-collagen synthesis, plumping the skin, reducing wrinkles, and restoring the skin's natural moisture barrier. In addition, other oat components, such as oat oil and hydrolyzed oat protein, have specific cosmeceutical benefits, making oats useful in cosmetics in various ways. Hence, the increasing incorporation of oats by the manufacturers in the cosmetics industry further augmenting the North America oats market growth.

Further, manufacturers have been focusing on producing new types of oats that can be used in a wide range of products in other industries such as animal feed, and cosmetics & personal care. Finely milled oat flour with high functional value and colloidal and gelling properties is highly demanded in organic cosmetics. Milled oat flour heals and revitalizes the skin by protecting and moisturizing it. Furthermore, oat flour helps cure skin by balancing the skin's pH level and acting as an anti-aging agent. Oat flour can also be found in shampoos, conditioners, skincare creams, lotions, talcum powders, and foundations, among other cosmetics and personal care items. The rising demand for oats in the personal care industry is emerging as a lucrative opportunity for market players.

Market Insights

Health Benefits Associated with Oats to Drive North America Oats Market in Coming Years

The COVID-19 pandemic has had a massive impact on consumer buying behavior and eating habits. Rising health concerns and growing awareness regarding the consumption of natural and functional food have given rise to new food & beverage trends. The majority of consumers are opting for immunity-boosting functional food products. The increasing consumer preference for products that offer both indulgence and health attributes is propelling food manufacturers to use oats in their products. Thus, various health benefits associated with oats are accelerating the North America oats market growth.

Process-Based Insights

Based on process, the North America oats market is segmented into rolled and steel-cut. In 2022, the rolled segment held a larger market share. Rolled oats are one of the most popular types of oats because of their versatility. The oat groat is steamed before being rolled flat between steel rollers to produce these oats. This process stabilizes the beneficial oils in the oats, allowing them to stay fresher for longer, and increases the surface area of the oats, enabling them to cook faster. Further, different manufacturers make rolled oats with different thicknesses, but nutritionally and taste-wise, they are all the same. The texture of thicker oats can be chewier. In addition, stovetop oatmeal, overnight oats, pancakes, baked goods, muesli, granola, granola bars, energy bites, and even smoothies can all be made with rolled oats.

North America Oats Market, by Process, 2022 and 2028

Avena Foods, Ltd.; Glanbia plc; Grain Millers, Inc.; Lantmännen; Richardson International Limited; American International Foods, Inc.; Small Valley Milling; Emerson Milling Ltd.; Buffalo Creek Mills; and Highland Milling, LLC. are among the major players operating in the North America oats market. These companies produce and distribute oats to various manufacturing industries across various countries worldwide, especially in the US, Canada, and Mexico, which helps them in catering to a wider customer base. These market players are highly focused on launching innovative and customer-oriented product categories.

Report Spotlights

• Progressive trends in the oats industry to help players develop effective long-term strategies
• Business growth strategies adopted by companies to secure growth in developed and developing markets
• Quantitative analysis of the North America oats market from 2022 to 2028
• Estimation of the demand for oats
• Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
• Recent developments to understand the competitive market scenario and the demand for oats
• Market trends and outlook and factors driving and restraining the North America oats market growth
• Understanding the strategies that underpin commercial interest with regard to the North America oats market growth, aiding in the decision-making process
• North America oats market size at various nodes of market
• Detailed overview and segmentation of the North America oats market, and its industry dynamics
• North America oats market size in various regions with promising growth opportunities

The "North America Oats Market Forecast to 2028" is a specialized and in-depth study of the food & beverages industry, focusing on the North America oats market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America oats market is segmented on the basis of process, category, nature, form, and application. Based on process, the market is segmented into rolled and steel-cut. Based on category, the market is bifurcated into organic and conventional. Based on nature, the market is segmented into gluten-free and conventional. Based on form, the market is divided into flakes, flour, and others. Based on application, the market is segmented into food and beverages, animal feed, personal care, and others. In 2022, the rolled segment held a larger market share, whereas the steel-cut segment is expected to register a higher CAGR during the forecast period.

Company Profiles 

• Avena Foods, Ltd.
• Glanbia plc
• Grain Millers, Inc.
• Lantmännen
• Richardson International Limited
• American International Foods, Inc.
• Small Valley Milling
• Emerson Milling Ltd.
• Buffalo Creek Mills
• Highland Milling, LLC.

North America Oats Market Players Density: Understanding Its Impact on Business Dynamics

The North America Oats Market is growing rapidly, driven by increasing end-user demand due to factors such as evolving consumer preferences, technological advancements, and greater awareness of the product's benefits. As demand rises, businesses are expanding their offerings, innovating to meet consumer needs, and capitalizing on emerging trends, which further fuels market growth.