North America Personal Care Wipes Market to Grow at a CAGR of 5.6% to reach US$ 5,742.5 Million from 2020 to 2027

North America Personal Care Wipes Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Product Type (Baby, Facial and Cosmetic, Hand and Body, Flushable, Others); Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online, Commercial and Industrial, Others); and Country

Publication Month: Jun 2020 | Report Code: TIPRE00011594 | No. of Pages: 137 | Category: Chemicals and Materials | Status: Published
Covid

The North American personal care wipes market was valued at US$ 3,627.7 million in 2018 and is projected to reach US$ 5,742.5 million by 2027; it is expected to grow at a CAGR of 5.6% from 2019 to 2027.

 

Wipe is a small moist cloth that is used for cleaning surfaces. Various types of personal care wipes are commercially available such as baby personal care wipes, makeup removal personal care wipes, cooling personal care wipes, perfume personal care wipes, body personal care wipes, medical personal care wipes, general cleaning personal care wipes, intimate personal care wipes, nail polish removal personal care wipes, and antibacterial personal care wipes.  These personal care wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. The key advantage of personal care wipes is convenience. Using personal care wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust.

 

The US contributed to the largest share in the North American personal care wipes market. The growth of the personal care wipes market in this region is primarily attributed to the rising demand for personal care wipes among various end-users. Additionally, the demand for personal care products such as baby personal care wipes, hand and body wipes, and facial care wipes is increasing in developed countries such as the US and Canada due to rising concern of health and hygiene among the consumers. Moreover, surging demand for natural, chemical-free, and biodegradable personal care wipes is further projected to propel the demand for personal care wipes in the region. The region also has the presence of major personal care wipes manufacturers, such as Procter & Gamble, Rockline Industries, Johnson & Johnson, and Edgewell Personal Care.

In December 2019, an outbreak of COVID-19 began in Wuhan (China), and since then it has spread across the globe at a fast pace. The US, Spain. Russia, India, China, Italy, France, and Germany, are amongst the worst affected countries in terms of positive cases, and reported deaths as of March 2020. According to the latest WHO figures updated on May 25, 2020, there are ~5 307 298 confirmed cases and 342 070 total deaths globally. The COVID-19 has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Consumer good industry is one of the major industries facing serious disruptions such as supply chain breaks, technology events cancellations, and office shutdowns as a result of this outbreak.China is known as a global hub of manufacturing and the largest raw material supplier for various industries. The overall market breakdown due to COVID-19 is also affecting the growth of the personal care wipes market due to shutting down of factories, obstacle in supply chain, and downturn in world economy.

 

North American Personal Care Wipes Market

 

 

Market Insights

Growth of Personal Care Industry

High disposable income and rising purchasing power are the factors enabling consumers to spend more on personal care products. Also, the growth of personal industries in developed and developing regions propels the demand for personal care products such as skin care, sanitizing, and others. Moreover, rising concerns related to personal hygiene and increasing influence of social media and other promotional media have increased consumer awareness about health and hygiene products. This has significantly driven the demand for personal care products such as skin and personal care wipes. Personal care wipes are mainly used to maintain skin health and personal hygiene. Apart from maintaining personal and household hygiene, wet tissues and wipes exhibit antibacterial, exfoliating, and moisturizing properties. This has propelled the demand for wipes among health-conscious consumers. To capitalize on the surging demand, key wipe manufacturers are introducing personal care wipes for both male and female skin types. These factors boost the demand for personal care wipes in North American. The rapid growth of the personal care industry provides opportunities for wipe manufacturers to innovate their product offerings and packaging. This has further led to the introduction of innovative and upgraded products in the market and has helped leading producers to build brand appeal and loyalty among consumers. For instance, Johnson and Johnson's under the brand name Clean and Clear, offers multipurpose wet facial wipes for purposes such as makeup removal, cleansing, moisturization, and maintaining skin softness. This has led to an increase in the demand for multi-functional wet wipes, which would in turn drive the growth of the personal care wipes market during the forecast period.

 

Product Type Market Insights

Based on product type, the North American personal care wipes market has been segmented into baby, facial and cosmetic, hand and body, flushable, and others. In 2018, the baby personal care wipes segment dominated the personal care wipes market. An increasing rate of childbirth, rising population of working women, coupled with modernization in healthcare practices, are the key factors propelling the demand for baby personal care wipes in North American. The shift toward healthy lifestyle and rising focus on sanitation and well-being of babies has further driven the demand for antibacterial wipes for personal care applications.

 

North American Personal Care Wipes Market, by Product Type – 2018 and 2027

 

 

Distribution Channel Market Insights

Based on distribution channel, the North American personal care wipesmarketis segmented into supermarkets and hypermarkets, convenience stores, online, and other distribution channel.The supermarket and hypermarket segment held the largest share in the North American personal care wipes market in 2018. The presence of a strong network of supermarkets and hypermarkets in developed countries has propelled the sales of personal care wipes through personal care wipes over the past few years. Hypermarkets and supermarkets are self-help stores that provide a wide range of personal care wipes products such as baby personal care wipes, facial personal care wipes, disinfectant personal care wipes, and household personal care wipes. These products are placed in an organized way in different sections and shelves to attract customers. These types of stores offer an extensive choice of wipe products to consumers from different brands in one place at affordable prices compared to other distribution channels. This factor has led to increased sales of wipe products through supermarkets and hypermarkets.

 

Strategic Insights

Several strategic initiatives are commonly adopted by companies to expand their footprint worldwide. Diamond wipes International Inc., Body Wipes Company, Procter & Gamble, and among others are the market players implementing these strategies to enlarge the customer base and gain significant market share in North American, which in turn permits to maintain their brand name in the North American personal care wipes market.

 

North American Personal Care Wipes Market – By Product Type

  • Baby
  • Facial and Cosmetic
  • Hand and Body
  • Flushable
  • Others

 

North American Personal Care Wipes Market – By Distribution Channel

 

  • Supermarkets and Hypermarkets
  • Specialty Store
  • Online
  • Commercial and Industrial
  • Others


Company Profiles

  • Body Wipe Company
  • Diamond Wipes International
  • Edgewell Personal  Care
  • Johnson and Johnson
  • Kimberly Clark Corporation
  • La Fresh
  • Nice-Pak Products, Inc.
  • Procter & Gamble
  • Rockline Industries
  • Unicharm International

 

1.             Introduction

1.1       Study Scope                 

1.2       The Insight Partners Research Report Guidance

1.3       Market Segmentation

1.3.1        Personal Care Wipes Market, by Product Type

1.3.2        Personal care wipes Market, by Distribution Channel

1.3.3        Personal care wipes Market, by Country

2.             Key Takeaways

3.             Research Methodology

3.1       Scope of the Study

3.2       Research Methodology

3.2.1        Data Collection:

3.2.2        Primary Interviews:

3.2.3        Hypothesis formulation:

3.2.4        Macro-economic factor analysis:

3.2.5        Developing base number:

3.2.6        Data Triangulation:

3.2.7        Country level data:

4.             Personal Care Wipes Market Landscape

4.1       Market Overview

4.2       PEST Analysis – North America

4.2.1        North America PEST Analysis

4.3       Expert Opinion

5.             Personal Care Wipes Market – Key Industry Dynamics

5.1       Key Market Drivers

5.1.1        Growth of Personal Care Industry

5.1.2        Introduction of new and improved variety of wipes

5.1.3        Growing Demand for Personal Care Wipes Due to COVID-19

5.2       Market Restraints

5.2.1        Environment Issues Caused Due to Personal Care Wipes

5.3       Market Opportunities

5.3.1        Rising Adoption of Biodegradable Personal Care Wipes

5.4       Future Trends

5.4.1        Growing Demand for Natural and Chemical-Free Personal Care Wipes

5.5       Impact Analysis of Drivers and Restraints

6.             Personal Care Wipes Market– North America Market Analysis

6.1       North America Personal Care Wipes Market Overview

6.2       North America Personal Care Wipes Market Forecast And Analysis

6.3       Market Positioning – Key Market Players

7.             North America Personal Care Wipes Market Analysis – By Product Type

7.1       Overview

7.2       Personal Care Wipes Market Share, by Product Type, 2019 and 2027 (%)

7.3       Baby

7.3.1        Overview

7.3.2        Baby: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

7.4       Facial and Cosmetic

7.4.1        Overview

7.4.2        Facial and Cosmetic-: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

7.5       Hand and Body

7.5.1        Overview

7.5.2        Hand and Body: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

7.6       Flushable

7.6.1        Overview

7.6.2        Flushable: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

7.7       Others

7.7.1        Overview

7.7.2        Others: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

8.             Personal Care Wipes Market Analysis – By Distribution Channel

8.1       Overview

8.2       Personal Care Wipes Market Share, by Distribution Channel, 2018 and 2027 (%)

8.3       Supermarket and Hypermarket

8.3.1        Overview

8.3.2        Supermarket and Hypermarket: Personal Care Wipes Market– Revenue and Forecast to 2027  (US$ Million)

8.4       Specialty Stores

8.4.1        Overview

8.4.2        Specialty Store: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

8.5       Online

8.5.1        Overview

8.5.2        Online: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

8.6       Commercial and Industrial

8.6.1        Overview

8.6.2        Commercial and Industrial: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

8.7       Others

8.7.1        Overview

8.7.2        Others: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

9.             Personal Care Wipes Market – Country Analysis

9.1       Overview

9.1.1        North America: Personal Care Wipes Market – Revenue, and Forecast to 2027 (US$ Million)

9.1.3        North America: Personal Care Wipes Market, by Key Country

9.1.3.1      US: Personal Care Wipes Market – Revenue, and Forecast to 2027 (US$ Million)

9.1.3.1.1       US: Personal Care Wipes Market, by Product Type

9.1.3.1.2       US: Personal Care Wipes Market, by Distribution Channel

9.1.3.2      Canada: Personal Care Wipes Market – Revenue, and Forecast to 2027 (US$ Million)

9.1.3.2.1       Canada: Personal Care Wipes Market, by Product Type

9.1.3.2.2       Canada: Personal Care Wipes Market, by Distribution Channel

9.1.3.3      Mexico: Personal Care Wipes Market – Revenue, and Forecast to 2027 (US$ Million)

9.1.3.3.1       Mexico: Personal Care Wipes Market, by Product Type

9.1.3.3.2       Mexico: Personal Care Wipes Market, by Distribution Channel

10.          Overview- Impact of COVID-19

11.          Impact of COVID-19 Pandemic on Global Personal Care Wipes Market

11.1    North America: Impact Assessment of COVID-19 Pandemic

12.          Industry Landscape

12.1    Merger and Acquisition

12.2    Business Planning and Strategy

12.3    Product News

13.          Company Profiles

13.1    Body Wipe Company

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2    Diamond Wipes International

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3    Edgewell Personal Care

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.4    Johnson and Johnson

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.5    Kimberly Clark Corporation

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.6    La Fresh

13.6.1     Key Facts

13.6.2     Business Description

13.6.3     Products and Services

13.6.4     Financial Overview

13.6.5     SWOT Analysis

13.7    Nice-Pak Products, Inc.

13.7.1     Key Facts

13.7.2     Business Description

13.7.3     Products

13.7.4     Financial Overview

13.7.5     SWOT Analysis

13.8    Procter and Gamble Co

13.8.1     Key Facts

13.8.2     Business Description

13.8.3     Products

13.8.4     Financial Overview

13.8.5     SWOT Analysis

13.8.6     Key Developments

13.9    Rockline Industries

13.9.1     Key Facts

13.9.2     Business Description

13.9.3     Products

13.9.4     Financial Overview

13.9.5     SWOT Analysis

13.10 Unicharm International

13.10.1   Key Facts

13.10.2   Business Description

13.10.3   Products and Services

13.10.4   Financial Overview

13.10.5   SWOT Analysis

14.          Appendix

14.1    About The Insight Partners

14.2    Word Index

 


LIST OF TABLES

Table 1.             North America Personal Care Wipes Revenue and Forecasts To 2027 (US$ Mn)

Table 2.             US: Personal Care Wipes Market, by Product Type – Revenue and Forecast to 2027 (US$ Million)

Table 3.             US: Personal Care Wipes Market, by Distribution Channel– Revenue and Forecast to 2027 (US$ Million)

Table 4.             Canada: Personal Care Wipes Market, by Product Type – Revenue and Forecast to 2027 (US$ Million)

Table 5.             Canada: Personal Care Wipes Market, by Distribution Channel– Revenue and Forecast to 2027 (US$ Million)

Table 6.             Mexico: Personal Care Wipes Market, by Product Type – Revenue and Forecast to 2027 (US$ Million)

Table 7.             Mexico: Personal Care Wipes Market, by Distribution Channel– Revenue and Forecast to 2027 (US$ Million)

Table 8.             List of Abbreviation

 LIST OF FIGURES

Figure 1.           Personal care wipes Market Segmentation

Figure 2.           Geographic Segmentation of Personal Care Wipes Market

Figure 3.           Personal Care Wipes Market Overview

Figure 4.           Supermarket and Hypermarket Segment Held Largest Share of North America Personal Care Wipes Market

Figure 5.           Personal Care Wipes Market, by Country, Value and CAGR

Figure 6.           Personal Care Wipes Industry Landscape

Figure 7.           North America – PEST Analysis

Figure 8.           Personal Care Wipes Market Impact Analysis of Drivers and Restraints

Figure 9.           Personal Care Wipes Market Forecast and Analysis, (US$ Mn)

Figure 10.        Personal Care Wipes Market Share, by Product Type, 2019 and 2027 (%)

Figure 11.        Baby: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 12.        Facial and Cosmetic-: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 13.        Hand and Body: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 14.        Flushable: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 15.        Others: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 16.        Personal Care Wipes Market Share, by Distribution Channel, 2018 and 2027 (%)

Figure 17.        Supermarket and Hypermarket:  Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 18.        Specialty Store: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 19.        Online: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 20.        Commercial and Industrial: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 21.        Others: Personal Care Wipes Market– Revenue and Forecast to 2027 (US$ Million)

Figure 22.        North America: Personal Care Wipes Market – Revenue and Forecast to 2027 (US$ Million)

Figure 23.        North America: Personal Care Wipes Market Revenue Share, by Key Country (2018 and 2027)

Figure 24.        US: Personal Care Wipes Market – Revenue, and Forecast to 2027 (US$ Million)

Figure 25.        Canada: Personal Care Wipes Market – Revenue, and Forecast to 2027 (US$ Million)

Figure 26.        Mexico: Personal Care Wipes Market – Revenue, and Forecast to 2027 (US$ Million)

Figure 27.        Impact of COVID-19 Pandemic in North American Country Markets

The List of Companies - North America Personal Care Wipes Market

  1. Body Wipe Company
  2. Diamond Wipes International
  3. Edgewell Personal  Care
  4. Johnson and Johnson
  5. Kimberly Clark Corporation
  6. La Fresh
  7. Nice-Pak Products, Inc.
  8. Procter & Gamble
  9. Rockline Industries
  10. Unicharm International
  • Highlights key business priorities to assist companies realign their business strategies.
  • Features key findings and crucial progressive industry trends in the North American personal care wipes market, thereby allowing players to develop effective long-term strategies.
  • Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.
  • Scrutinizes in-depth market trends as well as key market drivers and restraints.
  • Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
TIPRE00011594
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