The North America self-tanning products market is expected to grow from US$ 344.43 million in 2022 to US$ 506.94 million by 2028; it is expected to grow at a CAGR of 6.7% from 2022 to 2028.
Over the past few years, the “Sun-kissed Look” trend among the North American population has increased the demand for self-tanning products owing to the rising concerns of skin disorders and risks associated with sun exposure. Consumers are consciously looking for safe and natural-looking, self-tanning products. The rising advertisement and promotional campaigns by celebrities and respected brands in the self-tanning products industry drive the demand for self-tanning products.
Nowadays, people are becoming more concerned about the impact of consuming conventional cosmetics & skincare products, including self-tanning products. As a result, they are shifting to vegan, natural, and organic alternatives to maintain their skin texture and health. This trend is gaining traction in the cosmetics & skincare industry, which is significantly driving the demand for self-tanning products. Many companies offer certified organic self-tanning products that are gaining immense popularity among consumers. Organic ingredients are perceived to be healthier and safer than conventional ones as they are obtained from farming practices that are free of pesticides, genetically modified organisms, and chemical additives. Moreover, these ingredients are grown following stringent agricultural practices that avoid the use of growth hormones and synthetic additives. With the surging preference for vegan, natural, and organic self-tanning products, the market in North America is flourishing notably.
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North America Self-Tanning Products Market: Strategic Insights
Market Size Value in US$ 344.43 million in 2022 Market Size Value by US$ 506.94 million by 2028 Growth rate CAGR of 6.7% from 2022 to 2028 Forecast Period 2022-2028 Base Year 2022
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North America Self-Tanning Products Market: Strategic Insights
| Market Size Value in | US$ 344.43 million in 2022 |
| Market Size Value by | US$ 506.94 million by 2028 |
| Growth rate | CAGR of 6.7% from 2022 to 2028 |
| Forecast Period | 2022-2028 |
| Base Year | 2022 |
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Market Insights
Well-Established Cosmetic Industry in North America to Drive North America Self-tanning Products Market Growth in Coming Years
Self-tanning products are becoming increasingly popular as people are fond of bronze and tanned skin tones. Also, these products are convenient to use as they impart desired skin tone without sun exposure and sun damage. The Centers for Disease Control and Prevention (CDC) promoted the use of self-tan products by considering them a safer alternative to UV-induced tanning. Thus, consumers are increasingly using self-tanning products. According to a Popsugar Beauty article published in July 2021, the craving for a sun-kissed glow is common among women, as 59% of college-going females in the US used self-tanners at least once and preferred using them year-round. Thus, the growth of the personal care & cosmetics industry in North America and the increased use of self-tanners are significantly driving the self-tanning products market in the region.
Product Type-Based Insights
Based on product type, the North America self-tanning products market is segmented into cream and lotion, serum, mist, and others. In 2021, the cream and lotion segment held the largest market share. Self-tanning lotions are usually formulated with more water content compared to creams. Lotions are non-greasy, lightweight formulation and easily absorbed by skin. Whereas, creams are generally thicker and have rich consistency. The thicker formulation of self-tanning creams lock in moisture by creating a protective layer around skin. So, cream and lotion provide hydration along with the artificial sun tan. The self-tanning creams and lotions are widely manufactured and provided by cosmetic companies due to its high demand. Moreover, the customers associate creams and lotions with hydration and long-lasting tan effect. The increasing demand of self-tanning creams and lotions can be attributed to its aforementioned characteristics, convenient usage, high availability and added functionality.
North America Self-tanning Products Market Share, by Product Type, 2021 and 2028
- Sample PDF showcases the content structure and the nature of the information with qualitative and quantitative analysis.
Bondi Sands Pty Ltd.; KAO Corp.; PZ Cussons Plc; Supernova UK Pty Ltd.; Epic Etailers, LLC; L'Oreal S.A.; HotHouse Beauty Ltd.; Johnson & Johnson; Coty Inc.; and Edgewell Personal Care Co. are among the major players operating in the North America self-tanning products market. These companies have their self-tanning products’ production and distribution operations in various countries worldwide, especially in North America, which helps them in catering to a wider customer base. These market players are highly focused on launching innovative and customer-oriented product categories, such as organic, vegan, and natural products.
Report Spotlights
- Progressive trends in the self-tanning products industry to help players develop effective long-term strategies
- Business growth strategies adopted by companies to secure growth in developed and developing markets
- Quantitative analysis of the North America self-tanning products market from 2020 to 2028
- Estimation of the demand for self-tanning products
- Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
- Recent developments to understand the competitive market scenario and the demand for self-tanning products
- Market trends and outlook and factors driving and restraining the North America self-tanning products market growth
- Understanding the strategies that underpin commercial interest with regard to the North America self-tanning products market growth, aiding in the decision-making process
- North America self-tanning products market size at various nodes of market
- Detailed overview and segmentation of the North America self-tanning products market, and its industry dynamics
- North America self-tanning products market size in various regions with promising growth opportunities
The "North America Self-tanning Products Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on the North America self-tanning products market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The North America self-tanning products market is segmented into product type, category, and distribution channel. Based on product type, the market is segmented into cream and lotion, serum, mist, and others. In terms of category, the North America self-tanning products market is categorized into natural & organic and conventional. The North America self-tanning products market, by distribution channel, is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. In 2021, the cream and lotion segment held the largest market share, whereas the mist segment is expected to register the highest CAGR during the forecast period.
Company Profiles
- Bondi Sands Pty Ltd.
- KAO Corp.
- PZ Cussons Plc
- Supernova UK Pty Ltd.
- Epic Etailers, LLC
- L'Oreal S.A.
- HotHouse Beauty Ltd.
- Johnson & Johnson
- Coty Inc.
- Edgewell Personal Care Co.
Report Coverage
Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends
Segment Covered
Product Type, Category, and Distribution Channel
Regional Scope
North America, Europe, Asia Pacific, Middle East & Africa, South & Central America
Country Scope
Canada, Mexico, United States
The List of Companies - North America Self-Tanning Products Market
- Bondi Sands Pty Ltd.
- KAO Corp.
- PZ Cussons Plc
- Supernova UK Pty Ltd.
- Epic Etailers, LLC
- L'Oreal S.A.
- HotHouse Beauty Ltd.
- Johnson & Johnson
- Coty Inc.
- Edgewell Personal Care Co.
The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.
- Data Collection and Secondary Research:
As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.
Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.
- Primary Research:
The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.
For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.
A typical research interview fulfils the following functions:
- Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
- Validates and strengthens in-house secondary research findings
- Develops the analysis team’s expertise and market understanding
Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:
- Industry participants: VPs, business development managers, market intelligence managers and national sales managers
- Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.
Below is the breakup of our primary respondents by company, designation, and region:
Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.
- Data Analysis:
Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.
- 3.1 Macro-Economic Factor Analysis:
We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.
- 3.2 Country Level Data:
Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.
- 3.3 Company Profile:
The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.
- 3.4 Developing Base Number:
Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.
- Data Triangulation and Final Review:
The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.
We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.
We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.
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