North America Tactile Printing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Application (Packaging & Labels, Tactile Graphics, and Secure Documentation) and End User (Braille Users, Industrial, and Government & Defense)
Request Now
The tactile printing market in North America is expected to grow from US$ 375.73 million in 2021 to US$ 623.54 million by 2028; it is estimated to grow at a CAGR of 7.5% from 2021 to 2028.
The US, Canada, and Mexico are major economies in North America. Rising need for tactile graphics for better accessibility to visually impaired is the major factor driving the North America tactile printing market. Employers at small and medium-sized enterprises provide employment opportunities to a diverse range of candidates, accommodating physically disabled contenders in the workforce. Consequently, sectors such as marketing, business management and administration, human services, health science, and agriculture are extensively employing visually impaired aspirants at a large scale. Several other sectors employing visually impaired individuals include non-profit organizations; local, state, and federal governments; and self-employed entrepreneurs. Legislative changes and civil right laws also positively impact the career opportunities of visually impaired individuals. Therefore, tactile signage boards and maps are in high demand to assist these people at workplaces. Tactile graphics are also helping provide education to visually impaired populations as they may get excluded from educational, practical, and recreational information. Therefore, as per the tactile printing industry professionals, proficiency, and abundant availability of tactile graphics, coupled with advancements in related technologies, could more opportunities to visually disabled individuals to succeed in their desired fields. As a result, tactile graphs, illustrations, and drawings are being incorporated in books published for these people. The tactile printing technology is also being used for printing graphics on products such as games, Braille wristbands, Braille musical cards, pins, switches, visiting cards, location labels, stickers (Braille tactile custom stickers), greeting cards, recorders, calculators, and Braille calendars, which is contributing to the market growth.
North America is one of the key regions in terms of adoption and development of new technologies due to favorable government policies that boost innovation and strengthen the infrastructure capabilities. Hence, any impact on the growth of industrial and commercial sectors directly affects the economic growth of the region. Presently, the US is the one of the world’s most affected country due to COVID-19 outbreak. The printing, labeling, and packaging industries in the country have been witnessing negative impact due to the shortage of raw materials and demand disruptions. Also, various industries procure large quantities of raw materials from India and China, and the manufacturing sectors in these countries have shut down or scaled down their operations as a part of efforts to contain the COVID-19 spread. On the other hand, the demand for packaging is increasing owing to demand for more take-out deliveries, online orders, groceries, sanitary products, facial masks, and FMCG. Companies in North America are also opening to improve supply chain and critical supply of several critical products and services. However, the imposition of lockdown by several state governments has resulted in a labor shortage in the food &beverages, pharmaceuticals, medical, and chemicals industries, among others. Hence, suspension of operations and travel bans has led to reduction in companies’ operations across the tactile printing value chain. All these factors impacted the tactile market growth in early 2021 in a negative manner and are anticipated to have some effect in coming few quarters also. However, with continuous efforts by companies and industries to improve supply chains and daily business operations, the market anticipated to grow at a steady pace over the forecast period from 2021 to 2028.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America tactile printing market. The North America tactile printing market is expected to grow at a good CAGR during the forecast period.
North America Tactile printing Market Segmentation
North America Tactile printing Market – By Application
- Packaging & Labels
- Tactile graphics
- Secure Documentation
North America Tactile printing Market – By End User
- Braille Users
- Industrial
- Government & Defense
North America Tactile printing Market, by Country
- US
- Canada
- Mexico
North America Tactile printing Market - Companies Mentioned
- American Thermoform
- Canon Inc
- Index Braille
- Kanematsu USA
- Konica Minolta, Inc.
- Rink Printing Company
- Roland DG Corporation
- ViewPlus Technologies Inc
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America tactile printing market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the North America tactile printing market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth North America market trends and outlook coupled with the factors driving the tactile printing market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution