Oatmeal Market Research Analysis Report 2027

Oatmeal Market to 2027 - Global Analysis and Forecasts by Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular & Quick Rolled Oats, Instant Oats, and Others); Sales Channel (Online and Physical Stores); and Geography

Publication Month : Jul 2019

  • Report Code : TIPRE00005666
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 152
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[Research Report] The oatmeal market at US$ 9.86 Bn in 2018 and is expected to grow at a CAGR of 4.2% during the forecast period 2019 – 2027, to account to US$ 14.08 Bn in 2027.

Oatmeal is kind of breakfast food prepared from oats and liquid like water or milk. The meal is considered to be powerhouse of nutrition and flavor. The oatmeal market is rapidly growing at a faster pace over the past few years. Increase in the disposable income coupled with changing lifestyle is attracting consumers to consume oatmeal in the daily diet. Oats are known to possess rich nutritional profile with higher biological value, a greater proportion of unsaturated fatty acids and a high dietary fiber content, both as soluble and insoluble fiber. Oats also contain a wealth of micronutrients and are a recognized source of iron, potassium, copper and magnesium, thiamine, folate, zinc and phosphorus. Currently, some of the common types of oats available for the preparation of oatmeal are whole oat groats, steel cut oats, Scottish oats, regular rolled oats, quick rolled oats, instant oats, and bran oats. However, leading oatmeal manufacturers such as McCann’s Irish Oatmeal, Hamlyns of Scotland, Nature's Path Foods Inc., Nestlé S.A., and The Quaker Oats Company among other prominent oatmeal market players also offer a wide range of flavored oatmeal-based products for their large customer base.

Geographic Overview of Oatmeal Market

Geographic Overview of Oatmeal Market
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Market Insights

Shift in lifestyle along with adoption of healthy eating practices

With the shift in lifestyle and rise in disposable income, consumers are looking forwards to adopt healthier lifestyle especially across leading urban and metro cities. Furthermore, the rise in popularity of vegan based and gluten free food products across developed economies in North America, Europe and Asia-Pacific has also attracted in substantial demand for numerous oats-based food products and drinks. In addition, the growing number of health-conscious individuals along with a significant increase in awareness of health benefits of oatmeal is also anticipated to propel the market growth during the coming years. Moreover, the availability of organic, gluten free, vegan and nutritionally rich oatmeal products has facilitated in significant penetration among young individuals across the emerging cities in developing economies.

Type-Based Insights

The oatmeal market, based on type, is segmented into whole oat groats, steel cut oats, scottish oats, regular & quick rolled oats, instant oats, and others. In 2018, regular & quick rolled oats segment is considered to be one of the lucrative segments in the oatmeal market. Oatmeal is prepared through hulled oat grains, which are rolled, milled, or steel-cut. The fiber and protein-rich meal help the consumer to maintain body weight, as oatmeal reduces hunger since it takes time to digest. It further delivers several health benefits, including a reduction in blood sugar and cholesterol levels, lowering blood pressure, decreasing risk related to childhood asthma, and can also be included in the skincare regime. There are different types of oats available in the market. However, their nutritional value is almost the same, they differ depending on their texture, use, and processing.

Global Oatmeal Market, by Type – 2019 and 2027

Global Oatmeal Market, by Type – 2019 and 2027
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Sales Channel -Based Insights

The oatmeal Market, based on sales channel, is segmented into online and physical stores. In 2018, general wellness segment is considered to be one of the lucrative segments in the oatmeal market. The physical store segment is expected to hold a major market share whereas online segment is the fastest growing segment in oatmeal market attributable to the development of ecommerce facilities along with growing trend to distribute the products online is anticipated to boost during the forecast period.

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Oatmeal Market: Strategic Insights

oatmeal-market
Market Size Value inUS$ 9.86 Billion in 2018
Market Size Value byUS$ 14.08 Billion by 2027
Growth rateCAGR of 4.2% from 2019-2027
Forecast Period2019-2027
Base Year2019
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A few key players operating in the global oatmeal market are B&G Food, Inc., Bagrrys India Limited, Kellogg Company and Nestlé S.A.. Major market players are focused on strategies such as mergers and acquisitions, and product launches to increase their geographical presence and consumer base globally. For instance, in 2018, B&G Foods acquired McCann’s which is a premium oatmeal brand of TreeHouse Foods, Inc. for about US$ 32.0 Mn in cash.

Report Spotlights

  • Progressive industry trends in the oatmeal market help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the oatmeal market from 2017 to 2027
  • Estimation of fertilizer additive demand across various industries
  • PEST analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict market growth
  • Recent developments to understand the competitive market scenario and fertilizer additive demand
  • Market trends and outlook coupled with factors driving and restraining the growth of the oatmeal market
  • Understanding of strategies that underpin commercial interest with regard to oatmeal market growth, which facilitates decision-making process for stakeholders
  • Oatmeal market size at various nodes of market
  • Detailed overview and segmentation of the oatmeal market, as well as its dynamics in the industry

Global Oatmeal Market – by Type

  • Whole Oat
  • Steel Cut Oats
  • Scottish Oats
  • Regular & Quick Rolled Oats
  • Instant Oats
  • Others

Global Oatmeal Market – by Sales Channel

  • Online
  • Physical Stores


Company Profiles

  • B&G Food, Inc. (McCann’s Irish Oatmeal)
  • Bagrrys India Limited
  • Grain Millers, Inc.
  • Hamlyns Of Scotland
  • Kellogg Company
  • Marico Limited
  • Nature's Path Foods, Inc.
  • Nestlé S.A.
  • The Quaker Oats Company
  • Weetabix Limited
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Type ; Sales Channel ; and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

US, Canada, Mexico, UK, Germany, Spain, Italy, France, India, China, Japan, South Korea, Australia, UAE, Saudi Arabia, South Africa, Brazil, Argentina

The List of Companies - Oatmeal Market

  1. B&G Food, Inc. (McCann’s Irish Oatmeal)
  2. Bagrrys India Limited
  3. Grain Millers, Inc.
  4. Hamlyns of Scotland
  5. Kellogg Company
  6. Marico Limited
  7. Nature's Path Foods, Inc.
  8. Nestlé S.A.
  9. The Quaker Oats Company
  10. Weetabix Limited

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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