OOH Advertising Market 2028 By Type, Industry, Application and Geography | The Insight Partners

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OOH Advertising Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Type (Billboards, Street Furniture, Digital, Transit, Place-Based); Industry (Retail, FMCG, Automotive, Government, BFSI, Telecom, Others); Application (Outdoor Advertising, Indoor Advertising) and Geography

Report Code: TIPRE00011714 | No. of Pages: 150 | Category: Electronics and Semiconductor | Status: Upcoming


The Digital OOH market typically comprises of digital signage providers who have digital screens, across various locations. They partner with different service providers to utilise their real estate to screen digital advertisements of their clients. The integration of real-time data to the digital screens is helping the advertisers in creating more creative and interactive content. Due to this, there has been an increase in the visibility of the digital screens.


The "Global OOH Advertising Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the OOH advertising market with detailed market segmentation by type, industry, application, and geography. The report provides key statistics on the market status of the leading OOH advertising market players and offers key trends and opportunities in the market.

  •   Based on type, the global OOH advertising market is segmented into billboards, street furniture, digital, transit, place-based
  •   On the basis of industry, the market is segmented into retail, fmcg, automotive, government, bfsi, telecom, others
  •   Based on application, the market is bifurcated into outdoor advertising, indoor advertising


  •   Increased Spending on Programmatic Advertising.
  •   Increasing Focus on Business Intelligence and Rising Market Competitiveness.
  •   Rising Infrastructure Investments in Emerging Countries With Improved Digital Out of Home Advertising Space


  •   Increasing Trend of Online/Broadcast Advertisement


The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The OOH advertising market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.

The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the marketduring the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the OOH advertising market in these regions.

COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The COVID-19 has been affecting economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Shutdown of various plants and factories has affected the global supply chains and negatively impacted the manufacturing, delivery schedules, and sales of products in global market. Few companies have already announced possible delays in product deliveries and slump in future sales of their products. In addition to this, the global travel bans imposed by countries in Europe, Asia-Pacific, and North America are affecting the business collaborations and partnerships opportunities.

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The report covers key developments in the OOH advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the marketwere acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from OOH advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for vinegar in the global market.

The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the OOH advertising market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.

  •   Clear Channel Outdoor, LLC
  •   Daktronics
  •   Exterion Media
  •   Focus Media
  •   Intersection
  •   JCDecaux
  •   Lamar Advertising Company
  •   OOH Media
  •   OUTFRONT Media Inc.
  •   Stroer

The Insight Partner’s dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.

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The List of Companies

1. Clear Channel Outdoor, LLC
2. Daktronics
3. Exterion Media
4. Focus Media
5. Intersection
6. JCDecaux
7. Lamar Advertising Company
8. OOH Media
9. OUTFRONT Media Inc.
10. Stroer
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