Organic Pet Food Market to 2028- Industry Size, Share & Growth

Organic Pet Food Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Animal Type (Dog, Cat, Others); Distribution Channel (Hypermarkets and Supermarket, Specialized Pet Shops, Online, Others) and Geography

Publication Month : Nov 2021

  • Report Code : TIPRE00013941
  • Category : Food and Beverages
  • Status : Published
  • No. of Pages : 150
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The organic pet food market was valued at US$ 4,991.54 million in 2021 and is projected to reach US$ 9,090.20 million by 2028; it is expected to grow at a CAGR of 8.9% from 2021 to 2028.

Organic pet food is gaining momentum due to the increased humanization of pets leading to high spending on pet products. The consumers purchasing organic products are adapting the same purchasing behavior for their pets. They are demanding clean label organic pet foods to prevent the harmful side effects of synthetic and chemical additives in conventional pet food.

In 2020, North America held the largest share of the global organic pet food market. However, Asia-Pacific is estimated to register the highest CAGR in the market during the forecast period. The Asia-Pacific market comprises several developing and developed economies such as China, India, Japan, South Korea, and Australia. These economies are witnessing an upsurge in the middle-class population, coupled with the growth in urbanization, offering lucrative opportunities for the key players operating in the organic pet food market.  The increasing pet population in Asia-Pacific and the rising consumer inclination toward organic pet food drive the market growth. Also, the rise in the humanization of pets would propel the growth of the organic pet food market in Asia-Pacific during the forecast period.

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Organic Pet Food Market: Strategic Insights

organic-pet-food-market
Market Size Value inUS$ 4,991.54 million in 2021
Market Size Value byUS$ 9,090.20 million by 2028
Growth rateCAGR of 8.9% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
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Shejal

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Impact of COVID-19 Pandemic on Organic Pet Food Market

The COVID-19 pandemic has significantly disrupted the manufacturing sector in terms of operational efficiency owing to extended lockdowns across different regions, restrictions imposed on international trades, shutdown of manufacturing units, travel bans, supply chain restrictions, and raw materials shortage. The pandemic has impacted the global organic pet food market owing to the shutdown of manufacturing units, rising prices of raw material, shortage of labor, disruption of supply chains, and financial instability. The governments of various countries imposed lockdowns in early 2020 to restrict the spread of the virus, which, in turn, negatively impacted the production of organic pet food. The governments had asked the pet food manufacturers to delay their production, which adversely affected the global supply of food and pet food, including organic pet food. However, since 2021, the governments of different countries in APAC have been offering vaccination to people and taking precautionary measures to control the spread of novel coronavirus. The governments have also realigned their operations, restructured their production facilities, and procured raw materials required for organic pet food in advance to avoid an imbalance between supply and demand. Also, e-commerce network is playing a major role in food and pet food product distribution during the pandemic, and people mostly prefer buying products online.

Organic Pet Food Market Breakdown: by Region, 2020

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Market Insights

Rising Cases of Foodborne Hazards

Hygienic and healthy pet food is fundamental to ensure the health of pets. Therefore, pet owners prefer to buy quality pet food. The food labeled as holistic, organic, and natural has a greater tendency to attract customers than conventional products. Generally, pet foods are made with by-products of the food processing industry, such as chicken skin and bones. Such practices may lead to foodborne illnesses if the used raw material is induced with additional antibiotics. The supply chain of pet food from the first step of handling to the last step must be maintained to prevent foodborne illnesses that can be spread by pet food. In many cases where owners feed raw pet food to their pets, the incidence of salmonella contamination has been found. Moreover, the artificial fortification of food may harm the health of pet animals and affect the brand name. For instance, Fromm Family Foods brand recalled dog food in October 2021 due to potential elevation of vitamin D content, which is expected to be harmful to dogs. Organic Trade Association (OTA) reported higher growth in organic pet food sales than human organic food sales. Moreover, the organic pet food market has been growing since the recall of pet food by Menu Foods Inc. in 2007, which resulted in 14 animal deaths in the US. The organic pet food market witnessed a huge spike in sales owing to customers’ apprehension regarding conventional pet foods. Therefore, organic pet food is preferred as a safe choice. Thus, the market is expected to witness high growth during the forecast period.

Product Type Insights

Based on product type, the organic pet food market is segmented into dry food, wet food, and others. The dry food segment accounted for the largest market share in 2020 and is expected to register the highest CAGR in the market during the forecast period. Dry foods have a low moisture content and are available in various forms, such as pellets, kibbles, and flaked cereals. Dry dog food is made by combining and cooking ingredients such as meat and grains. Dry pet foods ensure the teeth health of dogs and cats by reducing plaque build-up. Dry pet foods do not require refrigeration, which is the main advantage. The food contains micronutrients as well along with daily nutritional requirements.

Pet Type Insights

Based on pet type, the organic pet food market is segmented into dogs, cats, and others. The dogs segment accounted for the largest market share in 2020, whereas the cats segment is expected to register the highest CAGR in the market during the forecast period. Cats are one of the popular pets among people across the world. Cats are obligate carnivores. Their dietary requirements are different than other animals. Amino acids such as taurine, arginine, histidine, isoleucine, leucine, lysine, methionine, phenylalanine, threonine, tryptophan, and valine are essential for their growth, reproduction, gut health, and bone health. In addition, taurine is generally found in animal-based meals. Furthermore, cats require a considerable amount of vitamin A for their growth and wellbeing. The organic pet food is now fortified with various micronutrients that are essential for growth and overall well-being of cat health, which is boosting the demand for organic pet food for cats. The innovative products, such as plant-based wet food treats are expected to further propel the cats segment demand in organic pet food market.

Distribution Channel Insights

Based on distribution channel, the organic pet food market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment accounted for the largest market share in 2020, whereas the online retail segment is expected to register the highest CAGR in the market during the forecast period. Ecommerce platforms offer a wide range of products of various categories to customers across the world. Consumers can buy the product of their choice from their homes or offices. Online retail is the fastest-growing distribution channel for organic pet food due to the ease of accessibility; availability of a wide range of products; and convenience offered by these channels in terms of delivery of the products, cashback, discount coupons, and attractive deals. Moreover, the market for the online retail segment is expected to witness a notable growth in the coming years due to the restrictions on shopping at physical stores amid the COVID-19 pandemic.

Organic Pet Food Market, by Distribution Channel – 2020 and 2028

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Tender and True Pet Nutrition; Castor and Pollux Natural Petworks; Nestlé; Raw Paws Pet, Inc.; NATIVE PET; Primal Pet Foods; Yarrah Organic Petfood B.V.; Organic Paws; Petcurean; and Evangers are among the key players operating in the organic pet food market. These companies provide a wide range of product portfolio for the market. The market players are developing high-quality and innovative products to fulfil the customer’s requirements. The companies are introducing organic variants of best-selling conventional pet foods to cater to the growing demand for organic pet food. For instance, the plant-based pet food products are now being introduced in organic labelled categories which is available in flavors such as cranberry, beetroot, and carrots.

Report Spotlights

  • Progressive industry trends in the organic pet food market to help players develop effective long-term strategies
  • Business growth strategies adopted by developed and developing markets
  • Quantitative analysis of the organic pet food market from 2019 to 2028
  • Estimation of global demand for organic pet food
  • Porter’s five forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry
  • Recent developments to understand the competitive market scenario
  • Market trends and outlook as well as factors driving and restraining the growth of the organic pet food market
  • Assistance in decision-making process by highlighting market strategies that underpin commercial interest, leading to the market growth
  • The size of the organic pet food market size at various nodes
  • Detailed overview and segmentation of the market, as well as the organic pet food industry dynamics
  • Size of the organic pet food market in various regions with promising growth opportunities


Organic Pet Food Market – by Product Type

  • Dry Food
  • Wet Food
  • Others


Organic Pet Food Market – by Pet Type

  • Dogs
  • Cats
  • Others


Organic Pet Food Market – by Distribution Channel

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
  • Others

Company Profiles

  • Tender and True Pet Nutrition
  •  Castor and Pollux Natural Petworks
  • Nestlé
  •  Raw Paws Pet, Inc.
  •  NATIVE PET
  •  Primal Pet Foods
  •  Yarrah Organic Petfood B.V.
  •  Organic Paws
  •  Petcurean
  •  Evangers
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Product Type, Pet Type, and Distribution Channel, and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russian Federation, Saudi Arabia, South Africa, South Korea, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


Can you list some of the major players operating in the global organic pet food market?

The major players operating in the global organic pet food market are Tender & True Pet Nutrition; Castor & Pollux Natural Petworks; Nestlé; Raw Paws Pet, Inc.; Native Pet; Primal Pet Foods; Yarrah Organic Petfood B.V.; Organic Paws; Petcurean; And Evanger’s.

In 2020, which region held the largest share of the global organic pet food market?

In 2020, North America accounted for the largest share of the global organic pet food market. The rising demand for organic and natural pet food can be related to increase pet ownership and a rise in consumer awareness of pet health. Additionally, the introduction of private label retail brands and increase in urbanization and disposable incomes are among the primary factors propelling the organic pet food market's growth in North America. Organic pet food consists of organic components that are free of synthetic fertilizers, pesticides, antibiotics, artificial coloring, and chemical byproducts.

Which product type segment accounted for the largest share in the global organic pet food market?

In 2020, the dry food segment accounted for the largest market share. Dry foods are low in moisture content and are available in various forms, such as pellets, kibbles, flaked cereals, and others. Pet food is made by combining and cooking various ingredients, such as meat and grains. Dry pet foods ensure the teeth health of dogs and cats by reducing plaque build-up. It does not require refrigeration which is the main advantage over wet food. Dry pet food contains nutrients and vitamins as well, which help in the growth of the pet.

Which distribution channel segment is the fastest growing in the global organic pet food market?

On the basis of distribution channel, online retail is the fastest growing segment. E-commerce platforms offer a wide range of products of various categories to customers across the globe. Consumers can buy the product of their choice just by sitting at their homes or offices. Online retail is the fastest-growing distribution channel for organic pet food market owing to factors such as ease of accessibility, availability of a wide range of products; the convenience offered by these channels in terms of delivery of the products, cashback, discount coupons, and attractive deals. Due to the disruption of physical stores due to the COVID-19 pandemic and lockdowns, this segment is expected to register notable growth over the next few years.

In 2020, which pet type segment held the largest market share in global organic pet food market?

In 2020, dogs held the largest market share in the global organic pet food market. According to the National Pet Owners Survey, conducted by the American Pet Products Association, during 2020–2021, pet dog ownership has increased by an estimated 67% in US households. Dogs can be fed with organic pet food, which is clean, light, and highly nutritious. Organic pet food helps in managing the weight of dogs and improves their energy levels. Moreover, it is easily digestible, which helps in improving the gut health of dogs and overcoming the problems of constipation and loose stools. Dogs require specific proteins, carbohydrates, fats, vitamins, amino acids, minerals, and other nutrients. Organic pet food is fortified with nutrients that fulfil the dietary requirements of dogs.

Which distribution channel segment is the largest market share in the global organic pet food market??

In 2020, the supermarkets and hypermarkets segment accounted for the largest market share. Supermarkets and hypermarkets are big retail stores that offer groceries, vegetables, dairy products, and packaged food products under one roof. They also give discounts and attractive offers to their loyal customers. These stores offer a wide variety of products where customers have freedom of selecting their choice of products. Supermarkets and hypermarkets are among the most preferred distribution channels for the organic pet food market due to the availability of a wide range of products with famous brands under one roof, the convenience of selecting the products, discounts, and attractive deals, and others.

The List of Companies - Organic Pet Food Market

  1. TENDER & TRUE PET NUTRITION        
  2. CASTOR & POLLUX NATURAL PETWORKS        
  3. Nestlé        
  4. RAW PAWS PET, INC.        
  5. NATIVE PET        
  6. PRIMAL PET FOODS        
  7. YARRAH ORGANIC PETFOOD B.V.        
  8. ORGANIC PAWS        
  9. PETCUREAN        
  10. EVANGER’S

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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