Personal Lubricants Market Global Analysis & Forecast Report 2028

Personal Lubricants Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Lubricant Type (Water-Based, Silicone-Based, Oil-Based); Distribution Channel (E-commerce, Drug Stores, Others) and Geography

Publication Month : Oct 2021

  • Report Code : TIPRE00007246
  • Category : Consumer Goods
  • Status : Published
  • No. of Pages : 145
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[Research Report] The personal lubricants market is expected to reach US$ 2,933.62 million by 2028 from US$ 1,419.89 million in 2021. The market is estimated to grow at a CAGR of 10.9% during 2021–2028.

Personal lubricants refer to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain, and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.The report offers an in-depth analysis of the personal lubricants market, emphasizing on market trends, technological advancements, market dynamics, and competitive landscape (involving major market players across the world). It also includes the impact of the COVID-19 pandemic on the market across all the regions. The personal lubricants market, by region, is segmented into North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and South and Central America (SAM). North America held the largest market share in 2021. The growth of the market in North America is attributed to positive attitude toward the utilization of personal lubricants among men and women, increasing number of online retails, and rising number of innovative product launches. Moreover, rising spending by sex technology companies is likely to fuel the North America personal lubricants market growth during the forecast period. 

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Personal Lubricants Market: Strategic Insights

personal-lubricants-market
Market Size Value inUS$ 1,419.89 million in 2021
Market Size Value byUS$ 2,933.62 million by 2028
Growth rateCAGR of 10.9% from 2021 to 2028
Forecast Period2021-2028
Base Year2021
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Lucrative Regions for Personal Lubricants Market

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Market Insights

Rise in Awareness about Sex-Related Products

Sex is one of the critical aspects of the social life of people. There are various myths and wrong knowledge about sex-related activities among adults and youths in different parts of the world. The incidence of sexual activities is higher among the youngsters in the school and colleges teens. For instance, as per National Youth Risk Behavior Survey, 2019, in the US, about 38% of students had sexual intercourse during their high school years. Hence, teens need to be educated about the correct use of sex-related products. If not appropriately used, the lubes can damage the condom and create a risk of sexually transmitted diseases (STD) and HIV-AIDS Thus the increasing awareness among the users through sex education and different websites about the associated products. As per HIV.gov, it is estimated that approximately 1.5 million people worldwide will acquire AIDS in 2020. In 2019, about 34,800 new HIV infections occurred in the US.

People are adopting various methods to satisfy their personal pleasure needs. The details about products and the methods of application are provided by the manufacturers as well as available on educational websites. Moreover, easy availability of information and promotions of sex-related products such as personal lubricants, condoms, and sex toys through various marketing tools such as electronic media, displays, and stores are expected to drive the market. These types of products are readily available through physical and online stores at reasonable prices. People tend to use these products to satisfy their needs. Moreover, medical practitioners recommend personal lubricants as part of the treatment for sexual issues. Thus, rising use of pleasure products to reduce discomfort during sexual activities are expected to support the market growth.

Lubricant Type-Based Insights

The global personal lubricants market, based on lubricant type, is segmented into water-based, silicone-based, and oil-based. The water-based segment held the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR of 11.5% during the forecast period due to their incumbent usage, high volume consumption, and product innovation. 

Personal Lubricants Market, by Lubricant Type – 2021 and 2028

Personal Lubricants Market, by Lubricant Type – 2021 and 2028
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  • Request discounts available for Start-Ups & Universities

Distribution Channel-Based Insights

The global personal lubricants market, based on distribution channel, is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment held the largest share of the market. The same segment is expected to register the highest CAGR of 11.2% from 2021 to 2028.

The personal lubricants market players adopt organic strategies, such as product launch and expansion, to expand their footprint and product portfolio worldwide as well as to meet the growing demand.

By Lubricant Type

  • Water-Based
  • Silicone-Based
  • Oil-Based

By Distribution Channel

  • E-Commerce
  • Drug Stores
  • Others

By

Geography

  • North America

    • US
    • Canada
    • Mexico
  • Europe

    • France
    • Germany
    • Italy
    • UK
    • Spain
    • Rest of Europe
  • Asia Pacific (APAC)

    • China
    • India
    • South Korea
    • Japan
    • Australia
    • Rest of APAC
  • Middle East & Africa (MEA)

    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA
  • South and Central America (SCAM)

    • Brazil
    • Argentina
    • Rest of SCAM

Company Profiles

  • Lovehoney Group Ltd.           
  • Mayer Laboratories, Inc.        
  • LIFESTYLES HEALTHCARE PTE LTD            
  • Church & Dwight, Inc.           
  • Reckitt Benckiser Group Plc    
  • Sliquid, LLC      
  • BioFilm, Inc.     
  • Uberlube Inc     
  • The Yes Yes Company Ltd.     
  • Trigg Laboratories       
Report Coverage
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered
Segment Covered

Lubricant Type, Distribution Channel and Geography

Regional Scope
Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope
Country Scope

Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, RoAPAC, RoE, RoMEA, RoSCAM, Saudi Arabia, South Africa, South Korea, Spain, United Arab Emirates, United Kingdom, United States

Frequently Asked Questions


What are Personal Lubricants?

Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.

What are the driving factors for the Personal Lubricants market across the globe?

Key factors that are driving growth of the market are availability of products in multiple varieties, rise in awareness about sex-related products. However, disadvantages of personal lubricants and availability of alternative products is expected to restrict the market growth during the forecast period.

What will be the CAGR of Personal Lubricants market?

The Personal Lubricants market is anticipated to grow around 11.4% CAGR amid the forecast period 2021-2028.

Who are the key players in the Personal Lubricants market?

Lovehoney Group Ltd. and Mayer Laboratories, Inc.are the key players in the Personal Lubricants market

Which segment among Personal Lubricants market provides the most opportunity for growth?

Water-based segment market provides the most opportunity for growth

The List of Companies - Personal Lubricants Market

  1. Lovehoney Group Ltd.            
  2. Mayer Laboratories, Inc.        
  3. LIFESTYLES HEALTHCARE PTE LTD           
  4. Church & Dwight, Inc.            
  5. Reckitt Benckiser Group Plc              
  6. Sliquid, LLC               
  7. BioFilm, Inc.              
  8. Uberlube Inc              
  9. The Yes Yes Company Ltd.    
  10. Trigg Laboratories

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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