PR Analytics Software Market Size Value Growth & Outlook 2028

    PR Analytics Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Deployment (On-Premise and Cloud-Based) and Organization Size (Small and Medium Enterprises and Large Enterprises)

    Publication Month: Nov 2021 | Report Code: TIPRE00023888 | No. of Pages: 130 | Category: Technology, Media and Telecommunications | Status: Published

    The PR analytics software market is expected to grow from US$ 3,696.72 million in 2021 to US$ 7,114.89 million by 2028; it is estimated to grow at a CAGR of 9.8% during 2021–2028.

    Public relations (PR) analytics software is a tool used by organizations to measure the efficacy of PR campaigns. PR teams utilize this data to evaluate specific actions' reach and advise future public relations initiatives. Other public relations tools, such as press release distribution software, media and influencer targeting software, and media monitoring software, are frequently used with PR analytics software. Increasing adoption of digital marketing across numerous industries drives the growth of the PR analytics software market. However, the lack of understanding regarding URL shortening platforms hinders the market growth. Meanwhile, the importance of maintaining a credible brand image in the marketplace is expected to fuel the PR analytics software market growth in the coming years.

    Strategic Insights


    Impact of COVID-19 Pandemic on PR Analytics Software Market

    The COVID-19 pandemic has been affecting many businesses globally. The continuous growth in the number of virus-infected patients compelled governments to put a bar on the transportation of humans and goods due to travel bans, mass lockdowns, and business shutdowns. The lockdown imposition has led to the lesser production of commodities, goods, and services. The manufacturing, automotive, semiconductor & electronics, oil & gas, mining, aviation, and other industries have witnessed a decline in their operations due to the temporary shutdown of activities.

    During the pandemic, the COVID-19 outbreak had created uncertainty, stress, and emotional disruption worldwide. Businesses and organizations struggle to provide their stakeholders with the appropriate set of resources to overcome the current crisis. Therefore, during a crisis, effective communication is essential. However, seeing how the world has never seen a crisis quite like this one in the past, leaders and communicators are struggling to design a crisis communication plan that connects with employees, communities, and other stakeholders. Although many PR agencies have had a harsh year, in-house PR teams have been proving their worth; working around the clock, adjusting messaging, giving interviews, writing crisis communications plans, and keeping customers at ease. Especially in the first couple of months after the outbreak of COVID-19, PR teams have been vital for businesses.

    Lucrative Regions for PR Analytics Software Providers

    Lucrative Regions for PR Analytics Software Providers

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    PR Analytics Software Market Insights

    Effective Use of Online and Social Media Communications Fuels Growth of PR Analytics Software Market

    Nowadays, with digital world of communications, it is important that businesses possess a strong online presence to stand out among their competitors. More customers are increasingly turning to the online platform to do their research before deciding. Online PR has become highly important in generating leads, building brand relationships with blogs & social media, and attracting new talent. Thus, organizations should adopt social media platforms and other digital channels to achieve their communication objectives. Further, several businesses are looking to interact with their target audience online. Online PR agencies combine the best of traditional PR, focusing on new trends in content marketing and social media marketing. Social media helps in gathering a better amount of data. In addition, most companies are looking for this online and social media communications approach. For instance, in July 2020, the top earned media platform released the media contact database by Critical Mention, Inc. When paired with radio, social media, and online news monitoring, the new launch is one of the company's most significant tools allowing customers to use a formidable earned media suite.

    The advancement in technology has brought immense growth in public relations tools. Online platforms and social media are heavily exploited as public relations tools and therefore boosting the market growth. The demand for such tools is increasing as these are helping in the marketing campaigns of multiple organizations. Therefore, with the use of social media platforms, companies can organize low-cost campaigns and get more information for analytics purposes. Therefore, the demand for PR Analytics Software will increase with the growing use of online and social media platforms.

    Deployment-Based Market Insights

    Based on deployment, the global PR analytics software market is bifurcated into cloud-based and on-premise. In 2020, the cloud-based segment accounted for a larger share in the market.

    PR Analytics Software Market, by Deployment, 2020 and 2028 (%)

    PR Analytics Software Market, by Deployment, 2020 and 2028 (%)

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    Organization Size-Based Market Insights

    Based on enterprise size, the PR analytics software markets is bifurcated into small & medium enterprises and large enterprises. In 2020, the large enterprises segment accounted for a larger share in the market.

    The players operating in the PR analytics software market are adopting strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the PR analytics software market. A few developments by key players are listed below:
    • In April 2021, Innodata Inc. announced that its subsidiary, Agility PR Solutions, has been recognized by software review site G2 as a leading PR services supplier. Agility is a momentum leader in the media monitoring category, media and influencer category, and a high performer in the PR analytics category, according to G2's Spring 2021 report.
    • In November 2021, Critical Mention, a top earned media platform, announced a new relationship with Podchaser that will improve the service's podcast monitoring capabilities. Brands can effectively track and quantify the impact of brand mentions across podcasting thanks to the integration of Podchaser data.

    The global PR Analytics Software market has been segmented as mentioned below:

    By Deployment

    • Cloud-Based
    • On-Premise

    By Organization Size

    • Small and Medium Enterprises
    • Large Enterprises

    By Geography

    • North America
      • US
      • Canada
      • Mexico
    • Europe
      • France
      • Germany
      • Italy
      • UK
      • Russia
      • Rest of Europe
    • Asia Pacific (APAC)
      • China
      • India
      • South Korea
      • Japan
      • Australia
      • Rest of APAC
    • Middle East & Africa (MEA)
      • South Africa
      • Saudi Arabia
      • UAE
      • Rest of MEA
    • South America (SAM)
      • Brazil
      • Argentina
      • Rest of SAM

    Company Profiles

    • Prezly
    • Agility PR Solutions LLC
    • Critical Mention, Inc
    • Meltwater
    • Muck Rack
    • Onclusive, Inc
    • Prowly
    • TVEyes Inc
    • CISION US INC.
    • Newswire

    1. Introduction

    1.1 Scope of the Study

    1.2 The Insight Partners Research Report Guidance

    1.3 Market Segmentation

    1.3.1 Global PR Analytics Software Market – By Deployment

    1.3.2 Global PR Analytics Software Market – By Organization Size

    1.3.3 Global PR Analytics Software Market – By Geography

    2. Key Takeaways

    3. Research Methodology

    3.1 Coverage

    3.2 Secondary Research

    3.3 Primary Research

    4. PR Analytics Software Market Landscape

    4.1 Market Overview

    4.2 PEST Analysis

    4.2.1 North America PEST Analysis

    4.2.2 Europe – PEST Analysis

    4.2.3 Asia Pacific PEST Analysis

    4.2.4 Middle East & Africa PEST Analysis

    4.2.5 South America PEST Analysis

    4.3 Ecosystem Analysis

    4.4 Expert Opinion

    5. PR Analytics Software Market – Key Market Dynamics

    5.1 Market Drivers

    5.1.1 Effective Use of Online and Social Media Communications

    5.1.2 Increasing Number of Internet Users Worldwide

    5.2 Market Restraints

    5.2.1 Risk Related in Public Relation Promotions

    5.3 Market Opportunities

    5.3.1 Surge in Cloud-based Software

    5.4 Future Trends

    5.4.1 Use of Big Data in PR Strategy Making

    5.5 Impact Analysis of Drivers and Restraints

    6. PR Analytics Software Market – Global Market Analysis

    6.1 Global PR Analytics Software Market Overview

    6.2 Global PR Analytics Software Market Forecast and Analysis

    6.3 Market Positioning- Top Five Players

    7. PR Analytics Software Market Analysis – By Deployment

    7.1 Overview

    7.2 PR Analytics Software, by Deployment (2020 and 2028)

    7.3 Cloud-based

    7.3.1 Overview

    7.3.2 Cloud-based: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)

    7.4 On-Premise

    7.4.1 Overview

    7.4.2 On premise: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)

    8. PR Analytics Software Market – By Organization Size

    8.1 Overview

    8.2 PR Analytics Software, by Organization Size (2020 and 2028)

    8.3 Small and Medium Enterprises (SMEs)

    8.3.1 Overview

    8.3.2 SMEs: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)

    8.4 Large Enterprises

    8.4.1 Overview

    8.4.2 Large Enterprises: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)

    9. PR Analytics Software Market – Geographic Analysis

    9.1 Overview

    9.2 North America: PR Analytics Software Market

    9.2.1 North America: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.2.2 North America: PR Analytics Software Market- by Deployment

    9.2.3 North America: PR Analytics Software Market- By Organization Size

    9.2.4 North America: PR Analytics Software Market- by Country

    9.2.4.1 US: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.2.4.1.1 US: PR Analytics Software Market- by Deployment

    9.2.4.1.2 US: PR Analytics Software Market- By Organization Size

    9.2.4.2 Canada: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.2.4.2.1 Canada: PR Analytics Software Market- by Deployment

    9.2.4.2.2 Canada: PR Analytics Software Market- By Organization Size

    9.2.4.3 Mexico: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.2.4.3.1 Mexico: PR Analytics Software Market- by Deployment

    9.2.4.3.2 Mexico: PR Analytics Software Market- By Organization Size

    9.3 Europe: PR Analytics Software Market

    9.3.1 Europe: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.3.2 Europe: PR Analytics Software Market- by Deployment

    9.3.3 Europe: PR Analytics Software Market- By Organization Size

    9.3.4 Europe: PR Analytics Software Market- by Country

    9.3.4.1 Germany: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.3.4.1.1 Germany: PR Analytics Software Market- by Deployment

    9.3.4.1.2 Germany: PR Analytics Software Market- By Organization Size

    9.3.4.2 France: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.3.4.2.1 France: PR Analytics Software Market- by Deployment

    9.3.4.2.2 France: PR Analytics Software Market- By Organization Size

    9.3.4.3 Italy: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.3.4.3.1 Italy: PR Analytics Software Market- by Deployment

    9.3.4.3.2 Italy: PR Analytics Software Market- By Organization Size

    9.3.4.4 UK: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.3.4.4.1 UK: PR Analytics Software Market- by Deployment

    9.3.4.4.2 UK: PR Analytics Software Market- By Organization Size

    9.3.4.5 Russia: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.3.4.5.1 Russia: PR Analytics Software Market- by Deployment

    9.3.4.5.2 Russia: PR Analytics Software Market- By Organization Size

    9.3.4.6 Rest of Europe: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.3.4.6.1 Rest of Europe: PR Analytics Software Market- by Deployment

    9.3.4.6.2 Rest of Europe: PR Analytics Software Market- By Organization Size

    9.4 Asia Pacific (APAC): PR Analytics Software Market

    9.4.1 APAC: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.4.2 APAC: PR Analytics Software Market- by Deployment

    9.4.3 APAC: PR Analytics Software Market- By Organization Size

    9.4.4 APAC: PR Analytics Software Market- by Country

    9.4.4.1 Australia: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.4.4.1.1 Australia: PR Analytics Software Market- by Deployment

    9.4.4.1.2 Australia: PR Analytics Software Market- By Organization Size

    9.4.4.2 China: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.4.4.2.1 China: PR Analytics Software Market- by Deployment

    9.4.4.2.2 China: PR Analytics Software Market- By Organization Size

    9.4.4.3 India: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.4.4.3.1 India: PR Analytics Software Market- by Deployment

    9.4.4.3.2 India: PR Analytics Software Market- By Organization Size

    9.4.4.4 Japan: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.4.4.4.1 Japan: PR Analytics Software Market- by Deployment

    9.4.4.4.2 Japan: PR Analytics Software Market- By Organization Size

    9.4.4.5 South Korea: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.4.4.5.1 South Korea: PR Analytics Software Market- by Deployment

    9.4.4.5.2 South Korea: PR Analytics Software Market- By Organization Size

    9.4.4.6 Rest of APAC: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.4.4.6.1 Rest of APAC: PR Analytics Software Market- by Deployment

    9.4.4.6.2 Rest of APAC: PR Analytics Software Market- By Organization Size

    9.5 Middle East & Africa (MEA): PR Analytics Software Market

    9.5.1 MEA: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.5.2 MEA: PR Analytics Software Market- by Deployment

    9.5.3 MEA: PR Analytics Software Market- By Organization Size

    9.5.4 MEA: PR Analytics Software Market- by Country

    9.5.4.1 South Africa: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.5.4.1.1 South Africa: PR Analytics Software Market- by Deployment

    9.5.4.1.2 South Africa: PR Analytics Software Market- By Organization Size

    9.5.4.2 Saudi Arabia: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.5.4.2.1 Saudi Arabia: PR Analytics Software Market- by Deployment

    9.5.4.2.2 Saudi Arabia: PR Analytics Software Market- By Organization Size

    9.5.4.3 UAE: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.5.4.3.1 UAE: PR Analytics Software Market- by Deployment

    9.5.4.3.2 UAE: PR Analytics Software Market- By Organization Size

    9.5.4.4 Rest of MEA: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.5.4.4.1 Rest of MEA: PR Analytics Software Market- by Deployment

    9.5.4.4.2 Rest of MEA: PR Analytics Software Market- By Organization Size

    9.6 South America (SAM): PR Analytics Software Market

    9.6.1 SAM: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.6.2 SAM: PR Analytics Software Market- by Deployment

    9.6.3 SAM: PR Analytics Software Market- By Organization Size

    9.6.4 SAM: PR Analytics Software Market- by Country

    9.6.4.1 Brazil: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.6.4.1.1 Brazil: PR Analytics Software Market- by Deployment

    9.6.4.1.2 Brazil: PR Analytics Software Market- By Organization Size

    9.6.4.2 Argentina: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.6.4.2.1 Argentina: PR Analytics Software Market- by Deployment

    9.6.4.2.2 Argentina: PR Analytics Software Market- By Organization Size

    9.6.4.3 Rest of SAM: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    9.6.4.3.1 Rest of SAM: PR Analytics Software Market- by Deployment

    9.6.4.3.2 Rest of SAM: PR Analytics Software Market- By Organization Size

    10. PR Analytics Software Market - COVID-19 Impact Analysis

    10.1 North America

    10.2 Europe

    10.3 Asia Pacific (APAC)

    10.4 Middle East and Africa (MEA)

    10.5 South America (SAM)

    11. Industry Landscape

    11.1 Overview

    11.2 Market Initiative

    11.3 Merger and Acquisition

    12. Company Profiles

    12.1 Prezly

    12.1.1 Key Facts

    12.1.2 Business Description

    12.1.3 Products and Services

    12.1.4 Financial Overview

    12.1.5 SWOT Analysis

    12.1.6 Key Developments

    12.2 Agility PR Solutions LLC

    12.2.1 Key Facts

    12.2.2 Business Description

    12.2.3 Products and Services

    12.2.4 Financial Overview

    12.2.5 SWOT Analysis

    12.2.6 Key Developments

    12.3 Critical Mention, Inc.

    12.3.1 Key Facts

    12.3.2 Business Description

    12.3.3 Products and Services

    12.3.4 Financial Overview

    12.3.5 SWOT Analysis

    12.3.6 Key Developments

    12.4 Meltwater

    12.4.1 Key Facts

    12.4.2 Business Description

    12.4.3 Products and Services

    12.4.4 Financial Overview

    12.4.5 SWOT Analysis

    12.4.6 Key Developments

    12.5 Muck Rack

    12.5.1 Key Facts

    12.5.2 Business Description

    12.5.3 Products and Services

    12.5.4 Financial Overview

    12.5.5 SWOT Analysis

    12.5.6 Key Developments

    12.6 Onclusive, Inc.

    12.6.1 Key Facts

    12.6.2 Business Description

    12.6.3 Products and Services

    12.6.4 Financial Overview

    12.6.5 SWOT Analysis

    12.6.6 Key Developments

    12.7 Prowly

    12.7.1 Key Facts

    12.7.2 Business Description

    12.7.3 Products and Services

    12.7.4 Financial Overview

    12.7.5 SWOT Analysis

    12.7.6 Key Developments

    12.8 TVEyes Inc.

    12.8.1 Key Facts

    12.8.2 Business Description

    12.8.3 Products and Services

    12.8.4 Financial Overview

    12.8.5 SWOT Analysis

    12.8.6 Key Developments

    12.9 CISION US INC.

    12.9.1 Key Facts

    12.9.2 Business Description

    12.9.3 Products and Services

    12.9.4 Financial Overview

    12.9.5 SWOT Analysis

    12.9.6 Key Developments

    12.10 Newswire

    12.10.1 Key Facts

    12.10.2 Business Description

    12.10.3 Products and Services

    12.10.4 Financial Overview

    12.10.5 SWOT Analysis

    12.10.6 Key Developments

    13. Appendix

    13.1 About The Insight Partners

    13.2 Glossary

    LIST OF TABLES

    Table 1. Global PR Analytics Software Market, Revenue and Forecast, 2019–2028 (US$ Mn)

    Table 2. North America: PR Analytics Software Market- by Deployment – Revenue and Forecast to 2028 (US$ Million)

    Table 3. North America: PR Analytics Software Market- By Organization Size – Revenue and Forecast to 2028 (US$ Million)

    Table 4. US: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 5. US: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 6. Canada: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 7. Canada: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 8. Mexico: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 9. Mexico: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 10. Europe: PR Analytics Software Market- by Deployment – Revenue and Forecast to 2028 (US$ Million)

    Table 11. Europe: PR Analytics Software Market- By Organization Size – Revenue and Forecast to 2028 (US$ Million)

    Table 12. Germany: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 13. Germany: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 14. France: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 15. France: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 16. Italy: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 17. Italy: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 18. UK: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 19. UK: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 20. Russia: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 21. Russia: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 22. Rest of Europe: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 23. Rest of Europe: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 24. APAC: PR Analytics Software Market- by Deployment – Revenue and Forecast to 2028 (US$ Million)

    Table 25. APAC: PR Analytics Software Market- By Organization Size – Revenue and Forecast to 2028 (US$ Million)

    Table 26. Australia: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 27. Australia: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 28. China: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 29. China: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 30. India: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 31. India: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 32. Japan: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 33. Japan: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 34. South Korea: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 35. South Korea: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 36. Rest of APAC: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 37. Rest of APAC: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 38. MEA: PR Analytics Software Market- by Deployment– Revenue and Forecast to 2028 (US$ Million)

    Table 39. MEA: PR Analytics Software Market- By Organization Size – Revenue and Forecast to 2028 (US$ Million)

    Table 40. South Africa: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 41. South Africa: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 42. Saudi Arabia: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 43. Saudi Arabia: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 44. UAE: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 45. UAE: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 46. Rest of MEA: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 47. Rest of MEA: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 48. SAM: PR Analytics Software Market- by Deployment – Revenue and Forecast to 2028 (US$ Million)

    Table 49. SAM: PR Analytics Software Market- By Organization Size – Revenue and Forecast to 2028 (US$ Million)

    Table 50. Brazil: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 51. Brazil: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 52. Argentina: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)

    Table 53. Argentina: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 54. Rest of SAM: PR Analytics Software Market- by Deployment–Revenue and Forecast to 2028 (US$ Million)

    Table 55. Rest of SAM: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)

    Table 56. Glossary of Terms, PR Analytics Software Market

    LIST OF FIGURES

    Figure 1. PR Analytics Software Market Segmentation

    Figure 2. PR Analytics Software Market Segmentation - Geography

    Figure 3. PR Analytics Software Market Overview

    Figure 4. PR Analytics Software Market, By Deployment

    Figure 5. PR Analytics Software Market, By Organization Size

    Figure 6. PR Analytics Software Market, By Geography

    Figure 7. North America PEST Analysis

    Figure 8. Europe – PEST Analysis

    Figure 9. Asia Pacific PEST Analysis

    Figure 10. Middle East & Africa PEST Analysis

    Figure 11. South America PEST Analysis

    Figure 12. PR Analytics Software Market Ecosystem Analysis

    Figure 13. Expert Opinion

    Figure 14. PR Analytics Software Market Impact Analysis of Drivers and Restraints

    Figure 15. Global PR Analytics Software Market

    Figure 16. Global PR Analytics Software Market, Forecast and Analysis (US$ Mn)

    Figure 17. Market Positioning- Top Five Players

    Figure 18. PR Analytics Software Market Revenue Share, by Deployment (2020 and 2028)

    Figure 19. Cloud-based: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)

    Figure 20. On premise: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)

    Figure 21. PR Analytics Software Market Revenue Share, by Organization Size (2020 and 2028)

    Figure 22. SMEs: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)

    Figure 23. Large Enterprises: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)

    Figure 24. PR Analytics Software Market Revenue Share, By Region (2020 and 2028)

    Figure 25. North America: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 26. North America: PR Analytics Software Market Revenue Share, by Deployment (2020 and 2028)

    Figure 27. North America: PR Analytics Software Market Revenue Share, By Organization Size (2020 and 2028)

    Figure 28. North America: PR Analytics Software Market Revenue Share, by Country (2020 and 2028)

    Figure 29. US: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 30. Canada: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 31. Mexico: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 32. Europe: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 33. Europe: PR Analytics Software Market Revenue Share, By Deployment (2020 and 2028)

    Figure 34. Europe: PR Analytics Software Market Revenue Share, By Organization Size (2020 and 2028)

    Figure 35. Europe: PR Analytics Software Market Revenue Share, By Country (2020 and 2028)

    Figure 36. Germany: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 37. France: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 38. Italy: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 39. UK: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 40. Russia: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 41. Rest of Europe: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 42. APAC: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 43. APAC: PR Analytics Software Market Revenue Share, By Deployment (2020 and 2028)

    Figure 44. APAC: PR Analytics Software Market Revenue Share, By Organization Size (2020 and 2028)

    Figure 45. APAC: PR Analytics Software Market Revenue Share, By Country (2020 and 2028)

    Figure 46. Australia: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 47. China: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 48. India: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 49. Japan: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 50. South Korea: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 51. Rest of APAC: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 52. MEA: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 53. MEA: PR Analytics Software Market Revenue Share, By Deployment (2020 and 2028)

    Figure 54. MEA: PR Analytics Software Market Revenue Share, By Organization Size (2020 and 2028)

    Figure 55. MEA: PR Analytics Software Market Revenue Share, By Country (2020 and 2028)

    Figure 56. South Africa: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 57. Saudi Arabia: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 58. UAE: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 59. Rest of MEA: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 60. SAM: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 61. SAM: PR Analytics Software Market Revenue Share, By Deployment (2020 and 2028)

    Figure 62. SAM: PR Analytics Software Market Revenue Share, By Organization Size (2020 and 2028)

    Figure 63. SAM: PR Analytics Software Market Revenue Share, By Country (2020 and 2028)

    Figure 64. Brazil: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 65. Argentina: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 66. Rest of SAM: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)

    Figure 67. Impact of COVID-19 Pandemic in North American Country Markets

    Figure 68. Impact of COVID-19 Pandemic in Europe Country Markets

    Figure 69. Impact of COVID-19 Pandemic in APAC Country Markets

    Figure 70. Impact of COVID-19 Pandemic in MEA Country Markets

    Figure 71. Impact of COVID-19 Pandemic in SAM Country Markets

    The List of Companies - PR Analytics Software Market:

    1. Prezly
    2. Agility PR Solutions LLC 3
    3. Critical Mention, Inc
    4. Meltwater
    5. Muck Rack
    6. Onclusive, Inc
    7. Prowly
    8. TVEyes Inc
    9. CISION US INC.
    10. Newswire

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    Frequently Asked Questions

    North America is the largest revenue generator in the PR Analytics Software market compared to the other regions. The North America PR analytics software market is primarily spread across the US, Canada, and Mexico. The public relations (PR) industry has experienced volatility. With an evolving digital media landscape, clients have shifted their budgets from traditional mass media, such as TV, print, and radio, toward more below-the-line or niche-focused strategies to reach targeted audience groups. Consequently, industry operators have focused on social media platforms, including Facebook, Twitter, YouTube, Instagram, and blogs, as areas of growth for public relations campaigns. In addition to fragmented consumer segments, these strategies enable clients to measure the reach of campaigns through direct online interaction and analytics, making them decide better in consumer buying preferences. For instance, in the US, PR agencies generated a revenue of US$ 14 billion in 2019, experiencing a significant growth compared to previous years.
    The advancement in technology has brought immense growth in public relations tools. Online platforms and social media are heavily exploited as public relations tools and therefore boosting the market growth. The demand for such tools is increasing as these are helping in the marketing campaigns of multiple organizations. Therefore, with the use of social media platforms, companies can organize low-cost campaigns and get more information for analytics purposes. Therefore, the demand for PR Analytics Software will increase with the growing use of online and social media platforms.
    The cloud-based segment led the market by deployment. Lately, the technology sector is witnessing a significant growth in cloud-based solutions as they are time and cost efficient. Owing to these advantages, cloud-based solutions have attracted a significant percentage of end users. Moreover, because of the rising demand for cloud-based software, the key market players are offering cloud-based products in the PR analytics software market. Further, the internet infrastructure has matured in developed countries and is flourishing in several developing countries, which allows end users in both developed countries as well as developing countries to access the cloud-based solutions. This factor is positively influencing the adoption of PR analytics software market among various industries. Moreover, owing to the incremental advancements in cloud computing, cloud-based solutions are experiencing significant growth. Thus, these factors are positively influencing the growth of the market.
    CISION US INC., Meltwater, TVEyes Inc., Muck Rack, and Critical Mention, Inc. are the five key players in the global PR Analytics Software market. These companies have shown consistent growth in revenue and larger volumes of sales. In addition, the well-established top five players are offering a comprehensive product portfolio and have a prominent presence in terms of share in the global market.
    The PR Analytics Software market is expected to grow at a CAGR of 9.8% during the forecast period. Over the forecast period, Asia Pacific is expected to be the fastest expanding regional pertaining to technological adoption, government initiatives to enhance various industries, and a rise in disposable income of the middle-income class group are among the factors propelling the overall economic growth in the region. The region comprises various growing economies that are witnessing high growth in digitalization in several industries. Furthermore, the markets in South America and the Middle East and Africa are predicted to rise moderately over the projected period.
    By organization size, the Small and Medium Enterprises segment is expected to grow at the fastest CAGR during the forecast period. As per our scope, small enterprises are those having 1–100 employees, while medium-sized enterprises are those with 101–500 employees. Small and medium size enterprises (SMEs) play a vital role in economies; as per the World Bank, SMEs contribute ~40% of GDP and ~60% of total employment in the emerging economies. As SMEs are focused on simplifying the operations and reducing the operational costs, they are witnessing a significant demand for PR analytics software. SMEs need continuous support from the respective country governments to achieve their full potential; at the same time, they need to work on their internal processes, structures, and practices to achieve anticipated growth. Moreover, digitalization is opening new opportunities for SMEs to adopt advanced solutions. These factors are significantly driving the demand for PR analytics software marketing the SME sector.

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